Ngosuku oluqhelekileyo, abantu benza imisebenzi emininzi: umzali, umsebenzi, iqabane kunye nomhlobo. Khawube nomfanekiso-ngqondweni ujongana nayo yonke loo nto ngelixa uzama ukwakha ishishini elitsha ngexesha lesiphithiphithi esingazange sabonwa sehlabathi. Ayinakwenzeka. Ukanti, silapha—singqina a ukunyuka kwangempela kwezoshishino naphantsi kwezona meko zinzima.
Ngaphandle kokuba unezibophelelo zemihla ngemihla ezininzi kuneeyure, nabani na unokuxakeka ekucwangciseni ukuqalisa. Ukuba oku kubonakala kungaqhelekanga, akuwedwa ocinga njalo. Abaninzi bakhetha ukuguqula isiphithiphithi sibe lithuba, njengoko idatha ibonisa amaza akhulayo abantu abakhetha ukusungula amashishini amatsha ngokuchasene nazo zonke izinto ezingathandekiyo-kwaye konke oko kungenxa yomoya woshishino.
Eli nqaku liza kuphonononga ukuba utshintshile njani umoya woshishino, ukuba kuthetha ukuthini oku kumashishini ngo-2025, kunye neklasikhi "ii-Ps ezintlanu" zoshishino ezinokukugcina usendleleni xa kuvela imingeni.
Isiqulatho
Xa amanani engakwenzi oko afanele ukuba akwenze
Phezu kwazo zonke iingxaki, abantu bayaqhubeka besakha
Kutheni umoya wokurhweba ungcono kunangaphambili
I-"Five Ps" yokuphuhlisa isihlunu sakho soshishino
1. Cwangciso
2. Umnqweno
3. Umonde
4. Ukunyamezela
5. Ukusombulula iingxaki
Inyani entsha yoshishino: Iingqondo ngaphezulu kwebrawn
Oko kuthetha ntoni kumashishini kuyo yonke indawo
Ukutsiba
Xa amanani engakwenzi oko afanele ukuba akwenze
Ngokwembali, ukuphazamiseka okukhulu kwezoqoqosho kubulala amashishini amancinci. Cinga kwakhona 2008: Amaxabiso okuqalisa amatsha aye ehlile, kwaye kwathatha iminyaka ukuba amashishini amaninzi aphinde abuyele kwimeko yawo. Ngokusekwe kwidatha, oko bekufanele ukuba kwenzeke ngeli xesha, kakhulu. Kodwa akuzange kube njalo. Endaweni yoko, ikota yesithathu ka-2020 ibeke irekhodi elitshabalalisayo leshumi lezicelo zeshishini.
Abanye abantu bayayihoya ngokwemfuneko. Izigidi zabantu zaphulukana okanye zayeka imisebenzi yazo zaza zagqiba kwelokuba zithabathe ithuba ngombono ebeziwukhaba. Abanye bathi luphawu lwethuba. Abathengi abatshixekileyo bajike bathenga kwi-intanethi bebaninzi, ke ekugqibeleni kwabakho indawo yabadlali abatsha.
Zombini ezi ngcamango zisenokuba yinyaniso, kuxhomekeke emntwini. Nokuba siyintoni na isizathu, yajika ingqiqo yesiqhelo yokudodobala koqoqosho ijonge ezantsi: endaweni yokuzifihla phantsi kwelitye, oosomashishini baphume bejiwuzisa.
Phezu kwazo zonke iingxaki, abantu bayaqhubeka besakha
Imeko inika umdla ngakumbi xa sisondeza uluntu kuluntu olumbalwa, oluye lwabethwa kakhulu kukuvalwa komsebenzi kwaye luhlala lujongana nemiqobo ngakumbi ekufumaneni isiqabu kurhulumente. Iivenkile ezininzi kwiindawo eziMnyama, zeMveli, kunye neLatino kwafuneka zivale iingcango zazo ngokulungileyo, okanye ubuncinci ixesha elide. Noko ke, kwangaxeshanye, iipokotho zokomelela zazibonakala.
Amanye amalinge amatsha avela kobo bunzima. Abanye abathathu abazalwana basungula i-a iinwele-khetha uphawu oko kwakhona kwaba luphawu lokuzingca ngenkcubeko yabaNtsundu. Abakwazanga ukuxhomekeka kwintengiso yemveli, ngoko ke bafumana uluntu olukwi-intanethi kwaye bayile.
