NgoJanuwari 19, igunya lokuhlukanisa i-TikTok lizoqala ukusebenza. Naphezu kwemizamo eminingana yethimba lezomthetho le-ByteDance, iNkantolo Ephakeme ayizange inikeze ukwesekwa okucacile.
Lokhu kusho ukuthi kusukela ngoJanuwari 19, izitolo ezinkulu zezinhlelo zokusebenza zizoyeka ukusekela i-TikTok, futhi i-ByteDance imemezele izinhlelo zokuvala kancane kancane uhlelo lokusebenza ngaphandle kokuluthengisa.
Kubasebenzisi baseMelika 'abaphila' ngempela ku-TikTok, kuzwakala sengathi balahlekelwa ikhaya labo. Ngakho-ke, sebeqale ukufuduka kwedijithali okukhulu, befuna inkundla yezokuxhumana elandelayo ukuthi babize eyabo.
Amandla angaqondakali aqhubekisele iRedNote phambili. Emahoreni okuqala kaJanuwari 14, izinga lokulanda kwe-RedNote e-US App Store lenyukele endaweni yokuqala, ladlula i-ChatGPT ne-ByteDance's Lemon8.
Ukuthutheleka okukhulu kwethrafikhi bekungenakuvinjwa.
Ingabe Lena I-RedNote Engiyaziyo?
Abokuqala ukumangala kwakungabasebenzisi baseShayina beRedNote. Babone ukungena okungazelelwe kokuqukethwe kwesiNgisi endaweni yesikhulumi.
Lapho ubukisisa, kungani abantu baseMelika befunda isiShayina?
Inani elikhulu labasebenzisi baseMelika abathuthelekela eRedNote badinga kuqala ukunqoba umgoqo wolimi. Yize izilungiselelo zesistimu zingashintshwa, ukungaqondi okuqukethwe kokuthunyelwe kunciphisa kakhulu ubumnandi.
Abanye abasebenzisi bakopisha ngokucophelela futhi banamathisele amazwana ku-GPT ukuze ahumushwe, bese beyisebenzisela ukuhumusha izimpendulo zabo.
I-RedNote kufanele ibonge izikhathi; ngaphandle kwe-GPT, leli gagasi lethrafikhi kungenzeka alifikanga.
Yiqiniso, abasebenzisi baseShayina, abaziwa ngokufudumala nokuvuleka kwabo, baqala ngokushesha ukufundisa esigabeni sokuphawula.
Abasebenzisi abaningi abanomdlandla banxusa iRedNote ukuthi iqalise ngokushesha isici sokuhumusha ngokuchofoza okukodwa. Uma kungenjalo manje, nini?
Ukungena esihlokweni esithi "tiktokrefugee" manje sembula "izethulo zababaleki" ezihlukahlukene, abanye abasebenzisi abanolwazi baze balayishe izithombe zekati ukuze bahambise I-Cat Tax.
Ngempela, amakati awumlingo wendawo yonke yazo zonke izinkundla zokuxhumana. Wonke umuntu uyakuthanda ukubabona, ngakho bagcine beza.
Kuyathakazelisa ukuthi laba basebenzisi baseMelika bathanda ukulayisha izithombe ngokushesha, okufana nokufinyelela ku-inthanethi kwegama langempela, okusikhumbuza izingxoxo zethu ze-inthanethi zasekuqaleni eminyakeni engu-20 edlule.
Nakuba izibukeli zisadlala ngama-meme, abasebenzisi baseShayina abahlakaniphile sebesithathile isinyathelo. Isigaba samazwana sigcwaliswe imibuzo yokuhlolwa kwe-English cloze, enikeza isisombululo somsebenzi wesikole wesikole wekhefu lasebusika.
Akukhona ukufundisa isiNgisi kuya kusiShayina mahhala—amaShayina angabasiza ngezinkinga zezibalo ngokubuyisela!
Amaqoqo e-meme enziwe abasebenzisi benethiwekhi athole indawo yawo. Ungawabukeli phansi amakhono abantu baseMelika ahlekisayo.
Isimo samanje se-RedNote sifana ne-meme engezansi:
Ngendlela: endlunkulu ekhanyayo ye-RedNote e-Shanghai, ingabe ukhona osakhathazekile ngenhlalakahle yeqembu elisebenzayo?
Yize wonke umuntu enza amahlaya ngokuba ababaleki beTikTok, bambelela, lokhu kungaba umbaleki wangempela weTikTok, ByteDance.
Esikhathini esibaliwe ngaphambi kokuthi i-TikTok ivinjelwe, abasebenzisi abaningi be-inthanethi bavakashele i-RedNote, base bephuthuma babuyela ku-TikTok ukuze bashiye ukubuyekezwa kwezinkanyezi ezinhlanu. Bafundisa umsebenzi wasekhaya wesiNgisi waseShayina kuyilapho amaShayina ebafundisa isiMandarin.
