Kwindawo ehlala iguquka yokuthengisa kwimidiya yoluntu, kuye kwavela umdlali omtsha: i-digital persona influencer. Aba balinganiswa benziwe ngekhompyuter, banikwa amandla bukrelekrele bokwenziwa, balungisa ngokutsha indlela iibrendi ezinxibelelana ngayo nabaphulaphuli kwi-intanethi. Njengoko singena kulo mkhwa wokusika, siza kuphonononga ukuba obu buntu bungabonakaliyo abuyiyo into entsha edlulayo, kodwa amandla okuguqula kwihlabathi lentengiso yedijithali.

Isiqulatho
● Iteknoloji emva kweempembelelo ze-AI
● Izinto ezilungileyo zabaphembeleli be-AI
● Imingeni kunye neentsilelo
● Ukuhlalisana kwabantu bedijithali kunye neempembelelo zabantu
● I-Case studies: Amaphulo aphumeleleyo e-digital persona influencer
● Ikamva labaphembeleli be-AI

Itekhnoloji emva kweempembelelo ze-AI

Iimpembelelo zeDigital persona zibonisa ukudibana okunomdla kobuchwepheshe obuninzi, nganye idlala indima ebalulekileyo ekudaleni ubuntu obufana nobomi obunokuzibandakanya nabaphulaphuli kuwo onke amaqonga eendaba ezentlalo.

Ubugcisa beArtificial kunye noMatshini wokuFunda

Embindini wabaphembeleli be-AI kulele i-AI ephucukileyo kunye ne-algorithms yokufunda koomatshini. Ezi teknoloji zenza ukuba abaphembeleli benyani bahlalutye inani elikhulu ledatha, bafunde kwintsebenziswano, kwaye bavelise iimpendulo ezinjengomntu. Ngoku ka Shopify, le ndlela iqhutywa yi-AI ivumela abantu bedijithali ukuba bagcine unxibelelwano olungaguqukiyo nabalandeli, bahlengahlengise isimbo sabo sonxibelelwano kunye nomxholo ukuze ungqinelane nezinto ezikhethwa ngabaphulaphuli kunye neendlela.

Umfanekiso oveliswe yiKhompyutha (CGI)

Umbono obonakalayo wabaphembeleli be-AI uziswa ebomini ngokusebenzisa ubuchule beCGI obuphambili. Le teknoloji idala imifanekiso yeefoto kunye neevidiyo zabalinganiswa benyani, zibenza bangabonakali kubantu abaphembelela abantu kwiimeko ezininzi. Ukukwazi ukwenza kunye nokulawula yonke inkalo yenkangeleko yomntu wedijithali kunika ukuguquguquka okungazange kubonwe ngaphambili kwiibhrendi ekwenzeni unozakuzaku ogqibeleleyo kwiimveliso okanye iinkonzo zabo.

Ukusetyenziswa koLwimi lweNdalo

I-Natural Language Processing (NLP) bubuchwepheshe obenza ukuba abaphembeleli be-AI baqonde kwaye bavelise isicatshulwa esifana nomntu. Oku kubavumela ukuba babandakanyeke kwiincoko, baphendule kwizimvo, kwaye benze ii-captions eziziva ziyinyani kwaye zihlobene. Ukuqhubela phambili okuqhubekayo kwi-NLP kwenza olu nxibelelwano lube lukhuni ngakumbi, luphazamisa umgca phakathi komntu kunye nomxholo we-AI.

Izinto ezilungileyo zabaphembeleli be-AI

Ukonyuka kwabaphembeleli be-AI kuzisa iingenelo ezininzi ezikhethekileyo etafileni, zinika iibhrendi amathuba amatsha okuphucula izicwangciso zabo zentengiso kunye nokuzibandakanya nabaphulaphuli ngeendlela ezintsha.

24/7 Ubukho kunye noScalability

Olona ncedo lubalulekileyo lwabaphembeleli be-AI kubukho babo obujikelezayo. Ngokungafaniyo nabaphembeleli babantu, la maqumrhu anamandla e-AI anokunxibelelana nabalandeli nangaliphi na ixesha, kwiindawo ezininzi. Ngoku ka Shopify, obu bukho buhlala buvumela iibrendi ukuba zigcine unxibelelwano olungaguqukiyo kwaye ziphendule ngokukhawuleza imibuzo yabaphulaphuli, okunokukhokelela kumazinga aphezulu okuguqulwa kunye nokuphuculwa kokwaneliseka kwabathengi.

