USuku loMama luye lwakhula lwaba ngumnyhadala wehlabathi jikelele ukusuka kwisiko lamakhadi abhalwe ngesandla, aqhuba imfuno yezipho ezinobuchule nezihambelana neemvakalelo. Abathengi banamhlanje banikela ngezinto ezibhekiselele kwimpilo entle, kwendalo, kunye neemvakalelo ezivuyisayo ezibaluleke kakhulu kumama wazo. Ngokuchitha irekhodi ephezulu, amashishini kufuneka aziqhelanise nolu tshintsho ngokunika izisombululo ezigcinwe kunye nezinentsingiselo. Esi sikhokelo sijonga ulwazi olubalulekileyo lwabathengi kunye neengcinga ezisebenzayo zokwenza uninzi lotshintsho lweSuku loMama.
Isiqulatho
Iinyani kunye namanani malunga noMhla woMama ekufuneka uyazi
Iingcamango zeMveliso eziPhezulu zoSuku loMama
1. Ubuhle kunye nokuKhathalela ulusu
2. Impilo kunye neMpilo
3. Uluvo kunye neAromatherapy
4. I-Eco-Friendly kunye neMveliso eZinzileyo
5. Izipho ezenzelwe wena kunye neziZodwa
6. I-Spa eKhaya kunye ne-Bodycare
7. IHandbag Essentials
8. Ukuzonwabisa ngokulala
9. Ukuvuselela iTech yoBuso
10. Amavumba eNtwasahlobo
Iingcebiso zokuThenga iiMveliso eziMgangatho: UkuHamba kwiChain ye-Supply Chain yaseTshayina ngoMhla woMama
A. Ukuqala Nini Ukulungiselela
B. Amaqela eShishini aPhambili eTshayina
C. Ukuhanjiswa kwamaxesha
IItrakthi ezibalulekileyo
Iinyani kunye namanani malunga noMhla woMama ekufuneka uyazi
Ngokukodwa kwimizi-mveliso yobuhle kunye nokuzinyamekela, uSuku loMama luhlala lusesona siganeko sibalulekileyo kwinkcitho yabathengi. Ngeliso elijonge kwiimveliso ezibonelela ngenkxaso yeemvakalelo, ukuzikhathalela, kunye namava awodwa, umsitho uye waba lithuba elifanelekileyo lokupha. Olu qwalaselo lulandelayo lukrwelela izinto ezithandwayo kunye neentshukumo zabathengi:
Ukunyuka koMkhwa wokuchitha: Inkcitho yoSuku looMama eUnited States igqwesile kwirekhodi yeedola ezingama-35.7 eebhiliyoni ngo-2023, iphawula ukonyuka kweebhiliyoni ezi-4 zeedola ukusuka kunyaka ophelileyo (uBubhengezo babathengi ngo-2025: uSuku loMama, iWGSN). Iqhutywa ngumnqweno wabathengi wokubulela ngezipho ezinentsingiselo, lo mkhwa ugxininisa ukubaluleka koSuku loMama njengomsitho omkhulu wokuthengisa.
Shift ukuya kuZikhathalelo kunye nokuba sempilweni: Lo bhubhani ukhulise impilo kunye nokuba sempilweni, ubumba ukhetho lwezipho ngoSuku lukaMama. Ngeliso elijonge kwiimveliso ezinxulumene nempilo, ngaphezulu kwe-47% yabathengi bezipho base-US babeka phambili izinto ezahlukeneyo okanye ezahlukeneyo. Oku kubonakalise ukonyuka okuphindwe kalishumi kwintengiso yemveliso yezempilo kwiqonga le-e-commerce laseTshayina iVipshop ngo-2023.
Okukhethwayo kwiSensory kunye namava enzelwe wena: Abathengi bafuna amava ee-multi-sensory ekuthengeni kwabo ngaphezulu; I-63% yabo ifuna iimveliso ezibandakanya iimvakalelo kunye nokubonelela ngekhefu kwiingcinezelo zemihla ngemihla. Ukuthandwa kweempawu ezithintekayo kunye neemveliso ezisekelwe kwivumba ezijoliswe ukunika inkxaso yeemvakalelo kunye nolonwabo lubonisa olu tyekelo.
Ukuqonda indalo esingqongileyo: Nge-78% yoomama base-US abavakalisa inkxalabo malunga nokutshintsha kwemozulu, i-eco-friendly kunye neemveliso ezizinzileyo zikhula kwimfuno. Iimveliso ezihlonipha okusingqongileyo kwaye zibandakanya izinto ezizinzileyo kunye neendlela ziye zatsala ingqalelo engakumbi.
