Ukubeka iliso kwi-Brand: IiNdawo ezi-3 ekufuneka zilandelele iMpumelelo

Ifowuni yakho iyakhala, ujonge phantsi. Umntu othile ukhankanye uphawu lwakho kwi-LinkedIn… kodwa hayi ngendlela elungileyo. Uvula ilaptop yakho ngesandla esinye kwaye ufikelele kwiRed Bull ngesinye. Wamkelekile kwihlabathi loqwalaselo lophawu.

Kodwa rhoqo, ukujongwa kwebrand kungaphezulu kokuphendula nje kwizimvo ezikhankanya uphawu lwakho-imalunga nokuqonda imvakalelo yabathengi kunye nokusebenzisa ingxelo ukubumba igama lebhrendi yakho ngexesha lokwenyani.

Yintoni ukujongwa kwebrand, kwaye kutheni kubalulekile?

Nokuba uyathanda okanye awuthandi, iincoko ziyenzeka malunga nebhrendi yakho rhoqo. Ezinye zilungile, ezinye zimbi. esweni Brand yeyona ndlela isebenzayo ukugcina umkhondo ezi ncoko.

Ukubekwa esweni kophawu yinkqubo yokuchonga iincoko kunye nokusabela kuzo. Ungakhulisa izimvo ezakhayo okanye ucime ingxelo engalunganga phambi kokuba ibekho kwidrama yoluntu kwaye ichaphazele isidima sakho.

Indlela osabela ngayo inceda ukubumba ibali lophawu lwakho, ngokufanelekileyo okanye kakubi, yiyo loo nto kubalulekile.

Izixhobo ozidingayo zokubeka iliso kwi-brand zihlala zimiselwa ukuba yeyiphi indawo ye-intanethi ekufuneka uyibeke esweni.

Kusoloko kucingelwa ukuba iliso brand kuphela kwenzeka kwimidiya yoluntu, kodwa ngokombono wam, ingenzeka kwiindawo ezintathu kwi-intanethi-iiwebhusayithi, imidiya yoluntu, kunye neeLLM.

Ke, ukuba ufuna ukubeka esweni uphawu lwakho ngokufanelekileyo, kufuneka ulubeke esweni kwezi ndawo zintathu.

Nantsi indlela oyenza ngayo:

1. Ukujongwa kweBrand kumajelo asekuhlaleni

Imithombo yeendaba zentlalo yeyona ndlela ikhawulezayo yokuba abathengi banike ingxelo yexesha lokwenyani kwibhrendi yakho, ke ihlala iyindawo yokuqala abathengisi abacinga ngayo xa becinga ngokujongwa kwebhrendi.

Ukuqalisa, jonga ukuba zeziphi iiqonga iingxoxo malunga nophawu lwakho ezenzeka rhoqo.

Chonga amaqonga eendaba ezentlalo abathengi bakho abazisebenzisayo

Ngaba abathengi bakho basebenzisa i-LinkedIn, X, Facebook, TikTok, okanye enye into? Naphi na apho bakhoyo, kufuneka ufumane isixhobo sokukunceda ukuba ujonge amaqonga apho abathengi bakho bahlala bekhankanya ibhrendi yakho kwimidiya yoluntu.

Nazi ezimbalwa zezona zixhobo zidumileyo zokubeka iliso kwimidiya yoluntu kunye namaqonga abawaxhasayo:

Sidenote. Ezinye iinethiwekhi zentlalo ezifana ne-LinkedIn azinayo i-API efikelelekayo eluntwini, ke ngokubeka iliso kumaqonga anje, kuya kufuneka usebenzise esinye sezixhobo ezihlawulweyo apha ngasentla okanye uzame iindlela zam "zenkohliso" ezingezantsi.

Ukuba awufuni ukusebenzisa isixhobo esihlawulwayo, kukho ezinye iindlela zokubeka iliso kwi-brand yakho simahla. Umzekelo, e-Ahrefs, sibeka esweni i-Twitter, okanye "X" njengoko yaziwa ngoku, sisebenzisa i-webhook kwi-Slack.

Ngokulula, sifumana ukutya kwee-"ahrefs" ezikhankanyiweyo kwindawo yethu yokusebenza ye-Slack. Ijongeka into enje.

Isafuna uphononongo olwenziwa ngesandla, kodwa iluncedo ekulandeleni ukukhankanywa kwebhrendi kwindawo yakho yokusebenza.