Ngapha koko, abantu bedijithali banokulinganiswa ngokulula ukuze bavele kwiindawo ezininzi ngaxeshanye. Oku kukhula kwenza ukuba iibrendi zifikelele kumacandelo ahlukeneyo abaphulaphuli ngaxeshanye, ukwandisa iinzame zabo zentengiso ngaphandle kwemida yobukho bomntu ngokwasemzimbeni.

Ulawulo lweBrand kunye nokungaguquguquki

Iimpembelelo zeDigital persona zibonelela ngolawulo olungazange lubonwe ngaphambili kwimiyalezo yohlobo kunye nomfanekiso. Ngokungafaniyo nabaphembeleli abanokuthi baphambuke kwiskripthi okanye babe neempikiswano zobuqu, iimpembelelo zenyani zinokucwangciswa ukuba zihambelane ngokuthe gqolo kunye neempawu zentengiso kunye nezikhokelo. Eli nqanaba lolawulo linciphisa umngcipheko wokuziphatha ngaphandle kwe-brand okanye ukuthumela imiyalezo, iqinisekisa ukuba yonke intsebenziswano iqinisa umfanekiso we-brand ofunekayo.

Ngapha koko, i-digital personas inokugcina inkangeleko engaguqukiyo kunye nobuntu ngokuhamba kwexesha, ingachatshazelwa kukwaluphala okanye utshintsho lobomi bomntu. Oku kungaguquguquki kunokuba luncedo ngakumbi kumaphulo exesha elide kunye nentsebenziswano.

Iindleko-zokusebenza kwixesha elide

Ngelixa utyalo-mali lokuqala ekudaleni i-digital persona influencer lunokuba lukhulu, lunokuqinisekisa ukuba lunendleko ezithe kratya kwixesha elide. NgokukaShopify, ubungakanani bemakethi ye-AI yehlabathi jikelele yayixabisa i-4.6 yeebhiliyoni zeedola ngo-2022 kwaye kuqikelelwa ukuba iya kufikelela kwiibhiliyoni zeedola ezingama-25.1 ngo-2032, ikhula kwi-CAGR ye-18.5%. Olu hlumo lucebisa ukuba iibrendi ziyayiqaphela imbuyekezo enokubakho kutyalo-mali.

I-Digital personas isusa iindleko eziqhubekayo ezinxulumene nabaphembeleli babantu, njengeendleko zokuhamba, indawo yokuhlala, kunye neentlawulo zenkangeleko yomntu. Basenokuthi basebenze ngokungadinwa ngaphandle kwekhefu, okunokuthi bavelise umxholo ongaphezulu kunye nokuzibandakanya ngedola nganye echithiweyo. Ukongeza, njengoko itekhnoloji ifikeleleka ngakumbi kwaye isulungekile, iindleko zokudala kunye nokugcina iimpembelelo zedijithali zinokwehla, zizenze zibe lukhetho olunomtsalane lweempawu zabo bonke ubukhulu.

Imingeni kunye neMida

Ngelixa abaphembeleli be-AI bebonelela ngezinto ezininzi ezintle, bajongana nemiceli mngeni emininzi kunye nemida ekufuneka iqwalaselwe ziimpawu xa zibabandakanya kwizicwangciso zabo zokuthengisa.

Ubunyani kunye noQhagamshelwano loMvakalelo

Omnye wemingeni ephambili abajongene nayo abaphembeleli be-AI ngumzabalazo wokuseka unxibelelwano lokwenyani nabaphulaphuli babo. Ngokutsho kwe-Emplifi, kunokuba nzima kubasebenzisi ukuba banxulumane nomntu ongeyena umntu, ngonaphakade-oselula kunye nebali lobomi eliqulunqiweyo. Oku kunqongophala kobunyani kunokukhokelela kwintsilelo kwintembeko, ngakumbi njengoko abaphembeleli benyani abakaze bazifumane ngokwenyani iimveliso abazicebisayo.

Ngapha koko, njengoko kugxininiswe yi-Animost Studio, abaphembeleli ababambekayo bahlala bezabalaza ukuvelisa umdla wokwenyani weemvakalelo. Ngaphandle kwamava obomi bokwenyani kunye neemvakalelo, bakufumanisa kunzima ukunxibelelana nabaphulaphuli kwinqanaba elinzulu, lomntu. Lo mda unokuthintela amandla abo okukhuthaza amaqhina aqinileyo ngokweemvakalelo, abalulekileyo kwintengiso enempembelelo apho ukunyaniseka kunye nokunxulumana kudlala indima ebalulekileyo ekubandakanyeni nasekugcineni abaphulaphuli.

