Kuthatha ntoni ukwakha ishishini lokudlala elithatha intelekelelo yabantwana kunye nabantu abadala? KuJeff Lawber, umdali weethoyi zeMarmal magnetic, impendulo ilele kwinto oosomashishini abaninzi abangayijongiyo: engahluzwanga, ingxelo yabathengi ngexesha lokwenyani.
Ngelixa uninzi lwabaphuhlisi bemveliso baxhomekeke kumaqela ekugxilwe kuwo kunye nophando lwemarike, uLawber ufumene into enamandla ngakumbi kwiiComic-Con booths kunye nemiboniso yokudlala. “Ndifumene iidemografi ezimbini ezitsalela ngokwenene kule mveliso,” uyacacisa. “Ndinabantwana abaneminyaka enokuba emine ukuya kweyi-14 abasebenzisa into yam yokudlala njengento yokudlala, njengento yokudlala.
Le marike imbini ingalindelekanga yavela hayi kwiiseshoni zesicwangciso sebhodi, kodwa ekubukeleni abathengi benxibelelana nemveliso yakhe ngexesha lokwenyani. Abazali babethengela abantwana babo iMarmal, babuye emva kweeyure bathi, “Yazi ntoni? Imnandi le nto. Ndifuna enye yedesika yam.”
Isiqulatho
Amandla ePrototyping kuLuntu
INyaniso yokuHamba yoBonelelo
Ukwakha uluntu ngokuYila
Amandla ePrototyping kuLuntu
Ngokungafaniyo noosomashishini abaninzi abagcina izimvo zabo ngasemva kwee-NDAs, uLawber uthatha indlela eyahluke kakhulu. Kuwo wonke umboniso wezorhwebo, uzisa iprototypes-ehlala ikrwada imodeli eprintiweyo ye-3D-ukujonga nje ukusabela. "Olo phando lweemarike lufanelekile ubunzima bayo kwigolide," uyaphawula. "Akunyanzelekanga ukuba ibe yifashoni, inokuba yimodeli nje ekrwada, kodwa ukuze ubone ukuba ithini impendulo?"
Oku kuvuma ukubonisa umsebenzi ongagqitywanga kuye kwahlawula imivuzo. Ibali elinye labathengi lalinamathele kuye: umama owathenga iithoyi ezintathu zeMarmal ngaphambi kohambo losapho oluya eHawaii wabuya unyaka emva koko ukuze abelane ukuba abantwana bakhe abazange bachukumise ii-iPads zabo ngexesha lonke leholide, wakhetha ukudlala ngeethoyi zemagnethi kwinqwelomoya, ehotele, naselunxwemeni.
Ulwakha njani olo hlobo lokunyaniseka kwabathengi? Impendulo ayikho kwipolishi egqibeleleyo-ikuqhagamshelo lwenyani kunye nokuphindaphinda okuqhubekayo okusekwe kusetyenziso lwehlabathi lokwenyani.
INyaniso yokuHamba yoBonelelo
Ngasemva komphandle weMarmal kukho umsebenzi onzima wokuvelisa. ULawber ugcina ubudlelwane nabathengisi abangaphezu kweshumi elinesibini, ukhetho olunokuthi lubonakale lukhulu kodwa lubonelela bhetyebhetye olubalulekileyo. “Ndiyathanda ukuba neminwe yam kuyo yonke loo nto, ndiqinisekisa ukuba yonke into ihamba kakuhle,” uyachaza.
Le ndlela yokusebenza yabonakala ibalulekile xa amaxabiso ayegrogrisa ukuliphazamisa ishishini lakhe. "Ndandithethe yonke into kunye nazo zonke iifektri. Ndandinazo zonke iikowuti, yonke into esele ilungisiwe, ilungele ukuhamba," ukhumbula u-Lawber malunga nokuqaliswa komgca wemveliso entsha. Xa amaxabiso enyuka, wajongana nokukhetha: hlawula kabini iimveliso ezifanayo okanye ufumane enye indlela.
Endaweni yokothuka, uLawber wafumana ithuba. Ingxaki yamtyhalela kuphuhliso lwasekhaya kunye nezisombululo zoshicilelo lwe-3D. "Ngokwenyani uqale ukucinga ngakumbi malunga nokuqamba izinto ezintsha kunye nokuba yintoni enokwenziwa ekhaya okanye enokwenziwa nakwigumbi elingaphantsi kumshicileli we-3D."
Ukwakha uluntu ngokuYila
Yintoni eyahlula iMarmal ayisiyomveliso kuphela-luluntu olukhuthazwa nguLawber ngakulo. Abathengi bahlala bemakisha kwimithombo yeendaba zentlalo ebonisa indalo yabo, kubandakanya iividiyo ezichukumisayo zokumisa-intshukumo ezenziwe ngezinto zokudlala. “Andizange ndiyibone le nto njengendawo yokuphuma kuloo nto,” uyavuma, “kodwa nanku ukwimithombo yeendaba zentlalo kwaye umntu ukumaka kwividiyo enje, jonga into endiyenzileyo.
Lo mxholo wendalo owenziwe ngumsebenzisi awuboneleli nje ngentengiso yasimahla; iqhuba uphuhliso lwemveliso. Indalo yabathengi ikhuthaza izincedisi ezintsha, abalinganiswa, kunye nemigca yokwandisa. Ingxelo yengxelo phakathi komdali noluntu ibe sisixhobo esiyimfihlo sikaMarmal.
Koosomashishini abazibuzayo ukuba ingaba uthethathethwano oluthe ngqo nabathengi lulufanele na utyalo-mali, uhambo lweminyaka emihlanu lukaLawber ukusuka ekusungulweni kobhubhane ukuya kwishishini eliphumelelayo lunika impendulo enyanzelisayo. Ngamanye amaxesha olona phando lwentengiso lwenzeka kumagumbi eenkomfa, kodwa kwiiholo zeendibano apho abathengi bokwenyani banokuchukumisa, badlale kunye, kwaye baphendule kwimveliso yakho ngexesha langempela.
Ngaba ukulungele ukutshintsha inkqubo yakho yengxelo yomthengi? Qala ngokufumana apho abathengi bakho bahlangana khona ngokwendalo-kwaye uze neeprototypes zakho kunye.
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