Over the past few years, OLED displays – which use organic light-emitting diodes – have become increasingly popular for use in smartphones, smartwatches, and smart TV screens. Since the early 2010s, manufacturers such as LG, Sony, and Panasonic have begun incorporating this technology into their devices.
OLED technology is also used for high-end smartphones and tablets. Lately, it has been applied in the manufacturing of OLED laptops, such as the Asus Zenbook or Samsung’s Galaxy Book, which has given rise to a new trend among specific consumer segments.
Below, we’ll introduce OLED screens, helping retailers and shop owners to discover how incorporating OLED laptops into their offerings can help boost sales.
Table of Contents
OLED: Definition and characteristics
What consumers buy OLED laptops
High-quality images
Professional and creative needs
Gaming and entertainment
Final thoughts
OLED: Definition and characteristics
According to Maximize Market Research, the OLED display market size reached USD 47 billion in 2024 and is projected to increase at a CAGR of 13.9% to nearly USD 133.15 billion by 2032.
OLED is an acronym for organic light-emitting diode. Inside these organic diodes, the emissive electroluminescent layer is formed by a thin film of an organic compound, which emits light when an electric current passes through it. This technology does not require a separate backlight to reproduce complex, high-resolution color images and responds quickly, generating detailed and vivid images.
This is the primary selling point of OLED panels, and consequently, OLED laptops. The LEDs of OLED screens are positioned between two conductive elements, allowing electricity to pass and emit an intense light that helps generate the images on the display. They feature a wide color gamut, resulting in vivid colors and deep blacks, as well as excellent energy efficiency.
Despite this advantage, these new-generation screens don’t impact battery life more than a liquid crystal display. Their only flaw is burn-in, which occurs when the same image is played on the monitor for prolonged periods. Since OLED panels feature organic materials, they are susceptible to degradation over time, which can lead to a decline in brightness and image quality.
What consumers buy OLED laptops
Understanding what drives an end user to prefer an OLED laptop over a traditional one is crucial for effectively selecting, proposing, and selling these products, which remain niche in the laptop market.
High-quality images
OLED display technology offers exceptionally high image quality, vibrant colors, and wide viewing angles, making it ideal for consumers seeking a superior visual experience, whether performing everyday productivity tasks or for general use.
Because each pixel in an OLED display can be controlled individually, OLED laptops have a higher resolution. They can offer the best YouTube experience and show every detail in pictures, even on social media.
Instead of having a backlight that is always on, this energy-efficient display emits power only when a pixel is illuminated, which makes it less harmful to the user’s eyes, even during prolonged use.
An advantage of OLED displays is their extreme thinness and lightness, allowing manufacturers to create more compact and thinner devices without compromising visual quality. This feature also makes OLED laptops perfect for a wider audience looking for an elegant notebook that is easy to carry and suitable for everyday use, such as browsing, office work, video conferencing, and streaming.
Professional and creative needs
Image professionals, such as photographers, videographers, designers, architects, and content creators, are among the primary categories of OLED laptop buyers. These users want a device that ensures high color fidelity, precise contrast, and accurate reproduction of visual details. When image quality is not an option, OLED screens are the response.
This audience is also willing to invest in medium- to high-range technology, with a propensity to complete the purchase with professional software (such as Adobe Photoshop), precision accessories, and extended warranties.
The display size is another decisive factor in this segment: 15.6″ and 16″ models are particularly popular, offering a large surface area for working on images and videos while maintaining portability. Some professionals also opt for 14″ models in combination with external monitors to achieve a balance between mobility and graphics performance.
Gaming and entertainment
With a high refresh rate of up to 240Hz, OLED laptops also boast faster response times than LCD varieties, making them ideal for gaming and VR requirements. Clients seeking a smooth and responsive gaming experience that minimizes screen tearing and ghosting will be drawn to this laptop model.
In addition, OLED monitors and screens have a 1ms response time that virtually eliminates motion blur, making them ideal for competitive games where every millisecond counts.
Final thoughts
OLED laptops represent one of the most exciting evolutions in portable computing. Their unmatched image quality, deep contrast levels, vibrant colors, and superior refresh rates make them ideal for a range of users, from casual consumers to creative professionals and competitive gamers.
Despite some limitations, the overall value and performance of OLED displays justify the investment for many. As more consumers seek immersive visual experiences and compact, lightweight devices, OLED laptops are becoming increasingly relevant in today’s market.
That’s why retailers that leverage this trend and add OLED models to their inventory will likely gain a competitive edge in 2025 and beyond.
