Phendla amava okuVelisa (SGE): Indlela amaShishini anokuzilungiselela ngayo iNdlela entsha kaGoogle yokuKhangela

Intshayelelo kaGoogle yeSearch Generative Experience (SGE) isetelwe ukuphinda ichaze ukuba iziphumo zophando zenziwa kwaye ziboniswe njani. Eli nqaku litsha lisebenzisa i-AI yokuvelisa ephucukileyo ukwenza ulwazi kwaye lubonise phezulu kwiziphumo zokukhangela zemveli, ezichaphazela indlela abasebenzisi abanxibelelana ngayo nomxholo kunye nokunciphisa ukubonakala kweziphumo zophando lwendalo. 

Njengoko amashishini ezamana nolu tshintsho, ukuqonda indlela yokuziqhelanisa kunye nokusebenzisa amathuba amatsha kubalulekile.

Apha, siya kukukhokela kwiindlela ezisebenzayo zokulungiselela i-SGE kaGoogle, siqinisekisa ukuba ishishini lakho liyaphumelela kweli xesha litsha lokukhangela.

Isiqulatho
Yintoni i-Google Search Generative Experience (SGE)?
I-Google SGE iyakuchaphazela njani amanqanaba okukhangela kunye netrafikhi?
Ulilungiselela njani ishishini lakho kwi-SGE
Iingcamango zokugqibela

Yintoni i-Google Search Generative Experience (SGE)?

Amava okuVelisa uPhendlo lukaGoogle (i-SGE) luhlaziyo lweziphumo zenjini yokukhangela yeGoogle (SERP) edibanisa ubukrelekrele bokuvelisa (AI) ubuchwepheshe. Eli nqaku lidibanisa umgangatho ophezulu kunye nomxholo onolwazi oluvela kwiwebhu yonke kwaye ibonise ngokuthe ngqo kwi-SERP kwincoko, ifomathi eyenziwe yi-AI, kuquka isicatshulwa, imifanekiso, kunye neevidiyo. 

Ibekwe ngaphezulu kweziphumo zophando lwendalo, i-SGE yenzelwe ukunika abasebenzisi ngokukhawuleza, iimpendulo ezibanzi kwimibuzo yabo kwifomathi efana nencoko yabantu.

Ngokubanzi, i-SGE kaGoogle imele utshintsho olubhekiselele ngokuthe ngqo ngakumbi, unxibelelwano lwabasebenzisi oluqhutywa yi-AI nolwazi olukwiwebhu. Ijolise ekuphuculeni amava omsebenzisi ngokubonelela ngokukhawuleza nangeempendulo ezibanzi ngokuthe ngqo kwi-injini yokukhangela.

Imiba ephambili ye-SGE kaGoogle

• Ukuhlanganiswa kwe-AI: I-SGE isebenzisa i-AI ukuvelisa izishwankathelo kunye neempendulo ngokudibanisa ulwazi oluvela kwimithombo emininzi, ukuqinisekisa ukuba abasebenzisi bafumana ukuqonda okucacileyo kunye nokucokisekileyo kombuzo wesihloko.
• Ukubekwa kwiSERP: Iziphumo ze-SGE zivela ngaphezu kweziphumo zezinto eziphilayo, oku kuthetha ukuba nokuba i-website ye-organically ibeka i-#1 yegama elithile elingundoqo, liya kufakwa phantsi kweziphumo ze-SGE kwiphepha lokukhangela.
• Gxininisa kwimibuzo yencoko: I-SGE inobuchule obukhethekileyo ekuphatheni imibuzo yencoko kunye nokubonelela ngeziqwengana ezibonakalayo, ezinokunciphisa inani lokucofa kwiiwebhusayithi zangaphandle njengoko abasebenzisi banokufumana ulwazi abaludingayo ngokuthe ngqo kumaphepha eziphumo zenjini yokukhangela (SERP).
• Impembelelo enokubakho kwitrafikhi yewebhu: Nangona kunzima ukuqikelela impembelelo echanekileyo, ukwazisa i-SGE kunokukhokelela ekunciphiseni okukhulu kwi-traffic organic to websites, kunye noqikelelo olubonisa ukuncitshiswa okunokwenzeka ukuya kwi-30%.

I-Google SGE iyakuchaphazela njani amanqanaba okukhangela kunye netrafikhi?

Amava okuVelisa uPhando lukaGoogle (i-SGE) lusetelwe ukuhlengahlengisa ngokubonakalayo ubume bosetyenziso lwe-injini yokukhangela kunye nokuphucula injini yokukhangela (SEO). 

