Uyenza njani imali kwiPinterest ngo-2025

I-Pinterest yinjini yokukhangela ebonakalayo ene-over 522 million abasebenzisi bajonge ngenkuthalo izimvo ezintsha kunye neemveliso. 80% yeePinners zeveki bathi baziva bephefumlelwe ngamava okuthenga eqongeni. Kodwa i-Pinterest ayisiyiyo nje inkuthazo-inokuqhuba intengiso yokwenyani, ngakumbi kumashishini aqhutywa yimveliso njengabathengisi abancinci kunye nabathengisi.

Iimveliso ke ngoko zinokuseta iakhawunti yeshishini lePinterest ukuqala ukufumana imali kwiPinterest. Isimahla kwaye iza neempawu ezenzelwe ukunceda iibrendi zivelise ingeniso.

Funda eli nqaku ukuze ufumane iindlela ezahlukeneyo zoku yenza imali kwiPinterest kwi 2025.

Isiqulatho
Iindlela ezi-5 zokwenza imali kwi-Pinterest
isiphelo

Iindlela ezi-5 zokwenza imali kwi-Pinterest

1. Indawo yokuthenga yePinterest

Sebenzisa indawo yokuthenga yePinterest ukuguqula abaskroli babe ngabathengi. Ukuthenga iPinterest isici sisixhobo esivumela ishishini ukuba lithengise iimveliso zabo kwi-Pinterest. I-Pinterest ibonelela ngokuthe ngqo ngezixhobo zokuthenga ezininzi zokuphucula amava omsebenzisi kwaye inceda amashishini ukuba athengise kwiPinterest. 

Ezona mpawu:

• Izikhonkwane zeMveliso: Ezi zikhonkwane zibukekayo zibonisa ulwazi lwemveliso, kubandakanywa amaxabiso, ukufumaneka, kunye neenkcazo.
• Uluhlu lokuthenga: Idibanisa zonke izikhonkwane zemveliso ezigciniweyo kwiprofayile yomsebenzisi kwaye iyabazisa xa amaxabiso ehla, okwenza kube lula ukuthelekisa iimveliso kunye nokwenza izigqibo zokuthenga.
• Thenga kukhangelo: Ithebhu ibalaselisa izikhonkwane zemveliso ezinxulumene nophendlo lwabasebenzisi, ngokutsalwa ngokuzenzekelayo kwizinto ezifanelekileyo ngaphandle kokufuna inzame eyongezelelweyo evela kwiibhrendi.
• Thenga ngelensi: Sebenzisa ikhamera yakho ukufumana iimveliso ezifanayo ngokusekwe kwimifanekiso yelizwe lokwenyani.
• Thenga kwizikhonkwane: Iimveliso zicetyiswa kwimifanekiso ye-static pin.
• Thenga kwiibhodi: Izikhonkwane zeMveliso zivela kwiibhodi ezigciniweyo zabasebenzisi, zizaliswe ngeengcebiso ezinxulumene nemveliso. 
• Izibane zokuthenga: Faka izikhonkwane zemveliso ezigcinwe ngokohlelo oluphenjelelwa lukhangelo oluhamba phambili.

Ukuqalisa ngePinterest yokuthenga:

Inyathelo 1: Joyina inkqubo yoMrhwebi oQinisekisiweyo

Iimfuno: I-akhawunti ye-Pinterest Business, ibango lewebhusayithi, imigaqo-nkqubo yangasese / yokuthumela / ibuyisela, kunye nomthombo wedatha wezikhonkwane zemveliso.

Iinzuzo: Yenza izikhonkwane zemveliso, fumana ithebhu yevenkile, bonisa ibheji eqinisekisiweyo, kwaye ufikelele kuhlalutyo oluphambili.

Inyathelo 2: Yongeza iimveliso njengezikhonkwane

Emva kokuvunywa, layisha iimveliso zakho. Sebenzisa i-Shopify okanye amanye amaqonga e-e-commerce ukuze udibanise lula, okanye ulayishe ngesandla xa kuyimfuneko.

Inyathelo 3: Lungelelanisa ithebhu yakho yevenkile

Hlela iimveliso zibe "ngamaqela emveliso" ukwenzela ulungelelwaniso olungcono.