Kwezinye iimeko, oosomashishini bathanda UJasmine Maietta baqhawuke kwimisebenzi yabo yesiqhelo yosuku lokuthengisa. Bagalele amandla kwiingcamango ezintsha, njengokuyila iihupu ezincinci ezijongana nokwahlukaniswa komntu wonke aziva esekhaya.
Kwakhona siye sabona izibini eziphelelwe ngumsebenzi wexesha elizeleyo kukhenketho okanye ukwamkela iindwendwe zijika iziphithiphithi zaba ngumbhodamo. ivenkile ye-e-commerce. Bathengisa yonke into ukusuka kwiiphazili ezikruqulayo ukuya kwiisosi ezincinci, kwaye ngenxa yokuba abantu babelambele iimveliso "zasekhaya", ezi mpahla zincinci zahamba. Kwaba ngathi le ngxaki yavula amathuba awayengekho ngaphambili.
Kutheni umoya wokurhweba ungcono kunangaphambili
Esinye isiqwenga sephazili kukutyhalela ngokutsha koluntu ukuba luhlanganise amashishini amancinci. Abantu abaninzi bavuka ngenye intsasa kwaye baqonda ukuba ezo ndawo zinokunyamalala ngonaphakade ukuba abamxhasi ngokukhutheleyo umfana omncinci (indawo yokubhaka yasekhaya, ivenkile yezixhobo zentsimbi, igcisa likaEtsy).
Akunjalo nje ngokuba neemvakalelo, nokuba. Xa iivenkile zasekuhlaleni zivalwa, bonke abantu baselumelwaneni baphulukana nobuntu babo—yaye maxa wambi, baphulukana nobomi babo. Ke, nokuba ukugcwala kweenyawo kuyehla, la mashishini ahlala efumana iindlela zokuphila ngokuya kwi-Intanethi.
Ngexesha lokurekhoda, bamisela i-pickup elula ye-curbside, iinkonzo zokuthumela, okanye iisayithi ezintsha ze-e-commerce. Abathengi baphendule-kwaye ngandlel 'ithile, loo mvakalelo inzulu yokunyaniseka iqhubeke ngaphaya kwezona ntsuku zimbi zobhubhane. Eso inokuba sesinye isizathu esikhulu sokuba umoya woshishino ungafi.
I-"Five Ps" yokuphuhlisa ingqondo yakho yezoshishino
Isakhelo esiluncedo sokuhambisa ezi mpawu sihlala sibizwa ngokuba ziiPs ezintlanu zokurhweba: ukuCwangcisa, uMdla, umonde, ukunyamezela, kunye nokuSombulula iiNgxaki. I-P nganye ixhasa abanye, ikunceda ugcine umfanekiso wakho omkhulu ugxile.
1. Cwangciso
Isicwangciso esiluqilima sibonelela ngesakhiwo kodwa hayi intolongo. Oosomashishini (kunye nabani na ojonge ukwenza umahluko) ukulungelelanisa umbutho kunye nokuguquguquka. Nantsi isicwangciso esilungileyo esinokubandakanya:
- Iinjongo ezichazwe ngokucacileyo kunye neendima
- Imihla ebekiweyo eyinyani evumela ukujija okungalindelekanga
- Ukuvunywa kweengozi ezinokubakho kunye nendlela yokusingatha
- Imephu yendlela ecacileyo, elula enokulandelwa liqela lakho
2. Umnqweno
Umdla ngamandla okwenza igrit ibonakale inokwenzeka. Ikuqhubela ekubeni usebenze kumbono omtsha emva kokuba wonke umntu emkile. Xa unenkathalo ngeprojekthi yakho okanye uthumo lwakho, ukutyala ixesha namandla akho ngathi yinto ofuna ukuyenza, hayi into ekufuneka uyenzile.
3. Umonde
Siyawathanda amabali “empumelelo yasebusuku” njengenkcubeko, kodwa inyaniso ayifane ibehle. Ukuphumelela kwamashishini okwenyani kunokuthatha iminyaka. Ke, umonde uyakunceda ukuba ugcine lo mbono uphila ngelixa uhlala ekhosi, ngakumbi xa ujongana nokwaliwa okanye ukulibaziseka okungalindelekanga.
4. Ukunyamezela
Ngelixa umonde busisidima esikugcina uzinzile, ukuzingisa ngumoya ongayekeleliyo okunyanzela ukuba uqhubeke. Iimpazamo kunye nesiqalo sobuxoki ayisosiphelo sebali ukuba:
- Zikhumbuze ukuba kutheni uqale kwasekuqaleni.