Nje ukuba ugqibe ukuba leliphi iqonga ofuna ukulijonga kwaye ukhethe isixhobo, ukubeka iliso kwebrendi kuba ngakumbi malunga nokuhlalutya injongo yezimvo. Oku sikubiza uhlalutyo lweemvakalelo.

Qonda uluvo oluphambili lwebhrendi yakho

Uhlalutyo lweemvakalelo yinkqubo yokuhlela isicatshulwa sibe ngamaqela alungileyo, angalunganga, okanye angathathi hlangothi. Yinxalenye ebalulekileyo yokubeka iliso kwimidiya yoluntu kuba ikunika umbono ocacileyo wokuba abathengi bakho bacinga ntoni malunga nebhrendi yakho.

• Uluvo oluhle -Ibonisa ukuba abathengi bathanda ntoni kwaye malunga nemveliso yakho kunye nendlela onokuyiphucula ngayo
• Uluvo olubi -Ikubonisa into abathengi abangayithandiyo malunga nemveliso yakho kunye nento oyenzayo engalunganga
• Imvakalelo yokungathathi hlangothi -Uswele imvakalelo enamandla okanye engalunganga

Kwiinkampani ezininzi, iqhinga kukufumana kunye nokujongana nophononongo olubi-okanye iimvakalelo ezingalunganga-ngaphambi kokuba ziphume esandleni kwaye zithathe isigqibo malunga nendlela yokuthatha inyathelo (ukuphucula inkonzo, cela uxolo, unikeze ivawutsha.)

Izixhobo ezihlawulweyo ezikhankanywe ngaphambili zinohlalutyo lweemvakalelo olwakhelwe kunxibelelwano lwazo, lwenza ukuchonga izimvo ezimbi kube lula.

Umzekelo, kwiBrandwatch, nanku umzekelo wendlela esi sixhobo esibonisa ngayo ukuphononongwa kweemvakalelo ezingalunganga.

Nanku umzekelo wokuphononongwa kweemvakalelo ezilungileyo usebenzisa isixhobo esifanayo. Amagqabaza abhalwe ngokucacileyo kule mizekelo.

I-Sprout Social nayo inesishwankathelo seemvakalelo ukubona indlela abantu abasabela ngayo kwizithuba zakho zemidiya yoluntu.

I-Awario sesinye isixhobo esinomsebenzi wohlalutyo olulungileyo kunye neetshathi zeemvakalelo zabathengi kwideshibhodi ecacileyo.

Ukukhankanywa kukwayindlela esebenzayo (kunye neyam intandokazi) yokubeka iliso uphawu lwakho, kunye nokubeka iliso kwiiwebhusayithi kunye neeforamu. Ikwasebenza kuyo yonke imidiya yoluntu ukusuka kwiTikTok ukuya ePinterest kunye (kwananomathotholo kunye nomabonwakude e-US)

Akukho kunqongophala kwezixhobo ezihlawulelwayo zokubeka iliso kwiimvakalelo zemidiya yoluntu-kodwa zihlala ziza ngexabiso.

Ukuba ufuna enye indlela engabizi kakhulu kwezi zixhobo kwaye ulungele ukwenza umsebenzi othile, ungasebenzisa isixhobo esinje ngeTeksti ukuya kwiDatha yeGoogle Sheets API. Ixabisa malunga ne-$ 17 ye-5000 API iifowuni.

Nantsi i-demo yendlela esebenza ngayo, kwaye nantsi uvavanyo lwam lwe-30-yesibini usebenzisa i-Sheets API kunye nophononongo olwenziweyo ukuvavanya ukuba lubekwe njani na.

Ukuba unamagqabantshintshi kwisithuba esithile ongathanda ukusihlalutya, ungasebenzisa esi sixhobo ukuhlalutya imvakalelo kunye nedatha yokukrazula kwisondlo sakho semidiya yoluntu usebenzisa isixhobo esifana nePanda Extract.

2. Ukubekwa esweni kophawu kwiiwebhusayithi

Ubuncinci be-1.88 yeebhiliyoni zeewebhusayithi kwi-intanethi kwihlabathi jikelele, kukho a ncinane ithuba abambalwa banokukhankanya uphawu lwakho. Ke, ungakubeka njani esweni ukukhankanywa kwebhrendi yakho? Nantsi into endiyicebisayo.

Qala ngoGoogle

Ukukhangela igama lebhrendi yakho yeyona ndlela ikhawulezayo yokufumanisa ukuba loluphi uhlobo lwewebhusayithi ibhrendi yakho ekhankanywe kuyo.

