Stickers offer a wide range of usage options, from decorating to adding customization to anything. Whether it’s a laptop, backpack, kereta, or for labeling, these stickers are fun to use.
This led to the online marketplace being filled with stickers with different options that cater to different genres and styles.
It not only allows a lucrative opportunity for sellers to turn this into a business even if they are not artists themselves.
To understand how to start, including designing and selling stickers online, here is everything a seller should know!
Jadual Kandungan
Few things sellers should know about making stickers
Steps for making stickers online
How to sell the stickers online
Kesimpulan
Few things sellers should know about making stickers
To make sure the business is profitable, sellers are required to explore the market and the potential it offers.
Basic research can give an overall idea of where to start and whom to target. For example, the market was valued at AS $ 4.3 bilion in 2023. However, in 2032, it is expected to grow to US $7.1 billion.
Apart from this, sellers are required to understand a few more important factors, including:
Understanding types of sticker materials
To design stickers that sell, it’s crucial to understand what type of materials can be used for making stickers. This includes:
Pelekat vinil
These stickers are the most common and versatile and come in PVC, a highly durable material.
Pelekat vinil come with UV, water, and chemical resistance. This makes using these stickers suitable for indoor and outdoor use.
However, they have a long-lasting nature, which makes it difficult to remove them after applying.
Pelekat kertas
Pelekat kertas are nondurable. However, they are easy to remove and use. Therefore, these types of stickers are more affordable.
From personalized stickers for journals and notebooks to using inforos, these can have a wide range of applications.
Pelekat pelekat
Pelekat pelekat are made using thin plastic, making them suitable for wide design options and adding many more details. These stickers are durable and can be used on cars and windows.
BOPP stickers
BOPP stickers are alternatives to vinyl. However, these have plastic options, making them affordable.
While they may not be ideal for outdoor use because of a lack of flexibility, they can be used for labeling.
BOPP stickers have high resistance to water and oil, which makes them more practical and effective.
Static cling stickers
Berpaut statik, or electrostatic stickers, are made using thin plastic.
They don’t use adhesive; instead, the stickers use static electricity, which enables them to stick without leaving any marks on different applications.
Types in cuts for stickers
Besides understanding the different types of stickers, the next step is to learn about the cuts. These include:
Pelekat die-cut
Potong-potong or cut-to-size stickers can be cut into any shape. They can be cut individually to ensure the original shape remains intact. They can also be used for stickers made using vinyl and paper.
These stickers have around a 45% higher retention rate than other options.
Lembaran pelekat
Lembaran pelekat are one of the most popular formats; the sheet contains all the designs and stickers on one piece of paper.
Kiss-cut stickers
These can be individually cut, but they must be kept in stacks. The first sticker leaves a paper backing to hold the design in place.
Kiss-cut stickers make the paper backing stay intact, making the peeling and applying much easier.
Sticker rolls
A sticker roll is an ideal option for packaging, as it has a large roll that contains all the stickers. This can include around 250 stickers in one roll.
Steps for making stickers online
Before continuing with the design process, it’s crucial to understand the purpose. Are these for labeling or for promotion? Or maybe for selling as an individual product?
Knowing the goal can help you design and choose the right platforms for creating the stickers.
Once it’s clear, here are simple and easy-to-follow steps to make stickers online.
Langkah 1: Persiapan
The first step includes getting all things in one place, starting with picking the right materials and tools. This includes sticker paper, tools like iPads or tablets, cutting tools, design software, and a printer. Then, pick the platform to make the stickers. There are many options, such as Canva, Inkscape, Procreate, and more.
Langkah 2: Mereka bentuk
When it comes to designing the sticker, look for what aligns with the target audience. The requirement of picking the right design goes beyond arranging the text and images. The seller should start with understanding the purpose first.
Let’s say the designs are for people who might use the stickers for professional or business use. These types of audiences may prefer to have a more sleek and clean look. However, if the targeted audience is children, the designs should be more colorful and playful.
Furthermore, sellers should also consider:
Saiz
When picking the design, consider the size of the stickers. If the designs are complex, it can be difficult for the audience to understand. Mostly, the sizes of stickers are small, which means the design should be simpler, clearer, and straightforward.
Warna
Colors are another crucial aspect when it comes to stickers. High-contrast colors make stickers look more appealing.
However, different colors impact people differently. For example, orange adds a more summery feeling, whereas green suits people who prefer nature or environmental-related touches.
Sellers can explore the psychological impact of the colors to understand what emotions they want to evoke through their stickers.
bentuk
To make the sticker look clean and easy to understand, it is crucial to consider shape selection.
If the fonts are too big for the shape, it will make it harder to read or understand, but that doesn’t mean the seller should not experiment with different shapes.
Choosing a unique shape can make the sticker stand out. However, make sure to keep it aligned with the rest of the design.