- Funa izifundo kuko konke ukungaphumeleli, okukhulu okanye kuncinci.
- Hlala ubhetyebhetye ngokwaneleyo ukuze ujikeleze xa idatha isithi, "Zama indlela entsha."
5. Ukusombulula iingxaki
Oosomashishini abazibalekeli iingxaki—babalekela kuzo. Nokuba ngumba wangaphakathi kwiqela lakho okanye ngumngeni omkhulu wemarike, ukusombulula iingxaki kuthetha ukuqonda imiqobo njengamathuba anokwenzeka.
Oku kunokubandakanya ukungqubanisa iingqondo nabalingane, ukuqokelela idatha, okanye ukufuna iingcebiso kumcebisi. Nokuba imeko ithini na, kugxininiswa ekufumaneni izisombululo zobuchule endaweni yokugxila kwiingxaki.
Inyani entsha yoshishino: Iingqondo ngaphezulu kwebrawn
Esi siganeko sigxininisa into ethile: uqoqosho lwethu lulungiswa ngokutsha kubuchule, isantya, kunye noqhagamshelwano lomntu. Amashishini amancinci, abhetyebhetye afakwe kwiimfuno zoluntu anokuziqhelanisa ngokukhawuleza kakhulu kuneenkampani ezinkulu. Abo badlali bakhulu bahlala benezixhobo ezithe chatha kodwa abasoloko benyanisekile kwingca egcina abantu bebuya.
Konke oku kubeka inqanaba apho i-underdogs inokubhoboza ngaphezu kobunzima babo. Ukuba ungusomashishini okhutheleyo onesicwangciso esiluqilima sedijithali (kunye namalungu eqela, ukuba kunokwenzeka), kukho ithuba elihle lokuba ungaya intloko-to-intloko kunye neenkampani ezizinzileyo (ingakumbi kwi-intanethi).
Kwaye akubonakali ngathi ibala lokudlala liyahamba nanini na kungekudala. Abantu baqhele uku-odola intlama emuncu ngentsimbi yesi-2 kusasa kumbhaki wendawo kwaye bayichole ecaleni kwendlela ngentsasa elandelayo. Akukho sizathu sokuyeka.
Kuthetha ntoni konke kubanini bamashishini kuyo yonke indawo
Nokuba uyi-CEO enamava, ungumphathi kwinkampani ekhulayo, okanye umntu onesiphithiphithi esikhulayo, eli qhuma loosomashishini abaPhumeleleyo bathetha izinto ezimbalwa ngokuvakalayo nangokucacileyo:
- Lungisa okanye ulahlekelwe ngumhlaba: Amakhulu okanye amancinci, amashishini angayi kugoba ayophuka ngexesha lokutshintsha okukhulu njengobhubhani.
- Uluntu lubalulekile: Abathengi bakhathalele ukuxhasa abantu abasemva kweemveliso, hayi imveliso ngokwabo.
- Ukuthetha kakuhle ngedijithali akusakhethi: Imigca phakathi “kwevenkile ebonakalayo” kunye “nevenkile ekwi-intanethi” ayicacanga, kwaye abantu abaninzi abafuni kubuyela kweyangaphambili.
Umoya wokurhweba awukho malunga nokungahoyi umngcipheko kodwa ukuqhubela phambili. Ukuba amawaka abantu banokuvula iivenkile ezintsha kwisiphango, sinokufumana iindlela zokuqhubela phambili kumanzi azolileyo.
Ukutsiba
Yibize ngokuba nethemba, imfuneko, okanye ukuvukela—mhlawumbi zizo zonke ezithathu. Emva kokubona ubunzima obuninzi, abantu abaninzi baye baqonda ukuba bangathanda ukungxamela amaphupha abo kunokulinda iinkqubo ukuba zizilungise. Kwaye abantu babonakala belangazelela ukubakhuthaza (okanye babanike ithuba lokulwa) ngokukhetha iimveliso zabo kunezinye iinkampani.
Lo ngumoya esiwubonayo—isigqibo esihlangeneyo sokuqhubela phambili, ukwakha, nokuphazamisa. I-scrappy kwaye ngamanye amaxesha imdaka, kodwa ikwaluphawu oluthembayo lwento enokwenzeka xa abantu bethatha ulawulo lwekamva labo. Kwaye ukuba iminyaka embalwa edlulileyo isifundise nantoni na, i-underdogs ihlala inamandla okumangalisa sonke.
