Uma imboni yezemfashini isebenzisa kangcono idatha enayo inganciphisa ukumosha ngo-50%, yehlise izindleko futhi ithuthukise iziqinisekiso zayo zokuzinza kulo lonke uchungechunge lokuhlinzeka.
U-Muchaneta ten Napel, umsunguli kanye ne-CEO kwabeluleki nothisha u-Shape Innovate, utshele ababehambele ingqungquthela yakamuva ye-Global Fashion Summit e-Copenhagen ukuthi u-80% wemikhiqizo yemfashini ayidayiswa njengamanje. “Idatha ingakuhlukanisa phakathi,” wengeza.
Uma idatha ingasiza imikhiqizo yezimpahla ukuthi yehlise udoti, futhi ngaleyo ndlela ithuthukise inzuzo, kuyilapho isiza imboni ukuthi isimeme, kungani ingakasetshenziswa kakade kulokhu?
U-Atnyel Guedj, oyisikhulu semikhiqizo enkampanini eqoqa imininingwane yaseJalimane i-Made2Flow, unikeze incazelo eyodwa. Uphakamise ukuthi umkhakha wezemfashini "ungathuswa kancane" ngochungechunge lwawo lokuhlinzeka kodwa wathi asikho isidingo sokwesaba idatha.
Iyiphi idatha edingwa yimboni yezemfashini?
UScott Raskin, oyi-CEO kumhlinzeki we-software we-supply chain u-Worldly wachaza ukuthi, njengoba sesazi kakade ukuthi u-90% womthelela wemvelo wemfashini usechungechungeni lokuhlinzeka, umkhakha udinga ukugxila emizamweni yawo lapha.
“Alukho uhlobo olulodwa olungadingi ukuqonda ukuthi kwenzekani kuzo zonke izikhungo abakhetha ukwenza ibhizinisi ngazo,” kuchaza uRaskin, nakuba exwayise ngokuthi lesi sidingo sokuthola ulwazi olwengeziwe singaba “umthwalo” kubahlinzeki.
"Kumele sikhumbule ukuthi kukhona umphakeli ngakolunye uhlangothi," kwengeza uGuedj, evuma ukuthi izicelo zolwazi olwengeziwe kubahlinzeki zingaba nzima.
UJeremy Lardeau, iphini likamongameli omkhulu ku-Higg Index, uvumile ukuthi ubunzima bezinkinga ezibhekene nemboni yezemfashini kuzodinga ukuthi sisebenzise idatha eningi - kanye nedatha eyabiwe - ukuze sithole izixazululo. “Kungumzamo ohlangene wangaphambi kokuncintisana,” echaza.
Wengeze ngokuthi ngaphandle kokuvumelana ngesethi evamile yedatha, umkhakha wezingubo usengozini yokuphindaphinda ukucwaningwa kwamabhuku nokuqinisekiswa okuningi. Uma izinga elilodwa lingamukelwa, lokhu kuzogwema abahlinzeki ukuthi bahlele izindawo eziningi zokuvakasha kanye nokuvakasha kwasembonini.
Ingabe umthetho wesimo sezulu osalindile uzosheshisa lolu shintsho?
Ngenxa yemithetho eminingana elindile mayelana nokusimama, izinkampani zemfashini nabakhiqizi maduze bazodingeka ukuthi babelane ngedatha eyengeziwe ngamaketango abo okuhlinzeka.
E-EU kuphela, kukhona i-Corporate Sustainability Due Diligence Directive (CSDDD), i-Corporate Sustainability Reporting Directive (CSRD) kanye nama-Digital Product Passports (DPPs). Lezi zimiso ezintsha zizokwenza ingxenye enkulu yale datha ibe imfuneko, kunokuba kube inketho yemikhiqizo. Kodwa lapho umkhakha ungashesha ukungena ebhodini, kungcono.
