Embonini yezimonyo, into ehamba phambili ekuthengiseni ukupakisha. Into yokuqala umthengi ayibhekayo ngenkathi ekhetha ukuthi yimuphi umkhiqizo afuna ukuwuthenga, ngakho-ke ukuba nohlobo olufanele lokupakisha olungagcini nje ngokufana nomkhiqizo kodwa oluhehayo kubalulekile.
Okuthrendayo kwakamuva ekupakishweni kwe-lipstick kuyaqhubeka nokusiza ukukhulisa ukuthengisa phakathi kwawo wonke amaqembu eminyaka.
Okuqukethwe
Uhlolojikelele lwemakethe yokupakisha yezimonyo yomhlaba
Amathrendi ama-5 wokupakisha we-lipstick ongawabuka
Ikusasa izimonyo emaphaketheni
Uhlolojikelele lwemakethe yokupakisha yezimonyo yomhlaba
Njengenye yezimakethe zabathengi ezikhula ngokushesha emhlabeni wonke, imboni yezimonyo inokuncintisana okuningi ngaphakathi kwayo, njengoba imikhiqizo emisha iqala ukuvela ukuze iqhudelane namagama aziwayo.
Enye yezindlela ezingcono kakhulu zokugqama kwebhrendi iwukuba nephakheji ekhangayo engadonsi nje intshisekelo yomkhiqizo, kodwa nomkhiqizo uwonke. Iphakheji kufanele ikwazi ukuvikela umkhiqizo ngaphakathi ngenkathi isebenza futhi.
Inani lemboni yezimonyo liqhubekile nokukhuphuka emashumini eminyaka amuva nje, futhi ngaleli nani elikhuphukile liphinde lakhuphuka nesidingo sokupakisha. Ngo-2021 inani lemakethe yomhlaba wonke lokupakishwa kwezimonyo lafinyelelwa US $ 30.2 billion.
Phakathi kuka-2022 no-2028 kulindeleke ukuthi kube nezinga lokukhula lonyaka elihlanganisiwe (CAGR) 3.9% okuzoletha inani layo lilonke okungenani US $37.9 billion ngo-2028. Lezi zinombolo zihlanganisa zonke izinhlobo zokupakishwa kusukela kuma-eye shadow pallets kuya ku-lipstick kanye ne-lip gloss.
Amathrendi ama-5 wokupakisha we-lipstick ongawabuka
Ukupakishwa kuye kwaba nezinguquko eziningi kanye nentuthuko phakathi neminyaka. Lokhu kuncike ezintweni ezifana nezinto ezintsha ezithinta imakethe kanye nokushintsha indlela yokuphila yabathengi.
Imboni yezimonyo inokupakishwa okusha okukhulu kwezitayela ze-lipstick okufanele uziqaphele okubandakanya amashubhu epulasitiki e-lipstick, izimbiza ze-lipstick, amabhokisi e-lipstick wephepha, amashubhu ezimonyo, neziqukathi ze-eco-friendly lipstick.
1. Amashubhu epulasitiki we-lipstick
Amashubhu e-lipstick eza ngomumo nobukhulu obuhlukahlukene, kodwa avame ukutholakala kuma-cylindrical shapes noma ama-rectangles. Isitsha sepulasitiki se-lipstick singenye yezindlela ezisetshenziswa kakhulu ukupakishwa kwe-lipstick emakethe yanamuhla, futhi kube ukukhetha okudumile kwemikhiqizo eminingi iminyaka eminingana.
Leli shubhu eliqinile lingabukeka lilula, njengeshubhu le-lip balm, noma lingaba nokungaphezulu iphethini ephezulu ngaphandle ukwenza i-lipstick ibukeke nenhle kakhulu. Umqondo wokusebenzisa ipulasitiki esikhundleni sensimbi noma ezinye izinto ezihlala isikhathi eside ukuthi igcina i-lipstick tube ingasindi futhi mancane amathuba okuba ibangele ukucasuka esikhumbeni.
Okuthandwa ngabathengi abaningi nge ishubhu yepulasitiki ye-lipstick izinhlobonhlobo zemibala engangena ngayo. Lolu hlobo lokupakisha lubonakala ngokushesha njengalolo olusetshenziselwa i-lipstick noma i-lip balm, ngakho-ke ukuyenza igqame umbala ogqamile noma iphethini eyingqayizivele ngokuqinisekile kungasiza umkhiqizo ukhange kubathengi abaningi.
2. Izimbiza zomlomo
Abathengi abaningi bazojwayela ukubona amashubhu e-lipstick emashalofini, futhi iminyaka eminingi lokho bekungenye yezinhlobo zodwa zokupakishwa kwezindebe ezitholakalayo. Kodwa embonini yezimonyo yanamuhla izimbiza ze-lipstick seziqala ukuthandwa.
Lezi zimbiza zepulasitiki ezincane zivame ukuhlotshaniswa ne-lip balm njengoba kulula ukuziphonsela esikhwameni noma ephaketheni, futhi umthengi uzosebenzisa umunwe wakhe ukuze agcobe omunye womkhiqizo ezindebeni zabo - into engeke yenziwe ngempela nge-lipstick.