Njengoko uninzi lweentlobo zewebhusayithi zitsalwa kwiziphumo zokukhangela zikaGoogle njengeempawu zeSERP, yindlela elungileyo yokuqonda ukuba zeziphi iiwebhusayithi ekufuneka ugxininise kuzo njengenxalenye yesicwangciso sokujonga uphawu lwewebhusayithi yakho.

Umzekelo, ukuba thina Google "Virgin Media," inkampani yeBroadband yase-UK, sinokubona ukuba uphawu lwayo lukhankanyiwe kwiiwebhusayithi ezininzi zeendaba.

Kule nkampani, iiwebhusayithi zokubeka esweni zikhankanywa kwiiwebhusayithi zeendaba ziya kubaluleka, njengoko zinamandla okuchaphazela isidima sayo kwi-intanethi.

Ke, sinokujonga njani ukukhankanywa ngolu hlobo? Ngokusebenzisa izilumkiso.

Cwangcisa izilumkiso

Kumava am, i-Ahrefs Alerts yeyona ndlela ilula yokubeka iliso kwi-brand yakho kwiwebhu.

Ukuqala ukufumana izilumkiso zokukhankanya uphawu usebenzisa i-Ahrefs:

• INtloko ukuya Kaninzi imenyu kwi-Ahrefs
• khetha Izaziso ukusuka kwimenyu eyehlayo
• Khetha ikhankanya tab
• nqakraza + Yongeza isilumkiso

ngoko:

• Ngenisa igama lebhrendi yakho kwi Umbuzo wokukhangela column
• Yongeza indawo yakho kwi Khupha imimandla Kwintsimi
• Hlela Ukuphumla kangangoko ufuna

Ndiye ndahamba mihla le, kodwa unokukhetha kwakhona ngeveki ukuba ufuna uhlaziyo oluncinci.

Beka esweni amagama akho angundoqo ebhrendi

Ukubeka iliso kwi ngqo Amagama angundoqo abantu abawasebenzisayo ukukhangela uphawu lwakho kuGoogle, ungasebenzisa uhlobo isihluzo kwi Ahrefs.

Ukwenza oku:

• Intloko kwi-Keyword Explorer kwaye ufake igama lebhrendi yakho kwibhokisi yokukhangela
• Yiya kwi Amagama ahambelanayo xela kwaye ukhethe Ibhalwe, emva koko wabetha Faka

Nje ukuba uyenzile loo nto, ungakhetha Amaqela ngoMzali woMzali ukufumana isishwankathelo sawona magama abalulekileyo kwibhrendi yakho.

Ukucofa nawaphi na amagama angundoqo sinokufumana iziphumo ezichanekileyo zokukhangela kuGoogle kwesi sihloko. Ndiza kucofa "kurhoxisa imidiya enyulu."

Ukucofa igama elingundoqo (okanye nawaphi na kula magama angundoqo) kusithatha sisiwe kwi SERP Overview iphepha-elibonisa iziphumo eziphezulu zikaGoogle zelo gama lingundoqo.

Ukusuka apha, sinokubona izinto ezimbini. I-1) I-subdomain yoluntu ngokubanzi ijongene neli gama elingundoqo. 2) Kukho intambo enye yeReddit ekufuneka sibeke iliso-njengoko imele umngcipheko wodumo.

Nanku umzekelo wendlela endiya kujonga ngayo ukujonga uphawu kwiReddit yeeAhrefs usebenzisa izaziso zikaGoogle. Ilula njengokungena indawo:reddit.com ilandelwa ligama lebhrendi yakho.

Sidenote. Ukuba ufuna ukubeka esweni indawo eyahlukileyo, unokutshintsha iwebhusayithi kunye negama lophawu kuyo nayiphi na enye into oyifunayo.

Okanye ukuba igama lakho lebhrendi ligama lakho lomsebenzisi leReddit, unokuhlaziya useto lwakho lweReddit User ukuba lubandakanye Igama lomsebenzisi likhankanya.

Beka iliso kwiintengiso zakho zebhrendi okhuphisana naye ohlawulweyo

Sithethile malunga nokujongwa kwe-organic brand, kodwa kuthekani xa iiwebhusayithi zibeka iintengiso ezijolise kumagama angundoqo anegama lebhrendi yakho kuzo?

Ukuba ufuna ukubeka esweni ukukhankanywa kophawu lwakho kwiintengiso zikaGoogle zokhuphisana nawe, ungayenza le nto kwi-Ahrefs ngokunjalo-kwaye ubone ikopi eyiyo abayisebenzisileyo.

