Intengiso yedijithali iyatshintsha ngokuhambelana notshintsho olwenzekayo kwiindawo zethu ezigcinwe kwidijithali. Kubantu abaninzi kwihlabathi liphela, imilinganiselo yokude ikhawulezise ukuphuma kwizinto zokwenyama, zobuqu zomntu ukuya kwizinto zokwenyani. Oku, kunye neendlela eziqhubekayo zedijithali, kunempembelelo kwindlela abantu abasebenzisa ngayo zombini kunye neentengiso.
Kweli nqaku, siza kujonga intengiso yedijithali, sihlalutya amaqhinga ahlukeneyo, izixhobo, kunye namaqonga akhoyo kubathengisi. Emva koko siya kuphonononga ukuba kutheni ukuphumeza ezinye izicwangciso zentengiso yedijithali kuya kuba ngundoqo ekuqhubeni ukufikelela kwabathengi okusebenzayo kunye nokuvelisa iinguqu eziphezulu kunye nembuyekezo kutyalo-mali (ROI) kwishishini lakho.
Isiqulatho
Isishwankathelo semarike yentengiso yedijithali
Iintlobo ze-8 zentengiso yedijithali omele uzazi
Kutheni intengiso yedijithali izonyusa intengiso yakho ngo-2022
Yiya kwidijithali okanye uye ekhaya!
Isishwankathelo semarike yentengiso yedijithali
IStatista umbiko kwintengiso yedijithali yehlabathi amanqaku enkcitho kwinto yokuba inkcitho yentengiso yedijithali ibikhula kule minyaka idlulileyo. Intengiso yeDijithali kwihlabathi liphela ibalelwa kwi-378.16 yeebhiliyoni zeedola zaseMelika ngo-2020.
Intengiso yedijithali ineendlela ezahlukeneyo eziya kuphononongwa kwicandelo elilandelayo. Kwezi, iifomati zedijithali ezilawulayo ibikukukhangela kunye nentlalo. Ingeniso yentengiso yehlabathi jikelele ebhalisiweyo ukusuka kwi-2017 ukuya kwi-2025 ibonisa ukuba kwiUS$414 yeebhiliyoni zizonke ezichithwe ngeli xesha, inkcitho yokukhangela intengiso ibalelwa phantse kwi-168 yeebhiliyoni zeedola zaseMelika kunye nenkcitho yentengiso kwimidiya yoluntu ibalelwa kwi-122 yeebhiliyoni zeedola zaseMelika.
Ukuqhubela phambili, uqikelelo kukuba ukukhangela kuya kuqhubeka kuyeyona ifomathi yentengiso yedijithali idumileyo phakathi kwabathengisi, njengoko kunjalo. kulindeleke ukuba ubuncinane be-40% yesabelo semarike ngo-2025.
I-intanethi ephathwayo iye yaba lelinye lamacandelwana atyalwe kakhulu kwintengiso yedijithali. Ukuchitha kwintengiso ye-intanethi yeselula kulindeleke ukunyuka ukusuka kwi-276 yeebhiliyoni zeedola ukuya kwi-2020 yeebhiliyoni zeedola ngo-495.
Kucacile ukuba kukho imali eninzi ejikelezayo xa kuziwa kwinkcitho yeentengiso, kodwa xa ujonga imbuyekezo yempembelelo, njengoko kuya kuphononongwa kumacandelo alandelayo, kulula ukubona ukuba kutheni abakhangisi bephindaphinda kabini kwidijithali.
Iintlobo ze-8 zentengiso yedijithali omele uzazi
Ukuqonda ngokupheleleyo ububanzi kunye neempembelelo zentengiso yedijithali, masiqhube ngokukhawuleza kwiindlela ezahlukeneyo zentengiso yedijithali amashishini akhoyo kubo.
1. Bonisa intengiso
Intengiso yokubonisa ibhekisa kwiintengiso ezenzelwe ukuthengisa iimveliso kunye neenkonzo ngokubonwayo okanye okubhaliweyo. Iintengiso ziye ziboniswe kwiiwebhusayithi ezithile ngaphakathi kwenethiwekhi yokubonisa ye-injini yokukhangela (njengeNethiwekhi yokuBonisa kaGoogle). Abakhangisi bafikelela kubasebenzisi be-intanethi okanye bajolise kubathengi njengoko bekhangela iiwebhusayithi, bejonga i-imeyile yabo, bebukele iividiyo, okanye besebenzisa izixhobo eziphathwayo.
