I-TikTok liqonga lokuya kumashishini amancinci ukuya kwaphakathi, aqhayisa ngaphezu kwebhiliyoni yababukeli. Ukuze uphumelele, kubalulekile ukuba nesicwangciso sokufumana iimbono ezininzi.
Kaninzi TikTok ababukeli bathetha ukuba ishishini lifumana ubhengezo ngakumbi kubathengi balo abanokubakho, okukhokelela ekubandakanyekeni ngakumbi.
Kodwa yintoni ababukeli beTikTok? Kufuneka iposti yeshishini nini, okanye kufuneka ibe kangaphi? Ewe, ukuphendula le mibuzo, nasi isikhokelo esikhawulezayo sokwenza inkqubo ibe lula ukuyiqonda, kunye neengcebiso zokunyusa izimvo zakho!
Isiqulatho
Ngawaphi amashishini amancinci ekufuneka ayazi malunga nababukeli beTikTok
Kufuneka upose kangaphi kwiTikTok?
Imigibe eqhelekileyo echaphazela umbono weTikTok
Iindlela ezikrelekrele zokonyusa iimbono zeTikTok kwishishini lakho
isiphelo
Ngawaphi amashishini amancinci ekufuneka ayazi malunga nababukeli beTikTok
Ingxelo ye-TikTok Economic Impact eyenziwe yiOxford Economics yathi iqonga lenziwe ngeenxa zonke. I-US $ 14.7 yezigidigidi kumashishini amancinci ukuya phakathi.
Nokuba yeyokuphucula ukufikelela kwishishini kubaphulaphuli abanokubakho, ukonyusa amazinga okubandakanyeka, okanye ukufumana intengiso engaphezulu, ukubonwa kweTikTok kubalulekile.
Ukuqinisekisa ukuba ishishini liyayiqonda iziseko, nantsi into enokunceda:
Ukuqonda iimbono zeTikTok
Ukuba umntu udlala ividiyo, iTikTok ibajonga njengombukeli. Xa kuthelekiswa namanye amaqonga, abasebenzisi akufuneki bajonge ixesha elithile elimiselweyo.
Kwakhona, ukuba ividiyo idlala kwi-autoplay, ijongwe okanye ibukwe kwakhona, iya kubalwa njengombono.
Ixesha elininzi ividiyo ifumana ababukeli, kokukhona iqonga liyikhuthaza kwabanye abaphulaphuli abanxulumeneyo. Oku kwandisa uthethathethwano ngezimvo, ukulandela, kunye nezabelo, okukhokelela ekwandiseni ulwazi lweshishini kunye nokutsala abathengi abanokubakho.
Iimbono zero zingabangelwa yi-shadowbans
Ngaphandle kokuba unezona zicwangciso zilungileyo, umxholo, kunye namaqhinga, ukuba iiTikToks zakho azifumani mbono mnye, inokwenzeka ngenxa yesithunzi.
I-TikTok inokubeka umda okwethutyana kwiakhawunti ukuba ikrokrela ukuba kukho naziphi na izikhokelo zoluntu zophulwa okanye ukuba iakhawunti ibonakala ngathi iyispammy.
Ngaphezu koko, kwenzeka ngaphandle kwesaziso, okukhokelela ekuthotyweni kwamazinga othethathethwano kunye neembono.
Ukunqanda iimeko ezinjalo, kubalulekile ukulandela imigaqo kwaye uphephe ukuthatha inxaxheba kwimisebenzi efana ne-bot, kuquka ukuthenga ababukeli.
Kufuneka upose kangaphi kwiTikTok?
NgokweTikTok ngokwayo, kufuneka uthumele phakathi kwamaxesha akanye ukuya kwamane ngosuku. Iqonga likwacebisa ukwenza iividiyo zokwenyani endaweni yokugxila kumgangatho wemveliso.
Oku kuchaphazela i-algorithm yeTikTok, njengoko izithuba ezininzi kunye nomxholo ugcina abantu bebambekile eqongeni. Kodwa kangaphi iibrendi okanye amashishini athumela kubomi bokwenyani?
