Ukudalwa koMxholo weDijithali: Iyintoni na kwaye Ungayenza njani ngempumelelo

Ukudala umxholo weDijithali yinkqubo yokudala kunye nokupapasha umxholo kumaqonga edijithali, njengewebhusayithi, imidiya yoluntu, kunye nokunye.

Kule post, uya kufunda ukwenza umxholo wedijithali abantu abafuna ukubonwa.

Isiqulatho
Kutheni kubalulekile ukudala umxholo wedijithali?
Iintlobo zomxholo wedijithali
Inkqubo yokudala umxholo wedijithali

Kutheni kubalulekile ukudala umxholo wedijithali?

Ihlabathi le-intanethi lenziwe ngumxholo. Nokuba ukhangela kuGoogle okanye uskrola kwiTikTok, usebenzisa umxholo. 

Ke ukuba ufuna ukwakha ukubonakala kwi-intanethi kunye ukuqhuba ukugcwala kwiwebhusayithi yakho okanye ishishini, kufuneka udale umxholo wedijithali. Oku kuya kukuvumela ukuba ufikelele kubaphulaphuli ojolise kubo kwi-intanethi.

Kwakhona, ukudala umxholo wedijithali kukuvumela ukuba wakhe abaphulaphuli kwaye uphuhlise ukuthembela kunye nabo. Uya kuba ligunya lokuya kuyo nayiphi na into enxulumene ne-niche yakho kunye nesihloko sokhetho. 

Umzekelo, sipapasha rhoqo kwi YouTube. Nanku umzekelo wohlobo lwezimvo esizifumanayo:

Okokugqibela, unako ngokoqobo fumana ubomi ngayo. Ungahlawulwa njenge umyili wemxholo kwizakhono zakho zokudala umxholo wedijithali, okanye unokwenza imali ngabaphulaphuli obakhileyo-iintengiso, ukubekwa kwemveliso, urhwebo umanyaniso, ukubonisana, ukuthengisa iimveliso zakho, kunye nokunye.

Iintlobo zomxholo wedijithali

Nantsi eminye imizekelo yomxholo wedijithali onokuthi uyile:

1. Iibhulogi – Ufunda enye ngoku. Zezinye zezona ntlobo zixhaphakileyo zesiqulatho sedijithali. Funda indlela yokubhala isithuba esikhulu seblogi apha.
2. Videos -Inokuba ziifomu ezinde (njengabo thina shicilela kuYouTube) okanye iividiyo ezimfutshane (ezifana neTikTok, iiReels ze-Instagram, iiShorts zikaYouTube, nokunye). 
3. Iipodcasts -Imixholo yomsindo enokuthi isuse kwifomu emfutshane (<5 imiz) ukuya kwiifom ezinde (ndibone iiyure ezisixhenxe nangaphezulu). Kwezi ntsuku, iipodcasts zikwaza ngeefomathi zevidiyo.
4. Iifoto, imifanekiso, kunye neeGIF -Olunye uhlobo oluqhelekileyo lomxholo wedijithali kumajelo asekuhlaleni. Zinokuba yinyani okanye zenziwe nge-AI. Olu didi lukwabandakanya nemifanekiso yesiko, iitshathi, imizobo, iigrafu, i-infographics, i-memes, kunye nokunye.
5. Izithuba zosasazo zasekuhlaleni -Le yimixholo epapashwe kumaqonga adumileyo afana ne-Instagram, Twitter, LinkedIn, Reddit, kunye nokunye. Kusenokubakho iifomati ezithile zeqonga ngalinye (umzekelo, iicarousels kwi-LinkedIn, imisonto kuTwitter, nokunye).
6. Iincwadana -Ii-imeyile ezithunyelwa kubaphulaphuli ngamaxesha athile. Ezi zinokuba zizincoko ezinde, amakhonkco agcinwe (njengeyethu newsletter), okanye ngaphezulu. 
7. iikhosi -Uthotho lweevidiyo ezicwangcisiweyo (ngamanye amaxesha kunye nesicatshulwa kunye namaphepha okusebenzela) enzelwe ukufundisa isifundo okanye isihloko, njengesethu. Ikhosi ye-SEO yabaqalayo.

Inkqubo yokudala umxholo wedijithali

Inkqubo yokudala umxholo wedijithali ifana nejelo ngalinye. 

Nantsi indlela yokwenza:

1. Gqiba ngohlobo lwakho oluphambili lomxholo

Ukwenza ividiyo kwahlukile ekubhaleni isithuba sebhlog. Ke uhlobo ngalunye lomxholo wedijithali lufuna ukuba ube nezakhono ezahlukeneyo.

