I-Alibaba.com, eyona ndawo yentengiso yedijithali ye-B2B ekhokelayo yehlabathi, ityhila i-megatrends kunye ne-subtrends esekwe kuhlalutyo lwenqanaba eliphezulu kunye neemveliso ezintsha kwiqonga layo.
Ishishini-ukuya-kwishishini (B2B) i-e-commerce iguqule indlela iinkampani ezithenga ngayo kwaye zithengise iimveliso kunye norhwebo kunye. Iinkampani kwihlabathi jikelele zenze i-14.9 yeebhiliyoni zeerandi kwintengiselwano ye-B2B kulo nyaka uphelileyo-izihlandlo ezihlanu ezo zeshishini-kumthengi (B2C) imakethi. Ngokutsho kwe-Statista.com "INgxelo yoPhando oluNzulu: i-B2B e-Commerce 2021," kungekhona nje abathengi bamashishini abavulekele kwi-e-commerce, isibini kwisithathu ngoku sixhomekeke kwiitshaneli zedijithali kunye nezikude kulo lonke uhambo lwabo lokuthenga.
Namhlanje, malunga nesiqingatha (ipesenti ezingama-47) zentengiselwano ze-SMB zase-US ngoku zithunyelwa nge-e-commerce-oku kunyuka kwepesenti ye-12 yamanqaku ukusukela ngoDisemba ka-2019 kunye nepesenti ezi-4 ukusuka ngoSeptemba ka-2020, ngokutsho Alibaba.com Uvavanyo lwe-SMB lwase-US kuqhutywe ngoDisemba 2021. La mashishini edijithali kunokwenzeka ukuba anike ingxelo yokuthengisa okwandisiweyo kunye norhwebo oluwela umda kunabo basebenza ngaphandle kweintanethi.
Uluhlu lweeMveliso eziPhambili kwi-Alibaba.com ngo-50 lubonisa izinto ezithengiswa kakhulu kunye neemveliso ezintsha kwiqonga le-Alibaba.com. Ekuphononongeni idatha, ii-megatrends ezine zabonakala. Enyanisweni, iimveliso ezintsha zongezwa kwezi ntlobo zemveliso ezine, ngokomyinge, ubuncinane ngokuphindwe kahlanu ngokukhawuleza kunezinye iindidi zeemveliso. Kwi-Alibaba.com, ezi mveliso zihamba phambili zizoba kabini umdla womthengi wezinye iimveliso. Oko kungachaza ithuba kwishishini lakho.
I-Megatrend 1: Iimveliso ezizinzileyo
Ukusuka kwii-scooters zombane kunye neebhayisekile, ukuya kwimveliso "eluhlaza" yokusetyenziswa kanye njengeendiza zommoba, udidi lweemveliso ezizinzileyo lukhula ngokukhawuleza kunanoma yimuphi omnye. Inani labaphathi abajonga iinjongo zokuzinza kweenkampani "zibaluleke kakhulu" ngaphezu kokuphindwe kabini kwiminyaka emibini nje (i-63 ekhulwini vs. 25 ekhulwini), ngokutsho kophando oluvela kwi-EcoVadis, ebonelela ngokulinganiswa kozinzo loshishino. Kwi-Alibaba.com, iimveliso ezintsha zongezwa kolu didi ngamaxesha amathandathu ireyithi yezinye iindidi, ngokomyinge.
Uzinzo alulungelanga nje okusingqongileyo-lulungele ishishini. Shopify ufumanisa ukuba 77 ekhulwini abathengi banenkxalabo malunga nefuthe lokusingqongileyo yeemveliso abazithengayo. Ukongeza, ukonga iindleko kukwaqhuba uyilo oluzinzileyo ngakumbi. “Ngenxa yokunyuka kweendleko zokuthumela ngenqanawa phesheya kweelwandle, iimveliso ezininzi ngoku ziyilelwe ukuba zisongeke kwaye kube lula ukufakwa kwipakethe encinci ukuze zilungele ngakumbi izithuthi zomoya. Bobabini abathengi kunye nabathengisi bacinga ukusebenzisa izinto zokupakisha ezilungele i-eco-friendly. ” utsho u-Allen Qin, ingcali kwishishini eliphezulu kwi-Alibaba.com.
