Lingerie sets have evolved from mere undergarments to essential fashion statements that blend comfort, functionality, and aesthetic appeal. As the global market for lingerie continues to grow, understanding the dynamics of demand, key players, and consumer behavior is crucial for businesses and consumers alike.
Table of Contents:
Market Overview
Trending Designs and Cuts in Lingerie Sets
Fabrics and Materials Shaping the Market
Color and Pattern Trends in Lingerie Sets
Functionality and Features in Modern Lingerie
Market Overview
Global Demand for Lingerie Sets
The global lingerie market has seen significant growth over the past few years. According to Research and Markets, the women’s lingerie market grew from USD 59.07 billion in 2023 to USD 62.52 billion in 2024. It is projected to continue growing at a compound annual growth rate (CAGR) of 6.17%, reaching USD 89.85 billion by 2030. This growth is driven by increasing consumer expenditure on personal appearance and changing fashion trends. The shift towards lingerie that combines aesthetic appeal with comfort and functionality has been pivotal in product development.
The online lingerie market is also experiencing rapid growth. As reported by Research and Markets, the online lingerie market is forecasted to grow by USD 10.15 billion during 2023-2028, accelerating at a CAGR of 10.87% during the forecast period. The convenience and variety offered by online retail platforms have significantly contributed to this growth.
Key Players and Competitive Landscape
The lingerie market is highly competitive, with several key players dominating the landscape. Companies such as Victoria’s Secret, Triumph International, and Calvin Klein have established strong brand recognition and loyalty. Victoria’s Secret, for instance, has strategically expanded its market presence by launching a dedicated lingerie range on its Indian website, catering to the growing demand for quality and branded intimate wear among Indian consumers.
Triumph International has also made significant strides in expanding its footprint in India, with the opening of a new franchise store in Hyderabad. This move is part of the brand’s strategy to solidify its presence in the Indian market, which is characterized by a growing middle class and increasing disposable incomes.
In addition to these established brands, new entrants like Bold & Bae Fashion are making waves in the market. This Mumbai-based startup has introduced a premium collection that spans lingerie, loungewear, beachwear, casualwear, and athleisure, targeting modern, bold women aged 14 to over 44. By leveraging contemporary digital platforms, Bold & Bae Fashion ensures a seamless and secure shopping experience for its customers.
Consumer Preferences and Buying Behavior
Consumer preferences in the lingerie market are evolving, with a growing emphasis on comfort, functionality, and sustainability. According to Research and Markets, North American consumers prioritize brand loyalty, with a significant emphasis on sustainability and ethical manufacturing processes. There is a high demand for size inclusivity and body positivity, with brands that cater to a wide range of body types gaining market share.
In Europe, consumers are well-informed and place a premium on sustainability. The demand for organic and recycled materials is strong, with eco-conscious lingerie gaining popularity. The Middle East market, on the other hand, is characterized by luxury spending, with consumers favoring high-end, designer lingerie. There is also a rising interest in modest yet fashionable lingerie options.
In the Asia Pacific region, encompassing China, Japan, and India, the women’s lingerie market is experiencing substantial growth. This is fueled by increasing disposable incomes, a burgeoning middle class, and a growing emphasis on personal well-being. The online retail sector has become a significant channel for purchasing lingerie, driven by convenience and the availability of multiple products.
Trending Designs and Cuts in Lingerie Sets
Popular Styles and Silhouettes
The lingerie industry is constantly evolving, with new styles and silhouettes emerging each season. For Spring/Summer 2025, several key trends have been identified. One of the most notable is the rise of hyper-bright color palettes, which are set to dominate the market. According to the Curve New York S/S 25 report, colors such as Sunset Coral, Aquatic Awe, and Radiant Raspberry will be particularly popular. These vibrant hues can be used all over to create impactful pieces or introduced via contrast embroidery detailing for a more understated take on the trend.
Another significant trend is the incorporation of heart motifs, sheer materials, statement bows, and feminine frills. These elements are perfect for Valentine’s Day drops and align with the super-kitsch forecast theme, Girl-itude, and the #PrettyExtravaganza trend. This style is both sexy and sweet, appealing to a wide range of consumers.
Influence of Celebrity and Pop Culture
Celebrity and pop culture continue to have a profound influence on lingerie trends. The Netflix show Bridgerton, for example, has spurred on English country garden references, leading to a resurgence of garden florals in lingerie designs. Dutch brand Noblesse Oblige embodies this aesthetic through soft, feminine colors and prints, using delicate trim embroidery to accent straps or create intricate floral pops on sheers.
