Ukunakekelwa kwezinzipho nezandla kuyizingxenye ezibalulekile zobuhle nempilo enhle. Iqhutshwa kokubili ukusebenza kanye nobuhle, le mikhakha emibili ibona ukuphakama njengoba abantu bamukela ukunakekelwa kwezipho kanye nokunakekelwa kwezandla njengendlela yokuziveza kanye nokugcina impilo nokuhlanzeka.
Lesi sihloko sizohlola ukuthi yini ebangela ukukhula kwezipikili nokunakekelwa kwezandla. Izohlaziya izimakethe zomhlaba wonke zokunakekelwa kwezinzipho nezandla, inikeze imininingwane ngosayizi wemakethe wamanje kanye nokukhula kwemakethe okulindelwe. I-athikili izobe isigqamisa amathrendi aphezulu okunakekela izinzipho nezandla abathengisi okufanele bazibheke ngo-2023, kanye nemikhiqizo ebalulekile abazoyengeza kumakhathalogi abo.
Okuqukethwe
Yini ebangela ukukhula kwezipikili nokunakekelwa kwezandla?
Uhlolojikelele lwezinzipho nezimakethe zokunakekelwa kwezandla
Izinzipho eziphezulu kanye nezitayela zokunakekelwa kwezandla okufanele uzibheke
Izinyathelo ezibalulekile zokuyihlaba esikhonkosini kule sizini
Yini ebangela ukukhula kwezipikili nokunakekelwa kwezandla?
Ukuqaphela imfashini nobuhle kubone ukwanda eminyakeni embalwa edlule, ngokunakekelwa kwezinzipho okuvela njengengxenye ebalulekile yemfashini yabesifazane. Enye yezindlela eziyinhloko ezibhekwa kulo mkhakha ubuciko bezinzipho, obukhule ngokuduma ngenxa yesiko leqembu, isiko labagqugquzeli, kanye nenkundla yezokuxhumana.
Ngemuva kwalokhu kukhula ukwanda okubonwe emalini engenayo etholakalayo emhlabeni wonke. Lokhu kulindeleke ikakhulukazi ukuthi kube nomthelela kumasegimenti we-premium ngaphakathi kokunakekelwa kwezinzipho njengoba abathengi abaningi bezokwazi ukukhokhela imikhiqizo nezinsizakalo zezinzipho zezinga eliphezulu.
Uma kuziwa ekunakekelweni kwezandla, abathengi baqala ukufuna imikhiqizo ekhuthaza impilo yesikhumba ngenxa yokuphila kahle kanye namasiko okuzinakekela athola amandla. Lokhu kuholele ekudingeni okukhulu kwamakhilimu ezandla anothe ngezakhi zomzimba namaloshini.
Izinyathelo zokuqhela nazo zibe nomthelela ekukhuleni komkhakha njengoba izindlela zezempilo zomphakathi ezikhuthaza ukugeza izandla njalo ziholela ekwenyukeni kwesidingo sezinto zokugeza izandla nezihlanzisi zezandla. Ukuze kuncishiswe imiphumela emibi ukugeza izandla ngamakhemikhali esikhunjeni, abathengi abaningi bafuna okhilimu bezandla abapholile nabathambisayo.
Uhlolojikelele lwezinzipho nezimakethe zokunakekelwa kwezandla
Inani lemakethe yokunakekelwa kwezinzipho emhlabeni jikelele lali Kulinganiselwa ngo-US$ 9.9 billion ngo-2020. Kulindeleke ukuthi ikhule ngesilinganiso sokukhula sonyaka esiyinhlanganisela (CAGR) sika-2.3% ukuze ifinyelele ku-US$ 11.6 billion ngo-2027. Ingxenye esebenza kahle kakhulu emakethe i-nail polish, okubikezelwa ukuthi izokhula ku-CAGR ka-2.6% ukuze ifinyelele ku-$ 7.5 billion.
I-US isalokhu iyimakethe enkulu kunazo zonke yokunakekela izinzipho, enenani elilinganiselwe lemakethe US $ 2.7 billion. I-China kulindeleke ukuthi ibe ngenye yezimakethe zesifunda ezikhula ngokushesha, ifinyelele usayizi wemakethe US $ 2.3 billion by 2027.
Maqondana nemakethe yokunakekelwa kwezandla yomhlaba wonke, ukukhula kubikezelwa njengoba kulindeleke ukuthi imakethe yokhilimu wezandla yomhlaba wonke kanye ne-lotion yezandla ifike US $ 9.33 billion ngo-2026, ngenkathi imakethe yokugeza izandla yomhlaba wonke izofinyelela US $ 4.29 billion by 2028.
Izinzipho eziphezulu kanye nezitayela zokunakekelwa kwezandla okufanele uzibheke
1. Izithako zasendulo
Enye yezinto ezihamba phambili ekunakekelweni kwezipikili nezandla kube ukwanda kokusetshenziswa kwezithako zasendulo noma zamagugu ekwakhiweni kwemikhiqizo yokunakekelwa kwezandla kanye izinto ezisetshenziselwa ubuciko bezinzipho.