Ezi zityhilelo zithetha ukuba iinkampani kufuneka zigxile ekuboneleleni ngeempahla ezanelisa iimfuno zovakalelo kunye nepragmatic zabathengi kwaye zilungele amaxabiso azo kwimpilo, uzinzo kunye namava okuqala.
Iingcamango zeMveliso eziPhezulu zoSuku loMama
1. Ubuhle kunye nokuKhathalela ulusu
- IiBundles zeLuxury Skincare: Iikhithi ezicuthiweyo ezibandakanya ibhotolo yomzimba weprimiyamu, ikhrimu yesandla, kunye neoyile yevumba.
- I-Multi-functional Moisturizing Sunscreens: I-sunscreens enika ukukhuselwa kwelanga, i-hydration, kunye ne-makeup priming kwimveliso enye.
2. Impilo kunye neMpilo
- Iikiti zesipho zokuzinyamekela: Iikiti ezenzelwe ukunyamekelwa kokunyamekela ngaphambi nangemva kokukhulelwa, kuquka ibhotela yomzimba, i-cream cream, kunye neoli yokucoca.
- IiMveliso zeNkxaso yokulala: Izinto ezinje ngeepatshi zokulala, izongezo, kunye nezahlulo zeoyile ezibalulekileyo ukukhuthaza ubuthongo obumnandi.
3. Uluvo kunye neAromatherapy
- Iziqholo eziSebenzayo: Iziqholo ezibandakanya izivamvo kwaye zinika inkxaso yeemvakalelo, ezinje ngeepeni zearomatherapy kunye neecarfumes ezinevumba leti.
- Iimveliso, kubandakanywa amakhandlela akhuthaza ukukhululwa kwe-endorphin kunye noxinzelelo oluphantsi, sebenzisa i-texture ye-immersive kunye ne-scents.
4. I-Eco-Friendly kunye neMveliso eZinzileyo
- Zero-Waste Beauty Products: Ezi ziisepha zezithako ezivunwe ngesandla kunye nezinto zokuthambisa ezinosetyenziso oluninzi.
- Izithako eziPhuhliweyo kunye nezeNdawo: Iziqholo kunye neemveliso zokhathalelo lwesikhumba ezenziwe ngezinto ezilahliweyo kunye nezithako zasekhaya.
5. Izipho ezenzelwe wena kunye neziZodwa
- Ubucwebe obulungiselelwe wena: Izacholo kunye nezacholo zomqala eziphefumlelwe ngamavumba omntu okanye imixholo.
- Izinto zobuhle ezenziwe ngesandla: Iimbiza ezinombala omilebe kwiimbiza zeglasi ezivuthelwe ngesandla ezidityaniswe needabha zesilivere.
6. I-Spa eKhaya kunye ne-Bodycare
- Iikiti ze-Multi-Step Bodycare Kits: Iikhithi ezicudiweyo ezinezihlambo, ii-balm, izikhuhla, ioyile, kunye nenkungu.
- Izixhobo ze-Lymphatic Drainage: Izixhobo zomzimba ezifana neebhrashi kunye nezixhobo zokuphulula ukusetyenziswa kwangaphambili kunye nasemva kokuhlamba.
7. IHandbag Essentials
- IHydrating Hand Sanitizers: Izicoci zezandla ezizalisa ukufuma ezinezithako ezipholisayo.
- Ukukhathalelwa koMlebe oHlutyiweyo kunye nombala: Iimveliso zomlomo ezinezithako ezifana ne-hyaluronic acid kunye ne-niacinamide.
8. Ukuzonwabisa ngokulala
- Iimveliso zokulala ecaleni kwebhedi: Izinto ezifana nezitshizi zokulala, izongezo, kunye neeteyiphu zomlomo zokulala ngcono.
- IiPatches zokulala: Iipetshi ezixhasa isingqisho se-circadian kunye nokukhuthaza ukuphumla okungaphazanyiswa.
9. Ukuvuselela iTech yoBuso
- Izixhobo zoBuchule boBuchule boBuchule: Izixhobo ezinemisebenzi emininzi efana nonyango lokukhanya kwe-LED kunye nezicwangciso zokufudumeza / zokupholisa.
- ITekhnoloji yoBubuhle beMfundo: Izixhobo ezikhatshwa zizixhobo zemfundo kunye noxilongo lwesikhumba.
10. Amavumba eNtwasahlobo
- Iziqholo eziphefumlelweyo eGadini: Iziqholo ezinamanqaku ezityalo, iziqhamo kunye nemifuno.