Ngokophononongo lwe SocialInsider, apho bathelekisa iiTikToks kunye neeReels ze-Instagram kunye neeShorts zikaYouTube, amashishini athunyelwa malunga namaxesha ali-16 ngenyanga, nto leyo isithuba seentsuku ezimbini.
Inqaku eliphambili ekufuneka likhunjulwe apha kukugxila kubuninzi bokuthumela okuphezulu, isicwangciso esisebenza kwamanye amaqonga.
Kodwa umntu ufumana njani i-TikTok yabo yokuthumela rhoqo?
Ukukhula kwababukeli beTikTok kufuna ukuba ishishini lihlale kwiPhepha lakho lababukeli. Liphepha apho ababukeli bafumana umxholo omtsha kunye neempawu.
Ukufika kwiphepha le-FYP, umxholo kufuneka ube yinto abaphulaphuli ekujoliswe kubo abangathanda ukuyibukela.
Ukufumana umxholo ochanekileyo, abanini bamashishini kufuneka bafumane uhlobo oluchanekileyo lomxholo, baphonononge abakhuphisana nabo, kwaye balandele inkqubo.
Imigibe eqhelekileyo echaphazela umbono weTikTok
Engaphezulu kwe 78% yamashishini baye baqaphela i-ROI elungileyo okanye ukubuya kutyalo-mali ukusuka eqongeni.
Ngelixa kubalulekile ukufumana amehlo angakumbi kumxholo wakho, eminye imigibe eqhelekileyo inokukhokelela amashishini ukuba abe nokubukelwa okuphantsi kwiiTikToks zabo. Ezi ziquka:
Iphakame kakhulu kwaye igudiswe kakhulu iTikToks
I-TikTok yindawo yomxholo ongahluzwanga nowonwabisayo. Ukudala umxholo ophakamileyo kunye nocwecwe kakhulu kunokuchaphazela amashishini amancinci angayilandeliyo intsingiselo kunye nefomathi engundoqo yeqonga.
Ukufumana ababukeli, umxholo kufuneka ulandele into ehamba phambili, nokuba kukuthatha inxaxheba kwimingeni okanye ukusebenzisana nabanye. Nangona kunjalo, amashishini kufuneka abe nemithetho yawo emiselweyo ukuze angonakalisi ukuthembeka kwawo.
Ukutsiba ukubukela iiTikToks
Ukuqonda ukuba yintoni esebenzayo nengasebenziyo, amashishini amancinci kufuneka abukele iiTikToks kwishishini labo okanye ajonge ukuba kuqhubeka ntoni.
Oku kubanika ingcamango yokuba luhlobo luni lwamandla, ixesha, nohlobo lomxholo osebenzayo. Ikwanceda ekufumaneni inkuthazo, ekufumaniseni ukuba yintoni ehamba phambili, nasekufumaneni ukuqonda.
Ilayishwa ngefomathi yembonakalo-mhlaba
Iqonga yi-app ethe nkqo-yokuqala efana ne-Instagram. Oku kuthetha ukuba imilinganiselo yevidiyo kufuneka ibe yi-1080 x 1920 pixels ukuze ibonakale ngokuchanekileyo.
Ukuba ividiyo ikwi-landscape orientation, ubungakanani buya kuncitshiswa kwaye umda kunye nemigca yangasemva iya kuba nzima. Oku kunciphisa umgangatho wevidiyo kwaye kuyenza ingathandeki kangako.
Ukutshintshela kwiakhawunti yeshishini kwangoko
Ukuba ne-akhawunti yeshishini kubonakala ngathi akukho-brainer. Nangona kunjalo, kwiTikTok, isenokungabi yeyona ntshukumo ikrelekrele, ngakumbi kumashishini amancinci.
Ukutshintshela kwiakhawunti yeshishini kunokungakuvumeli ukuba ube nokufikelela kwizandi ezihamba phambili kunye nomculo, nto leyo ebaluleke kakhulu ekufumaneni iimbono ezininzi.
