Ngosuku olujwayelekile, abantu benza izindima eziningi: umzali, uchwepheshe, umlingani kanye nomngane. Cabanga nje uzama konke lokho ngenkathi uzama ukwakha ibhizinisi elisha phakathi nezinxushunxushu zomhlaba ezingakaze zibonwe. Akunakwenzeka. Kodwa-ke, nakhu-ke sifakaza a ukwanda kwangempela kwezamabhizinisi ngisho nangaphansi kwezimo eziyinselele kakhulu.
Naphezu kokuba nezibopho eziningi zansuku zonke kunamahora, noma ubani angaba matasa ehlela ukuqalisa. Uma lokhu kubonakala kungavamile, awuwedwa ocabanga kanjalo. Abaningi bakhetha ukuguqula isiphithiphithi sibe yithuba, njengoba imininingwane ikhombisa igagasi elikhulayo labantu abakhetha ukwethula amabhizinisi amasha ngokumelene nazo zonke izinkinga—futhi konke lokhu kungenxa yomoya wosomabhizinisi.
Lesi sihloko sizohlola ukuthi ushintshe kanjani umoya wosomabhizinisi, ukuthi kusho ukuthini lokhu emabhizinisini ngo-2025, kanye “nama-Five Ps” akudala osomabhizinisi angakugcina usendleleni lapho kuphakama izinselele.
Okuqukethwe
Lapho izinombolo zingakwenzi okufanele zikwenze
Naphezu kwawo wonke amathuba, abantu bayaqhubeka nokwakha
Kungani umoya wokuhweba ungcono kunangaphambili
Ama-"Five Ps" okuthuthukisa imisipha yakho yezamabhizinisi
I-1. Ukuhlela
2. Ukukhathazeka
3. Ukubekezela
I-4. Ukuphikelela
5. Ukuxazulula izinkinga
Iqiniso elisha lezamabhizinisi: Ingqondo phezu kwe-brawn
Kusho ukuthini konke kumabhizinisi yonke indawo
Ukuthatha igxathu
Lapho izinombolo zingakwenzi okufanele zikwenze
Ngokomlando, ukuphazamiseka okukhulu kwezomnotho kubulala amabhizinisi amancane. Cabanga ubuyele emuva 2008: amazinga amasha okuqalisa ancipha, futhi kwathatha iminyaka ukuthi izimboni eziningi zilulame. Ngokusekelwe kudatha, lokho bekufanele kwenzeke nalesi sikhathi. Kodwa akwenzekanga. Esikhundleni salokho, ikota yesithathu ka-2020 yabeka irekhodi elishaqisayo leshumi lezicelo zebhizinisi.
Abanye abantu bayakukhokhela ngokwesidingo. Izigidi zalahlekelwa noma zayeka imisebenzi yazo futhi zanquma ukuthatha ithuba ngombono ebeziwukhahlela. Abanye bathi kuwuphawu lwethuba. Abathengi abavaleleke phansi baphendukele ekuthengeni ku-inthanethi ngobuningi, ngakho ekugcineni kwaba nesikhala sabadlali abasha.
Yomibili le mibono ingase ibe yiqiniso, kuye ngomuntu. Noma ngabe yisiphi isizathu, yaguqula umqondo ojwayelekile wokuwohloka komnotho wabheka phansi: esikhundleni sokucasha ngaphansi kwedwala, osomabhizinisi baphuma beshwiba.
Naphezu kwawo wonke amathuba, abantu bayaqhubeka nokwakha
Isimo sithakazelisa ikakhulukazi lapho sisondeza imiphakathi eyidlanzana, ehlaselwe kakhulu ukuvalwa kwezindawo futhi evame ukubhekana nezithiyo eziningi ekutholeni usizo lukahulumeni. Izitolo eziningi ezindaweni zabaNsundu, Zomdabu, kanye nezaseLatino kudingeke ukuthi zivale iminyango yazo unomphela, noma okungenani isikhathi eside. Nokho, ngesikhathi esifanayo, amaphakethe okuqina abonakala.
Amanye amabhizinisi amasha avela kulobo bunzima. Abanye abazalwane abathathu bethula i-a khetha uhlobo lwezinwele lokho kwabuye kwaba wuphawu lokuziqhenya ngesiko labaNsundu. Abakwazanga ukuthembela ekukhangiseni okuvamile, ngakho bathola umphakathi waku-inthanethi futhi baba nobuhlakani.