Abathengi badonsa kanzima izithako zemvelo okufana nokunameka kwaseJapane okubilile, okukhishwe ezitshalweni zemvelo, kanye nodayi bendabuko baseKorea beminwe nezinzipho abenziwe ngezimbali ezichotshoziwe.
Kwenziwa imikhiqizo eyengeziwe yeprimiyamu ehlanganisa lezi zithako eziyigugu nokuqanjwa kabusha kwezobuchwepheshe. Umphumela ube yimikhiqizo emisha egcina futhi ithuthukisa isikhumba ngenkathi ikhona amakhemikhali mahhala.
Abathengisi bangakwazi ukugcina ama-henna aphilayo, okhilimu bezandla zemvelo nezinsipho, kanye ama-nail polishes angenabuthi.
2. Ukunwetshwa nokuveza
Izinzipho, njengezinwele nezingubo, zingenye yezindlela abantu ababonisa ngazo ubuntu babo. Eminyakeni embalwa edlule, ubuciko bezipikili isiko selijwayeleke kakhulu, okuholela ekwandiseni ukubonakaliswa kobuciko kubantu babo bonke ubulili, ubudala, ukukhetha ubulili, namakhono.
Ukunakekelwa kwezinzipho nezandla nakho kunwetshiwe kwabesilisa, ngezimonyo zamadoda kanye ubuciko bezinzipho obungakhethi ubulili ukukhula ekudumeni. Ukunwetshwa kwemakethe nakho kwenzekile mayelana nokufinyeleleka okukhulu ngenxa yemiklamo yemikhiqizo yomhlaba wonke kanye nokupakishwa okubamba kalula okwenza kube lula kubantu abanamakhono ahlukene ukuphatha imikhiqizo.
Impela likhona ithuba lokuthi abathengisi basebenzise ubuciko bokudala bezinzipho, ama-nail polishes angathathi hlangothi ngokobulili, amasethi manicure amadoda, kanye nomklamo womkhiqizo ofinyelelekayo wesisekelo samakhasimende esibanzi.
3. Ubungane bomkhaya
Omunye umkhuba oyinhloko ngaphakathi kwemikhakha yokunakekelwa kwezipho nezandla ukukhula okuthandwa ngabathengi kwemikhiqizo elungele umndeni. Imindeni ifuna izixazululo zokunakekela izinzipho nezandla eziphephile kuwo wonke umuntu, kusukela kubazali kuye ezinganeni.
Lokhu kusho ukuthi kunokugxila okwengeziwe emikhiqizweni enezinjongo eziningi engasebenzela wonke umuntu. Inkinga ekhulayo yezindleko zokuphila ishayela ingxenye enkulu yabathengi ukuthi bafune izixazululo ezonga izindleko eziwusizo kuwo wonke umuntu.
Abazali abanomqondo we-Eco nabo bayafuna ukwakheka ngaphandle kotshwala ezibhekelela isikhumba esibucayi. Lokhu kufaka phakathi imikhiqizo efana ne-hypoallergenic sanitizing hand serums kanye ama-gel esandla e-antibacterial ngezithako ezipholile ngokwemvelo ezifana nenhlaba, i-lavender, nerosemary.
4. I-Eco-nails
Ingxenye ekhulayo yabathengi ibheka izixazululo ezihlanzekile neziqhubekayo ezihambisana nokukhetha kwabo kokusimama. Lokhu kusho ukuthi kusukela kuzithako ezisetshenziswa emikhiqizweni kuya ezintweni ezisetshenziselwa ukupakisha, abathengi bafuna izixazululo eco-friendly.
Lokhu kunikeza amabhizinisi ithuba lokunikeza i-halal kanye imikhiqizo ye-vegan-friendly, kuvunyelwe ukwakheka kwe-wudhu-friendly, izipikili ezizinzile, imikhiqizo etholakala ngokuqhubekayo, imikhiqizo esekwe emanzini, kanye nezithako ezithathwe esitshalweni.
Emaphaketheni, amabhizinisi kufanele akhethe ukupakisha okokugcina okudlulela ngalé kobude bempilo yomkhiqizo futhi angasetshenziswa kabusha.
5. Ukukhishwa isikhumba sezandla nezinzipho
Ukuthambekela okukhulayo "kwesikhumba" kuhilela abathengi ukugxila empilweni yezandla nezinzipho zabo njengoba nje begxile kubuhle. Laba bathengi babheke ukuthenga imikhiqizo enikeza isivikelo ngenkathi belungisa isikhumba.
Lezi zingafika ngendlela yama-sunscreens acaciswe ngesandla, amagilavu avikela i-UV, imaski nokunakekelwa kwe-microbiome, amafutha e-cuticle, isandla nezinzipho serum ukuthi hydrate izandla futhi uqinise izinzipho, futhi izithiyo ukulungisa imikhiqizo probiotics. Izinketho ezinhle kakhulu yimikhiqizo enemisebenzi eminingi enikeza izinzuzo eziningi.
