What Are Buyer Personas, and How To Create Them?
Buyer personas can help you target your marketing efforts toward particular segments of your audience. Read on to learn how to create effective buyer personas in 2024.
Educational Guides
How To Use Product Category Pages for Better SEO
Product category pages organize your website to make your products easy to find, but they’re also critical for SEO. Read on to learn more.
How To Create an Effective Branding Style Guide for Your Business
A branding style guide is an important part of building your brand identity and helps guide interactions with customers. Read on to learn how to create an effective brand guide.
7 Essential Strategies To Improve Your On-Page SEO Today
Discover seven easy steps for how to improve your website’s on-page SEO and start getting better page rankings in Google today.
Drayage: Meaning and Types You Need To Know
Find out the real meaning of drayage in today’s logistic world, the various types of drayage, and the connection between drayage and intermodal shipping.
Importer Security Filing (ISF): Meaning and Key Significances You Want To Know
A clear guide on what Importer Security Filing (ISF) is, ISF filing options & process, the importance of ISF, its financial impact, and related compliance.
What Is Harmonized System & Its Remarkable Usage in Global Trade
Learn more about the Harmonized System, its structure and classifications, the benefits and challenges in its usage, and its critical role in global trade
All Essentials of Freight All Kinds (FAK) You Should Know
Discover all the essentials of Freight All Kinds (FAK), including what FAK means, how it works, its benefits and challenges, and its different applications.
What Are Beneficial Cargo Owners? Top 5 Benefits To Know
Discover what the Beneficial Cargo Owner (BCO) role is all about, its key responsibilities and challenges, as well as the top 5 benefits of being a BCO.
How the Three Major Ocean Alliances Dominate Sea Shipping
Get an inside look at the three major ocean alliances to understand how these maritime partnerships form the backbone of global shipping!
A Detailed Look into the Top 5 Major US Ports
Ever wondered which US ports are at the forefront of trade? Discover the top 5 major US ports that drive the US economy!
What Is Cargo Insurance, Its Benefits, and How To Choose
Find out the types and advantages of cargo insurance, as well as the key factors to consider when choosing the most suitable cargo insurance policy.
What is CBM: When Is It Used & How To Calculate CBM
Find out what CBM (Cubic Meter) is, when CBM is used, and how to calculate CBM, including how to determine freight costs using CBM.
How to Build a Luxury Brand Online
Discover how to build a successful luxury brand online. Learn the importance of targeting niche segments, high-level differentiation, quality craftsmanship, online brand amplification, and networking via high-profile events. Elevate your brand to attract discerning buyers.
Mitigating the Impact of Freight Volatility: Top 5 Practical Steps
Uncover details about types of freight volatility, impacts of freight volatility, and the top 5 practical steps to mitigate freight volatility.