Nangona kunzima ukuqikelela impembelelo echanekileyo, ukwazisa i-SGE kunokukhokelela ekunciphiseni okukhulu kwi-traffic ye-organic ukuya kwiiwebhusayithi, kunye noqikelelo olubonisa ukuncitshiswa okunokwenzeka ukuya kuthi ga kwi-30%.

Nazi ezinye zezinto ezinokuthi zibe nefuthe kumashishini kunye nokugcwala kwawo kwiwebhusayithi ngokubanzi:

Impembelelo kwishishini kunye netrafikhi yewebhusayithi

1. Ukunciphisa amazinga okuchofoza (CTR) kwiziphumo eziphilayo:
   • Iziphumo ze-SGE zibekwe phambi kweziphumo eziphilayo phezulu kweSERP. Nge-SGE enikezela ngeempendulo ezibanzi ngokuthe ngqo kwi-SERP, abasebenzisi banokufumana imfuneko encinci yokucofa kwiwebhusayithi nganye. Oku kunokukhokelela ekunciphiseni kwetrafikhi kumashishini ngokwesiko axhomekeke kumanqanaba okukhangela okuphilayo ukuze abonakale kunye nokufumana abathengi.
2. Shift kwisicwangciso se-SEO:
   • Ukuqaliswa kwe-SGE kufuna utshintsho kwindlela amashishini ajongana ngayo ne-SEO. Ugxininiso lunokutshintsha ukusuka ekujoliseni nje ukuya kwindawo yokuqala kwiziphumo zophando lwendalo ukuya ekuqinisekiseni ukuba umxholo ubhekiswa kwaye ubonakaliswe kwiziphumo ze-SGE. Olu tshintsho lugxininisa ukubaluleka kwegunya lomxholo kunye nokufaneleka.
3. Ukubaluleka kweqhinga lokubeka iindawo ezininzi:
   • Amashishini kuya kufuneka azame ukubekwa kwiindawo ezininzi ngaphakathi kwe-SGE kunye neziphumo zemveli zendalo. Ukubonakaliswa njengomthombo othembekileyo kwiimpendulo ze-SGE kunye nokugcina umgangatho owomeleleyo wezinto eziphilayo kunokuphucula ukubonakala kunye negunya, ukulungelelanisa ukwehla okunokwenzeka kwi-traffic organic traffic.
4. Ukonyuka kokufaneleka kwamagama angundoqo anomsila omde:
   • Ekubeni i-SGE ibonelela ngemibuzo yeengxoxo kwaye ivumela abasebenzisi ukuba baphucule ukukhangela kwabo ngemibuzo yokulandelela, kunokwenzeka ukuba kubekho ukwanda kokukhangela usebenzisa amagama angundoqo omsila omde. Amashishini kuya kufuneka akhulise umxholo wawo ukuze aphendule imibuzo ethile, eneenkcukacha ezinokuthi zenziwe kwimibuzo yokuqala ebanzi.
5. Utshintsho kwindlela yokuziphatha kwabasebenzisi kunye nokuzibandakanya:
   • Ngokukwazi ukufumana iimpendulo ezibanzi ngokuthe ngqo kwi-SERP, iipatheni zokubandakanya umsebenzisi zingatshintsha. Abasebenzisi banokuchitha ixesha elininzi besebenzisana neziphumo ze-SGE ngolwazi, ukunciphisa imfuno yokutyelela iiwebhusayithi ezininzi kwiimpendulo. Oku kunokuba nefuthe kwindlela amashishini acinga ngayo malunga nokubandakanya abathengi abanokubakho kunye nendlela abalinganisa ngayo impumelelo yothethathethwano.
6. Ulungelelwaniso lwezicwangciso ezihlawulelwayo zentengiso:
   • Njengoko i-SGE ibandakanya iintengiso ezimbalwa ezihlawulweyo, amashishini anokufumana utshintsho ekusebenzeni kwamaphulo okukhangela ahlawulweyo. Nangona kunjalo, uGoogle kungenzeka avavanye iifomathi ezintsha kunye nokubekwa kweentengiso ezihlawulelwayo ngaphakathi kwesakhelo se-SGE, kunyanzeliswa ukuba amashishini ahlale eguquguquka kwaye esabela kolu tshintsho.

