I-Just Style idiliza isimo samanje semakethe yezimpahla zemfashini echumayo kanye namathuba ayo abalulekile nezinselelo.
Ukuqamba izinto ezintsha kuyimpambano yobuchwepheshe nemfashini lapho izinto ezintsha nobuchwepheshe budala izindwangu nezingubo ezinezakhiwo ezithuthukisiwe, ukusimama, nokusebenza. Lokhu kuhlanganisa uxhaxha lwentuthuko, kusukela ezindwangu ezisimeme nezindwangu ezihlakaniphile kuye ezindleleni zokukhiqiza ezinoveli.
Isidingo sokuqamba izinto ezintsha sesibaluleke kakhulu njengoba kuthiwa imboni yezemfashini ithatha u-8% wokunukubezeka komhlaba.
Ngokuhambisana ne-ajenda yemboni yezemfashini yokwenza imboni ibe yindilinga futhi iqhubeke, izinkampani zihlola izinto ezintsha.
Engxoxweni yephaneli yakamuva ku-Future Fabric Expo, omakadebona bemboni bahlole amandla okuqamba izinto ezintsha kanye nokufakwa kwawo ochungechungeni lwenani elikhulu, beluchaza njengenkambu esafufusa nokwabelana ngobubanzi balokho okungenziwa okwengeziwe.
Isimo samanje
U-Lacey Davidson, umqondisi wezokumaketha nokuxhumana wenkampani yobuchwepheshe be-mycelium i-Ecovative ukholelwa ukuthi lo mkhakha “ukhula ngamandla,” unikeza izixazululo eziningi okuhloswe ngazo ukwehlisa izinga lekhabhoni lemikhiqizo yemfashini.
U-Davidson ugqamisa ukuthi kubalulekile ukuqaphela ukuthi “sisezigabeni zakuqala” futhi kunesikhala esanele sokuthi abadlali abahlukene babambe iqhaza: “Asikho isixazululo esisodwa esiphelele esikhona, futhi akunakwenzeka ukuthi kuvele oyedwa. Esikhundleni salokho, kufanele kugxilwe ezinhlobonhlobo zezinketho ezitholakalayo ezisebenzelana ngokusimama, isisombululo ngasinye siba ngcono kakhulu minyaka yonke. "
Ubona ukuhlukahluka kwezixazululo kulesi sikhala njengenzuzo, okuvumela amabhrendi ukuthi ahlole futhi asebenzise izinto ezihambisana nezinjongo zabo zokusimama namandla okukhiqiza.
“Isikhathi esijabulisa ngempela endaweni yokuqamba izinto ezibonakalayo njengamanje,” kwengeza u-Roni Gamzon, umsunguli kanye nesikhulu sezohwebo (CCO) ekuqaleni kwezobuchwepheshe bemfashini, i-BioFluff. “Akukaze kube namasu amaningi kangaka emakethe alungele ukukhuliswa. Ukuthuthukiswa kwalezi zinto zokwenziwa kukhuphuka ngesivinini ngekhwalithi yomkhiqizo futhi kunikeza ukukhula ngesivinini esisheshayo ukuze zilungele ukumakethe. ”
U-Amy Tsang, inhloko ye-Europe ku-incubator yobuchwepheshe ese-Hong Kong, i-Mills Fabrica, ngakolunye uhlangothi, uphawula ukuthi kunoshintsho olukhulu olubhekiswe ezintweni ezisekelwe ku-bio, ubuchwepheshe bokugaywa kabusha, kanye nezindlela ezintsha ezinciphisa ukusetshenziswa kwezinsiza kanye nokumoshakala.
Kodwa-ke, ugcizelela ukuthi ukuze kube nomthelela omkhulu, le mikhuba kumele yamukelwe ngezinga elikhulu hhayi nje ohlangothini lomkhiqizo, athi useyawamukela.
Ukutholakala kwezinto ezingavuthiwe, izinkimbinkimbi echungechungeni lokunikezela
Omunye womshayeli omkhulu we-Ecovative ukwazi ukusebenzisa insada yezinto. U-Davidson uchaza ukuthi i-mycelium abayisebenzisayo itshalwa emapulazini amakhowe akhona avumela ukuhlanganiswa “okungenamthungo” kumaketanga amanje atholakalayo.
Lokhu akugcini nje ngokwenza uhlelo lube lula kodwa uveza ukuthi kunikeza abalimi bamakhowe isilimo esisha esinenani eliphezulu abazimisele ukusilima.
Ngokusebenzisa izinsiza ezikhona nobungcweti, i-Ecovative igwema isidingo sengqalasizinda entsha noma ukutshalwa kwezimali kwe-Capex futhi iqinisekisa inqubo yokukala ephumelelayo nesimeme: “Indlela yethu yokubambisana nama-tanneries asunguliwe isivumela ukuthi silethe izinto ezisezingeni eliphezulu, ezilungele imvelo emakethe ngaphandle kokutshalwa kwezimali okubalulekile okwengeziwe.”