Iingqwalasela zokuziphatha kunye nokungafihli

Ukungafihli yinkxalabo enkulu xa kufikwa kubaphembeleli be-AI. Njengoko kuxelwe yiFrontiers kuNxibelelwano, ukunqongophala okukhoyo kokuzimela kubaphembeleli ababonakalayo kuphakamisa imibuzo yokuziphatha. Kuba izenzo zabo zilawulwa ngokungqongqo ngabadali babo, kukho imfuneko yokuphendula kunye nokungafihlisi malunga nokuba ngubani ngokwenene onempembelelo ngaba bantu bedijithali.

Ibhlog yeGoHighLevel iphawula ukuba ukuba abaqulunqi beempembelelo ezibambekayo kunye neempawu abazenzi elubala malunga nobume bedijithali bempembelelo, kunokukhokelela kwimicimbi yokuthembela kunye nokubuyela umva kubaphulaphuli babo. Oku kubaluleke ngakumbi njengoko itekhnoloji ye-AI iphucuka kwaye umgca phakathi kokwenyani kunye nenyani uya usiba mfiliba.

ImiGangatho engeyiyo neMpembelelo yoLuntu

Iimpembelelo zeDigital persona zinokuba negalelo kumzimba ongekho ngqiqweni kunye nemigangatho yobomi. U-Emplifi ubonisa ukuba ezi ziboniso zenziwe ngekhompyutha zidibanisa into ehlelwe kakhulu, umxholo ofanelekileyo kumajelo asekuhlaleni. Oku kunokongeza uxinzelelo, ngakumbi kubantu abancinci nakumaqela angahoywanga, ukuba ahlangabezane nemigangatho ephezulu ngokungekho ngqiqweni eboniswe kwi-intanethi.

Ngaphaya koko, njengoko aba baphembeleli benyani befumana ukuthandwa, kukho umngcipheko wokuba babeke ulindelo olungeyonyani kubaphembeleli babantu kunye nabasebenzisi bemihla ngemihla bemithombo yeendaba zentlalo. Oku kusenokwandisa imiba ekhoyo enxulumene neendaba zentlalo kunye nempilo yengqondo.

Ukuhlalisana koMntu weDijithali kunye neempembelelo zoLuntu

Njengoko abaphembeleli be-AI befumana umdla kwihlabathi lentengiso, kubalulekile ukuqonda ukuba ayenzelwanga ukuba bathathe indawo yabantu ngokupheleleyo. Endaweni yoko, sibona imbonakalo yomhlaba eguqukayo apho zombini zinokuhlalisana kwaye zizalisekise amandla omnye komnye.

Amandla ancedisayo

Iimpembelelo zeDigital persona ziyagqwesa kwiindawo apho iimpembelelo zabantu zinokujongana nemida. Umzekelo, banokugcina umfanekiso webhrendi ongaguqukiyo, basebenze ubusuku nemini, kwaye bavele kwiindawo ezininzi ngaxeshanye. Ngoku ka Shopify, abaphembeleli ababambekayo banokunikezela phantse kathathu amaxabiso okubandakanyeka kwabaphembeleli bokwenyani, bebenza basebenze ngakumbi kwiintlobo ezithile zamaphulo.

Kwelinye icala, abaphembeleli babantu bazisa ubunyani, amava obomi bokwenyani, kunye nokunxibelelana ngokweemvakalelo abantu bedijithali abanobunzima bokuphindaphinda. Banokubonelela ngobungqina bemveliso yokwenene kwaye benze umxholo ohambelana kumgangatho wobuqu kunye nabaphulaphuli babo.

Amathuba eNtsebenziswano

Ikamva lentengiso yempembelelo kusenokwenzeka lilele kwintsebenziswano phakathi kweempembelelo zedijithali kunye nabantu. Iibrendi zinokunyusa amandla azo zombini ukwenza amaphulo amatsha kunye abandakanyayo. Umzekelo, umntu ophembelelayo unokunxibelelana nomntu wedijithali kwimeko yokwenyani eyinyani, edibanisa ubunyani bomntu kunye nesibheno setekhnoloji somlinganiswa obonakalayo.

Ezi ntsebenziswano zinokunceda kwakhona ukuvala umsantsa phakathi kwezicwangciso zentengiso zemveli nezedijithali. Njengoko kuphawuliwe ngu-Emplifi, ezinye iibrendi sele zizama iindlela ezixutyiweyo, zenza amaphulo abonisa abantu kunye nabaphembeleli ababambekayo ukubhenela uluhlu olubanzi lwabaphulaphuli.

