Xiaomi’s SU7 has been a standout in China’s competitive electric vehicle (EV) market. Despite being on sale for a while, it continues to perform well. Clever marketing has been key to its success.
Xiaomi SU7 Shines with Limited-Edition Red Model and Expands EV Lineup for the Future
To celebrate its 15th anniversary, Xiaomi has announced a special red version of the SU7. This limited-edition model will be available on the Xiaomi EV App starting January 1, 2025, at midnight Beijing Time. The red color option costs RMB 9,000 (about $1,230), compared to RMB 7,000 ($960) for other optional colors.
Production of the red SU7 is already underway. Show cars will arrive in Xiaomi EV stores by February 2025. Xiaomi has also released posters showing the car’s sleek new look, adding to the excitement.
Xiaomi’s Journey into EVs
Xiaomi was founded in 2010 and became publicly traded in Hong Kong in 2018. The company initially focused on smartphones and smart hardware. In March 2021, Xiaomi officially announced plans to enter the EV market.
The SU7, Xiaomi’s first EV, debuted on December 28, 2023. CEO Lei Jun presented the sedan and shared Xiaomi’s goal to become one of the top five global carmakers within 20 years.
The SU7 launched on March 28, 2024, with three versions: Standard, Pro, and Max. Prices start at RMB 215,900 ($29,480), RMB 245,900 ($33,550), and RMB 299,900 ($40,900), respectively. Deliveries of the Standard and Max models began in April 2024, with the Pro model following in May.
Strong Sales and Future Plans
By December 2024, Xiaomi had delivered over 130,000 SU7 units. The demand is so high that new orders now require a wait of at least 17 weeks.
Looking ahead, Xiaomi plans to expand its EV lineup. New models include the SU7 Ultra and the YU7, its first SUV. The SU7 Ultra, priced at RMB 814,900 ($111,000), began pre-sales in October 2024. Its official launch is scheduled for March 2025.
To celebrate the year’s achievements, Lei Jun will host a New Year’s Eve event at Xiaomi’s EV factory on December 31, 2024. The event will be livestreamed.
Xiaomi’s bold moves in the EV market, combined with smart marketing and innovation, are cementing its place as a key player in the industry.
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