Hoe u in 2025 geld kunt verdienen op Pinterest

Pinterest is a visual search engine with over 522 miljoen users actively looking for new ideas and products. 80% of weekly Pinners say they feel inspired by the shopping experience on the platform. But Pinterest isn’t just for inspiration—it can drive real sales, especially for product-driven businesses like small retailers and wholesalers.

Brands can therefore set up a Pinterest business account to start earning money on Pinterest. It’s free and comes with features designed to help brands generate revenue.

Read this article to find out different ways to make money from Pinterest in 2025.

Inhoudsopgave
5 ways to make money on Pinterest
Conclusie

5 ways to make money on Pinterest

1. Pinterest shopping feature

Use the Pinterest shopping feature to convert scrollers into buyers. Pinterest shopping feature is a tool that allows a business to sell their products on Pinterest. Pinterest directly offers several shopping tools to improve user experience and helps businesses to sell on Pinterest. 

Belangrijkste kenmerken:

• Product pins: These visually appealing pins showcase product information, including prices, availability, and descriptions.
• Boodschappenlijst: It consolidates all saved product pins on a user’s profile and notifies them when prices drop, making it easier to compare products and make purchasing decisions.
• Shop in search: Tab highlights product pins related to users’ searches, automatically pulling in relevant items without requiring extra effort from brands.
• Shop with lens: Use your camera to find similar products based on real-world images.
• Shop from pins: Products are suggested from static pin images.
• Shop from boards: Product pins appear within users’ saved boards, complete with related product suggestions. 
• Shopping spotlights: Feature editorially curated product pins influenced by trending searches.

To get started with Pinterest shopping:

Step 1: Join the Verified Merchant program

Requirements: Pinterest Business account, claimed website, privacy/shipping/returns policies, and a data source for product pins.

Benefits: Create product pins, get a Shop tab, display a verified badge, and access advanced analytics.

Step 2: Add products as pins

After approval, upload your products. Use Shopify or other e-commerce platforms for easy integration, or manually upload if needed.

Step 3: Organize your Shop tab

Categorize products into “product groups” for better organization.

Feature up to three groups at the top of your Shop tab, like new arrivals or sales.

Write product details like titles, descriptions, and pricing.

Step 4: Add product tags to image pins

Tag products in regular image pins or influencer content. Tag up to eight products per pin. 

Step 5: Install the Pinterest tracking Tag

Install a Pinterest tag on your website for tracking conversions, essential for ads and analytics.

Voorbeeld:

Anthropologie uses Pinterest’s Shopping Spotlights to create themed collections that attract potential buyers. Organizing products into collections like “Fall ’24 Home Collection” or “The Halloween Shop” helps the audience to find products based on the season or special occasions.

2. Werk samen met influencers

Collaborating with influencers is always a good idea to attract new customers. Pinterest has made it easy with its Paid Partnership program. A paid partnership is a collaboration between influencers and brands that have the same niche.

The creator tags the brand in a Pin, and a paid partnership label appears once the pin is published. The brand must approve the tag so that its name appears alongside the label.

Hier is een voorbeeld of a Paid partnership.

Hoe werkt het

Using the Paid Partnership Tool:

• Available only on the Pinterest app (Android and iOS).
• After publishing, the paid partnership label shows without the brand’s name until the brand approves.
• If a brand declines or removes the tag, the paid partnership label will disappear, and the creator must create a new pin to retag.

Removing tags:

Creators and brands can remove paid partnership tags at any time. Once removed, it cannot be added back to the same Pin.

Idea Ads with paid partnerships:

• Only brands can promote Pins with paid partnership labels as Idea ads.
• Brands should use music from Pinterest’s licensed music library when promoting such Pins.

Probleemoplossen:

• If the brand isn’t on Pinterest, the label will still appear without the brand’s name.
• Paid partnership labels must be added before publishing a Pin.
• Pins violating community guidelines will be deactivated.

Voorbeelden:

Sally Hansen

Sally Hansen partnered with a Canadian Pinterest Creator to promote their 2021 holiday nail polish line, the Miracle Gel Joy of Colour Collectiongebruik Pinterest Idea Ads with paid partnership. 

Pinterest proved to be an ideal platform for Sally Hansen, as 3 in 4 Canadian holiday shoppers turned to Pinterest for inspiration, and searches for beauty, particularly “nails,” saw a 33% increase. 

By collaborating with a creator Marisa Roy and using holiday beauty trends, the campaign connected with its target audience, driving both impressions and sales.

Resultaten:

• 35 miljoen impressies (paid and organic)
• 57% meer betrokkenheid than benchmarks

Scotch

Scotch™ Brand’s Pinterest campaign for back-to-school season uses Idea Ads to inspire parents to create DIY school supplies like pencil holders and teacher gifts. 

Met Pinterest-trends, Scotch™ identified popular search terms like “preschool crafts” and collaborated with creator Kailo Chic to make their content more engaging and authentic.

The campaign’s hands-on approach, featuring how-to videos using Scotch™ Tape, resulted in:

• 64% lower cost per impression than their goal
• 4x higher click-through rates compared to their average benchmarks

3. Pinterest-advertenties

Money brings money. Pinterest is a platform built for shopping. 7 in 10 Pinners say that Pinterest is where they go to find new products, ideas, or services they can trust. Spending money to bring buyers is a profitable idea to increase sales.

Pinterest Advertenties have various formats available to suit your goals.