Ukunceda abathengi kunye nabathengisi bafumane ukhetho oluzinzileyo lwemveliso, i-Alibaba.com ikhupha inkqubo entsha yeSatifikethi sokuHlaza ngexesha. Matshi Expo, umcimbi wayo wonyaka worhwebo lwehlabathi.
“Siqalisa iNkqubo yeSatifikethi soMhlaza apha Matshi Expo Ngo-2022 ukubonisa iimveliso ezineeco zehlabathi kunye nezengingqi okanye izatifikethi eziluhlaza ”utshilo uMinie Shi, okhokela kudidi lwemveliso yamandla ahlaziyekayo e-Alibaba.com.
I-Megatrend 2: Iimveliso ezihlakaniphile
Iimveliso ezihlakaniphile-iimveliso ezidityaniswe kwi-intanethi kwaye zinokwabelana ngolwazi, ezikwabizwa ngokuba "yi-intanethi yezinto," okanye i-IoT-yenye icandelo elikhula ngokukhawuleza. Kwi-Alibaba.com, olu luhlu lubandakanya iinxalenye zesithuthi kunye nezixhobo, izixhobo zombane ezingachukumisiyo kwiindawo zikawonke-wonke ezifana neempompo zamanzi ezizenzekelayo, kunye nezisombululo zasekhaya ezihlakaniphileyo ukusuka kwiibhedi ezihlengahlengiswayo ukuya kwiidesika ezilungelelanisiweyo. Iimveliso ezitsha ezidweliswe kwi-Alibaba.com zinee-odolo ezingaphezulu kweepesenti ezingama-70 kunezinye iimveliso ezikwi-avareji kwiinyanga ezintathu ezidlulileyo.
Udidi oluhlakaniphile lukwabandakanya iimveliso zokudlala ezikhula ngokukhawuleza. Ubhubhani ukhawulezise ukukhula komdlalo, kwaye kunjalo “nendlela ekhulayo” utsho u-Ivan Zou, umlawuli woluhlu lolawulo, iimveliso ze3C, Alibaba.com.
"Izixhobo zemidlalo kunye nezixhobo zombane ziyenyuka ngenxa yokuba imidlalo iye yaba yindlela yokukhulula uxinzelelo, ngakumbi abantu abachitha ixesha elininzi bengaphakathi ukusukela ekuqaleni kobhubhane," utshilo uZou. Le ntuthuzelo yetekhnoloji ikwavusa umdla kwizinto ezinxitywayo ezibeka iliso kwibhayometriki kunye nokulala.
I-Megatrend 3: Iimveliso zempilo
Kwanangaphambi kobhubhane, umdla kwiimveliso ezinxulumene nempilo wawukhula ngamandla. Iimveliso zempilo ezisanda kufakwa kwi-Alibaba.com kwiinyanga ezintathu ezidlulileyo zine-2.5 amaxesha amaninzi e-odolo, ngokomndilili, kunezinye iimveliso. Iimveliso ezinxulumene nempilo, ezinje nge-yoga mats, zibona ukukhula kokuthengisa okungaphezulu kweepesenti ezingama-30 kwiinyanga ezintathu ezidlulileyo.
“Njengoko ukuqina komzimba kuqala ukwenzeka kwiindawo ezininzi ngakumbi, sibona amathuba amakhulu okukhula esiza kwicandelo loqeqesho lomntu siqu kunye noqeqesho, kokubini kunye nobuqu bomntu,” utshilo uGarrett Law, igosa eliyintloko lesicwangciso kwi. Ingqalelo Span Media, i-arhente yokusungula.