IiNdlela zexesha elizayo kwiNtengiso ye-Influencer

Njengoko itekhnoloji iqhubeka nokuhambela phambili, sinokulindela ukubona ukudityaniswa okucokisekileyo kwabaphembeleli be-AI kubuchule bokuthengisa. Ngokoqikelelo olukhankanyiweyo nguShopify, imakethi ye-AI ye-influencer yehlabathi kulindeleke ukuba ikhule ukusuka kwi-4.6 yeebhiliyoni zeedola ngo-2022 ukuya kwi-25.1 yeebhiliyoni zeedola ngo-2032, ebonisa utshintsho olubalulekileyo kumhlaba wentengiso.

Nangona kunjalo, oku kukhula akuthethi ukuhla kweempembelelo zabantu. Endaweni yoko, kusenokwenzeka ukuba sibone i-ecosystem eneempembelelo ezahlukeneyo apho iibrendi zinokukhetha kuluhlu lwezinto onokukhetha kuzo - ukusuka ebantwini ngokupheleleyo ukuya kwidijithali ngokupheleleyo, kunye neemodeli ezahlukeneyo ezixubileyo phakathi - ukuze zilungele iinjongo zabo zentengiso kunye nokukhethwa kwabaphulaphuli ekujoliswe kubo.

Isitshixo sempumelelo kulo mhlaba uvelayo iya kuba kukuqonda amandla awodwa ohlobo ngalunye lwempembelelo kunye nokuwabeka ngobuchule ukwenza impembelelo ephezulu kunye nokuzibandakanya.

Izifundo: IiPhulo eziPhumeleleyo zeDigital Persona Influencer

• ULil Miquela kaCalvin Klein

U-Lil Miquela, omnye wabaphembeleli bedijithali abaziwayo kakhulu, ubambisene noCalvin Klein ngephulo eliphikisanayo kodwa elibandakanya kakhulu. Ngoku ka Shopify, uLil Miquela unabalandeli abangaphezu kwezigidi ezi-3 ze-Instagram kwaye usebenze ngeempawu zodidi olunjengePrada. Kwisibhengezo sikaCalvin Klein, waboniswa imodeli yokuncamisa uBella Hadid, evuselela iingxoxo malunga nokumelwa kunye nokunyaniseka kwiintengiso. Eli phulo libonise indlela abaphembeleli bedijithali abanokuvelisa ngayo i-buzz kwaye baxhokonxe iingxoxo ezixhokonxa ingcinga malunga nomyalezo wophawu.

• Imma ye-IKEA

U-Imma, i-digital influencer enabalandeli be-Instagram be-388,000, usebenzisane ne-IKEA yaseJapan kwiphulo elitsha. Imodeli yenyani yadityaniswa kwindawo yokwenyani yevenkile ye-IKEA, idibanisa idijithali kunye nehlabathi. Eli phulo libonise indlela abaphembeleli bedijithali abanokuthi basetyenziswe ngayo ngokuyilayo ukuvala amava e-intanethi kunye nangaphandle kwe-intanethi, ukutsala ingqalelo kwiindawo zezitena kunye nodaka ngelixa kugcinwa ubukho obuqinileyo bemidiya yoluntu.

• UKFC's Virtual Colonel Sanders

I-KFC yathatha indlela ekhethekileyo ngokuguqula i-iconic mascot, uColonel Sanders, ibe yimpembelelo yenyani. IKoloneli yedijithali yavela ku-Instagram ka-KFC, ebonisa indlela yokuphila esefashonini ngelixa ithengisa iimveliso zohlobo. Eli phulo libonise indlela iibrendi ezisekiweyo ezinokuwuhlaziya ngayo umfanekiso wazo kwaye zibhenele kubaphulaphuli abancinci ngokwamkela ukuthengisa umntu wedijithali.

Ezi zifundo zophando ziqaqambisa ukuguquguquka kunye nokubanakho kweempembelelo ze-AI kumaphulo okuthengisa. Babonisa indlela abalinganiswa abanokuthi basetyenziswe ngayo ukwenza i-buzz, ukukhuthaza ubudlelwane bomthengi, ukudibanisa amava e-intanethi kunye namava angaxhunyiwe kwi-intanethi, kunye nokuvuselela imifanekiso ye-brand. Njengoko itekhnoloji iqhubeka nokuhambela phambili, sinokulindela ukubona ukusetyenziswa okutsha ngakumbi kweempembelelo ze-AI kwizicwangciso zentengiso zexesha elizayo.