Ukwenza oku, ngenisa indawo yomntu okhuphisana nayo kwiSite Explorer, yiya kwi Igama elingundoqo elihlawulweyo ingxelo, kwaye wongeze a igama elikhokelayo hluza ngegama lebhrendi yakho.

Emva koko, ukubona ulwazi oluthe kratya malunga nentengiso, cofa i icon ye-ads dropdown ukubonisa Imbali yendawo yentengiso. Ukuhamba phezu kweebhloko ezinemibala kuya kubonisa zonke iinkcukacha zentengiso.

Ukubek'esweni ibhrendi yakho kwiintengiso zokhuphisana kukunika ingqiqo yokuba ngabaphi abakhuphisana bachitha kakhulu ekubhideni kwibhrendi yakho. Kwakhona kukunika ingqiqo apho amagama angundoqo abavakalelwa kukuba abalulekile.

Ukubeka esweni ukukhankanywa kwebhrendi ehlawulwayo yebhrendi yakho kubalulekile kuba abantu okhuphisana nabo banokubhida ngokwemigaqo yebhrendi ephambili kwaye bakhuphe enye yetrafikhi yohlobo lwakho.

Ngokomzekelo, uPeter Shankman kutshanje uye waqaphela ukuba umntu okhuphisana naye, uQwoted, wayebiza igama lakhe elingundoqo elithi "umthombo wemithombo."

Ukuba singena "qwoted.com" kwiSite Explorer kwaye sitsibe kwi iintengiso ingxelo, siyabona ukuba i-Qwoted ibiza ngaphezu koMthombo wegama elingundoqo leMithombo. Ibhida kwiqela lamagama angundoqo “elingelinye” anokuthi abe nempembelelo kuluhlu olubanzi lweebrendi.

Kwigama elinye elingundoqo, oku kusenokungenzi mahluko mninzi, kodwa ukuba abo bakhuphisana nabo babhida kuluhlu olukhulu lwamagama akho angundoqo, kunokuchaphazela ishishini lakho. Yiyo loo nto ingumbono olungileyo ukuba nesicwangciso sokuhlola iintengiso ezikhankanya igama lebhrendi yakho.

3. Ukubekwa esweni kwebrendi kwiiLLMs

Ii-LLMs zibonakalisa umngeni omtsha wokubeka iliso kwi-brand, njengoko ibhrendi yakho inokukhankanywa kuyo nayiphi na yezi zixhobo nangaliphi na ixesha.

Sele kukho iimodeli ezininzi ezaziwayo zeelwimi ezinkulu (LLMs), ezifana neGPT-4o, Claude, Grok-1, kunye neGemini.

Ukongeza ukuntsonkotha ngakumbi, ukuba ibhrendi yakho ikhankanyiwe yahluka njani kwiLLM ukuya kwiLLM. Ke, singazibeka njani iliso ngempumelelo zonke? Okwangoku, impendulo yile: akukho lula.

Kude kube njalo, siqalisa isixhobo sethu esitsha: LLM Chatbot Explorer, eya kukunika ukuqonda ngokubonakala kwebhrendi yakho kwiiLLM ezinkulu.

Sidenote. Kungekudala uza kukwazi ukusebenzisa i-LLM Chatbot Explorer yethu entsha ukuze uqonde ezona mvakalelo zibalaseleyo, ukuphindaphindwa kokukhankanywa kwebrendi, isabelo selizwi, kunye nesikhundla esiphakathi.

Kodwa, kude kube ngoko, zimbini iindlela zokubeka iliso kwindlela uphawu lwakho oluzotywe ngayo kwiiLLM.

• Ukubuza imibuzo yeLLMs malunga nebhrendi yakho
• Ukuhlalutya ukugqibezela kwe-LLM

Makhe sijonge ngokukhawuleza nganye kwezi ngokulandelelanayo.

Ukubuza imibuzo yeLLMs malunga nebhrendi yakho

Ndabuza i-Perplexity ukuba iyazi ntoni nge-Ahrefs. Yiloo nto eyatshoyo.

Impendulo ilungile, kodwa, umdla, enye yemithombo yempendulo yenye yabakhuphisana nathi-ayilunganga. Ukuba siphinda siphendule umbuzo ofanayo kwi-ChatGPT, sifumana impendulo eyenziwe lula eneenkcukacha ezincinci.

Andiqinisekanga ukuba enye yezi mpendulo injalo ukuba mkhulu, ke singenza ntoni ukuphembelela indlela uphawu lwethu luboniswa kwiiLLMs? Impendulo ithi LLMO. Umlingane wam, uLouise Linehan, wabhala inqaku elimangalisayo kwesi sihloko, omele uhlolisise ukuba unomdla kwesi sihloko.