"Ubukrelekrele bokwenziwa bufakwe ekuqondeni ngokuziphatha yeyona nto iphambili yokudala iinkqubo zoqeqesho zomntu eziphendulayo nezisebenzayo njengeTonal, iMirror, kunye ne-bevy yeapps zomqeqeshi we-smartphone," utshilo.
Impilo kunye nozinzo lwe-megatrends ziyahambelana kwimfuno ekhulayo yobuhle bendalo kunye neemveliso zempilo. “Imfuno yokufunwa kwezinto eziphilayo yindlela eya kuthi inyuke kakhulu kwiminyaka ezayo, igqithise unikezelo. Ukuzalisa isithuba sokubonelela, abasasazi kuya kufuneka benze okanye bafumane imithombo emitsha yemveliso [yemveliso],” utshilo uMthetho.
Ubhubhani ukhuthaze ukugxila kwintlalontle ekhaya. Iimveliso ezikuluhlu oluphezulu lweemveliso ze-e-commerce ze-Alibaba.com zibandakanya uyolo olulula, olufana neephazili kunye nezinto zokudlala, kunye nezinto ezenza iindawo zokuhlala zizole.
I-Megatrend 4: Iimveliso zendlela yokuphila
Imfuno yeshishini kwiimveliso zendlela yokuphila kwi-Alibaba.com iyakhula. Amandla okuthenga ezentlalo afana ne-IG (Instagram) ngabaqhubi abaphambili bokukhula, kunye neenkampani ezithenga ubucwebe, izibuko zelanga, iminqwazi yaselwandle, kunye nokunye, okuphefumlelwe yiqonga leendaba zoluntu. Iimveliso zodidi lwendlela yokuphila ezisanda kufakwa kwi-Alibaba.com kwiinyanga ezintathu ezidlulileyo zinee-odolo eziphindwe kayi-2.3 ngaphezulu kunezinye iimveliso, ngokomndilili.
U-Alex Ouyang, okhokela icandelo lempahla ye-Alibaba.com, uthi ukwenza ngokwezifiso yindawo yokubukela.
"Ifashoni ekhawulezayo ngoku iba yifashoni yexesha lokwenyani- oko kuthetha ukuba bhetyebhetye okanye ukwenza izinto eziguquguqukayo ezinokuhlangabezana nemfuno yomthengisi yolungiselelo olusebenzayo kunye nezisombululo zoluhlu olukrelekrele."
Ukubonisa umkhwa wehlabathi-ukwanda komdla "kwindawo enkulu yangaphandle"-ukuchitha kwizixhobo zemidlalo kunyukile kwiimarike ezininzi ngexesha lobhubhani, kubandakanya ne-US Kwi-Alibaba.com, olu luhlu “lwasendle” lubandakanya iikayaks, iibhegi zokukhwela intaba, kunye neendlebe ezingenamanzi.
Enye indawo yokukhula-kunye nokudityaniswa kwendlela-zizixhobo zokucoca ezikrelekrele, ezifana ne-vacuum emibini-enye kunye ne-mop. Ukuchitha ixesha elininzi ekhaya kubangele utyalo-mali olukhulu kwizixhobo zokonga ixesha ezigcina iindawo zokuhlala zicocekile.
Indlela yokuphila, impilo, ubulumko, kunye nozinzo zizinto ezibalulekileyo zokukhula kwe-e-commerce ye-B2B emele amathuba abathengi kunye nabathengisi ngokufanayo. Qinisekisa ukuba ujonge uluhlu olupheleleyo oluTrendayo OKULANDELAYO Phezulu kwe-50 yemveliso ukuze ufumane ulwazi oluninzi.
Ukufumana iimveliso eziphumeleleyo kwaye ubone iindlela zamva nje zokukhulisa ishishini lakho, yiya ku Matshi Expo.