Kodwa-ke, ngokukhuphuka kwakamuva kwabathengi ababambe iqhaza ezifundweni zokwenziwa kwe-inthanethi, izimbiza ezisetshenziselwa i-lipstick seziqalile ukuba yinsakavukela umchilo wesidwaba. Lezi zimbiza zifanelekile kubathengi abasebenzisa ibhulashi le-lipstick ukuze bagcobe i-lipstick kunokuba bayisebenzise ngokuqondile ngeshubhu.
Ngokusebenzisa ibhulashi, libavumela ukuthi bathole imininingwane eyengeziwe kanye nokuma kusuka ku-lipstick, nalokhu izimbiza ze-lipstick zithandwa ikakhulukazi ngabaculi bezimonyo abaqeqeshiwe.
3. Amabhokisi e-lipstick ephepha
Izinguquko ezindleleni zokuphila zabathengi zidale ukwanda okukhulu kokuthengiswa kwezimonyo ku-inthanethi kule minyaka eyishumi edlule, njengoba abantu befuna indlela esheshayo nelula yokuthenga imikhiqizo ezofanelana nempilo yabo ematasa.
Ezinkampanini ezithumela ngemikhumbi zisuka ezindlini zokugcina izimpahla noma ezigxile kuphela kwezentengiselwano, kubalulekile ukuthi imikhiqizo yazo ifike lapho ziya khona isesimweni esikahle. Futhi lapha kulapho iphepha lipstick ibhokisi uyangena.
Lolu hlobo lokupakishwa kwe-lipstick luyindlela ephelele yokwethula ishubhu le-lipstick ngendlela ebukekayo nevikelekile. Lezi amabhokisi e-lipstick zingenziwa ngokwezifiso ngokuphelele ukuze ziklanywe ukuthi zivumelane nanoma yimuphi umkhiqizo, futhi kwezinye izimo zingaba njalo yethulwe njengesethi yesipho ngama-lipstick amaningi noma ezinye izinto zezimonyo ngaphakathi. Futhi ngokuhambisana umthengi eco-friendly, amabhokisi angasetshenziswa kabusha ngokugcwele futhi.
4. Amashubhu wezimonyo
Amashubhu wezimonyo sezinesikhathi eside zisemakethe, futhi zivame ukusetshenziselwa imikhiqizo efana nokhilimu wesandla, isicwebezelisi sezindebe, noma ngisho nokuxubha amazinyo. Okwakamuva izitayela zokupakisha izimonyo babona ukwanda kwesidingo samashubhu ezimonyo zokubamba i-lipstick.
Nakuba i-lipstick iqine kakhulu kune-lip gloss futhi ayikwazi ukusetshenziswa ngempela kusetshenziswa ishubhu, lolu hlobo lokupakisha lulungele ukugcina i-lipstick ukuze isetshenziswe kamuva.
Kufana nezimbiza ze-lipstick, lezi amashubhu yezimonyo zisetshenziswa abathengi abathatha isikhathi esengeziwe ukwenza izimonyo zabo noma besebenzisa izimonyo zomunye umuntu. Okuqukethwe kungakhanywa embizeni futhi kufakwe kalula kusetshenziswa ibhulashi le-lipstick. I amashubhu yezimonyo azakhiwe ngepulasitiki eqinile ngakho mancane amathuba okuthi zizophuka ngenkathi zithuthwa.
5. Iziqukathi ze-lipstick zephepha ezivumelana nemvelo
Njengazo zonke izimboni emhlabeni wonke, imboni yezimonyo isebenzisa ukupakishwa okuvumelana ne-eco-friendly emikhiqizweni yazo kanye nobubanzi ukuze ihehe umthengi oqaphela imvelo futhi yehlise udoti iyonke.
Iziqukathi ze-Eco-friendly paper lipstick awadumile njengamashubhu epulasitiki we-lipstick okwamanje, kodwa imakethe ibona abaningi babo beshaya amashalofu futhi abathengi abakwazi ukuthola okwanele.
The amashubhu we-lipstick wephepha ziza ngezinhlobonhlobo zemibala namaphethini. Uma umthengi esesebenzise konke okuqukethwe kweshubhu, ukupakishwa kungalahlwa kalula. Kwezinye izimo izinkampani seziqalile ukwenza ukupakishwa okugcwalisekayo kwe-lipstick ngendlela ye amashubhu ephepha, okungesinye isinyathelo esihle sokusiza ukunciphisa ukusetshenziswa kakhulu kwepulasitiki embonini yezimonyo.
Ikusasa izimonyo emaphaketheni
Ukupakishwa kwezimonyo kube nezinguquko eziningi ezinhle eminyakeni yamuva, njengoba imboni iqhubekela phambili ekwakheni imikhiqizo esimeme kakhulu ezokhanga umthengi wanamuhla.
Ukupakishwa okuphezulu kwamanje kwamathrendi e-lipstick okufanele kuqashelwe kufaka phakathi amashubhu epulasitiki e-lipstick, izimbiza ze-lipstick, amabhokisi e-lipstick wephepha okuphatha umkhiqizo nezinjongo zokuthumela, amashubhu ezimonyo, neziqukathi ze-lipstick zephepha.
Eminyakeni ezayo, imakethe yezimonyo ilindele ukwenyuka okukhulu kwesidingo sokupakishwa kwe-eco-friendly, kusuka kumabhizinisi amakhulu namancane. Njengoba i-lipstick iwuhlobo oluqinile kakhulu lwezimonyo, ukupakishwa okusebenziseka kabusha nakho kuzoqala ukuduma kakhulu.