Ngokusho kuka-Tsang, ngokugxila kulesi sixazululo esisodwa esinamacala amaningi okusebenzisa, i-Ecovative ikwazile ukukhiqiza uhla lwemikhiqizo ukusuka emaphaketheni amakhowe kuya kwezinye izinto zesikhumba.
Ngokuqondene ne-BioFluff, u-Gamzon uchaza ukuthi ukuqalisa kudale lokho okubizwa ngokuthi “okokuqala” okungu-100% okusekelwe esitshalweni okuhlukile emhlabeni wonke kunoboya bezilwane, i-synthetic faux kanye cishe nazo zonke izinto eziwuketshezi ezitholakala ezilwaneni noma ezintweni zokubasa ezimbiwa phansi - konke lokhu kusetshenziswa u-100% wemicu yezitshalo evuselelekayo kanye nemfucuza yezolimo.
Izingqinamba nezinselele
U-Davidson uyashesha ukuveza ukuthi "ukuhlanganisa" lezi zindlela ezintsha ochungechungeni olukhona lwe-supply kuyinqubo eyinkimbinkimbi i-Ecovative ebilokhu icwengisiswa iminyaka engaphezu kwemihlanu ngokuthuthukiswa kobuchwepheshe bayo obuyisisekelo, i-AirMycelium obuwumphumela wokuhlolwa okubalulekile namaphutha.
Ku-Gamzon ye-BioFluff, okulindelekile ukuthi izinto ezintsha zingaqondana ngokushesha nezinto ezithandwayo zamanje zemboni: “Kudinga ukuzibophezela kwangempela kanye nokutshalwa kwezimali ukuze kuqhutshekwe nomthelela - isikhathi sokuphelelisa umkhiqizo, izindleko zizoba phezulu ukuqala ngawo kodwa njengoba isifiso nama-oda kukhuphuka, intengo izokwehla ifike ezingeni eliqhudelana kakhulu.”
Kodwa akunjalo, u-Tsang uveza izinselelo zobuchwepheshe nokusabalalisa, ethi izinkampani kufanele zicabangele ukuqina nokusebenza kwezinto ezintsha, kanye nokuhambisana kwazo nezinqubo zokukhiqiza ezikhona.
“Ngalokhu futhi kufika izinga lokwesaba,” uyaphawula, “njengoba amabhrendi ekhathazekile ngokuncipha kwekhwalithi nokuqina aziwa ngakho. I-Supply chain logistics kumele iguqulelwe ekubeni umthombo, ukucubungula, futhi isabalalise lezi zinto ngokuyimpumelelo nangokuqhubekayo.”
Iqhaza lobambiswano nokusebenzisana
U-Gamzon uyachaza ukuthi kulesi sigaba samanje, ubudlelwano kufanele “bucatshangelwe futhi bube namasu” ngoba laba bozakwethu abadali nje kuphela ithuba lokubonakala nesilinganiso kodwa futhi badlala indima ebalulekile ekuthuthukisweni komkhiqizo nokokusebenza.
Egcizelela imizwa efanayo, uDavidson uphawula ukuthi ukuletha ngempumelelo izinto ezintsha embonini yezemfashini kusekelwe ezintweni ezintathu ezibalulekile - ukuba nabatshalizimali abafanele; abalingani bomkhiqizo abazimisele futhi, inethiwekhi eqinile.
Uthi: “Kwa-Ecovative, ukusebenzisana kwethu kweFashion For Good kwahlanganisa idlanzana lemikhiqizo yemfashini nezicathulo abavumelana ngokucaciswa kwezinto ezifanayo futhi bachitha izinyanga eziyi-18 kuya kwezingu-24 benza kanye nezinto zokuhlola. Lo mzamo wokusebenzisana ube nesandla ekukhuphuleni izinto ezingeni lezohwebo futhi zilethwe emakethe.”
U-Tsang wengeza ngokuthi ukubambisana nokusebenzisana kubalulekile ekuthuthukiseni izinto ezintsha: "Akekho umuntu oyisiqhingi, futhi ngokugqugquzela ukubambisana kuphela sizokwazi ukuguqula ngempumelelo imboni yezemfashini."
Ubheka ukusebenzisana njengendlela yokwenza lula ukushintshaniswa kolwazi, ukusiza ukubhekana nezinselele ezivamile futhi ucindezele imingcele yalokho okungenzeka ngaphakathi komkhakha wemfashini ngezinto ezintsha ezisimeme.
Umthombo ovela Isitayela Nje
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