Ukuqala, amashishini kufuneka akhe kwaye avavanye usebenzisa iakhawunti yakho endaweni yokukhetha iakhawunti yeshishini.
Iindlela ezikrelekrele zokonyusa iimbono zeTikTok kwishishini lakho
Ukuqinisekisa ukuba umsebenzi onzima owenziweyo ekwenzeni iTikTok uvelisa ezona ziphumo zibalaseleyo, nazi iindlela ezikrelekrele zokonyusa umbono.
Ukusebenzisa iDuet kunye ne-Stitch
NgeTikTok, iqonga likhuthaza ukusebenzisana ngeempawu ezifana neDuet kunye neStitch.
I-Duet ikuvumela ukuba wongeze ividiyo kule ikhoyo kwi-TikTok, ibonisa omabini amacala. Umthungo uyafana, kodwa ividiyo idlala emva kokuphela kweTikTok eyonwabisayo.
Ukusebenzisana nabadali abathembekileyo
Xa kuziwa ekwenzeni intengiso yemidiya yoluntu, amashishini amancinci angakwazi ukusebenzisana nabanye abadali abadumileyo kwisizinda esihambelanayo.
Ayipheleli nje ekubeni amashishini atyhileke kwaye ajonge iphuli enkulu yabathengi, kodwa ikwanceda ekufumaneni iimbono ezingakumbi zeTikTok.
Into ephambili apha kukufumana abaphembeleli okanye abaphembeleli abancinci abanohlobo lwabaphulaphuli ishishini elifuna ukujolisa kulo. Abadali abathembekileyo banokunceda ukuxhasa ukuthembeka kweshishini.
Ukuqala ngokuchaphaza okukhulu komxholo
Endaweni yokubambelela kumxholo olinganiselweyo, amashishini amancinci kufuneka athumele umxholo omninzi kangangoko anokuthi eze nawo.
Oku kunceda iiakhawunti ezintsha zeTikTok ukuba zifakwe kwi-algorithm yeTikTok. Ikwanyusa amathuba okufika kwi-FYPs yabasebenzisi kwaye ibonelela ngedatha eyongezelelweyo yokufunda ukuba yintoni esebenzayo.
Ukuhlaziya umxholo osuka kwamanye amaqonga
Endaweni yokuza nomxholo omtsha ngalo lonke ixesha, amashishini amancinci anokusebenzisa iiReels zabo ze-Instagram okanye iividiyo zeYouTube ezinde zeTikTok. Oku kubizwa ngokuba yi-repurposing. Nangona kunjalo, qiniseka ukuba unokukhawulezisa iividiyo okanye uzilungise kwaye uphinde uzithumele kwakhona. Unokucinga kwakhona ngokuzahlula zibe ngamacandelo amafutshane eqongeni.
Ukusebenzisa izimvo kumxholo
Xa ishishini lifumana izimvo zenza imibuzo okanye izicelo, banokusebenzisa izimvo ukwenza iTikTok. Oku akuyi kudala umdla kuphela malunga nevidiyo yokuqala kodwa kuya kukhulisa ukubandakanyeka, njengoko kuya kubonisa ukuba ishishini liphendula ngqo kubaphulaphuli.
isiphelo
Ngesi sikhokelo sikhawulezayo, ishishini elincinci linokuqonda ababukeli beTikTok nzulu ngakumbi, kubandakanya ukuthunyelwa rhoqo rhoqo kunye neengcebiso zokuphucula iividiyo.
Ngaloo nto, kubalulekile ukuqonda i-algorithm yeTikTok kunye nendlela esebenza ngayo. Ayixhomekekanga ngokupheleleyo ekubambeleleni kwifomula enye.
Ukuphonononga kunye nokuzama izinto ezahlukeneyo, iifomathi, kunye nezicwangciso kunokukunceda uze neendlela ezinyanisekileyo nezinomvuzo zokunxibelelana nabasebenzisi!