Step 3: Consider the software for creating stickers
Once the design is selected, the next step is to pick the right software. Most stickers are made using either graphic design software or an illustration app. These can be paid or free versions.
Antara yang paling biasa ialah:
Menjadi ayah
Procreate is for iOS tablets and offers more texture, mimics the look of special drawing tools, and adds a handmade feel.
This illustration program also allows the digital art to be saved in high-resolution formats for printing.
Adobe Illustrator
If someone is looking for free versions, then Adobe Illustrator can be an ideal option. However, it’s more suitable for professionals who have an understanding of making stickers or illustrations in general.
Canva
With a wide range of customizable templates, Canva offers an effortless experience for beginners. With this online graphic design tool, they can pick from the options or create from scratch.
Regardless of the software, keep in mind that you should save your stickers as a CMYK file. It’s a subtractive color model that is used for color printing.
In addition, when uploading the design, keep the size the same or larger than the dimensions of your stickers. It should be at least 300 dpi (dots per inch).
Step 4: Picking how the sticker will look and feel
Next is choosing the finish of the sticker. This will decide how the sticker will look and feel, as well as impact its overall use.
Stickers for notebooks can be printed using paper stock. But if it is for outdoor use, the stickers should have weather resistance and a tough finish.
Different finishes have their own use cases, which makes the stickers ideal for multiple surfaces. For example, vinyl stickers have a glossy and smooth finish that can withstand the weather, moisture, and outdoor temperature. This makes vinyl stickers suitable for lunchboxes, phone cases, and water bottles.
A matte finish is ideal for highlighting the sticker’s fine details. But it may require lamination to protect it from color fading and to add shine.
Besides the finish, sellers should pay attention to the adhesive selection. Regardless of how good or well-detailed the sticker is, buyers will pay attention to whether the adhesive is poor or gets peeled off easily.
Step 5: Printing and cutting phase
Printing can be done using a regular print and cutting machine. For this, make sure you have all items along with a compatible paper and printer.
This is ideal for sellers who are looking for more flexibility in designing and selling the stickers. However, it can be time-consuming to find the right process for printing and cutting.
To add more precision and a professional touch, sellers can work with experts for printing services. For this, get the designs of the stickers and upload them to the selected platform.
Add all the details, like the type of material, finish, and volume of the order, to get your stickers mailed to your home once they’re done. This is suitable for sellers who are expanding their businesses or dealing with high volumes.
However, the most cost-friendly option can be print-on-demand or drop shipping, which allows stickers to be printed once the seller uploads them to the selected platform.
The dropshipping provider will take care of the process, including shipping straight to the buyers. This option saves a lot of hassle, but it gives less control over the entire process.
How to sell the stickers online
After the stickers are made, the next step is to prepare for selling them online. Here are some things businesses need to keep in mind:
Picking the right way to sell
There are different ways to sell stickers online. Sellers can make their own stickers, print them, and sell them through shipping. It can be online stores or platforms like Shopify or Etsy. In addition, sellers can pick digital files that can be designed once and sold on repeat. Starting an ecommerce website can also be an effective way to sell the stickers online.
Pricing the stickers
To pick the right pricing, it’s crucial to understand factors that include design, platform fees, taxes, and more. After understanding the overall cost, the next step is to understand the competitors and their pricing for the stickers.
Understanding the market allows sellers to estimate the price for design, material, and finish, or to sell them as a bundle.. After all factors are taken into consideration, a price that is fair to the customers but also ensures reasonable profitability to the business is set.
Packaging and protection
Picking the right packaging can help in adding personality to the product as well as to the brand. It is also helpful in boosting sales, but make sure to include this expense when fixing the price for stickers.
To create fun packaging, sellers can add a personalized handwritten thank you card or some freebies. Another crucial aspect is to not sacrifice protection for style. Always pick the right packaging items, such as rigid mailing envelopes that are durable and strong. Sellers can also use cello bags or tissue paper tied in rope to secure the packaging.
Shipping the stickers
Shipping depends on the platforms sellers have picked. In most cases, the shipment of stickers is hassle-free, whereas in some, they require a stamp to save shipping costs and customers money.
Some customers may also need faster delivery, so look for options that allow offering first-class shipping and order-tracking features. You can also add instructions on the parcel, like “Do Not Bend,” to ensure the stickers are secure and remain in shape during transit.
Next is to promote the store and stickers using different mediums, including social media and email marketing. Furthermore, look to optimize the listing using high-quality images, detailed descriptions, and relevant keywords for titles.
Kesimpulan
Selling stickers online has the potential to offer both profitability and a loyal customer base. However, it depends on understanding dynamics, quality, strategy, and leveraging different marketing channels.
It also allows the business to engage better with the customers, promote a brand, and unlock potential revenue sources. Following the detailed guide can help sellers capitalize on the growing market and demand for a profitable business!
Sellers can visit Alibaba.com to source sticker materials straightaway at competitive prices to optimize their online sticker business.