2. Intengiso yokukhangela ehlawulweyo
Intengiso yokukhangela ehlawulweyo ibhekisa kwiintengiso eziboniswa njengenxalenye yeziphumo zophando ezibuyiselwa kumsebenzisi xa ekhangela into ethile kwi-injini yokukhangela. Ezi ntengiso zenzelwe ukubekwa kwiinjini ezifana noGoogle, iBing, kunye neYahoo!. Abakhangisi basebenzisa i-Search Engine Optimization (SEO) ukuze iintengiso zabo ziboniswe xa amagama athile angundoqo akhangelwa.
3. Intengiso yeselula
Intengiso yeselula ibhekisa kwintengiso evela kwizixhobo eziphathwayo, kubandakanya ii-smartphones kunye neetafile. Ezi ntengiso zinokuba ngohlobo lweentengiso ezibhaliweyo zisebenzisa i-SMS okanye ukubekwa kwebhana abasebenzisi abaza kuyibona ifakwe kwiiwebhusayithi eziphathwayo.
4. Ukuthengisa ngokutsha/ukuthengisa kwakhona
Iintengiso eziphinda zijongiswe kwakhona, ngenye indlela ezaziwa ngokuba ziintengiso zokuthengisa kwakhona, zibhekisa kwiintengiso ezibekwe ekujoliswe kuzo kubasebenzisi abathile be-intanethi abakhe bandwendwela iwebhusayithi ethile kodwa abaguqukanga ngokwenene kubathengi beshishini elithile.
5. Intengiso yevidiyo
Intengiso yevidiyo ibhekisa kwiintengiso ezisebenzisa umxholo wevidiyo engaphakathi kwisondlo kwaye ibonise i-thumbnail yevidiyo.
6. Intengiso kwimidiya yoluntu
Intengiso kwimidiya yoluntu ibandakanya iintlobo ezahlukeneyo zeentengiso ze-intanethi eziboniswa kubasebenzisi kumaqonga eendaba ezentlalo anje nge-Facebook, Instagram, Twitter, kunye neYouTube. Oku kuquka iintengiso zemifanekiso, iintengiso zecarousel, iintengiso zevidiyo, iintengiso zemveliso, iintengiso zengqokelela, iintengiso ezikhokelayo, iintengiso ezibhaliweyo, kunye neentengiso ezisebenzisanayo.
7. Iintengiso zemveli
Intengiso yomthonyama ibhekisa kwintengiso ehambelana nenkangeleko kunye nokuziva kwemithombo yeendaba/iqonga eziboniswa kulo. Ezi zidla ngokufumaneka kwimithombo yeendaba zoluntu okanye ngendlela yomxholo ocetyiswayo kwiwebhusayithi ethile.
8. I-imeyile yokuthengisa
Ukuthengisa nge-imeyile luhlobo lwentengiso yedijithali kunye nokuthengisa ngokuthe ngqo okusebenzisa ii-imeyile ezithunyelwa ngabathengisi kubasebenzisi ukukhuthaza iimveliso okanye iinkonzo zeshishini elithile.
Kutheni intengiso yedijithali izonyusa intengiso yakho ngo-2022
Ngemvelaphi yentengiso yedijithali, ngoku sinokungena kwisizathu sokuba kutheni izixhobo zentengiso kunye nobuchule obunikezelwa yidijithali bunokunceda ishishini lakho liphume phambili kwaye ekugqibeleni likhokelele kwinzuzo enkulu.
1. Ihlabathi liya kwidijithali
Urhwebo, ulonwabo, imfundo, kunye nobomi njengoko sisazi ukuba buhamba ngeendlela ezahlukeneyo zenguqu yedijithali njengoko itekhnoloji yedijithali idityaniswa ngakumbi kubomi bethu bemihla ngemihla obuqhutywa ngamanyathelo okumgama akutsha nje.
Ingxelo kaMcKinsey ibonisa ukuba kwinani leenkampani, imilinganiselo yokude ikhokelele ekukhawuleziseni ukunxibelelana kwabathengi ngeminyaka emi-3 okanye emi-4. Isixa esikhulu sobomi babantu saqala ukuphila kwi-intanethi.
