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Toilet Roll Holders: Why Even the Smallest Details Matter in Big Decor

Multiple loose toilet rolls in a basket

Simple yet essential, toilet roll holders have typically been serviceable and plain. However, after decades of fine-tuning, designers and manufacturers have transformed these humble products into decor winners. And the global market now reflects this small item’s oversized impact.

Read on as we explore the global markets, consumer interest, and creativity designers are investing in new toilet paper holder designs. Armed with this knowledge, you’ll be better equipped to decide which products will help your customers bring their interior decor visions to life.

Table of Contents
Toilet roll holder growth forecasts
Toilet paper holder characteristics
Selecting the right toilet roll holders

Toilet roll holder growth forecasts

Despite their size and seeming insignificance, toilet paper holder sales are big business. So much so that their market global value was USD 1.4 billion in 2023, and is forecast to grow at a remarkable 9.5% compound annual growth rate (CAGR) until 2030, to be worth USD 2.6 billion.

Google Ads show that search data for toilet roll holders has held steady over the past year. In June 2023, 90,500 monthly searches were recorded, growing to 110,000 searches by May 2024.

Keyword volumes, which indicate the extent of interest in support of these items, also demonstrate the value of choosing words wisely when marketing your products online. They also act as a way for sellers to pinpoint related items they may also want to stock, for both residential and commercial applications.

Almost all houses worldwide have toilets, and many require toilet paper holders. This need is the biggest sales driver, as too is the range of new and improved product designs that are helping to enhance hygiene and convenience in the bathroom.

Additionally, designs incorporating more minimalist, space-saving, and improved ease of use are further encouraging global sales. Finally, eco-friendly materials, sustainable sourcing, and manufacturing are becoming increasingly important factors in producing most items, including toilet paper holders.

Toilet paper holder characteristics

Loose toilet rolls stacked in a wire basket

Sellers should consider a number of factors when ordering toilet roll holders to stock for resale, such as:

Materials: The majority of toilet paper holders are made from stainless steel, iron, brass, chrome, bamboo, wood, and strong, durable plastics.

Types: The main toilet paper holder product styles are defined as recessed, wall-mounted, or free-standing.

Designs: Rather than simply functional, toilet roll holder designs are made to blend into a home’s decor. As such, they come in a variety of styles and shapes as well as feature practical conveniences like smartphone holders, small drawers or shelves, or rustic elements.

Selecting the right toilet roll holders

Wall-mounted metal toilet holder with shelf

Wall-mounted toilet paper holder with metal shelf

With smartphones becoming ever more present in our lives, it’s convenient to have a safe place to store them when using the toilet. Aluminum holders make for a stylish and sophisticated option, perfect for homes as for hotels. Similarly, this stainless steel wall-mounted holder has a shelf but no drawer.

Wood and metal wall-mounted holders

Wall-mounted wood and metal toilet paper holder

Alternatively, this wood and metal holder are ideal for storing toilet paper, a small plant, or hygiene items. As a toilet roll holder design, it ticks all the boxes as an attractive decor piece with enhanced functionality, boosting salability.

Rustic vintage wall-mounted holders

Rustic vintage hemp toilet paper holder

From the sophisticated to the simple, this rustic wall mount holder features a self-adhesive hemp rope holder. It fits well with rustic, vintage, and nautical decor styles and has a charm all of its own. It can be hung beside the toilet or washbasin to hold toilet paper or tissue paper for drying hands and faces.

Freestanding toilet paper stands

Freestanding steel vertical roll holder

Like mounted vertical roll holders, freestanding vertical roll holders solve the “under or over” toilet roll position that so often sparks household debates. Whatever roll-hanging position customers prefer, this freestanding steel and wood toilet tissue holder may assuage debates thanks to its dispenser, storage for more rolls, and a shelf for smartphones or other items. All in all, this compact design makes an excellent choice for customers who enjoy something different. 

This similar design shows how these freestanding products are the ideal height and reach for a variety of toilets.

Toilet roll holders with covers

Metal toilet roll holder with cover

This toilet roll holder with a cover is a simple yet elegant design popular in homes or hospitality venues. It lends an air of sophistication to existing decor styles while providing necessary hygienic and practical functionality, presenting another appealing design alternative.

Other toilet paper holder styles

Elegant wood and iron wall-mounted toilet paper holder

While some customers appreciate the elegance of the styles listed above, others may just want simplicity. In that sense, nothing works better than these no-fuss, dual-purpose plastic toilet roll holders. On the opposite side of the spectrum, if your customers prefer a tech approach, consider stocking smart toilet paper dispensers instead. Finally, if none of these options do the trick, this beautiful vintage cast iron and wooden holder may be exactly what your consumers have been looking for. 


Designed for both residential and commercial buildings in mind, the humble toilet roll holder has evolved from being merely a functional item to a low-key piece of furniture in its own right. Made from wood, metal, plastic, and other materials, toilet paper holders are increasingly designed with various bathroom décors in mind.

No matter what type of toilet roll holder you’re looking for, you’re bound to find it among the thousands of options from trusted suppliers on Alibaba.com.

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