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Shine On: Review analysis of Amazon’s hottest selling lip glosses in the US

the lip gloss

In the vibrant world of beauty and cosmetics, lip gloss stands out as a must-have for makeup enthusiasts seeking that perfect blend of color and shine. This blog dives into the pulsating US market, analyzing thousands of reviews to uncover what truly makes a lip gloss favored among consumers. Through an in-depth examination of the top-selling products on Amazon, we aim to shed light on the attributes that resonate most with users and the occasional shortcomings they encounter. Our analysis not only provides valuable insights for potential buyers but also for manufacturers looking to refine their offerings to meet the evolving preferences and expectations of their clientele.

Table of Contents
1. Individual analysis of top sellers
2. Comprehensive analysis of top sellers
3. Conclusion

Individual Analysis of Top Sellers

top-selling lip glosses

The lip gloss market is rich with diverse offerings, each claiming to deliver the best in shine, texture, and longevity. To better understand what sets the top-selling products apart, we’ve taken a closer look at five standout glosses that have captured the attention of consumers across the United States. This section delves into each product individually, examining their unique features, customer feedback, and how they live up to their promises.

City Beauty City Lips Clear

Introduction to the item: City Beauty City Lips Clear is marketed as a high-end lip plumping gloss designed to deliver both immediate and long-term benefits. This clear gloss promises to enhance lip volume and provide deep hydration, using a formula that includes hyaluronic acid and oligopeptides to support collagen production in the lips.

the lip gloss

Overall analysis of the comments: The product maintains a high average star rating of 4.6 out of 5, with numerous users attesting to its effectiveness in plumping and moisturizing their lips. Customers frequently commend the gloss for its non-sticky texture and the noticeable plumpness it imparts without the sting typically associated with lip plumpers. The longevity of the gloss, however, receives mixed reviews, as some users note that frequent reapplication is necessary to maintain the gloss’s aesthetic effect.

What aspects of this product do users like the most? Reviewers are particularly fond of the product’s ability to deliver fuller lips without irritation. Many praise its hydrating properties, pointing out that it leaves their lips feeling soft and supple long after the gloss has worn off. The clear gloss also appeals to those looking for a versatile product that can be worn alone or layered over other lip colors.

What flaws did users point out? Despite its many positives, some users have criticized the product for its price point, which is higher than many other lip glosses on the market. There are also comments regarding the need for regular application throughout the day, as the gloss tends to wear off quicker than expected. A few reviewers have expressed disappointment with the packaging, mentioning issues with the applicator not effectively dispensing the product.

Rimmel Stay Glossy Lip Gloss

Introduction to the item: Rimmel Stay Glossy Lip Gloss is known for its up to six hours of lasting shine and a lightweight formula. Marketed as a non-sticky gloss, it comes in a variety of shades from subtle nudes to striking reds, catering to a wide range of tastes and occasions. Its Shine Extend Technology is designed to deliver an enduring glossiness without the frequent need for reapplication.

the lip gloss

Overall analysis of the comments: Users have rated Rimmel Stay Glossy Lip Gloss with an average of 4.4 out of 5 stars, highlighting its comfortable wear and lasting shine. The feedback often emphasizes the gloss’s ability to stay put without becoming tacky or overly thick, a common drawback in many other glosses.

What aspects of this product do users like the most? The most praised feature of Rimmel Stay Glossy is its non-sticky texture, which many users find ideal for daily wear. Consumers also appreciate the range of available colors, which allows them to experiment with different looks. Additionally, its affordability makes it a popular choice among those who want a reliable gloss without a hefty price tag.

What flaws did users point out? Some criticisms involve the gloss’s longevity, contrary to its claims of up to six hours of wear. A few reviews mention that while the gloss starts off well, it requires reapplication throughout the day to maintain its shine. Others have noted a lack of pigment in some of the lighter shades, requiring multiple layers to achieve the desired opacity.

NYX Professional Makeup Butter Gloss

Introduction to the item: NYX Professional Makeup Butter Gloss is celebrated for its silky smooth texture and sweet scent, offering sheer to medium coverage. This gloss is available in an extensive color palette, ranging from soft pastels to rich, deep shades, making it versatile for both everyday use and special occasions. It promises to melt onto the lips and provide a plush, buttery feel without being sticky.

the lip gloss

Overall analysis of the comments: With an impressive average rating of 4.7 out of 5 stars, NYX Butter Gloss has amassed a loyal following. Customers frequently highlight the gloss’s exceptional consistency and moisturizing properties, which stand out in a crowded market of lip products.

What aspects of this product do users like the most? Users often rave about the comfort of wearing this gloss, noting that it feels hydrating and light on the lips. The range of vibrant colors and the ability to build color from a light wash to more opaque coverage are also highly valued. Its affordability paired with high-quality performance makes it a favorite among both makeup novices and enthusiasts.

What flaws did users point out? Despite many positives, some users point out that the gloss does not last long and needs reapplication throughout the day, especially after meals. There are also occasional comments about the color appearing differently on the lips than expected from the packaging, suggesting variations in pigment saturation. Lastly, a few reviewers wish for more long-lasting wear without compromising the gloss’s moisturizing effects.

NYX Professional Makeup Fat Oil Lip Drip

Introduction to the item: NYX Professional Makeup Fat Oil Lip Drip is designed as a hydrating lip oil that combines the shine of a gloss with the moisture of an oil. This product is aimed at delivering a glossy finish with a non-sticky feel, formulated with vegan squalane to hydrate and soften the lips. It’s available in a range of shades, each providing a subtle tint to enhance the natural color of the lips.

the lip gloss

Overall analysis of the comments: This lip oil maintains a favorable rating of 4.5 out of 5 stars, with customers appreciating its hydrating properties and the glossy sheen it offers. Reviewers often praise the product for its nourishing formula and lightweight texture, which make it comfortable for all-day wear.