Iqembu langaphambilini labasebenzisi be-inthanethi ku-RedNote seliyifunde kahle i-meme yesiShayina ethi “V me ￥50”.
Ukuthutheleka kwabasebenzisi bamazwe ngamazwe ngokungangabazeki kuzoba nomthelela ekuhlangenwe nakho kwekhasi eliyisiqalo labasebenzisi baseShayina. Nokho, abanye abasebenzisi bamazwe ngamazwe abanobungane bachaza izizathu ngomusa, bagcine umuzwa oqinile wemingcele.
Ubani obengacabanga ukuthi inkundla yamaShayina ekuqaleni ebigxile ekubuyekezweni kwemikhiqizo ngelinye ilanga izoba isizinda esisha sokushintshisana ngamasiko phakathi kwabasebenzisi benethiwekhi baseShayina nabaseMelika? Ukukhanga okukhulu kwe-inthanethi kungase kube yilokho nje—okuhlale kugcwele izimanga, kodwa kube ngokwemvelo.
Ngempela Kungaba I-RedNote Kuphela
Kungani iRedNote ibe ngumnqobi omkhulu? Kungenzeka ukuthi ubone ukuhlaziya okuningi. U-Justine Moore, uzakwethu ku-a16z, naye uqoqe imibono ethile.
Eminye yale mibono inengqondo. Isibonelo, umehluko nge-YouTube, noma ama-Reels—le nkundla ayikaze iwine abasebenzisi abathile baseMelika.
Ama-Reels aphushelwe phambili ngesikhathi sokuvinjelwa kokuqala kwe-TikTok. UZuckerberg wethule lo mkhiqizo ukuze ubambe imakethe, kodwa awuzange uphathwe kahle, okwenza kube nzima ukusetshenziswa kakhulu namuhla.
Ngokuqondene ne-Lemon8, bekuwumzamo we-ByteDance wokuphindaphinda i-RedNote emakethe yesiNgisi. Inyuswe kakhulu kodwa ayizange iqale.
Eminye imibono ayibambeki kahle, njengesimangalo esingafakazelwanga sobuchwepheshe bezinkampani zaseShayina kuma-algorithms.
Ukukhuphuka kwe-RedNote ngempela kungenxa yezimo ezithile eziqondile:
kalula, i-RedNote ayinayo imikhawulo yesifunda ezitolo zohlelo lokusebenza;
kalula, amafoni ngamazwe angabhalisa ngokukhululekile;
kalula, isikhombimsebenzisi sevidiyo yeRedNote sifana neTikTok;
kalula, i-RedNote iphelelise i-algorithm yayo yokuncoma.
Ngaphambi kokucabangela ukuthi kungani i-RedNote yaba “yona,” qala ucabangele ukuthi kungani ibe inketho. Lena yimibandela yenhloso. Lezi zimo zibaluleke kakhulu kunalokho okucatshangwayo—izinkundla ezamukela izinombolo zocingo zesiShayina kuphela azinalo ngisho nethuba lokuncintisana.
Iqine kangakanani i-algorithm yesincomo ye-Rednote? Abantu baseMelika bangase bangazi, kodwa thina siyazi. Noma ngibhala lesi sihloko, amakhasi ayizikhaya ozakwethu afane ngokuphawulekayo ngenxa yokuhlunga ngokubambisana. Osebenza naye ojabulela imidlalo yaseshashalazini nomculo manje usenconywa okuqukethwe okuvela kuma-blogger omculo.
Eqinisweni, impumelelo ye-TikTok e-US yayingenxa ye-algorithm yayo yokuncoma enamandla, eyethula indlela entsha: ngaphambi kwalokhu, isizukulwane sokuqala senkundla yezokuxhumana esiholwa yi-Facebook sasisekelwe ekuxhumaneni nabantu obajwayele. Ngisho ne-Instagram ayizange iphambuke kule nethiwekhi yoxhumana nabo abajwayelekile.
I-TikTok yahlukana nenethiwekhi yabantu ebajwayele futhi yaphayona indlela “yezincomo zokuqukethwe”. Le modeli manje isingene ngokujulile emiqondweni yabasebenzisi abasebasha, kangangokuthi lapho i-TikTok ibhekene nokuvalwa okungase kube khona, abasebenzisi bafuna ezinye izindlela ezinomqondo ofanayo: ngibonise engikuthandayo, cindezela okuqukethwe okwengeziwe, futhi ungakhathazeki ngokuthi ubani osohlwini lwami lokuxhumana.