U-Raskin uxwayise ngokuthi eziningi zezinsuku zokugcina zale mithetho emisha “zisondela ngokushesha okukhulu”. I-Worldly ike yatshela i-Just Style ukuthi izidingo zedatha yemikhiqizo yemfashini cishe zizoqina kakhulu eminyakeni ezayo.
UNapel wengeze ngokuthi nakuba imithethonqubo ingasiza ekwenzeni imboni ibe sesimweni esihle, uphinde waphawula ukuthi “iyingxenyana nje yendida” hhayi “inhlamvu yesiliva” ekusimameni.
Ingabe kuzoba nzima ukuthi izinkampani ezincane kulo mkhakha zithobele?
I-Made2Flow's Guedj ichaze ukuthi, ngokuphambene nokucatshangelwa okuningi, imikhiqizo emincane ivame ukuba nobudlelwane obuseduze namaketanga abo okuhlinzeka futhi abekwe kangcono ukugcina umkhondo wazo zonke izinguquko. Yize enezele ngokuthi kukhona okungenzeka ukuthi badinga ukwesekwa ngokuhlanganyela kulo mkhakha.
Wengeze ngokuthi abahlinzeki abaningi bazokwazi ukuqonda kahle idatha eceliwe futhi bazofuna ukwabelana ngolwazi oludingwa amabhrendi. "Empeleni bajabule ngempela futhi bazimisele ukuba nengxoxo evulekile, kunokuba bavele bakhiphe umyalelo kubo."
“Akudingeki kube yinkimbinkimbi,” enezela. “Akusadingeki besabe i-supply chain,” kuchaza uGuedj ngaphambi kokugqamisa ukuthi idatha kufanele ibhekwe “njengeyabambisene” nokhiye wokusinda kwanoma yiliphi ibhizinisi lemfashini.
Nokho, uxwayise ngokuthi wonke umuntu kufanele akhumbule ukuthi “kukhona umuntu ngakolunye uhlangothi” wayo yonke imininingwane eqoqiwe, futhi wonke umuntu osochungechungeni uzoba nezidingo ezingafani.
Yiziphi izinyathelo okufanele umkhakha uzithathe ngokulandelayo?
I-Worldly's Raskin ikholelwa ukuthi indlela esezingeni iyasondela ngenxa yentuthuko yakamuva kwezobuchwepheshe. "Manje sesingakwazi ukufaka imininingwane kudatha ngethemba lokuthi iqoqo lingaqala."
Abanye babona inkinga ngemvelo yomkhakha wemfashini evamise ukugadwa okwenza kube nzima ukwabelana ngedatha. “Ngeshwa, ngicabanga ukuthi embonini yezemfashini, akusiyo imvelo ukuthi siphumele obala,” kuchaza uNapel.
Kodwa-ke, uLardeau wakwaHigg Index ukholelwa ukuthi lo mkhakha ususondele ekuqondaneni kanye “namathuluzi esiwadingayo ukuze siqale ukuba nesithombe esigcwele.” Kodwa-ke, wengeza ngokuthi maduze nje umkhakha uzodinga ukwedlula ukuqoqwa kwedatha futhi usebenze ezindabeni ezibalulekile.
U-Lardeau uthemba ukuthi maduze imboni ngeke isakhuluma ngedatha ngendlela efanayo, njengoba izoba "ingxenye nje yokuthi senza kanjani ibhizinisi".
“Akudingi ukumodela okuthuthuke kakhulu kwedatha ukuthola ukuthi sidinga ukuqeda amalahle,” echaza, wengeza ngokuthi eziningi zalezi zinkinga zokusimama azisekelwe kudatha, kodwa kunalokho kunezindaba ezihlelekile embonini.
U-Raskin uvumile, kodwa wengeza ngokuthi ukuba nedatha eyanele kuzovumela imboni ukuthi yenze lokho okudingeka ikwenze - "okuwukuthola indlela yokunciphisa umthelela nokusiza abahlinzeki ukuba bathuthukise abakwenzayo."
Umthombo ovela Isitayela Nje
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa yi-just-style.com ngaphandle kwe-Alibaba.com. I-Alibaba.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