Ikamva laBaphembeleli be-AI

Njengoko sijonge phambili, imbonakalo yomhlaba yabaphembeleli be-AI ilungele inguquko ebalulekileyo kunye nokukhula. Nazi ezinye iintsingiselo eziphambili kunye noqikelelo lwexesha elizayo:

Ukuqhubela phambili kwi-AI kunye neTekhnoloji

Inkqubela phambili ekhawulezayo kubukrelekrele bokwenziwa, imifanekiso eyenziwe ngekhompyutha (CGI), kunye nokusetyenzwa kolwimi lwendalo kuya kukhokelela kubuntu obunenyani ngakumbi kunye nokunxibelelana kwedijithali. Ngokwe-Rhythm Agency, sinokulindela ukuba abaphembeleli abaveliswe yi-AI bazibandakanye nabalandeli ngexesha lokwenyani ngeencoko eziqhutywa yi-AI, bekhuthaza unxibelelwano olunzulu kunye nokuzibandakanya komntu. Le nkqubela phambili iya kwenza mfiliba imigca phakathi kwabantu kunye nabaphembeleli benyani nangakumbi.

Ukudityaniswa kunye neNqobo ebonakalayo kunye neyongeziweyo

Njengoko ingqikelelo ye-metaverse ifumana ukutsaleka, abaphembeleli be-AI babekwe ngokugqibeleleyo ukuba babe ngoonozakuzaku bohlobo kwiindawo ezibonakalayo. Banokuhlala kwindawo yokwenyani yokwenyani (VR), bebonelela ngeempawu kunye nabaphulaphuli abanamava okuntywila okunxibelelana kunye nokunxibelelana. Lo mxube we-AI kunye ne-VR uya kuchaza kwakhona ukubaliswa kwamabali edijithali kunye neendlela zokuthengisa.

INtsebenziswano phakathi kwaBantu kunye nabaPhembeleli abaSebenzayo

Kunokuba sitshintshe iimpembelelo zabantu ngokupheleleyo, sinokubona intsebenziswano ngakumbi phakathi kweempembelelo zedijithali kunye nabantu. Le ndlela ye-hybrid inokudibanisa ukunyaniseka kwabaphembeleli babantu kunye nesibheno sobuchwepheshe kunye nobuninzi beempawu ezibonakalayo.

Ukwandiswa ngaPhaya kweMedia yeNtlalo

Ngelixa imidiya yoluntu iya kuhlala iliqonga eliphambili labaphembeleli be-AI, sinokulindela ukubabona besanda kwezinye iindawo ezinje nge-e-commerce, inkonzo yabathengi, kunye nemfundo. Ukukwazi kwabo ukubonelela ngamava omntu kunye nokufumaneka kwe-24/7 kubenza babe zii-asethi ezixabisekileyo kuwo wonke amashishini ahlukeneyo.

Ulwazi oluqhutywa yiDatha kunye noBukho

Njengoko itekhnoloji ye-AI iqhubela phambili, abaphembeleli be-AI baya kuba nobuchule ngakumbi ekuhlalutyeni idatha yomsebenzisi kunye nokubonelela ngomxholo obalaseleyo kunye neengcebiso. Eli nqanaba lokwenza ngokwezifiso lingakhokelela kumaphulo okuthengisa asebenzayo kunye nonxibelelwano olunamandla nabaphulaphuli.

isiphelo

Ukunyuka kwabaphembeleli be-AI kuphawula utshintsho olubalulekileyo kumhlaba wokuthengisa kwimidiya yoluntu. Aba balinganiswa benyani be-AI banikezela ngeenzuzo ezizodwa ezinje ngokufumaneka kwe-24/7, ukungaguquguquki kophawu, kunye nokusebenza kakuhle kweendleko, ngelixa bekwabonisa imingeni enxulumene nobunyani kunye nokuqwalaselwa kweenqobo ezisesikweni. Njengoko itekhnoloji iqhubeka nokuhambela phambili, sinokulindela ukubona izinto ezintsonkothileyo nezidibeneyo zokusetyenziswa kwabantu bedijithali kubuchule bokuthengisa.

Ikamva lentengiso ephembelelayo kusenokwenzeka ukuba lilele kwindlela elungeleleneyo, exhasa amandla abo bobabini abaphembeleli bedijithali kunye nabantu ukwenza amaphulo amatsha, abandakanyekayo adibana nabaphulaphuli abohlukeneyo. Njengoko iibrendi zihamba kulo mmandla uvelayo, kuya kuba yimfuneko ukugcina elubala, ukulungisa iinkxalabo ezisesikweni, kwaye kugxilwe ekudaleni unxibelelwano lokwenyani nabaphulaphuli babo, nokuba umntu ophembelelayo ngumntu okanye unyanisekile.