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Home Organization Influencers: How To Boost Your Home and Garden Business

Modular bedside table organizer with phone and other items

From decluttering solutions to space-saving hacks, consumers constantly seek ways to optimize their living spaces. This is where home organization influencers come into play, offering valuable insights and inspiration to audiences eager to streamline their homes. Home and garden businesses can capitalize on the knowledge and reach of these influencers through strategic partnerships. 

Here, we’ll dive into the world of home organization influencers and how partnering with them can boost your home and garden business. Of course, we will also include some examples of influencers you might want to work with. 

Table of Contents
Market for home organization
Understanding home organization influencers
Top home organization influencers to partner with
Choosing the best influencer for your brand
Final thoughts

Market for home organization

With busy schedules and limited living spaces, consumers are increasingly seeking ways to declutter, optimize, and streamline their homes. This surge in demand has fueled a booming market for home organization products and services, with statistics painting a compelling picture of its growth and potential.

According to a study by the National Association of Professional Organizers, 54% of Americans feel overwhelmed by clutter. The global home organization market is poised for significant expansion, with projections indicating it will reach US $15.9 billion by 2030, up from US $12 billion in 2022.

Several factors contribute to this growth, including urbanization, which has led to smaller living spaces, a greater emphasis on maximizing efficiency, and increasing consumer awareness about the benefits of an organized home.

Understanding home organization influencers

A home organization influencer is an individual who specializes in providing content, tips, and inspiration related to organizing and decluttering living spaces. These influencers typically share their expertise through various channels, including social media platforms, blogs, YouTube channels, and podcasts.

One key reason home organization influencers are so influential is their ability to inspire and motivate their followers. By sharing their own experiences, successes, and struggles with organization, these influencers establish authenticity and relatability, which foster trust and loyalty among their audience.

Moreover, home organization influencers often possess a keen eye for design and aesthetics, allowing them to create visually appealing content that captivates and engages their audience. Whether showcasing before-and-after transformations or sharing expert styling tips, these influencers have a knack for making organization look effortless and aspirational.

Top home organization influencers to partner with

From minimalist moms to decluttering coaches, these influencers offer practical tips, motivational advice, and inspiring content to help you transform a home into a clutter-free oasis. 

Catherine Elaine

Screenshot of Catherine Elaine’s YouTube homepage

YouTube subscribers: 118K

Catherine, a mom of two, excels at keeping her small space decluttered and organized. Her expertise lies in emphasizing less stuff and more organization, making her content invaluable for anyone looking to maximize space efficiency.

Dawn Madsen (The Minimal Mom)

Screenshot of The Minimal Mom’s YouTube homepage

YouTube subscribers: 762K

Dawn advocates for a minimalist lifestyle as the key to a stress-free existence. With her husband and four kids, she demonstrates how minimalism can transform lives and spaces and offers practical tips for maintaining clutter-free homes.

Cassandra Aarssen (Clutterbug)

Screenshot of Clutterbug’s YouTube homepage

YouTube subscribers: 845K | Instagram followers: 173K

Cassandra is a household name in the decluttering sphere, offering a wealth of organizational ideas and tips through her YouTube channel, Instagram, TikTok, and podcast. Her approach caters to different personality types, ensuring there’s something for everyone.

Diana Rene (The Decluttered Mom)

Screenshot from the Declutterd Mom’s Instagram page

Instagram followers: 349K

Diana specializes in helping moms declutter and organize their spaces to alleviate stress and make life easier. With decluttering challenges and engaging Reels, she motivates her followers to reclaim their homes from clutter.

Susie Lake

Screenshot from Suzie Lake’s Instagram page

Instagram followers: 193K

Susie shares homemaking, decluttering, and mom life content on Instagram, providing practical tips and vlogs to inspire her audience to tackle clutter and create organized living spaces.

Sarah Mueller (Decluttering Club)

Screenshot from Decluttering Club’s Instagram page

Instagram followers: 136K

Sarah‘s motivating content encourages viewers to declutter their spaces using practical, effective tips. She believes in the transformative power of decluttering to reduce overwhelm and enhance overall well-being.

Erica Layne

Screenshot from Life on Purpose Movement’s Instagram page

Instagram followers: 242K

Erica, a decluttering coach, helps overwhelmed moms reap the benefits of decluttering through her Instagram content. With a focus on practical solutions, she guides her followers toward a more organized lifestyle.

Stacy Scott

Screenshot from Stacy Scott’s Instagram page

Instagram followers: 34K

Stacy, a doctor, healer, and coach, advocates for trauma-informed decluttering practices. She explores the psychological aspects of decluttering and emphasizes the importance of a Feng Shui-inspired approach to creating harmonious living spaces.

Heather Brewster (Within These Four Walls)

Screenshot from Within These Four Walls Instagram page

Instagram followers: 128K

Heather promotes simple home routines and decluttering strategies to maintain an organized and clean living environment. Her e-books, courses, and free content offer valuable resources for those embarking on decluttering.

Kayleen Kelly

Screenshot from Kayleen Kelly’s TikTok page

TikTok followers: 800K

As a professional organizer, Kayleen shares her expertise on decluttering and organization, particularly tailored for individuals with ADHD. She introduces her specialized DeclutterCore™️ Method and offers decluttering kits to streamline the process.

Choosing the best influencer for your brand

Because home organization is a broad topic, the most important thing when choosing an influencer for your home and garden brand is ensuring the most appropriate fit based on your business offerings, values, and target audience. 

Understand who your target audience is and what motivates them. Consider demographic factors such as age, location, interests, and lifestyle preferences. Your chosen influencer should have a following that closely aligns with your target demographic.

Ensure the influencer’s content aligns with your brand’s product offerings and messaging. Look for influencers who frequently share home organization tips, decluttering advice, and relevant lifestyle content that complements your brand’s products.

Final thoughts

Partnering with the right influencers can be a game-changer for your home and garden business. By leveraging the trust and influence of these individuals and organizations, you can effectively showcase your products, reach new audiences, and drive sales. So, take the time to consider what types of influencers may be best suited for your business before you start your search. 

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