Uphando lweLLM luyazigqibezela

Ukuba uqala ukuchwetheza ibhrendi yakho kwiiLLMs, bahlala bongeza iingcebiso ezizigqibezelayo ngezantsi kophendlo lwakho, ngendlela efanayo naleyo uGoogle enze ngayo iminyaka emininzi.

Ndinike umzekelo okhawulezayo usebenzisa i-Perplexity engezantsi kunye nokuchwetheza kwi-Ahrefs.

Kwi-Ahrefs, azikho izothuso ezininzi kakhulu apha. Enye ye-autocompletes yeyokukhangela i-backlink yethu kunye nezinye iinguqulelo zamahhala zezixhobo zethu, njengokwandiswa kwethu kwe-SEO.

Okubangela umdla—enye yezi zigqibezelelo zizenzekela ngesiFrentshi, enokunika ulwazi kwiqela lethu lezentengiso zamazwe ngamazwe.

Iintsingiselo zexesha elizayo zokubekwa kweliso kwebrendi

Ke, lijongeka njani ikamva lokujonga uphawu? Ndicinga ukuba siza kubona izinto ezintathu eziphambili.

• Ukunyuka kokubaluleka kwee-LLMs
• Uhlalutyo lweemvakalelo olungaphezulu
• Okungakumbi kwiReddit

Ukunyuka kokubaluleka kokubeka iliso kwii-LLMs

Ukubekwa esweni kwebrendi okwangoku kugxile kumajelo osasazo oluntu, kodwa ndiyakholelwa ukuba njengoko iiLLM zisiba nempembelelo ngakumbi, siza kubona ngakumbi ukubekwa esweni kwebrendi kwii-LLMs kunye neewebhusayithi kunye nemidiya yoluntu.

Kwa-Ahrefs, sele sifumana uthotho lwezikhokelo ezivela kwi-ChatGPT, ngoko ke akubonakali ngathi kuyinyani ukukholelwa ukuba ukujonga indlela uphawu lwakho olumelwe ngayo kwii-LLMs kungekudala kuya kubaluleka ngakumbi.

Uhlalutyo lweemvakalelo olungaphezulu

Okwangoku, uhlalutyo lweemvakalelo luhlelwa ngokubanzi ngokweendidi ezilungileyo, ezingalunganga kunye nezingathathi hlangothi.

Nangona oku kuluncedo kumgangatho osisiseko, ayiniki nkcazelo ingako yeemvakalelo ezigudileyo kunye neemvakalelo ezisemva kwezi zigaba. Ndicinga ukuba kufanelekile ukutsho ukuba uhlalutyo lweemvakalelo zeemvakalelo luya kuthandwa ngakumbi kwixesha elizayo njengoko luya kukunceda ukwahlula iimvakalelo ezinzima ngakumbi.

Ngaphezulu kweReddit (ewe, uyifunde ngokuchanekileyo)

Ukubeka iliso uphawu lwakho kwiiforum ezithile ezifana neReddit kusenokwenzeka ukuba idume ngakumbi kwixesha elizayo.

Esona sizathu sesokuba iReddit ibonakale kakhulu kuGoogle kunokuba ibikade injalo kwiminyaka embalwa eyadlulayo. Sinokukubona oku sisebenzisa ii-Ahrefs ngokuvula isikrini esitsha seSayithi Explorer kwaye uchwetheze "reddit.com" kwibhokisi yokukhangela.

I-Reddit iya kuqhubeka ibaluleke ngakumbi kwiimpawu ngenxa ye ncinane ~ I-1000% yonyusa kwitrafikhi yezinto eziphilayo kuGoogle kulo nyaka uphelileyo, nto leyo ekhokelele ezinye ii-SEOs ukuba zihlekise ngeendleko zikaGoogle.

Iingcamango zokugqibela

Kuyahenda ukucinga ngokujongwa kwebhrendi kwinkcazo yayo yemveli-igxile kuphela kwimidiya yoluntu. Kodwa, ngokombono wam, inentsingiselo ebanzi, ebandakanya iiwebhusayithi, imidiya yoluntu, kwaye ngoku iiLLMs.

Uphawu lwakho lunokukhankanywa naphi na kwi-intanethi. Ukuba ufuna ukulandelela zonke iincoko ezijikeleze ibhrendi yakho, kulandela ukuba akufuneki ugxile kumajelo asekuhlaleni kuphela.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Alibaba.com. I-Alibaba.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Alibaba.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.