Izindlela ezintsha zobuchwepheshe ezisekelwa isayensi njenge isibani esibomvu, LED, Futhi vibration Izandla nezinzipho nazo ziyasetshenziswa ukukhuthaza impilo yezandla nezinzipho.
6. Izinzipho ezingasetshenziswa kabusha
Ukunyuka kobuhle obuqhubekayo kuqhuba intshisekelo ekusetshenzisweni kabusha njengoba abathengi bekhetha ukusebenzisa amapulasitiki angasebenzisi kanye ekuphileni kwabo kwansuku zonke. Ngokuvumelana nalokhu, izixazululo ezisimeme ezisetshenziswa kabusha nezisiza ekunciphiseni udoti zikhula zithandwa kakhulu.
Izinzipho ezingasetshenziswa kabusha akuzona kuphela isixazululo eco-friendly, kodwa futhi a isisombululo sokulondoloza imali, njengoba zingadingi ukuthi abathengi benze uhambo olubizayo lokuya kumasaluni nasezindaweni zokungcebeleka ukuze bathole izinzipho zabo. Futhi zivumela ukuziveza okukhulu njengoba abantu bengakwazi ukuzishintsha njalo lapho beshintsha izingubo zabo.
Ezinye izinketho ezinhle zesitoko zihlanganisa: cindezela izipikili, amasethi ezinzipho ezinokwakheka kwezinzipho nosayizi abaningi, izinzipho zikanokusho ezenziwe ngezandla, nezinzipho ezibolayo noma ezisekelwe esitshalweni ezipendwe kabusha.
7. Izandla nezinzipho ezinuka kamnandi
Omunye umkhuba obalulekile ngaphakathi kokunakekelwa kwezinzipho nezandla izinzipho ezintsha ezisebenzisa amakha ezingane ukuze zilethe okuhlangenwe nakho okunezinzwa eziningi ngendlela yezandla nezinzipho ezinephunga elimnandi. Ithrendi isuka ku-aromatherapy ngokusebenzisa imikhiqizo enephunga elimnandi elinemithelela yokuthuthukisa imizwa.
Imikhiqizo yezandla nezinzipho eza namakha akhuthazayo aphefumulelwe ngamakha ingasiza ukwengeza ukunethezeka nokudlala, inciphise ukucindezeleka, yehlise ukushaya kwenhliziyo, futhi ithuthukise amasosha omzimba. Lezi zihlanganisa amafutha anuka kamnandi, ukugeza izandla, kanye amakhilimu ezandla ezigqugquzelwa ngamasiko okugeza.
Abathengisi bangakwazi ukuthenga imikhiqizo efakwe i-peppermint, i-patchouli, i-mandarin, ne-eucalyptus, esiza ekuphumuleni. Amanothi omhlaba afana nokhuni lomsedari, upelepele omnyama, ne-oakmoss aletha iphunga eliphefumulelwe yihlathi eliletha imvelo kumsebenzisi.
Izinyathelo ezibalulekile zokuyihlaba esikhonkosini kule sizini
Imikhiqizo yokunakekelwa kwezipho nezandla isifunwa kakhulu njengoba abathengi abaningi bamukela ubuhle, ukuzinakekela, nempilo enhle. Amathrendi aphezulu ngaphakathi kwemakethe yokunakekelwa kwezipho nezandla akhomba ekwenyukeni kwesidingo semikhiqizo evumela ukuziveza kanye nokudala. Amabhizinisi angathola isisekelo samakhasimende esibanzi uma eqondise izimakethe ezingasetshenziswa kancane njengamadoda.
Ukusimama futhi kuwumkhuba obalulekile okufanele ucatshangelwe njengoba kushayela abathengi ukuthi bafune imikhiqizo engokwemvelo futhi engenawo amakhemikhali, okwenza amakhithi e-manicure esimeme, ama-henna aphilayo, okhilimu bezandla zemvelo nezinsipho, ama-nail polishes angenabuthi, kanye nemikhiqizo enezinjongo eziningi ongakhetha kuzo esitokweni.
Ekugcineni, njengoba abathengi abaningi sebeqala ukubona ukunakekelwa kwezinzipho nezandla njengokwelapha, abathengisi bangathatha umkhuba wezandla nezinzipho ezinuka kamnandi ngokungeza izinzipho ezinephunga elimnandi futhi. okhilimu bezandla be-aromatherapy kumakhathalogi emikhiqizo yabo.
Abathengi ngo-2023 bazofuna ukuzizwisa kokunakekela izinzipho nezandla okuletha ngokusebenzayo, ngobuhle, nangokuzwayo. Thola imibala yezinzipho ethrenda phezulu kanye nendlela yokwenza esitokweni lapha.
