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Removing Friction From the Buying Cycle and Supply Chain


The pandemic accelerated changes that were already happening across buying channels and supply chains. More and more buyers are expecting a seamless experience when dealing with suppliers and, increasingly, companies are taking a customer-centric approach to their ecommerce strategy.

On this episode, host Mike Jackness speaks with Brian Beck, B2B Ecommerce Expert Advisor & Author at Beck Ecommerce. Brian has been in ecommerce since 1999, both as a business owner and executive. He has also gone on to be an influential thought leader and author in the space.

Mike and Brian discuss some interesting topics on the subject, including:
– 5:02 Why a B2C experience is now expected even in B2B situations
– 7:57 Are physical sales relationships dead?
– 17:58 Why 65% of consumers trust a marketplace enough to buy from an unknown brand
– 20:14 How efficiency is most important for B2B buying

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