Kwezinye izimo, osomabhizinisi bathanda Jasmine Maietta baphume emisebenzini yabo yosuku lokumaketha evamile. Bathulula amandla emibonweni emisha, njengokuklama amahophu amancane abhekana nokuhlukaniswa wonke umuntu azizwa esekhaya.
Siphinde sabona imibhangqwana eyalahlekelwa umsebenzi wayo wesikhathi esigcwele kwezokuvakasha noma wokungenisa izihambi ishintsha isiphithiphithi saba isiphithiphithi. isitolo se-e-commerce. Babethengisa yonke into kusukela kumaphazili anesithukuthezi kuya kumasoso ayinqwaba, futhi ngenxa yokuthi abantu babelambele amabhrendi "asekhaya", lezi zimpahla ezincane zakhumula. Kwaba sengathi inkinga ivule amathuba ayengekho ngaphambili.
Kungani umoya wokuhweba ungcono kunangaphambili
Esinye isici esiyindida wumkhankaso ovuselelwe wokuthi imiphakathi iqoqele amabhizinisi amancane. Abantu abaningi bavuka ngolunye usuku ekuseni futhi baqaphela ukuthi lezo zindawo zingase zinyamalale unomphela uma bengamsekeli ngenkuthalo umfana omncane (ibhikawozi lendawo, isitolo sezinto zokwakha ekhoneni, umdwebi wakwa-Etsy).
Akukhona nje ukuba nemizwa, futhi. Lapho izitolo zendawo zivaliwe, zonke izindawo ezingomakhelwane zilahlekelwa isimilo—futhi ngezinye izikhathi, nendlela yazo yokuziphilisa. Ngakho-ke, noma ngabe ithrafikhi yezinyawo yehla, lawa mabhizinisi avame ukuthola izindlela zokuphila ngokuya ku-inthanethi.
Ngesikhathi sokurekhoda, bamisa i-pickup elula ye-curbside, izinsizakalo zokuthumela, noma amasayithi amasha e-e-commerce. Abathengi baphendulile—futhi ngandlela thile, lowo mqondo ojulile wokwethembeka udlulele ngale kwezinsuku ezimbi kakhulu zobhubhane. Lokho kungaba yisizathu esikhulu sokuthi umoya wosomabhizinisi ungafihli.
I-"Five Ps" yokuthuthukisa ingqondo yakho yezamabhizinisi
Uhlaka oluwusizo lokusebenzisa lezi zici ngokuvamile lubizwa ngokuthi ama-Five Ps osomabhizinisi: Ukuhlela, Umdlandla, Ukubekezela, Ukubekezela, kanye Nokuxazulula Izinkinga. I-P ngayinye isekela ezinye, ikusiza ukuthi ugcine isithombe sakho esikhulu sigxilile.
I-1. Ukuhlela
Uhlelo oluqinile luhlinzeka ngesakhiwo kodwa hhayi ijele. Osomabhizinisi (kanye nanoma ubani ohlose ukwenza umehluko) balinganisela inhlangano ngokuguquguquka. Nakhu ukuthi uhlelo oluhle lungabandakanya:
- Izinjongo nezindima ezichazwe ngokucacile
- Izikhathi zokugcina ezingokoqobo ezivumela ukusonteka okungalindelekile
- Ukuvunywa kwezingozi ezingaba khona kanye nendlela yokubhekana nazo
- Imephu yomgwaqo ecacile, elula ithimba lakho elingalandela
2. Ukukhathazeka
I-Passion ingamandla enza i-grit ibonakale ingenzeka. Kukushukumisela ukuba usebenzele embonweni omusha ngemva kokuhamba kwawo wonke umuntu. Uma unendaba nephrojekthi noma umsebenzi wakho, ukutshala isikhathi sakho namandla kuzwakala njengento ofuna ukuyenza, hhayi into okufanele uyenze.
3. Ukubekezela
Siyazithanda izindaba “zempumelelo yasebusuku” njengesiko, kodwa iqiniso alivamile ukuba bukhazikhazi. Ukuwina kweqiniso kwezamabhizinisi kungathatha iminyaka. Ngakho-ke, ukubekezela kukusiza ukuthi ugcine lowo mbono uphila ngenkathi uqhubeka nesifundo, ikakhulukazi lapho ubhekene nokwaliwa noma ukubambezeleka okungalindelekile.
I-4. Ukuphikelela
Nakuba ukubekezela kuwubuhle obukugcina ugxilile, ukubekezela kuwumoya ongapheli okuphoqa ukuthi uqhubeke. Amaphutha nokuqalwa okungamanga akukona ukuphela kwendaba uma:
- Zikhumbuze ukuthi kungani uqale kwasekuqaleni.