Kumashishini, oku kuthetha ukuba ibala apho banokufumana ingqalelo yabathengi babo ikwadijithali. Intengiso idla ngokujonga imbonakalo yeendlela zentlalo zale mihla, ke ukuba abantu bachitha ixesha labo kwiifowuni zabo eziphathwayo okanye kumajelo eendaba ezentlalo, siya kukubona oku kubonakaliswa ekukhuleni kwenkcitho kwintengiso yeselula neyoluntu (njengoko bekunjalo).
Ukubandakanyeka kwintengiso yedijithali yeshishini lakho kuthetha ukunxulumana nabathengi bakho apho bahlanganisene khona-kwi-intanethi.
2. Imidiya yentengiso yeDijithali igqithisa imidiya yemveli engaxhunyiwe kwi-intanethi
Ingxelo ye-Statista ngengeniso yentengiso yehlabathi eqala ngo-2017 ukuya ku-2025 ibonisa ukuba ukukhula okubonakaliswe kwidijithali ngokwenene kuhlawulela amathontsi abalulekileyo abonwe kwiintengiso zemveli.
E-US, umzekelo, idata ibonisa inkcitho yentengiso yedijithali eneneni ikhule nge-16.2% xa kuthelekiswa nonyaka odlulileyo. Kwihlabathi jikelele, ingeniso yentengiso yedijithali yabhaliswa kwi-EUR 414 yeebhiliyoni ngelixa ingeniso yentengiso yemveli ime kwi-EUR 227 yebhiliyoni. Lo mahluko kulindeleke ukuba uqhubeke, kunye noqikelelo olubonisa i-EUR 530 yeebhiliyoni kwingeniso yentengiso yedijithali, ngelixa ingeniso yentengiso yemveli inokuba yehlile ukuya kwi-EUR 220 yeebhiliyoni.
La manani abonisa ukomeleza ukomeleza iifomathi zentengiso yedijithali ngokuhambelana nentengiso yemveli. Xa kujongwe ngokwembono yabathengi, kuxela ngakumbi ukuba kutheni abathengisi betsalela kwintengiso yedijithali kwaye behlisa utyalo-mali lwabo kwimidiya yentengiso yemveli.
Idatha yophando ye-Statista ka-2019 ibonisa ukuba ngaphezulu kwesiqingatha sabaphenduli ababuzwayo abavela kumazwe ehlabathi kungenzeka ukuba bazibandakanye neentengiso zedijithali ezibekwe kwindawo ezikwi-intanethi ezikumgangatho ophezulu. Abaphenduli base-Indonesian bebengama-78% amaxesha okuba babandakanyeke kumxholo wentengiso, i-Singapore ibingama-66%, i-UK neFrance ibingama-65%, iCanada ibingama-55%, kwaye i-US ibingama-52%. Amanani ayahluka kwihlabathi jikelele kwaye abonisa ukusebenza komxholo wentengiso yedijithali ebekwe kakuhle kunye namandla akhoyo okuguqulwa okuphezulu.
Abathengi batshintsha iipatheni zabo zokusetyenziswa kweendaba kwaye oku kuqhuba umkhondo we intengiso ngokubhekiselele kulawulo yedijithali. Statista phambili ukuba ngo-2022, imidlalo iya kugqitha kwimidiya yemveli efana namaphephandaba kunye neemagazini ukuze ibe yimithombo yeendaba yesibini ngobukhulu emva kweTV kunye nevidiyo.
Ukujonga iindlela zentengiso yedijithali xa kuthelekiswa nentengiso yemveli, kuyacaca ukuba ukutyala imali kwintengiso yedijithali kuya kwandisa amathuba akho okunyusa intengiso yenkampani yakho njengoko uya kuba nethuba elikhulu lokufikelela kubathengi ojolise kubo ngokusekwe kwiipatheni eziguqukayo zokusetyenziswa kwemidiya.
3. Iintengiso zedijithali zivumela ukujoliswa okukhulu kunye nobuntu
Esinye sezizathu eziphambili zokuba kutheni intengiso yedijithali ikhula kukuba ngaphaya kokubonelela ngemveliso kwihlabathi liphela, ibanika ukufikelela okusebenzayo, okujoliswe kuko.