Faka ukuya kuthi ga kumaqela amathathu phezulu kwiThebhu yakho yeThebhu, njengabafikayo abatsha okanye iintengiso.

Bhala iinkcukacha zemveliso njengezihloko, iinkcazo, kunye namaxabiso.

Inyathelo lesi-4: Yongeza iithegi zemveliso kwizikhonkwane zemifanekiso

Iimveliso zethegi kwizikhonkwane zemifanekiso eqhelekileyo okanye umxholo wempembelelo. Thepha ukuya kwiimveliso ezisibhozo ngephini nganye. 

Inyathelo 5: Faka iTag yokulandela yePinterest

Faka ithegi yePinterest kwiwebhusayithi yakho ukuze ulandelele ukuguqulwa, kubalulekile kwiintengiso kunye nohlalutyo.

Umzekelo:

Ukufundwa isebenzisa iPinterest's Shopping Spotlights ukwenza ingqokelela enemixholo etsala abathengi abanokubakho. Ukulungelelanisa iimveliso zibe yingqokelela efana ne "Fall '24 Home Collection" okanye "Ivenkile yeHalloween" inceda abaphulaphuli ukuba bafumane iimveliso ezisekelwe kwixesha lonyaka okanye iziganeko ezikhethekileyo.

Sebenzisana nabashukumisayo

Ukusebenzisana nabaphembeleli kuhlala kungumbono olungileyo ukutsala abathengi abatsha. I-Pinterest yenze lula ngayo Inkqubo yeNtsebenziswano eHlawulweyo. Intsebenziswano ehlawulwayo yintsebenziswano phakathi kweempembelelo kunye neempawu ezine-niche efanayo.

Umdali ufaka uphawu kwi-Pin, kwaye ileyibhile yentsebenziswano ehlawulweyo ivela xa isikhonkwane sipapashiwe. Uphawu kufuneka luvume ithegi ukuze igama layo livele ecaleni kweleyibhile.

Nantsi i umzekelo yeNtsebenziswano eHlawulweyo.

Ingaba isebenza kanjani

Ukusebenzisa iSixhobo seNtsebenziswano esiHlawulweyo:

• Ifumaneka kuphela kwi-Pinterest app (i-Android kunye ne-iOS).
• Emva kokupapasha, ileyibhile yentsebenziswano ehlawulweyo ibonisa ngaphandle kwegama lophawu de ibhrendi ivume.
• Ukuba i-brand iyala okanye isusa ithegi, ileyibhile yentsebenziswano ehlawulweyo iya kunyamalala, kwaye umdali kufuneka enze i-pin entsha ukuze ayibhale kwakhona.

Susa iithegi:

Abadali kunye neempawu banokususa iithegi zentsebenziswano ezihlawulweyo nangaliphi na ixesha. Nje ukuba isusiwe, ayinakongezwa kwakhona kwiPin enye.

Iintengiso zombono kunye nentsebenziswano ehlawulweyo:

• Iibrendi kuphela ezinokukhuthaza izikhonkwane ezineelebhile zentsebenziswano ezihlawulweyo njengeentengiso ze-Idea.
• Iimveliso kufuneka zisebenzise umculo osuka kwithala leencwadi lomculo elinelayisenisi lePinterest xa zikhuthaza ezo Pins.

Ukulungisa ingxaki:

• If uphawu alukho kwi-Pinterest, ileyibhile isaza kuvela ngaphandle kwegama lophawu.
• Iileyibhile zentsebenziswano ezihlawulweyo kufuneka zongezwe phambi kokupapasha iPin.
• Izikhonkwane ezaphula izikhokelo zoluntu ziya kucinywa.

imizekelo:

USally Hansen

USally Hansen ibambisene noMdali waseKhanada wePinterest ukukhuthaza umgca wabo we-2021 weholide we-nail polish, i Ummangaliso weGel Uvuyo loQokelelo loMbala, usebenzisa Iintengiso zePinterest Idea kunye nentsebenziswano ehlawulweyo. 

I-Pinterest ibonakalise ukuba liqonga elifanelekileyo lika-Sally Hansen, njengoko abathengi be-3 kwi-4 baseCanada beholide baphendukela kwi-Pinterest ukuze bakhuthazeke, kunye nokukhangela ubuhle, ngokukodwa "izikhonkwane," babone ukunyuka kwe-33%. 