What aspects of this product do users like the most? The standout feature for many users is the intense hydration provided by the lip oil, which effectively combats dryness without feeling greasy. The glossy finish also receives high marks for its elegant appearance that doesn’t migrate beyond the lip line. Additionally, users enjoy the range of wearable tints that work well for various skin tones and occasions.

What flaws did users point out? Some criticisms revolve around the longevity of the product; users report that while it is excellent for immediate moisture and shine, the effects wear off relatively quickly, requiring frequent reapplication. A few reviews also note that the scent and taste of the lip oil are not as pleasing as expected, which can be a detractor for those sensitive to such aspects. Lastly, the applicator’s design has been mentioned as not being particularly effective in dispensing the right amount of product, leading to occasional wastage.

LANEIGE Lip Glowy Balm

Introduction to the item: LANEIGE Lip Glowy Balm is designed to offer a hydrating and soothing experience with a gloss-like finish. Infused with murumuru and shea butters, this product aims to nourish and soften the lips while providing a subtle tint. It’s marketed towards those seeking a lightweight formula that can be used for both day-to-day moisture and a pop of color.

the lip gloss

Overall analysis of the comments: LANEIGE Lip Glowy Balm has achieved a high average rating of 4.7 out of 5 stars, with users frequently praising its effectiveness in moisturizing and its pleasant, non-sticky texture. The balm is particularly noted for its ability to improve lip health over time, as well as its appealing packaging.

What aspects of this product do users like the most? Customers are especially fond of the balm’s hydrating qualities, often mentioning that it leaves lips feeling soft and supple for hours. The variety of flavors and the subtle colors it comes in are also popular, adding an enjoyable and personalized touch to the lip care routine. Moreover, users appreciate that the product can be applied effortlessly and feels light on the lips, making it ideal for everyday use.

What flaws did users point out? Despite its many positives, some users have noted that the balm needs to be reapplied throughout the day to maintain moisture, especially in dryer climates or in indoor environments with air conditioning. Additionally, while the tint is liked, some wish it were a bit more pigmented for those times they want a stronger color impact without layering other lip products. Lastly, a few reviews point out the price as being slightly high for the amount of product received, though many concede that the benefits often outweigh the cost.

Comprehensive Analysis of Top Sellers

the lip gloss

In examining the collective feedback and patterns across the top-selling lip glosses on Amazon, several key desires and grievances emerge from the customer base. Understanding these can provide valuable insights for both consumers and manufacturers, as they highlight what is most valued in lip glosses and what areas require attention for improvement.

What do customers who buy this category want to get most?

Hydration and Comfort: Customers prioritize lip glosses that offer significant hydration without compromising comfort. They prefer products that feel lightweight and moisturizing, akin to a lip balm, but with the aesthetic appeal of a gloss. This demand underscores the importance of formulations that incorporate nourishing ingredients like vitamins, shea butter, or hyaluronic acid, which help to keep lips soft and hydrated throughout the day without feeling heavy or sticky.

Lasting Shine without Reapplication: A common expectation is for lip glosses to maintain their shine and color for several hours without the need for frequent touch-ups. Users appreciate products that deliver a lasting glossiness through meals and daily activities, indicating a need for long-wearing formulas that resist fading and transferring while maintaining a glossy finish.

Subtle, Enhancing Colors: Many consumers look for lip glosses that offer a range of subtle colors that enhance their natural lip color rather than overshadow it. They value the ability to choose from a spectrum of shades that can either complement a natural daytime look or transition easily into a more dramatic evening appearance without the application feeling too dense or cakey.

What do customers who buy this category dislike the most?

the lip gloss

Stickiness and Heavy Texture: The most frequent complaint among lip gloss users is the unpleasant sensation of sticky or overly thick textures that cling to the lips uncomfortably and can adhere to hair or other objects. Customers are increasingly steering away from glosses that feel tacky, preferring smoother applications that allow for comfortable wear, especially under masks or in windy conditions.

Poor Packaging and Applicators: Issues with packaging, including ineffective applicators that either dispense too much or too little product, are significant points of frustration for users. Efficient, user-friendly packaging that allows for easy and precise application is highly valued, with many expressing dissatisfaction when the product’s packaging leads to waste or difficulty in use.

Misleading Product Descriptions and Inconsistent Pigmentation: Customers express disappointment when the product received does not match the description provided online, particularly in terms of color and pigmentation. They dislike when colors appear different on their lips compared to what is shown in images or when the opacity does not meet their expectations based on the product’s advertisement. This highlights a broader desire for transparency in marketing and more accurate representation of product features.


The analysis of customer reviews on Amazon’s best-selling lip glosses provides a clear picture of what today’s consumers are looking for in their lip products. They demand lip glosses that combine the hydrating benefits of a lip balm with the aesthetic appeal of a gloss, offering lasting hydration, comfort, and shine without frequent reapplication. While the glosses generally meet expectations in terms of texture and variety, common areas for improvement include reducing stickiness, improving packaging and applicators, and ensuring color consistency and accuracy in product descriptions. Addressing these concerns could significantly enhance user satisfaction and loyalty, guiding manufacturers to refine their offerings and potentially leading to innovations that could redefine the standards of lip glosses in the beauty industry.

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