Nangona kunjalo, nokuba injongo yakho efanelekileyo kukukwazi ukwenza naluphi na uhlobo lomxholo wedijithali, uya kufuna ukuqala ngokubeka phambili. Kweli nqanaba, ukuqalisa kunye nokwenza eyona nto ibaluleke kakhulu kunokuphupha malunga nokukwazi ukudala zonke iintlobo zomxholo. 

Ngoko khetha i Nye uhlobo lomxholo wedijithali onqwenela ukugqwesa ekudaleni kwaye uqalise. 

Njengombhali uScott Young uthi:

Ndincoma ukuqala ngohlobo lomxholo onobudlelwane obukhulu kunye nawo. Oku kunokukhokelela kumandla akho endalo okanye iqonga ochitha ixesha elininzi kulo. 

Umzekelo, ukuba uzifumana uchitha iiyure kwiYouTube, ukwenza iividiyo kunokuba luncedo. Kum, ndandikuthanda ukufunda iincwadi kunye nezithuba zeblogi, ngoko ke ndagqiba ukukhetha ukubhala njengeyona nto iphambili isakhono sokuthengisa.

2. Fumana izihloko eziqinisekisiweyo

Nokuba uluhlobo luni na okanye iqonga ukudala umxholo kuba, uya kufuna ukuqinisekisa ukuba udala into enomtsalane kubaphulaphuli ojolise kubo.

Akukho nto idlula indlela elungileyo yakudala yokubuza abaphulaphuli bakho ukuba bafuna ukukubona ntoni.

Fumana abahlobo kunye nosapho oluhambelana neprofayile yakho yabaphulaphuli kwaye ubabuze ukuba bangathanda ukukubona ntoni okanye loluphi uhlobo lomxholo ongekhoyo/ongahoywanga kwi-intanethi. Umzekelo, ibreakdance njengendawo yokuzonwabisa. Ke ukuba bendinokuqala ijelo likaYouTube malunga nokwaphuka, kuya kuba lula njengokubetha indawo endiziqhelanisa nayo rhoqo kwaye ndibuze oogxa bam imibuzo ethile.

Ukuba ulishishini kwaye unabathengi abakhoyo, fikelela kwaye ubabuze. Ungajoyina amaqela e-intanethi kuFacebook, Reddit, Discord, kunye neSlack kwaye ubabuze imibuzo. 

Ngaphaya koko, ungasebenzisa izixhobo ukubona ukuba loluphi uhlobo lwezihloko esele zenziwe kakuhle. Esi sibonakaliso sokuba abantu banomdla-kwaye baya kuqhubeka benomdla-kwezo zihloko.

Umzekelo, ukuba wenza iiposti zebhlog, uya kufuna ukwazi izihloko abantu abazikhangela kuGoogle. Ekubeni bekhangela ezo zihloko, ngoko kusenokwenzeka ukuba baya kufuna ukufunda ngazo.

Ukufumana ezi zihloko, kuya kufuneka wenze yophando ngegama elingundoqo. Le yinkqubo yokufumana amagama namabinzana abantu abawakhangelayo kwiinjini zokukhangela.

Eyona ndlela ilula yokwenza oku kukusebenzisa isixhobo sophando segama elingundoqo njenge-Ahrefs ' Amagama aphambili uMhloli. Nantsi indlela:

1. Yiya kwi-Ahrefs' Amagama aphambili uMhloli
2. Faka igama eliyeleleneyo kwinto ofuna ukuyila umxholo malunga (umz., ibhola yomnyazi)
3. Yiya kwi Amagama ahambelanayo umbiko
4. Tshintshela isithuba kwi imibuzo

Le ngxelo iya kukubonisa yonke imibuzo equlethe "i-basketball," ihlelwe ngayo ivolumu yomthamo. Jonga kwingxelo kwaye ukhethe imibuzo ofuna ukubhala ngayo. 

Eminye imizekelo:

• Reddit -Fumana i-subreddit efanelekileyo (umzekelo, r/tennis ukuba wenza iividiyo zentenetya) kwaye ukhethe "Phezulu" kunye "Ngalo lonke ixesha." Oku kuya kukubonisa ezona zithuba zinyuswe kakhulu kuloo subreddit.
• Twitter -Fakela ulwandiso lweChrome njenge Twemex, eya kukubonisa ezona tweets zidumileyo zabasebenzisi ngalo lonke ixesha.
• YouTube -Sebenzisa izixhobo ezifana I-TubeBuddy or IVidIQ ukwenza uphando lwegama elingundoqo leYouTube.
• Iipodcasts -Sebenzisa i-injini yokukhangela njenge ListenNotes ukubona ukuba zeziphi iziqendu kwi-niche yakho ezihamba phambili.