Njengoko i-SGE kaGoogle iguquka, amashishini kuya kufuneka abeke iliso kwimpembelelo yawo kwitrafikhi yewebhu ngokusondeleyo kwaye alungelelanise izicwangciso zabo zentengiso yedijithali ngokufanelekileyo. 

Ulilungiselela njani ishishini lakho kwi-SGE

Njengoko i-Google iqhubeka nokuphucula amandla ayo okukhangela kunye nokuqaliswa kwe-Search Generative Experience (SGE), amashishini kufuneka ahlengahlengise izicwangciso zabo zentengiso yedijithali ukuze ahlale phambili. 

Nazi ezinye izinto ezinokuthathwa lishishini lakho elinokuzenza ukulungiselela utshintsho oluza kuziswa yi-SGE kumaphepha eziphumo zenjini yokukhangela (SERPs).

1. Namathela kwi-SEO eyona ndlela yokusebenza

• Beka phambili imigangatho yeEEAT: Gxininisa ekuboniseni ubuchule, igunya, kunye nokuthembeka ngomxholo wakho. Zibandakanye kwimisebenzi yokwakha ikhonkco, ukhusele uphononongo oluhle lwabathengi, kwaye ubonise izifundo ezifanelekileyo kunye nobungqina. Apho kunokwenzeka, bandakanya iingcali zomxholo ekudalweni komxholo ukongeza ukuthembeka nobunzulu.
• Lungiselela umxholo ukuze ucace kunye nobufutshane: Kuba iSGE ijolise ekuboneleleni ngeempendulo ezimfutshane, qinisekisa ukuba umxholo wakho ujongana ngqo nemibuzo abanokuba nayo abaphulaphuli bakho. Lungiselela umxholo wakho ukuba unikeze iimpendulo ezicacileyo, ezimfutshane, kunye nezinokuthatyathwa enokuthi i-SGE itolike kwaye isebenzise ngokulula.
• Gxininisa kumgangatho ophezulu, umxholo wokuqala: Phuhlisa umxholo obandakanya izinto ezizodwa zemultimedia njengemifanekiso yoqobo, iividiyo, kunye ne-infographics. Oku akuphuculi kuphela ukuzibandakanya komsebenzisi kodwa kunceda ukwahlula umxholo wakho kwizishwankathelo ze-SGE.
• Sebenzisa idatha eyakhiwe: Sebenzisa i-schema markup ukunceda i-algorithms ye-AI iqonde ngcono, ikhuphe, kwaye ishwankathele ulwazi oluphambili kumaphepha akho. Oku kunokuphucula indlela umxholo wakho oboniswe ngayo kwi-SGE.

2. Lungiselela amagama angundoqo anomsila omde

Kujongwe amagama angundoqo anomsila omde ukulungiselela ugxininiso lwe-SGE kwiimpendulo ezineenkcukacha, ezenzelwe wena. Esi sicwangciso sinokubamba imibuzo ethe ngqo ngakumbi kwaye sandise ukubonakala kwakho kwiziphumo ze-SGE.

Amagama angundoqo omsila omde ngamabinzana acacileyo kwaye ahlala ede kunamagama asetyenziswa ngokuqhelekileyo. Ngokuqhelekileyo iquka amagama amathathu nangaphezulu, amagama angundoqo anomsila omde ajoliswe kuwo, akhuphisana kangako, kwaye anemiqulu esezantsi yokukhangela kunemfutshane, eyongezelelekileyo. Zixabiseke kakhulu kwi-SEO kuba zibamba eyona njongo yabasebenzisi kwaye zihlala zinxulunyaniswa netrafikhi efanelekileyo ekufutshane ekwenzeni isigqibo sokuthenga.

Umzekelo, ngelixa igama elingundoqo eliqhelekileyo linokuba "izihlangu ezibalekayo," igama elingundoqo elinomsila omde linokuchaneka ngakumbi, njengokuthi "umzila wabasetyhini oqhuba izihlangu ubukhulu be-10." La magama angundoqo anceda amashishini ukutsala abaphulaphuli abafuna kanye oko banikezelayo, okunokukhokelela kumazinga aphezulu okuguqulwa.

3. Lungisa izicwangciso zokukhangela ezihlawulweyo

Njengoko i-SGE igxininisa imibuzo yengxoxo, lungisa izicwangciso zakho zokukhangela ezihlawulweyo ukuze ubandakanye ibinzana kunye nokujoliswa komdlalo obanzi kwi-akhawunti yee-nuances kwindlela abantu abakhangela ngayo. Cwangcisa ukuvavanya iintlobo ezahlukeneyo zomxholo kunye nezicwangciso zebhidi zokufumana oko kusebenza kakuhle nge-SGE.