Ngokusebenzisana nomdali UMarisa Roy kunye nokusetyenziswa kweendlela zobuhle beholide, iphulo elinxibelelene nabaphulaphuli ekujoliswe kulo, liqhuba zombini iimbonakalo kunye neentengiso.

iziphumo:

• 35 yezigidi ezibonisiweyo (ihlawulwe kunye ne-organic)
• I-57% yothethathethwano oluphezulu kunebenchmarks

IScotch

Scotch™ Iphulo leBrand's Pinterest lokusetyenziswa kwexesha lokubuyela esikolweni Iintengiso zombono ukukhuthaza abazali ukuba benze izixhobo zesikolo ze-DIY ezifana nabaphethe iipensile kunye nezipho zikatitshala. 

Ngokusebenzisa Iindlela ezibonisa umdla ePint, I-Scotch™ ichonge amagama ophando athandwayo afana “nemisebenzi yobugcisa yasesikolweni” yaze yasebenzisana nomdali Kailo Chic ukwenza umxholo wabo ubandakanye ngakumbi kwaye ube yinyani.

Indlela yokusebenza yephulo, enevidiyo yendlela yokwenziwa kweevidiyo kusetyenziswa iScotch™ Tape, ibe nesiphumo:

• I-64% yexabiso eliphantsi ngembono nganye kunenjongo yabo
• I-4x ephezulu yokucofa amazinga xa kuthelekiswa nebenchmarks zabo eziqhelekileyo

3. Iintengiso zePinterest

Imali izisa imali. I-Pinterest liqonga elakhelwe ukuthenga. 7 kwi-10 IiPinners zithi iPinterest kulapho baya khona ukufumana iimveliso ezintsha, izimvo, okanye iinkonzo abanokuzithemba. Ukuchitha imali ukuzisa abathengi yingcamango enenzuzo yokwandisa ukuthengisa.

Iintengiso zePinterest ube neefomathi ezahlukeneyo ezikhoyo ukuze zilungele iinjongo zakho.

• Izikhonkwane eziqhelekileyo: Olona hlobo lwentengiso lusisiseko, ukukhuthaza izikhonkwane ezikhoyo.
• Izikhonkwane zevidiyo: Sebenzisa ividiyo ukubamba ingqalelo kwaye uqhube uthethathethwano.
• Izikhonkwane zeCarousel: Bonisa imifanekiso emininzi ngaphakathi kwentengiso enye.
• Izikhonkwane zokuthenga: Ukukhuthaza ngokuthe ngqo iimveliso kwikhathalogu yakho.
• Iingqokelela: Bonisa iimveliso ezininzi ngaxeshanye, zilungele urhwebo lwe-e.
• Izikhonkwane zemibuzo: Bandakanya abasebenzisi ngeekhwizi ezisebenzisanayo kwaye unike umxholo owenziwe ngumntu.
• Izikhonkwane zokubonisa: Gxininisa izikhonkwane ezininzi kwiyunithi enye yentengiso.

Iindleko zentengiso kwi-Pinterest ziyaguquguquka, kunye neenketho zohlahlo lwabiwo-mali lwemihla ngemihla okanye ubomi. Ngokwe-avareji, ungachitha ukuya kuthi ga kwi-US$ 0.10 ngokucofa okanye i-US$ 1.50 nge-1,000 yemibono.

Ukwenza iintengiso kuthe ngqo: 

Nalu ulwahlulo lwamanyathelo:

1. Ufikelelo kwiAds Manager: Fumana uMphathi weeNtengiso kwiakhawunti yakho yeshishini lePinterest.
2. Khetha imo yephulo: Gqiba phakathi kwe-automated (ukuseta okulula) okanye amaphulo okwenziwa ngesandla (ulawulo olungaphezulu).
3. Khetha injongo: Khetha umphumo owufunayo - ulwazi lwe-brand, ukuguqulwa, njl. (Ukulandelela ukuguqulwa kufuna i-Pinterest tag kwiwebhusayithi yakho).
4. Khetha okanye udale iiPin: Khetha izikhonkwane ezikhoyo okanye udale ezintsha kwintengiso yakho.
5. Abantu ekujoliswe kubo: Vumela iPinterest icebise ukujolisa (okuzenzekelayo) okanye uzenzele ngokwakho (isandla).
6. Seta uhlahlo lwabiwo-mali kunye nobude bexesha: Chaza umyinge wenkcitho yakho yemihla ngemihla kunye nobude bentengiso.
7. Iphulo lokupapasha: Jonga iisetingi kwaye upapashe intengiso yakho. Ungatshintshela kwindalo ekwinqanaba eliphambili lolawulo olungaphezulu ukuba luyafuneka.
8. Jonga ukusebenza: Rhoqo ujonge uMphathi wakho weeNtengiso ukujonga ukusebenza kwephulo kwaye uqinisekise ukuba ifikelela kubaphulaphuli abafanelekileyo.