Additionally, the trend of Everyday Bridal is gaining traction, with bridal aesthetics seeping into mainline collections. Social media searches for #BridalLingerie is growing, reflecting shifting wedding cultures. Key colors for this trend include white, off-white, and blush tones, with pieces finished with pearl detailing, delicate lace, feminine frills, and broderie anglaise.
Innovations in Lingerie Design
Innovation is at the forefront of lingerie design, with brands working towards greater inclusivity and accessibility. Germany-based Anita, for example, has developed a bra with Velcro straps and front zips to make it easier to take on and off post-surgery. Similarly, Magnetic Me’s nightwear features magnetic closures to aid consumers with arthritis and other disabilities. Harper Wilde has introduced an embossed timeline on its bra clasp, recommending where to fasten it as the bra stretches and wears, while Canadian brand Understance has designed a compression bra for binding with back panel airflow.
Fabrics and Materials Shaping the Market
Sustainable and Eco-friendly Fabrics
Sustainability is a growing concern in the lingerie industry, with many brands turning to eco-friendly fabrics. These materials not only reduce the environmental impact of production but also appeal to increasingly eco-conscious consumers. Brands are exploring options such as organic cotton, bamboo, and recycled materials to create sustainable lingerie collections.
Luxurious Textures and Comfort
Comfort remains a top priority for consumers, and luxurious textures are key to achieving this. Soft jerseys, silks, and satins are classic choices that continue to be popular. Lace detailing is often used to combine traditionally masculine and feminine aesthetics, adding a touch of elegance to comfortable pieces. According to the Curve New York S/S 25 report, brands like Cosabella and Noblesse Oblige are leading the way in this trend, offering pieces that are both comfortable and luxurious.
Technological Advancements in Fabric Production
Technological advancements in fabric production are also shaping the lingerie market. Innovations such as moisture-wicking fabrics, temperature-regulating materials, and seamless construction techniques are enhancing the functionality and comfort of lingerie. These advancements allow brands to create pieces that not only look good but also perform well, meeting the needs of modern consumers.
Color and Pattern Trends in Lingerie Sets
Seasonal Color Palettes
Seasonal color palettes play a crucial role in lingerie design. For Spring/Summer 2025, hyper-bright color palettes are set to evolve tropical summers and stand out in-store and online. Colors like Sunset Coral, Aquatic Awe, and Radiant Raspberry are favored by brands, creating impactful pieces that capture the essence of the season.
Popular Patterns and Prints
Patterns and prints are another important aspect of lingerie design. Garden florals, inspired by the Netflix show Bridgerton, are a mainstay at Curve New York. This trend features soft, feminine colors and prints, with delicate trim embroidery used to accent straps or create intricate floral pops on sheers. Additionally, playful placement embroidery is set to reinvigorate lingerie, with brands like Zhilyova and Mey incorporating tongue-in-cheek and super-kitsch patterns into their designs.
Cultural Influences on Color Choices
Cultural influences also play a significant role in color choices for lingerie. The Everyday Bridal trend, for example, reflects shifting wedding cultures and the growing popularity of bridal lingerie. Key colors for this trend include white, off-white, and blush tones, with pieces finished with pearl detailing, delicate lace, feminine frills, and broderie anglaise.
Functionality and Features in Modern Lingerie
Comfort and Support Innovations
Comfort and support are paramount in modern lingerie design. Brands are continually innovating to enhance these features, with advancements such as moisture-wicking fabrics, temperature-regulating materials, and seamless construction techniques. These innovations ensure that lingerie not only looks good but also provides the necessary support and comfort for everyday wear.
Multi-functional and Versatile Lingerie
Multi-functional and versatile lingerie is another growing trend. Consumers are increasingly seeking pieces that can serve multiple purposes, such as interchangeable luxe lounge pieces that can be styled from day to night. According to the Curve New York S/S 25 report, relaxed items like boyfriend shirts and wide-leg trousers made from breathable and lightweight bast fibers are popular choices. Adding lingerie details to these pieces creates a decadent feel, making them suitable for both casual and more formal occasions.
Customization and Personalization Trends
Customization and personalization are also becoming more important in the lingerie market. Consumers are looking for pieces that reflect their individual style and preferences. Brands are responding to this demand by offering customizable options, such as adjustable straps, personalized embroidery, and a wide range of sizes and fits. This trend allows consumers to create lingerie that is uniquely their own, enhancing their overall shopping experience.
Conclusion
The lingerie industry is experiencing a dynamic shift, with trends driven by vibrant colors, innovative designs, and a focus on sustainability and comfort. As we look to the future, the emphasis on inclusivity, personalization, and technological advancements will continue to shape the market. Brands that embrace these trends and prioritize the needs and preferences of modern consumers will undoubtedly thrive in this ever-evolving industry.
