You’ve probably been there: someone you barely know sends one message… then another… and another. Endless notifications, annoying, maybe even worrying. WhatsApp is finally addressing this. The platform is testing a feature that puts a cap on messages sent to people who haven’t replied yet.

It’s subtle, but it could change how we experience messaging. Your chats with friends? Totally fine. But for spammers or mass-messagers? Suddenly, the game changes.
How the Limit Works
Here’s the simple version: WhatsApp will track how many messages you send to contacts who haven’t replied. Hit the monthly limit, and you get a notification. That’s it. Nothing complicated, no hidden penalties.

And yes — if you’re already chatting with someone, nothing changes. Ongoing conversations keep flowing naturally. Both personal accounts and businesses are included, but businesses have a way to request exceptions (more on that next).
Exceptions Are Possible
Not all mass messaging is spam. A small shop reaching out to customers, or someone sending party invites, might need to go beyond the limit. WhatsApp is aware of that.
You’ll be able to submit a request explaining why extra messages are needed. If approved, the app will allow more. It’s a careful balance: cut spam, but don’t block legitimate communication.
Why It Matters
Spam isn’t just irritating. Links in unsolicited messages can be malicious. The monthly cap may seem minor, but it can prevent a lot of headaches.
For most users, life stays the same. You still chat with friends, colleagues, and family exactly as before. But someone trying to send bulk messages to strangers? Suddenly it’s a lot harder. And for those of us who get spammed occasionally, it’s a relief.
When Will This Happen?
The feature is in testing. WhatsApp wants to make sure it works smoothly before rolling it out globally. Don’t expect it tomorrow. But when it comes, you’ll likely notice fewer unwanted notifications and a tidier inbox.
It’s a small change, yes. But sometimes, small changes have a bigger impact than we expect.
Key Takeaways
- WhatsApp limits messages to contacts who haven’t replied.
- Monthly caps track usage and notify users.
- Existing conversations are unaffected.
- Exceptions available for businesses or legitimate needs.
- Feature is under testing; rollout will come in a future update.
Source from Gizchina
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