Sourcing insights and market trends for the beauty and personal care industry.
Discover the top five nail and hand care trends for 2025/2026, from strengthening treatments to nourishing oils. Elevate your beauty shop with these essentials!
5 Must-Have Nail and Hand Care Trends for 2025/2026 Read More »
Discover 2025’s top men’s skincare trends and strategies. Learn how your beauty brand can innovate, market, and tap into the growing male grooming market.
2025 Men’s Skincare Insights: The Top Trends of the Year Read More »
Cat eye nail art is a trend that’s growing in popularity with its metallic hues and intricate designs. Discover everything to know about this booming trend in 2025.
Top Trending Cat Eye Nail Art Designs in 2025 Read More »
French curl braids put a twist on traditional braids and ooze sophistication and personality. Read on to find out how to achieve this increasingly coveted look.
How to Achieve the Best French Curl Braids Read More »
Makeup that won’t clog the pores is available in a full range of products for consumers with sensitive skin. Read on to learn more about the best varieties.
The Best Non-Comedogenic Makeup for Sensitive Skin Read More »
Using ampoule skincare products can have many positive benefits, but it’s important that they’re used in the right way. Read on to learn more.
How to Safely Use Ampoule Skincare in Beauty Routines Read More »
A buzz cut is a timeless look that’s suitable for all genders, but certain tools are required to do this look the right way. Read on to find out more.
How to Do a Buzz Cut for Any Gender Read More »
Retinol is making waves in the skincare market, and for good reason. Read on to discover how to select the right retinol skincare products for different skin types in 2025.
How to Choose the Right Retinol Skincare Products in 2025 Read More »
Perfecting the Russian manicure involves the right technique and tools. Read on to discover how to pull off this popular look in 2025.
How to Perfect the Russian Manicure in 2025 Read More »
Aura nails are a growing trend on social media that can be worn to make a statement or as a subtle detail to complement a look. Discover the top three aura nail trends for 2025.
Top 3 Aura Nail Trends for 2025 Read More »
Individuality is a key aspect of beauty care—and pH-shifting products play right into that demand. Learn more about this innovative trend in 2025.
How pH-Powered Color Cosmetics Are Changing Beauty in 2025 Read More »
K-Beauty is taking over fast and is packed with many benefits and features. Discover the top five K-Beauty innovators according to the WGSN STEPIC index.
5 Successful K-Beauty Innovators to Know in 2025 Read More »
Gen Xers are slowing down aging with products that work well with skin, hair, and body changes. Discover more about this trend and its top innovators in 2025.
Top 5 Gen X Beauty Innovators to Watch in 2025 Read More »
Slicked-back hair is a timeless men’s hairstyle that is seeing a resurgence in 2025. Here’s everything you need to know about how to achieve this trendy look.
How to Achieve Slicked-Back Hair: A Trending Hairstyle for Men Read More »
Everything you need to know about perfecting the burst fade haircut, including styling tips and which tools are needed to make an impression.
How to Achieve the Perfect Burst Fade Haircut Read More »
