Sales & Marketing

Search engine marketing (SEM) is a type of digital marketing that utilizes search engines like Google to get more traffic to a website.

This article can serve as your guide in making an informed choice on which Amazon Seller tool can maximize your profits and propel your business growth.

Making investments in the parts of your business that will positively impact product ratings is setting your business up for success in the future.

This guide will focus on the Fulfillment Network Stock Keeping Unit or FNSKU and how to use it on Amazon barcodes.

In this article, we’ll learn all about the products we recommend FBA sellers focus in 2023, the sourcing options, marketing and promotional strategies.

Effective sales pipeline management is crucial for businesses. Read this guide to understand what it is and how to manage it to make consistent profits.

Thanks to social media platforms like TikTok, live shopping is increasingly becoming a staple experience for consumers.

Reports show that large consumer goods companies are currently using the metaverse and next-generation technologies to focus on digital marketing campaigns.

RELEX Solutions has identified the leading uses of AI in retail, including supply chain forecasting, chatbots, and operational savings.

Amal Ahmed, director at ecommerce fraud protection provider Signifyd, discusses how retailers can navigate the new returns fraud landscape.

UK Office of National Statistics (ONS) figures show average weekly online clothing sales hit a record high of £1.7bn ($2.17bn) in the first half of 2023.

In the face of increased uncertainty and higher interest rates, having more cash on hand or drawing less from a revolver is never a bad thing.

Consumer brands in China are investing in technology to influence and enhance Customer Lifetime Value – an outlook following 2023’s CGF global summit.

Looking for ways to improve your business model by capitalizing on data? Then read on to discover how integrating data monetization strategies can boost revenue in 2023.

In our report Addressing The Private Label Dilemma In Retail, we highlight the actions to consider based on our experience working with retailers over the past decades.