Author name: sgkinc.com

Social media and ecommerce are two of the biggest forces shaping today’s retail landscape, and as they continue evolving at pace, they are becoming increasingly intertwined. It’s a trend being driven by several factors, including social media’s popularity, increased usage of mobile devices for shopping, and the changing preferences of consumers, specifically younger generations like Gen Z.

Let your brand tell a story with deep product storytelling. See how you can link IRL shopping with product info online, which can be media-rich, immersive, and go beyond basic product specs.

The future of retail will be defined by the connected experience, where customers can seamlessly transition between physical and digital environments. Emerging technologies such as AR, VR, and AI will play a critical role in creating this connected experience by providing personalized and immersive shopping experiences that cater to the individual needs and preferences of each customer.

The year 2023 witnessed a significant milestone in the realm of global online expenditures the channel now accounted for 20% of overall retail transactions (approximately 10% for FMCG).

In the ever-evolving tapestry of marketing, there exists a phenomenon that remains constant: seasonality. It’s more than just a pattern; it’s a subtle shift of sentiment, environmental transformations, and the ebb and flow of consumer behavior. Seasonality is not simply a passive force but a dynamic and powerful tool leveraged by savvy organizations.

Across a wealth of industries – including retail, health, sport, and gaming – the use of artificial intelligence is progressing, leaving anyone following its developments eager to learn more about its application.

From optimizing spend to customizing content, driving design to amplifying decision making, learn how AI marketing is helping marketeers to move at speed.

Over the past few years, sustainability has become a prominent trend due to noticeable climate change and the efforts of the Fridays for Future movement. It has now influenced almost all aspects of life and significantly impacted our lifestyle. The challenges and experiences that society has faced due to the pandemic, war in Europe, inflation, and natural disasters such as those in the Ahr Valley have also contributed to people’s desire for a secure future and a more conscious lifestyle.

Discover 5 strategies luxury brands are utilizing to stay relevant in the digital age and capture the attention of generation Z; from VR to sustainability and more.

Explore the five contradictions that are shaping 2023’s beauty industry trends and delve into the various factors that have contributed to these shifts.