3. Yenza umxholo

Kukho amanyathelo amathathu aphambili abandakanyekayo kwinkqubo ye ngokoqobo ukwenza umxholo:

Makhe sijonge nzulu.

Cwangciso

Ngaphambi kokuba ubeke ipeni ephepheni, uya kufuna ukuba nombono ocacileyo wokuba yintoni na kanye ufuna ukuthi. Kungenjalo, kukho umngcipheko wokwenyani wokuphuma ecaleni, ukuphoswa ngamanqaku aphambili, kunye nokwenza abaphulaphuli bakho balale.

Unokuhamba ngokuphosa nje iingcinga zakho njenge-tweet okanye ibali le-IG. Kodwa nangona kunjalo, ezo ntlobo zezithuba zinokuzuza ngokucwangcisa kunye nokubhala kwakhona:

Ngoko eli nqanaba lithetha ukudala i Kukhangelwa (okanye ibhodi yamabali ukuba wenza ividiyo). Umzekelo, esi sithuba saqala njengolwandlalo:

Ukwenza ulwandlalo, ndidibanise umxube we:

• Ngawam amava kunye nolwazi lwam.
• Ukujonga oko kugutyungelwe ngamaphepha aphezulu.
• Ukuqalisa uhlalutyo lwesikhewu somxholo.

Nantsi indlela yokwenza eyokugqibela:

1. Yiya kwi-Ahrefs' Amagama aphambili uMhloli
2. Ngenisa isihloko sakho ekujoliswe kuko
3. Skrolela kwi SERP amagqabantshintshi
4. Khetha ambalwa kuluhlu lwamaphepha aphezulu
5. nqakraza Vula ngaphakathi kwaye ukhethe Isikhewu somxholo

Le ngxelo ikubonisa onke amagama angundoqo aqhelekileyo abekwe phezulu kuluhlu lwamaphepha. Ezi zinokwenza imixholwana enokubakho esinokuyigubungela. Nangona kunjalo, sifuna kuphela ukubona ezona zifanelekileyo, ngoko ke masisete isihluzo esithi “Iindlela zokuhlangana” I-3, 4, kunye ne-5:

Ukuskrola kuluhlu, sinokubona ii-subtopics ezimbalwa ukuba zibandakanye:

• indlela yokufunda ukudlala ibhola yomnyazi
• indlela yokuba ngcono kwi-basketball
• iingcebiso kwi-basketball
• ubuchule bebhola yomnyazi
• kuthatha ixesha elingakanani ukufumana i-basketball
• indlela yokufumana ibhola ngakumbi kwi-basketball

Ukuba wenza ividiyo efundisayo kuYouTube, le fomati yeskripthi isisebenzele kakuhle:

1. Ingxaki -Khokela ngengxaki ividiyo yakho isombululayo.
2. Teaser – Bonisa ukuba kukho isisombululo kwingxaki ngaphandle kokunikezela.
3. isisombululo – Fundisa indlela yokusombulula ingxaki.

Nje ukuba ugqibile ngolwandlalo lwakho okanye ibhodi yamabali, ndicebisa ukuba ufumane umhlobo okanye umntu osebenza naye ukuba anike ingxelo. Senza oku kuwo onke amagqabantshintshi ethu (kunye needrafti nazo). Kweli nqanaba, le ngxelo iya kuba luncedo kakhulu ekuncedeni ukuba uchonge into engekhoyo kwaye yintoni enokuphuculwa, ngakumbi malunga nolwakhiwo.

Ukudala

Nokuba wenza ntoni na, eli candelo limalunga nokuzingela phantsi kunye nokwenza umxholo. 

Uya kuba nezinto ozifunayo kunye nezinto ozithandayo apha (umzekelo, ndiyonwabela ikomityi yekofu eyomeleleyo ngelixa ubhala). Kodwa ngokusuka kumava, nzulu malunga nokuvala ixesha elincinci kunye nokusebenza kumxholo ngaphandle kweziphazamiso.