Ngo-2022, i-RedNote yaklama indlela ye-CB2CF, elinganisela imiphumela yokuhlunga ngokubambisana ngolwazi lokuqukethwe. Isebenzisa kuphela okuqukethwe njengokufakwayo, okuvumela ikhono lokwenza imodeli libe nemiphumela emihle ngisho nakokuqukethwe okusha.
Sekukonke, isiza abasebenzisi ukuthi banwebe izintshisekelo zabo kunokuba inciphise, futhi inikeza ngempumelelo ukuchayeka komsila omude ku-niche nokuqukethwe okuhlukile.
Lokhu akulona neze ikhono “elingenabufakazi” lokuncoma kodwa kuwukunqwabelana okuqinile kobuchwepheshe. Ngaphandle kweTikTok neDouyin, iRedNote iyona kuphela kule ndlela.
I-Cyber Wanderers, Ukuze Uthole Abantu Bangempela
Ubuchwepheshe bubuchwepheshe, kodwa futhi buhloselwe ukunikeza ulwazi lomsebenzisi. Okuhlangenwe nakho komuntu siqu "kwababaleki" kuqondile futhi kucacile.
Ngokweqiniso, akukhona ukudambisa isasasa labantu baseMelika, kodwa iRedNote akuyona i-utopia. Ukuthengisa imikhiqizo nokukhangisa kuyindlela eyinhloko yokwenza imali kule nkundla, efana ne-Instagram.
Kodwa-ke, iRedNote iyinkundla enomuzwa onamandla “ophilayo”.
I-algorithm yokuncoma enembile iyisinyathelo sokuqala nje. Okwenza inkundla noma umshini ube umlutha ukuthi lawa ma-algorithms ahlala eletha "abantu bangempela" abaningi.
Ngalesi nqubo yokwamukela "Ababaleki be-TikTok," hhayi abasebenzisi abajwayelekile kuphela kodwa nama-akhawunti athile asemthethweni ajoyine, okuthuthukisa umuzwa wabantu bangempela.
Abaningi kungenzeka ukuthi sebekhohliwe: okokugcina kwenzeka umbuthano onjalo wezilimi emhlabeni wonke wawusendaweni ebizwa ngokuthi i-Clubhouse.
I-Clubhouse yaduma ngesikhathi sokuvalwa kwezwe okubangelwa yilolu bhubhane, njengoba abantu ababevaleleke ekhaya bethola inkundla. Ngaleso sikhathi, ngisho namagama amakhulu afana no-Elon Musk no-Andreessen Horowitz asekela.
Ngeshwa, ukuphakama kweClubhouse kwaba okwesikhashana, kodwa umuzwa “womhlaba wonke” owake walethwa wawungowangempela. Amakamelo ayegcwele abantu abangabazi abanentshiseko ababekhuluma izilimi ezihlukahlukene nezizinda ezihlukene—umqondo wangempela wokuthi “abantu bangempela.”
Inkundla yezokuxhumana isineminyaka ikhona futhi iyingxenye ebalulekile yokuphila kwabasebenzisi be-inthanethi. Siyijwayele le ndlela eyingxube yokukhuluma enombhalo, ividiyo, izithombe, nama-emoji, futhi singaqinisekisa ukuba khona kwabantu bangempela ngakolunye uhlangothi lwe-inthanethi ngale mibhalo.
“Siveza imizwa nokusondelana, futhi ukuzimisela kwethu ukujabulisa abanye kuwukubonisa ukuthi singokoqobo, sinobungane futhi siyakujabulela ukuxhumana nabo,” wabhala isazi sezokuxhumana uNancy Baym encwadini yakhe yakudala ethi “Personal Connections in the Digital Age.”
Futhi lokhu yilokho kanye wonke umuntu kulokhu kufuduka ku-inthanethi akubonisile.
Ngokuqonda isici “sabantu bangempela” kuphela lapho singaqonda ukuthi kungani ukuvinjelwa kwe-TikTok kungavusa imizwa eqinile yokuvukela, okuholela ekufudukeni okukhulu kwe-cyber. I-TikTok yake yaba umphakathi “wabantu bangempela” kakhulu ezinkundleni zokuxhumana zamaNgisi, lapho ulwazi lwabasebenzisi lwaluyiqiniso, lunganqunywanga “umfowethu omkhulu.”
Ama-algorithms amahle agcina abasebenzisi, kodwa abantu bangempela babenza bahlale. Ubungqabavu benkundla akukona ukuthi ikhuluma kahle kangakanani, kodwa ekutheni bangaki abantu abazimisele ukukhuluma.
Ubani ongathandi ukulalela abantu bangempela? Kuyajabulisa, kuyabandakanya, futhi sifuna ukuzwa okwengeziwe.
Umthombo ovela ifan
Ukuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ifanr.com, ngaphandle kwe-Alibaba.com. I-Alibaba.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Alibaba.com iyazilahla ngokusobala noma isiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.