4. Lungiselela amaphepha okuhlala ukwenzela uguqulelo oluphezulu

Phucula amaphepha akho okumisa ukuguqula abasebenzisi abafika besuka kwi-SGE. Kuba aba basebenzisi kunokwenzeka ukuba baqhubele phambili kwinkqubo yabo yokwenza izigqibo, qinisekisa ukuba amaphepha akho ajongana nokuqwalaselwa kunye neemfuno zenqanaba lesigqibo ngokufanelekileyo.

Oku kuthetha ukuphucula uluhlu lwakho lweemveliso. Kumashishini e-e-commerce, i-SGE inokuphucula indlela iimveliso eziboniswa ngayo kwaye zidityaniswe kuThengo lukaGoogle. Ukwenza okuninzi koku kubonakala, qinisekisa ukuba uluhlu lwemveliso yakho lunenkcazelo ecacileyo, lubonisa imifanekiso ekumgangatho ophezulu, kwaye uqaqambise uphononongo oluhle lwabathengi.

5. Beka iliso kwaye ulungelelanise

Njengoko i-SGE ikhutshwe kwaye utyalomali ekuphuculeni iwebhusayithi yakho ukuze uhlale kuyo rhoqo, khangela ukuba umxholo wakho usebenza njani ngaphakathi kwe-SGE kwaye ulungelelanise izicwangciso zakho ngokusekelwe kwinto oyifundayo. Ekubeni iziphumo ze-SGE zinokwahluka rhoqo, ukuhlala ukhulile kwaye uphendule kwiinguqu eziqhubekayo kubalulekile.

6. Lawula isidima sakho kwi-intanethi

Ukugcina isidima esiluqilima kwi-intanethi kuya kubaluleka ngakumbi njengoko i-SGE iya kubandakanya ulwazi olubanzi lwewebhu kwiimpendulo zayo. Khuthaza abathengi abonelisekileyo ukuba bashiye uphononongo oluhle, kwaye ulawule ubukho bakho kwi-intanethi ukuqinisekisa ukuboniswa okuqinisekileyo kwiziphumo ze-SGE.

7. Yahlula amajelo akho okuthengisa

I-SGE iya kuba nefuthe kwindlela umxholo wakho obonwa ngayo ngophendlo kunye nesikhundla sakho sewebhusayithi, kodwa unokufikelela kwamanye amaninzi amajelo okuthengisa. Thatha ixesha lokucinga ngeendlela ezahlukeneyo ishishini lakho lisebenzisana nabaphulaphuli ekujoliswe kulo, into ongayenza ukuphucula kwezi ndawo, kunye nalapho unokufuna ukutyala imali kwiitshaneli ezintsha. 

Unokufuna ukuqwalasela:

• Ukuthengiswa kweendaba ezentlalo
• I-imeyile yokuthengisa
• Ukuthengiswa kwamanyathelo
• Ukuthengisa ividiyo

Ngelixa impembelelo epheleleyo ye-SGE isenzeka, la manyathelo asebenzayo anokukunceda ulungiselele kwaye ulungelelanise nembonakalo yokukhangela eguqukayo. Ngokujolisa kumxholo osemgangathweni, ukulungiselela ukhangelo oluqhutywa yi-AI, kunye nokwahlula imizamo yakho yokuthengisa, unokugcina kwaye ukhulise ubukho bakho kwi-Intanethi kwiminyaka ye-SGE.

Iingcamango zokugqibela

Njengoko uGoogle eqhubeka nokukhupha kwaye ephucula amava akhe okuPhanda, amashishini kufuneka ahlale esebenza kwaye esebenza. Ukutshintshela kumxholo oveliswe yi-AI kwii-SERPs kubonisa imingeni kunye namathuba. 

Amashishini anokukhusela ubukho bawo kwi-intanethi ngokubambelela kwezona ndlela ziphuculweyo ze-SEO, ukulungiselela imibuzo ethe chatha eyenzelwe wena kunye neenkcukacha, kunye neendlela ezahlukeneyo zokuthengisa. 

Khumbula ukuba, undoqo ekuziqhelaniseni ngempumelelo asikokwenza nje utshintsho kodwa kukulindela nokululungiselela. Hlala unolwazi ngeendlela zamva nje kwi Alibaba.com.