- Funa izifundo kukho konke ukwehluleka, okukhulu noma okuncane.
- Hlala uvumelana nezimo ngokwanele ukuze wenze i-pivot uma idatha ithi, "Zama indlela entsha."
5. Ukuxazulula izinkinga
Osomabhizinisi abazibalekeli izinkinga—bagijimela kuzo. Noma ngabe kuyinkinga yangaphakathi eqenjini lakho noma inselelo enkulu yemakethe, ukuxazulula izinkinga kusho ukubona izithiyo njengamathuba angenzeka.
Lokhu kungase kuhlanganise ukuxoxisana nozakwethu, ukuqoqa idatha, noma ukufuna iseluleko kumeluleki. Noma ngabe yikuphi, kugcizelelwa ukuthola izixazululo zokudala esikhundleni sokugxila ezinkingeni.
Iqiniso elisha lezamabhizinisi: Ingqondo phezu kwe-brawn
Lesi simo sigqamisa okuthile: umnotho wethu ulolongwa kabusha ngobuciko, isivinini, nokuxhumana komuntu siqu. Amabhizinisi amancane, aguquguqukayo axhunywe ezidingweni zomphakathi angakwazi ukuzivumelanisa nezimo ngokushesha kakhulu kunezinkampani ezinkulu. Labo badlali abakhulu bavamise ukuba nezinsiza eziningi kodwa abahlale benobuqotho obusezingeni eliphansi obugcina abantu bebuya.
Konke lokhu kubeka isiteji lapho ama-underdogs angashaya ngaphezu kwesisindo sawo. Uma ungusomabhizinisi okhuthele onesu eliqinile ledijithali (kanye namalungu eqembu, uma kungenzeka), maningi amathuba okuthi nibhekane ngqo nezinkampani ezisungulwe kakhulu (ikakhulukazi ku-inthanethi).
Futhi akubonakali sengathi leya nkundla yokudlala izophela maduze. Abantu bajwayele uku-oda inhlama emuncu ngo-2 ekuseni kumbhaki wendawo futhi bayilande eceleni komgwaqo ngakusasa ekuseni. Asikho isizathu sokuma.
Kusho ukuthini konke kubanikazi bamabhizinisi yonke indawo
Kungakhathaliseki ukuthi uyi-CEO engumakadebona, ungumphathi enkampanini ekhulayo, noma othile omatasatasa, leli gagasi Losomabhizinisi Abaphumelele lisho izinto ezimbalwa ngokuzwakalayo nangokucacile:
- Lungisa noma ulahlekelwe indawo: Amabhizinisi amakhulu noma amancane, angeke agobe aphuke ngesikhathi sokushintsha okukhulu njengobhubhane.
- Imiphakathi ibalulekile: Amakhasimende anendaba nokweseka abantu abalandela imikhiqizo, hhayi imikhiqizo uqobo.
- Ukukhuluma kahle kwedijithali akusakhetheki: Imigqa ephakathi “kwesitolo somzimba” kanye “nesitolo se-inthanethi” ifiphele, futhi abantu abaningi abafuni ukubuyela kweyangaphambili.
Umoya wezamabhizinisi awukona ukungaziba ubungozi kodwa ukuqhubekela phambili noma kunjalo. Uma izinkulungwane zabantu zingavula izitolo ezintsha ngesikhathi kunesiphepho, singathola nezindlela zokuqhubekela phambili emanzini azolile.
Ukuthatha igxathu
Kubize ngokuba nethemba, isidingo, noma ukuhlubuka—mhlawumbe konke kokuthathu. Ngemuva kokubona ubunzima obuningi, abantu abaningi babone ukuthi bancamela ukuphithizela amaphupho abo kunokulinda amasistimu ukuthi azilungise. Futhi abantu babonakala bemagange ukubajabulisa (noma okungenani babanike ithuba lokulwa) ngokukhetha imikhiqizo yabo kunezinye zezinkampani.
Yilowo moya esiwubonayo—isinqumo esiyiqoqo sokuqhubekela phambili, ukwakha, nokuphazamisa. Ayinangqondo futhi ngezinye izikhathi ingcolile, kodwa futhi iwuphawu lwethemba lokuthi kungenzekani lapho abantu belawula ikusasa labo. Futhi uma iminyaka embalwa edlule isifundise noma yini, abaphansi bavame ukuba nekhono lokusimangaza sonke.