imizekelo:

ilouis vuitton

ilouis vuitton ikhuthaze ngempumelelo ingqokelela yayo entsha kwiPinterest isebenzisa isibindi ividiyo yentengiso iqhinga. Ngokusebenzisa iPinterest Premiere kunye nokujolisa kwiimarike zaseYurophu.

iziphumo:

• Kufikelelwe Abasebenzisi abazizigidi ezi-3.5 ngeentsuku ezi-3
• Iphunyeziwe a 50% ireyithi yokujonga nge Isi-4% sokuphakamisa ngaphezu kwebenchmark
• Irekhodwe a I-50% ye-CPM ephantsi kunebenchmark ethe nkqo

Sellpy

Sellpy ifezekise injongo yayo yokuguqula abathengi abatsha kubathengi kunye nokuqhuba ukuthengisa ngePinterest usebenzisa uhlalutyo lweMM.

Iphulo lentengiso lisebenzise ulwazi lwePinterest kwiindlela zefashoni kunye namaxesha onyaka Iifomati zentengiso (Ividiyo, i-static, i-carousel, kunye nokuthenga) zasetyenziswa, kugxilwe kakhulu kwiintengiso ze-carousel ezilinganisa ukukhangela kwehlabathi lokwenyani.

iziphumo:

• I-1.5x ephezulu ye-ROI kunejelo labo elilandelayo lentengiso yedijithali
• I-Pinterest yaba yeyona tshaneli ixabisa kakhulu kuzo zombini iintengiso ngokuthe ngqo kunye nokwakhiwa kophawu

4. Ingxowa-mali yokubandakanywa kwePinterest

I-Pinterest Inclusion fund sisixhobo sokuxhasa abathengisi abancinci ukuba bafumane imali ngePinterest. Ekuqaleni, le nkqubo yayiyeyabadali kuphela.

The IPinterest Inclusion Fund ixhasa abarhwebi abancinci, abapapashi, kunye neearhente zabadali ezizezabo okanye eziveliswe kuluntu olungamelwanga ngokwaneleyo, kubandakanywa i-BIPOC, LGBTQIA+, Asian, disability, kunye namaqela anobukhulu obukhulu.

Inkqubo yokufaneleka:

• I-50% yobunini luluntu olungamelwanga ngokwaneleyo okanye i-70% yeemveliso ezikhonza loo maqela.
• Isebenza kwifashoni, ubuhle, okanye kushishino lwendlela yokuphila.
• Isekelwe e-USA, UK, Brazil, Canada, Germany, Austria, Switzerland, or France.
• Kufuneka ube 18+ kwaye ube neakhawunti yeshishini lePinterest.
• Ifuna ubuncinane iibhodi ze-Pinterest ze-2 okanye i-10 elayishiwe imifanekiso / iividiyo.
• Amashishini kufuneka ahambelane ne-Pinterest Merchant Guidelines.
• Ukuzibophelela kwiiseshoni zenkqubo.

Impembelelo yenkqubo:

Abathathi-nxaxheba bemijikelezo yangaphambili babone umyinge we-124% yokukhula ekubandakanyeni kwaye i-81% ihlala isebenza kwi-Pinterest.

Ibali lempumelelo:

URyan Razooky, umqeqeshi webhola yomnyazi, wabona a 220% ukwanda kwabalandeli kunye nokusebenzisa iikhredithi zentengiso ukuthengisa izinto ezithengiweyo kunye nokwandisa ishishini lakhe ngejim yesibini.

5. Thumela i-traffic kwiblogi

Abanye abathengisi abakwazi ukufikelela kwizixhobo zePinterest ezixutyushwa kweli nqaku. Nangona kunjalo, basenokufikelela kubaphulaphuli abatsha ngokusebenzisa itrafikhi yebhlog yabo.