Oku kunokuthetha ukuba:

• Ukwenza ibhloko yexesha elingaxoxisiyo kwikhalenda yakho kwaye uzibophelele kuyo.
• Ukubeka ifowuni yakho kwimowudi "yenqwelomoya" okanye kwelinye igumbi.
• Ukwazisa abanye ukuba awufuni kuphazanyiswa ngelo xesha (ingakumbi ukuba usebenza ekhaya).
• Ukusebenzisa i-webpage-blocking extension yeChrome.
• Ukuphuma kuyo yonke imidiya yoluntu kunye nesoftware yencoko yeqela, njengeSlack okanye Amaqela.
• Ukuzinyanzela ukuba uyile ngaphandle kokuhlela (oku kubhekiselele ngakumbi ekubhaleni).

Xa ugqibile ukuyila, kufuneka (kwakhona) ufumane impendulo kumhlobo okanye osebenza naye. Ukwenza oku kuya kunceda ekunciphiseni ukungachaneki, imikroba esengqiqweni, iimpazamo zopelo, neempazamo zegrama.

Publishing

Le yeyona ndawo ilula. Nje ukuba ugqibile, ngumcimbi nje wokufomatha, ukugqibezela, kunye nokulayisha umsebenzi wakho kwiqonga ekujoliswe kulo.

4. Ukulinganisa nokubeka iliso kwindlela yokusebenza

Ukwenziwa komxholo kumalunga nempendulo yelophu. Uya kufuna ukwenza umxholo kwaye uwupapashe, kwaye uya kufuna ukwazi ukuba ibetha ekujoliswe kuyo. 

Ngaba abantu bayayitya? Ngaba abantu bayayithanda? Yintoni onokuthi uyiphucule okanye wenze ngaphantsi kwayo?

Ukuphendula le mibuzo kuya kufuna ukuba wenze umlinganiselo wokusebenza komxholo wakho. Ngaphandle kokufumana ingxelo esemgangathweni evela kubaphulaphuli bakho, unokusebenzisa izixhobo ukubona ukusebenza okuxeliweyo.

Umzekelo, ukuba uhlobo lomxholo wakho wedijithali zizithuba zeblogi, uya kufuna ukujonga Ikhonsoli ye Khangela yeGoogle kwaye ubone ukuba uvelisa nayiphi na itrafikhi yokukhangela.

Uyakufuna kwakhona ukongeza amagama akho aphambili kwi-Ahrefs' Isikhundla Tracker ukubona ukuba ukwinqanaba eliphezulu kuGoogle:

Kwamanye amaqonga, uya kuba nakho ukubona uhlalutyo lwakho ngeqonga ngokwalo. Umzekelo, ukuba wenza umxholo weYouTube, uya kufuna ukuya kwiYouTube Studio kwaye ujonge uhlalutyo lwakho. 

Xa ubona into esebenzayo, cinga ngokuphindaphinda kabini kwaye wenze ngaphezulu okufanayo. Kodwa musa ukoyika ukwenza ulinge. Sebenzisa inkqubo yenzululwazi-ukuba kukho into engasebenzi, ngaba unokuzama indlela eyahlukileyo? Mhlawumbi ihuka eyahlukileyo, ulwakhiwo, okanye ifomathi? 

Kuko konke malunga nokudlala, ukuzama, kunye nokucinga ukuba yintoni esebenzayo endleleni.

Iingcamango zokugqibela

Kukho izinto ezimbini eziphambili ezibangela impumelelo yokwenziwa komxholo wedijithali:

1. Ukubambisana -Zimbini izinto apha: Okokuqala, ukuze ube yincutshe kwinto ethile, kufuneka uzilolonge ngokungaguqukiyo. Okwesibini, kunzima kubaphulaphuli bakho ukuba babe ngumlandeli womntu owenza kube kanye kwaye anyamalale. Ngoko qiniseka ukuba uhlala ubonisa. Yenza oku ngokupapasha ngamaxesha ongazibophelela kuwo. Kodwa musa ukuba namabhongo ngokugqithiseleyo—unokuhlala usenza amabhongo kwixesha elizayo.
2. Ubude obude - Ngokutsho SEO Jacky Chou, ukupapasha iziqendu ze-podcast ze-21 kukubeka kwi-1% ephezulu yeepodcasts zehlabathi. Eli nani alikuxeleli ukuba kulula kangakanani ukuvelisa ipodcast kodwa ngokukhawuleza kangakanani abantu abaninzi bayanikezela. Ungawuphumelela umdlalo ngokukhupha wonke umntu.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Alibaba.com. I-Alibaba.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.