Intengiso yedijithali ibeka amandla angazange abonwe ngaphambili kwizandla zabakhangisi. Ngaphambili, abathengisi babeza kwenza intengiso kwaye bathembe kuphela ukuba ifikelele kubantu abalungileyo kunye nakwizinga elifanelekileyo, kodwa ngoku, abathengisi bayakwazi ukulawula konke oku usebenzisa intengiso yedijithali.
Usebenzisa ii-algorithms eziphucukileyo, ishishini lakho liyakwazi ukujolisa kumaqela athile abathengi okanye abaphulaphuli ekujoliswe kubo, kwaye uyakwazi ukucutha iprofayile yabathengi onqwenela ukufikelela kuyo, ukuya kutsho kwimithombo yeendaba abathanda ukuyisebenzisa, imikhwa yabo yokuchitha, idemografi, njl.
Eli nqanaba lokujolisa linceda ekuqinisekiseni ukuba uyakwazi ukufikelela kubathengi apho umxholo wakho wentengiso unokufaneleka, abo banokuthi baguqukele kubathengi. Ekugqibeleni, oku kuya kuguqulela imbuyekezo ephezulu kutyalo-mali.
Ngaphaya koku, ujoliso oluphambili lukwavumela ukwenziwa kobuntu okukhulu. Intengiso yeDijithali yenza ukuba abathengisi basebenzise iintengiso ezisekelwe kwizinto ezithengiweyo ezidlulileyo okanye uphendlo kwaye zeziphi iziphumo ezisisiqulatho sentengiso eyenzelwe wena ngqo kubasebenzisi ngokuchasene nomxholo ongahambelaniyo neemfuno zabo. Kwakhona, oku kuguqulela ekubeni kubekho uguqulo oluphezulu lwabathengi njengoko iintlobo ezifanelekileyo zemiyalezo yokwazisa zihanjiswa kwiintlobo ezifanelekileyo zabantu.
4. Idijithali ixabisa ngakumbi
Ishishini, ekupheleni kosuku, konke malunga nomgca ophantsi. Injongo yabo nabaphi na abathengisi kukufumana amaqonga abenza bakwazi ukufikelela uninzi lwabantu ngexabiso eliphantsi. Oku, ngethamsanqa, koko ukuthengiswa kwedijithali kubanceda ukuba banikezele.
Idatha evela kwi-Uhuru Network ibonisa ukuba iziteshi zentengiso ze-intanethi, ezifana neendaba zoluntu, zinexabiso-ngewaka (CPM) imbonakalo ye-US $ 3 kuphela ngelixa iindawo ezilinganayo, ezifana ne-TV kunye nerediyo, zine-CPM eziphezulu njenge-US $ 28 kunye ne-US $ 10, ngokulandelanayo.
Ukuba uyakwazi ukonga ngakumbi kwimikhankaso yakho yentengiso, nge-ROI ephezulu yentengiso yedijithali inika amandla, uya kuba nakho ukuchitha ngaphezulu kwintengiso yakho ukufikelela kubathengi abaninzi, ukuqhuba itrafikhi engaphezulu, kwaye ekugqibeleni, uvelise ukuthengisa okuninzi.
Yiya kwidijithali okanye uye ekhaya!
Zonke iintsingiselo zamva nje zalatha kwihlabathi apho idijithali ineprimacy. Ngaloo nto iqwalaselweyo, kunye nedatha eyahlukeneyo ebonisa ukusebenza kwentengiso yedijithali ekufikeleleni kubathengi kuphela kodwa nokufikelela kuhlobo olufanelekileyo lwabathengi kunye nohlobo olufanelekileyo lomxholo, kucacile ukuba amashishini kufuneka aqinise izicwangciso zabo zentengiso yedijithali.
Ukuphinda uhlaziye, intengiso yedijithali iya kunceda ukonyusa ishishini lakho ngo-2022 kuba:
- Ifikelela kubathengi kwiindawo zedijithali ezihlala kakhulu.
- Igqithisa imidiya yentengiso yemveli kwaye inikezela ngakumbi kubathengisi.
- Ivumela ukujoliswa komthengi okuchaneke ngakumbi kunye nokwenza intengiso ibe yeyakho.
- Ibiza kakhulu kwaye iya kukunika i-ROI ephezulu.