Iphini nganye oyenzayo inokubandakanya ikhonkco kwindawo yangaphandle-sebenzisa eli nqaku ngobuchule ukukhokela abasebenzisi ukuba bacofe kwikhonkco. I-Pinterest inokunceda ukuvelisa ingeniso ngokuqhuba abasebenzisi abanomdla ngokuthe ngqo kumxholo wakho.

Nanga amanye amacebiso okusebenzisa iPinterest ukuqhuba itrafikhi kwibhlog yakho:

Yenza i-infographics: I-Infographics yindlela efanelekileyo yokukhuthaza umxholo weblogi kwi-Pinterest. Izithuba zeblogi ezine-infographics zingabelana ngokuthe ngqo kwi-Pinterest ukutsala ingqalelo. Izithuba zeblogi ezindala zinokuphinda ziphinde zisetyenziswe kwi-infographics, ukunceda ukufikelela kubaphulaphuli abatsha abanokuthi baphoswe yiposti yokuqala.

Izithuba zeblogi ezilungileyo kakhulu zokukhuthaza: Ayizizo zonke izithuba zeblogi ezifuna ukukhuthazwa kwi-Pinterest. Gxininisa kwizithuba ezihambelana neqonga, ezifana nezo zinemifanekiso ekhangayo ebonakalayo, izibonelelo ezikhutshelwayo, okanye i-infographics. Iiblogi ezikhuthazwayo kufuneka zihambelane nemixholo yeebhodi zePinterest ezikhoyo kwisicwangciso esisebenzayo ngakumbi.

Lungiselela iMifanekiso: Ukuzibandakanya, imifanekiso yesiko ingundoqo xa udala izikhonkwane. Ukukhuthaza iposti yebhlog, sebenzisa umfanekiso obonakalayo kwaye wongeze isicatshulwa esilungiselelweyo. Izikhonkwane ezininzi eziyimpumelelo ziquka isihloko seblogi ngokuthe ngqo kumfanekiso, ukudweba abasebenzisi kunye nokukhuthaza ukuchofoza.

Bhala inkcazo yephini elungiselelwe: Iinkcazo zePin kufuneka zicacise ngokucacileyo ukuba isithuba seblogi sithetha ngantoni, ngaphandle kokutyhila kakhulu. Gcina imfihlakalo ngelixa unika ababukeli ulwazi olwaneleyo lokuvusa umdla wabo kwaye ubakhuthaze ukuba bacofe.

Sebenzisa isicwangciso esomeleleyo se-SEO: I-Pinterest isebenza njenge-injini yokukhangela ebonakalayo, ukwenza amagama angundoqo ayimfuneko. Sebenzisa amaqhinga e-SEO aqinileyo ngokulungelelanisa izihloko zeblogi kunye nezihloko zebhodi, usebenzisa amagama angundoqo afanelekileyo kwiinkcazo zeblogi kunye neenkcazo zemifanekiso, kunye nokubandakanya amagama angundoqo kumfanekiso "alt" iithegi zokufunyanwa okungcono.

Umzekelo:

Umthwalo luphawu lombhoxo oluhlambekayo lomatshini olunabalandeli abangama-81.2k kunye ne-10m+ yeembono zenyanga.

Babelana ngeblogi yabo ngemifanekiso ekhangayo kunye nee-URL kwiPinterest.

isiphelo

I-Pinterest liqonga apho abasebenzisi beza kuphefumlelwa, bafumane iibrendi ezintsha, kwaye benze izigqibo zokuthenga. Ngokusebenzisa i-Pinterest's suite yezixhobo ezijoliswe kuyo kunye nokuqonda, amashishini anokukhokela abathengi ukusuka ekufumaneni ukuthenga.

Nokuba uthengisa iimveliso, unikezela ngeenkonzo, okanye wakha ibhrendi, iPinterest ibonelela ngendlela ethe ngqo yokufikelela kubantu ababandakanyekayo, abakulungeleyo ukuthenga.

Thatha ithuba lokukhulisa ishishini lakho kwiPinterest. Lungisa amaphulo akho ukufikelela kubathengi kwinqanaba ngalinye lohambo lwabo, kwaye ubukele ishishini lakho liguqula impembelelo ibe yingeniso.