- Ukhathalelo Lomzimba Lonyaka: Intwasahlobo inuka njengemvula, kwaye intsasa iphinda ivuselele ukuhlamba umzimba kunye nenkungu.
Iingcebiso zokuThenga iiMveliso eziMgangatho: UkuHamba kwiChain ye-Supply Chain yaseTshayina ngoMhla woMama
Isicwangciso sobuchule kunye nokuqonda amandla ekhonkco lonikezelo lwengingqi zibalulekile kubathengi abafumana iimveliso zoSuku loMama ezivela eTshayina. Apha ngezantsi kukho ulwazi olunokusetyenzwa oluxhaswe yidatha yeshishini ukwenza inkqubo yakho yokuthengwa kwempahla ibe ngcono:
A. Ukuqala Nini Ukulungiselela
Ukuhlangabezana nemfuno yoSuku lukaMama (ngokwesiqhelo ngoMeyi), qalisa ukukhangela iinyanga ezi-3-6 kwangaphambili. Iimveliso ezenziwe ngokwezifiso okanye ezintsonkothileyo-ezinje ngeekhithi zokhathalelo lwempilo ezinamanyathelo amaninzi okanye ubucwebe obenzelwe wena-zifuna ixesha elide lokukhokela ngenxa yolwamkelo loyilo kunye nokuthengwa kwezinto eziphathekayo. Umzekelo, uphononongo lwe-Statista luka-2023 lufumanise ukuba i-68% yababoneleli bezipho behlabathi jikelele bacebisa ukuba bagqibezele ii-odolo phambi kukaJanuwari ukunqanda ukulibaziseka kokuthunyelwa-ingakumbi kuthathelwe ingqalelo ukhuphiswano olukhulayo lwe-e-commerce. Iimveliso zexesha elifana namavumba anomxholo wentwasahlobo kufuneka ziqinisekiswe ngoFebruwari ukuhambelana nezicwangciso zemveliso.
B. Amaqela eShishini aPhambili eTshayina
I-ecosystem yemveliso yaseTshayina ikhethekileyo. Nantsi indawo yokugxila kwiindidi zemveliso ephezulu:
- Ubuhle/Ulusu kunye neZixhobo ze-Spa zasekhaya: Ngabavelisi be-OEM/ODM bezinto zokhathalelo lwesikhumba kunye nezixhobo zobugcisa, i-Guangzhou (iSithili saseBaiyun) kunye nolawulo lwaseShanghai ngobuhle / ukhathalelo lwesikhumba kunye nezixhobo ze-spa zasekhaya. Kwiimveliso zokuthambisa zaseChina, i-Guangzhou yenza i-60% (i-China Customs, 2023).
- Impilo/Impilo kunye neeMveliso zokuLala: I-Anhui kunye ne-Henan igxile kwizithako ze-herbal for supplements; I-Zhejiang (Yiwu kunye neHangzhou) ikhanya kwizixhobo zempilo eziveliswe ngobuninzi.
- Uluvo/aromatherapy kunye namavumba aseNtwasahlobo: Itekhnoloji ephucukileyo yokukhupha ivumba, iFujian (Xiamen) kunye neGuangdong (Dongguan) ngamaziko ezinto eziqholiweyo kunye namakhandlela.
- Iimveliso ezilungele indalo: Ixhaswe ngamaphulo karhulumente aluhlaza, iJiangsu (iSuzhou) kunye neZhejiang (Ningbo) ziphezulu ekupakishweni okuzinzileyo kunye nezixhobo zokunyusa.
- Izipho ezenzelwe wena kunye nobucwebe: Abavelisi be-Shenzhen abaqhutywa bubuchwephesha banikezela ngokukhawuleza ukwenza ngokwezifiso izipho kunye nobucwebe; I-Yiwu ibonelela ngezinto ezenziwe ngesandla ezinexabiso elifanelekileyo.
C. Ukuhanjiswa kwamaxesha
- Iimveliso eziqhelekileyo: Izinto ezingalungiselelwanga (umzekelo, iindawo zokulala, izicoci) ezisuka eYiwu okanye eGuangzhou zihlala zihamba ngenqanawa phakathi kweentsuku ezili-10–15.
- Iimpahla ezilungiselelweyo/eziZinzileyo: Iimveliso ezinje ngeekhithi zobuhle zero-zero-inkunkuma okanye ubucwebe obukroliweyo zifuna iiveki ezi-4-8 ngenxa yeenqobo ezisesikweni kunye noyilo oluphindaphindwayo (Ingxelo yoShishino lwe-Alibaba, 2024).
