Sales & Marketing

The future of retail will be defined by the connected experience, where customers can seamlessly transition between physical and digital environments. Emerging technologies such as AR, VR, and AI will play a critical role in creating this connected experience by providing personalized and immersive shopping experiences that cater to the individual needs and preferences of each customer.

The year 2023 witnessed a significant milestone in the realm of global online expenditures the channel now accounted for 20% of overall retail transactions (approximately 10% for FMCG).

In the ever-evolving tapestry of marketing, there exists a phenomenon that remains constant: seasonality. It’s more than just a pattern; it’s a subtle shift of sentiment, environmental transformations, and the ebb and flow of consumer behavior. Seasonality is not simply a passive force but a dynamic and powerful tool leveraged by savvy organizations.

Across a wealth of industries – including retail, health, sport, and gaming – the use of artificial intelligence is progressing, leaving anyone following its developments eager to learn more about its application.

Uncover the essentials of affiliate marketing attribution with Parker Moss. From attribution models to trends, AP can guide you to success in 2024 and beyond.

From optimizing spend to customizing content, driving design to amplifying decision making, learn how AI marketing is helping marketeers to move at speed.

Running an online hair store reduces overheads and ensures a faster buying process. Discover six tips to improve your business’ scalability potential today.

Automating your sales process may solve a lot of the problems your sales team faces when it comes to closing deals. Here are 10 ways to do this.

Discover why influencers are outpacing paid social. Authenticity, trust, and adaptability create a winning blend. Elevate your goals with AP.