Sales & Marketing

eBay has great potential for sellers, but how to successfully maximize it? This seven-step guide will show you how to do just that.

Discover how Gen Z’s $12 trillion spending power is reshaping global markets through chaos-driven branding, subculture collaborations, and nostalgia-infused retail. Learn actionable strategies from Balenciaga, Glossier, and Nike to engage this digitally native yet analog-craving generation.

Discover how 2024 holiday strategies merge price sensitivity with emotional alchemy—nostalgic IP collabs, phygital experiences, and humor-driven campaigns redefine festive consumer engagement.

Payment innovation is reshaping commerce through biometrics, BNPL, and super wallets. Explore how Amazon One, Klarna, and Starbucks turn transactions into loyalty engines—and why 67% fear data leaks yet crave convenience. Dive into global trends from Kenya’s M-Pesa to EU’s AI fraud arms race.

Explore how MMA, boxing, and martial arts are driving a global cultural shift—from Saudi Arabia’s $500M sports diplomacy to Gen Z’s gender revolution, Web3 fight clubs, and AI-powered combat tech. Discover why bloodsport is now big business.

Private labels are redefining retail, blending affordability with premium quality. Explore how Target, Walmart, and Gen Z’s “dupe culture” drive this shift, why margins soar, and what AI-powered customization means for the future—backed by consumer data, chef collabs, and sustainability trends reshaping global shopping habits.

Looking to improve your business proposals? Read on to discover five tips and tricks to write proposals that work.

On this week’s episode of B2B Breakthrough, host Ciara Cristo sits down with entrepreneur and viral content creator Justin McClure to unpack his four-year journey from YouTube success to developing a revolutionary product for creators, the UltraLight.

In the latest episode of the B2B Breakthrough Podcast, host Ciara Cristo sits down with Carmine Denisco, entrepreneur, inventor, and product development expert, to demystify intellectual property (IP) protection for inventors, startups, and small business owners.

Anyone who ships goods from one port to the other will need a bill of lading. Read on to discover what exactly these receipts are and what they entail.

Smart order routing is a great way to deliver orders quickly. Learn more about how this system can help online businesses with automatic fulfillment.

Learn what B2C means and how it applies to your business. This guide covers key strategies to help new entrepreneurs thrive in the consumer market.

If you want to know how much you spend to get a conversion, then CPA can help with that. Discover how to use this metic to pin down your marketing costs in 2025.

The consumer packaged goods (CPG) industry is growing, so businesses need to learn how to stand out. Discover everything to know about CPG industry in 2025.

Black Friday Cyber Monday (BFCM) is a great way for brands to reach new customers and boost profits. Here are the top tips to prepare for BFCM 2025.