Are you looking for some juicy affiliate marketing statistics?
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My top affiliate marketing statistics
- The average affiliate marketer earns $8,038 per month. (Authority Hacker)
- Global affiliate marketing spending will total $15.7m by the end of 2024. (Influencer Marketing Hub)
- 81% of brands have affiliate programs, and 84% of publishers are involved in affiliate marketing. (Rakuten Advertising)
- Only 4 of the top 100 websites ranking for product review search queries were independent brands. (Detailed)
- Reddit is the most popular domain for product review queries. (Detailed)
- Affiliate marketers with more than three years of experience earn 9.45x more than beginners. (Authority Hacker)
- 45.3% of affiliate marketers say getting traffic is their biggest challenge. (Authority Hacker)
- 82% of websites earning 6+ figures annually monetize with display ads and affiliate products. (Authority Hacker)
- The three most profitable affiliate niches are education, travel, and beauty. (Authority Hacker)
Affiliate marketing overview statistics
- The global affiliate marketing industry is worth over $17 billion. (Authority Hacker)
- The affiliate marketing industry is expected to grow to a market size of $27.78B by 2027. (Authority Hacker)
- Affiliate marketing is responsible for 16% of all internet orders in the U.S. (Authority Hacker)
- Major brands get 5% to 25% of their overall online sales from affiliate marketing. (Authority Hacker)
- Affiliate marketing is growing at a rate of 10% year-over-year. (Authority Hacker)
- By the end of 2024, affiliate marketing spending in the U.S. is expected to reach $8.2 billion. (Statista)
- 75,659 companies are using the Amazon Associates affiliate program (Enlyft)
- 52% of Amazon Associates customers are in the United States (Enlyft)
- 64% of companies that use Amazon Associates have less than 50 employees (Enlyft)
- 86% of content creators are optimistic about the future of affiliate marketing. (We Can Track)
- 40% of online marketers consider affiliate marketing a critical skill. (We Can Track)
- Affiliate marketing is a preferred income source for 35% of bloggers worldwide. (WPBeginner)
- 90% of affiliates say they are likelier to promote products with recurring commissions or long cookie durations. (AffStat Report)
- 45% of affiliate marketers are between 25 and 34 years old, and 60% are male. (Influencer Marketing Hub)
Affiliate marketing revenue and earnings statistics
- 81.2% of affiliate marketers make more than $20,000 annually (AffiliateWP)
- The average affiliate marketer earns ~$8,038 monthly. (Authority Hacker)
- 15% of affiliate marketers reported yearly earnings ranging from $80,000 to $1 million. (We Can Track)
- 35% of affiliate participants yield a minimum annual income of $20,000. (We Can Track)
- Affiliate marketing generates $15 for every dollar spent, equating to a 1400% return. (Authority Hacker)
- 31% of web publishers say affiliate marketing is a top revenue source. (Authority Hacker)
- 65% of retailers report that affiliate marketing contributes up to 20% of their yearly earnings. (We Can Track)
- 86% of content creators expect their earnings from affiliate marketing to remain constant or increase. (We Can Track)
- Businesses report an average return on investment of $15 for every dollar spent on affiliate marketing. (WPBeginner)
- High-earning affiliate marketers can make over $150,000 annually, with top affiliates earning even more. (Influencer Marketing Hub)
- 40% of marketers view affiliate marketing as a key revenue driver. (Awin Report)
Affiliate marketing traffic and acquisition statistics
- 78.3% of affiliate marketers use SEO as a primary traffic source. (Authority Hacker)
- 50% of all affiliate traffic comes from mobile devices. (We Can Track)
- 69.4% of affiliate marketing websites use ads as an extra monetization channel. (We Can Track)
- 42.9% of marketers say affiliate marketing brings more revenue than ad monetization. (We Can Track)
- 44% of brands use first-interaction attribution for affiliate marketing campaigns. (Authority Hacker)
- Email marketing generates the highest ROI for affiliate marketers, followed by SEO and content marketing. (AffStat Report)
- 80% of affiliate marketers drive traffic through social media, with Instagram and YouTube being the most popular platforms. (Rakuten Marketing)
- 81% of brands use affiliate programs to boost brand awareness and drive sales. (Authority Hacker)
- 20% of brand marketers say affiliate marketing is their most successful channel. (Authority Hacker)
- 73% of merchants report being satisfied with their affiliate marketing revenue. (WPBeginner)
- 49% of brands have affiliate ambassadors to help affiliates maximize sales. (WPBeginner)
- 79% of marketers use affiliate marketing to engage new customers, while 46% use it for customer retention. (Awin Report)
- 94% of publishers say they use more than one affiliate marketing network to maximize revenue potential. (AffStat Report)
- The 3 most profitable affiliate niches are Education/E-Learning, Travel, and Beauty/Skincare. (Authority Hacker)
- The most successful affiliate niches for 2023 are Finance, Health & Wellness, and Technology. (Awin Report)
Affiliate marketing challenges and risks
- 63% of businesses worry about affiliate marketing fraud within their programs. (WPBeginner)
- Businesses lost $1.4 billion in revenue due to affiliate fraud in 2020. (WPBeginner)
- During the Covid-19 pandemic, 56% of affiliate schemes witnessed a surge in revenue. (We Can Track)
- 45% of affiliate marketers report difficulty finding quality affiliates, making recruitment a key challenge. (Rakuten Advertising)
- 59% of marketers say managing affiliate relationships requires more effort than other digital channels. (AffStat Report)
Affiliate marketing future trends and projections statistics
- 75% of consumer-focused marketers earmarked a higher budget for affiliate endeavors in 2022. (We Can Track)
- In 2023, the global value of affiliate marketing reached an impressive $1 billion. (We Can Track)
- 41% of American enterprises recognized affiliate marketing as one of their primary revenue generators in 2022. (We Can Track)
- The demand for influencer-driven affiliate marketing is growing, with 65% of marketers planning to increase their investment in this area by 2025. (Influencer Marketing Hub)
Source from Ahrefs
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