- Izixhobo eziDityanisiweyo zobuGcisa: Izixhobo zobuso ezineempawu ze-LED / AR ezivela eShenzhen zidinga iiveki ezi-6-10 zokuvavanya umgangatho kunye neziqinisekiso.
Iingcebiso zePro: Ukusebenza nababoneleli nge-ISO okanye i-BSCI izatifikethi kuya kukunceda uqinisekise ukuziphatha okusesikweni kunye nokuthotyelwa. Ukwandisa iindawo eziselunxwemeni ezifana neShanghai okanye iShenzhen, apho izinto zomoya zenziwa zibe nkulu ngesantya kunye neeodolo ezithatha ixesha. Ukulungelelanisa ikhalenda yakho nolwazi lwengingqi kunokunceda ukunciphisa imingcipheko yokubonelela kunye nokuqinisekisa iimpahla zeprimiyamu ezinomtsalane kwiintsingiselo zoSuku lukaMama.
Usuku loMama lunika iinkampani ithuba elikhethekileyo lokuthelekisa ixabiso labathengi bamava obuqu, ukuzinza, kunye nokuzikhathalela. Abathengisi banokufikelela kolu rhwebo lukhulu ngokujolisa kwimizila efana neemveliso ezityebileyo kwiimvakalelo, itekhnoloji enoxanduva lokusingqongileyo, izipho eziqhutywa sempilweni, kunye nezipho ezilungele indalo. Ukusebenzisa ii-hubs zonikezelo lweengcali zaseTshayina kuqinisekisa ukufumaneka kweprimiyamu, iimveliso ezilungelelanisiweyo. Zonke zisetelwe ukuphucula iinkcazo-ntetho zoSuku lukaMama? Kwi-Alibaba.com, chonga abathengisi abathembekileyo ukwenza lula inkqubo yakho yokuthenga kunye nokwanelisa ukutshintsha kolindelo lwabathengi.
IItrakthi ezibalulekileyo
Ixesha kwi2025?
Iyawa kulo nyaka. Owu, kwaye iintloko phezulu-zikho iintsuku eziseleyo ukulungiselela!
Ngubani obhiyozela uSuku loMama?
USuku loMama ngumbhiyozo wehlabathi jikelele wokuwonga oomama noomama. Ngelixa imihla kunye nezithethe zihluka, iimarike eziphambili ziquka:
- UMntla Merika: I-US neKhanada ziqhuba imfuno enkulu, ngaphezulu kwe-$25B echithwa ngonyaka kwizipho.
- IYurophu: Idumile e-UK (ngeCawa yoMama), eJamani, naseFransi.
- IAsia-Pacific: Ukukhula kwentengiso eTshayina, eIndiya naseOstreliya.
Isibheno somhlaba wonke senza ukuba sisebenze kubathengi abajolise kwiintsapho, abantwana abadala (18-55), kunye neendawo zokusebenza.
Zeziphi iindidi ezidumileyo zoSuku lweSt. Patrick?
Iimveliso eziphambili kulo nyaka zoSuku loMama ziquka:
- Izipho ezenzelwe wena: Izacholo ezenzelwe wena, izikhumbuzo ezikroliweyo, kunye neefreyimu zeefoto ezibekiweyo zinokukunceda ukongeza ukubamba kwakho.
- Amalungiselelo eentyatyambo: Iintyatyambo zobuGcisa, izityalo eziphothiweyo, kunye nezixhobo zeentyatyambo ezizenzelayo zizisa ubuhle bendalo kanye ekhaya.
- Ubuhle kunye nokuPhila: Iiseti zokhathalelo lwesikhumba, iibhaskithi zesipho se-spa, kunye nezixhobo zokuthambisa zikhuthaza ukuzikhathalela kwaye zinceda ukuchaza ubuhle kunye nokuphila kakuhle.
- Ukuhonjiswa kwasekhaya: Isidlo sangokuhlwa esinesitayile, imizobo emibalabala, kunye nezixhobo ezitofotofo ziya kunceda ukuphucula iindawo zokuhlala.
- Iifowuni zeFashion: Iibhegi zefashoni, izikhafu, kunye nobucwebe besitatimenti zigqibelele kwisitayile esiphucukileyo.
Iqela kunye nabathengisi abaqinisekisiweyo ababonelela ngezaphulelo ezininzi kunye nokukhetha ukhetho kwi-Alibaba.com. Uxinzelelo lwempahla oluzinzileyo kunye nezixhobo zeprimiyamu ukwanelisa imfuno ekhulayo yabathengi yempahla ehambelana nokusingqongileyo.