• Standard pins: The most basic ad type, promoting existing pins.
• Video pins: Use video to capture attention and drive engagement.
• Carousel pins: Showcase multiple images within a single ad.
• Shopping pins: Directly promote products from your catalog.
• collectie: Showcase multiple products at once, ideal for e-commerce.
• Quiz pins: Engage users with interactive quizzes and provide personalized content.
• Showcase pins: Highlight multiple Pins within a single ad unit.

Ad costs on Pinterest are flexible, with options for daily or lifetime budgets. On average, you may spend up to US$ 0.10 per click or US$ 1.50 per 1,000 impressions.

Creating ads is straightforward: 

Here’s a breakdown of the steps:

1. Access Ads Manager: Locate the Ads Manager within your Pinterest business account.
2. Choose campaign mode: Decide between automated (simpler setup) or manual campaigns (more control).
3. Select objective: Pick your desired outcome – brand awareness, conversions, etc. (Conversion tracking requires a Pinterest tag on your website).
4. Choose or create Pin(s): Select existing pins or create new ones for your ad.
5. Doelgroep: Let Pinterest suggest targeting (automated) or customize it yourself (manual).
6. Set budget & duration: Define your daily spending limit and ad duration.
7. Publish campaign: Review settings and publish your ad. You can switch to advanced creation for more control if needed.
8. Prestaties bewaken: Regularly check your Ads Manager to track campaign performance and ensure it reaches the right audience.

Voorbeelden:

Louis Vuitton

Louis Vuitton successfully promoted its new collection on Pinterest using a bold videoadvertentie strategy. By using Pinterest Premiere and targeting European markets.

Resultaten:

• Bereikt 3.5 million users in 3 days
• Bereikte een 50% weergavepercentage met een 4% lift above benchmark
• Opgenomen een 50% lower CPM than the vertical benchmark

Sellpy

Sellpy achieved its goal of converting new customers to buyers and driving sales with Pinterest using MM analysis.

Ad campaign used Pinterest insights on fashion trends and seasonal moments.A variety of advertentie-indelingen (Video, static, carousel, and shopping) were employed, with a strong focus on carousel ads that mimicked real-world browsing.

Resultaten:

• 1.5x higher ROI than their next best digital advertising channel
• Pinterest became the most cost-efficient channel for both direct sales and brand building

4. Pinterest inclusion fund

Pinterest Inclusion fund is a tool to support small merchants to earn money through Pinterest. Initially, this program was only for creators.

De Pinterest Inclusion Fund supports small merchants, publishers, and creator agencies owned by or produced for underrepresented communities, including BIPOC, LGBTQIA+, Asian, disability, and plus-size groups.

Geschiktheidscriteria:

• 50% ownership by underrepresented communities or 70% of products serving those groups.
• Operates in the fashion, beauty, or lifestyle industries.
• Based in the USA, UK, Brazil, Canada, Germany, Austria, Switzerland, or France.
• Must be 18+ and have a Pinterest business account.
• Requires at least 2 Pinterest boards or 10 uploaded images/videos.
• Businesses must align with Pinterest Merchant Guidelines.
• Commitment to program sessions.

Program impact:

Participants from previous cycles saw an average of 124% growth in engagement and 81% remain active on Pinterest.

Succesverhaal:

Ryan Razooky, a basketball trainer, saw a 220% increase in followers and used ad credits to sell out merchandise and expand his business with a second gym.

5. Send traffic to blog

Some merchants can’t access the Pinterest tools discussed in this article. However, they can still reach a new audience by using their blog traffic.

Each pin you create can include a link to an external site—use this feature strategically to guide users to click on the link. Pinterest can help generate revenue by driving interested users directly to your content.

Here are some tips for using Pinterest to drive traffic to your blog:

Maak infographics: Infographics are a great way to promote blog content on Pinterest. Blog posts featuring infographics can be shared directly on Pinterest to attract attention. Older blog posts can also be repurposed into infographics, helping reach a new audience that may have missed the original post.

Best blog posts to promote: Not every blog post needs to be promoted on Pinterest. Focus on posts that suit the platform, such as those with visually appealing images, downloadable offers, or infographics. Promoted blogs must align with the themes of existing Pinterest boards for a more effective strategy.

Afbeeldingen aanpassen: Engaging, custom images are key when creating pins. To promote a blog post, use the featured image and add customized text. Many successful pins include the blog title directly on the image, drawing users in and encouraging clicks.

Write optimized pin descriptions: Pin descriptions should clearly outline what the blog post is about, without revealing too much. Maintain some mystery while giving viewers enough information to pique their interest and encourage them to click through.

Implement a strong SEO strategy: Pinterest functions as a visual search engine, making keywords essential. Apply solid SEO tactics by aligning blog titles with board titles, using relevant keywords in blog descriptions and image captions, and including keywords in image “alt” tags for better discoverability.

Voorbeeld:

Robuust is a machine washable rug brand having 81.2k followers and 10m+ monthly views.

They share their blog with captivating images and URLs on Pinterest.

Conclusie

Pinterest is a platform where users come to be inspired, discover new brands, and make buying decisions. By using Pinterest’s suite of targeting tools and insights, businesses can guide customers from discovery to purchase.

Whether you’re selling products, offering services, or building a brand, Pinterest provides a direct path to reaching engaged, ready-to-shop audiences.

Take advantage of the opportunity to grow your business on Pinterest. Tailor your campaigns to reach customers at each step of their journey, and watch your business transform inspiration into revenue.