Shower steamers have surged in popularity in recent years, and in 2025, they’re proving to be more popular than ever. They’ve quickly become a must-have in the world of scent therapy, as they allow people to have a spa-like treatment at home. Shower steamers offer a convenient way to unwind, and their demand has been sparked by the latest wellness trends and innovative fragrance options. Keep reading to find out more about why shower steamers are so popular among today’s consumers.
Table of Contents
What are shower steamers?
Global market value of bath and shower products
Google search trends for shower steamers
3 reasons why shower steamers are so popular
Sustainable ingredients
Stress management and relaxation
Aromatherapy at home
Reasons why buyers may avoid shower steamers
Final thoughts
What are shower steamers?
Shower steamers, also referred to as shower bombs, are designed to release aromas when exposed to steam or water. These small tablets are usually placed in the shower and are infused with menthol or essential oils that slowly dissolve. This process creates a similar experience to bath bombs but without the need for a bathtub.
Using a shower tablet is very simple and a bit like magic. It should be placed on the shower floor, away from direct water contact, or on a shelf where it’ll be subject to light splashes. As the tablet starts to dissolve, it will release the vapors of natural essential oils that will then mix into the steam. This helps to provide many benefits such as congestion relief, relaxation, and anxiety reduction. How the shower steamer affects an individual will depend on what type of tablet they’ve chosen to use.
Global market value of bath and shower products
Bath products have evolved from simple soaps to novel products such as shower steamers, gels, and bath salts (among others). Bath and shower products that are infused with fragrances and natural oils are very popular in the world of holistic therapy, as more people are concerned with overall hygiene and body odor. There are a lot of fantastic products for consumers to choose from, and each one presents its own benefits.
In 2024, the global market value of bath and shower products reached USD 51.17 billion. This number grew to USD 53.74 billion in 2025, and is expected to increase by a compound annual growth rate (CAGR) of 5.84% between 2025 and 2032. At the end of this period, the market value is projected to reach at least USD 79.96 billion, with Asia Pacific showing the most demand.
Google search trends for shower steamers
According to Google Ads, “shower steamers” had an average monthly search volume of 49,500 in 2024. The most searches appeared in January when they reached 135,000 searches, or 25% of the total annual searches. December also saw an increase to 74,000 searches, which shows that these products are popular around the holiday season.
Shower steamers are very beneficial for individuals who want some emotional release while at home. However, they’re also the perfect product for gift-giving. The latest popular Google trends show that people are constantly looking for gift sets that include shower steamers and other holistic therapy products. Seasonal fragrances like cinnamon for winter and citrus for summer are also big hits with buyers.
The trends also show that many searches are targeted towards shower steamers for different moods. For example, people may look up shower steams for energy or focus, which will incorporate specific essential oils and botanicals in them. DIY shower steamers are rising in popularity, as more people look for homemade recipes to save money as well as to ensure the products are all natural.
3 reasons why shower steamers are so popular
The popularity of shower steamers can’t be understated. These small capsules are ideal for use after a stressful day, when all a person wants to do is unwind at home. There are several reasons why shower steamers are in such high demand among consumers in 2025, which sellers need to be aware of.
Keep reading to find out more about the attraction that shower steamers have towards consumers in 2025.
Sustainable ingredients
A big reason why shower steamers are so popular in 2025 is their inclusion of sustainable and natural ingredients. With consumers becoming more eco-conscious every day, it’s important that buyers have eco-friendly products readily available in the aromatherapy market. These shower steamers are a clean alternative to products that normally use harsh chemicals, and at the same time, they provide a luxurious shower experience.
Shower steamers that use sustainable ingredients align very well with the high demand for environmentally friendly bath and shower products. The best shower steamers are those that enhance any shower routine by releasing delightful scents into the room.
Stress management and relaxation
Many shower steamers have stress-relieving benefits, which is why they’re so in demand for home use. These specific shower steamers are infused with essential oils that have calming benefits, such as eucalyptus, chamomile, and lavender. All of these ingredients help to create a soothing essential oil therapy experience that can promote relaxation as well as reduce overall tension.
Tension release shower steamers are perfect for use after a long day, especially for people who need to improve their sleep quality. With emotional release and finding balance becoming a top priority for many people, shower steamers can be very effective.
Aromatherapy at home
Aromatherapy shower steamers are highly popular because they make natural healing accessible at home within minutes, and they’re easy to use. Since they dissolve with steam, there’s not much setup required, and the essential oils like peppermint and eucalyptus transform a regular shower to a spa-like experience.
The release of this blend of oils can greatly help with congestion relief and relaxation, without the need of special equipment that’s usually found at a spa. Shower steamers enable people to focus on self-care in a convenient way, and they are often cruelty-free which is a big bonus for many people.
Reasons why buyers may avoid shower steamers
The popularity of shower steamers today is undeniable. However, there are a few reasons why people may choose to avoid purchasing them:
- Shower steamers rely on steam to diffuse scent, unlike bath bombs that soak in water. This means in larger bathrooms, the scent may be difficult to notice or it fades faster.
- The inclusion of oils or colorants can leave drain residue, so more cleanup is required after using them.
- The high concentration of essential oils that shower steamers may include can cause irritation to the skin. They’re not designed for direct skin contact, so this should be avoided.
- Shower steamers have a fairly short lifespan, and some can dissolve almost too quickly, which makes them seem less cost-effective.
Final thoughts
Shower steamers have become a very important aspect of self-care routines in 2025. These simple olfactory therapy capsules offer an easy and effective way for tension release, so people can enjoy a spa-like experience at home. There are a wide range of shower steamers available, with different ingredients featured. Buyers will want to know what the key benefits are before they make a purchase, and it doesn’t hurt if they’re eco-friendly too.
