Kudingekani ukwakha ibhizinisi lamathoyizi elithatha umcabango wabo bobabili izingane kanye nabantu abadala? KuJeff Lawber, umdali wamathoyizi kazibuthe we-Marmal, impendulo ilele kokuthile osomabhizinisi abaningi abangakunaki: impendulo yamakhasimende yesikhathi sangempela engahlungiwe.
Nakuba abathuthukisi bomkhiqizo abaningi bethembele emaqenjini okugxilwe kuwo nakucwaningo lwemakethe, u-Lawber uthole okuthile okunamandla kakhulu kuma-Comic-Con booths nemibukiso yamathoyizi. "Ngithole izibalo zabantu ezimbili ezidonsela kulo mkhiqizo," uyachaza. “Nginezingane ezineminyaka esukela kwemine kuya kweyi-14 ezisebenzisa ithoyizi lami njengethoyizi lokwakha, njengethoyizi lobuciko.
Le makethe embaxambili ebingalindelekile ayivelanga kumaseshini wamasu we-boardroom, kodwa kusukela ekubukeni amakhasimende esebenzisana nomkhiqizo wakhe ngesikhathi sangempela. Abazali babethengela izingane zabo i-Marmal, bese bebuya ngemva kwamahora ambalwa bethi, “Uyazi ukuthini? Kumnandi lokhu. Ngidinga eyodwa yedeski lami.”
Okuqukethwe
Amandla Okwenza I-Prototyping Esidlangalaleni
I-Navigation Supply Chain Reality
Ukwakha Umphakathi Ngokusungula
Amandla Okwenza I-Prototyping Esidlangalaleni
Ngokungafani nosomabhizinisi abaningi abaqapha imibono yabo ngemuva kwama-NDA, u-Lawber uthatha indlela ehluke kakhulu. Kuwo wonke umbukiso wezohwebo, uletha ama-prototypes—imvamisa amamodeli angcolile aphrintiwe e-3D—ukuze ahlole ukusabela. “Lolo cwaningo lwemakethe lufanele isisindo salo ngegolide,” uyaphawula. "Akudingeki ukuthi kube yimfashini, kungaba yimodeli engcolile, kodwa ukuze ubone ukuthi kusabela kanjani?"
Lokhu kuzimisela ukukhombisa umsebenzi ongaqediwe kube nezinzuzo. Indaba eyodwa yekhasimende eyamnamathela ngokukhethekile: umama owathenga amathoyizi amathathu e-Marmal ngaphambi kohambo lomndeni oluya e-Hawaii wabuya ngemva konyaka ukuze abelane ngokuthi izingane zakhe azizange ziwathinte ama-iPad azo phakathi nalo lonke iholide, wakhetha ukudlala ngamathoyizi kazibuthe endizeni, ehhotela, nasogwini lolwandle.
Ulwakha kanjani lolo hlobo lokwethembeka kwekhasimende? Impendulo ayikho ngepholishi efanelekile—ikuxhumano lwangempela kanye nokuphindaphinda okuqhubekayo okusekelwe ekusetshenzisweni komhlaba wangempela.
I-Navigation Supply Chain Reality
Ngemuva kwengaphandle le-Marmal elimangalisayo kunomsebenzi wokukhiqiza oyinkimbinkimbi. I-Lawber igcina ubudlelwano nabahlinzeki abangaphezu kweshumi nambili, ukukhetha okungahle kubonakale kungaphezu kwamandla kodwa okuhlinzeka ngokuguquguquka okubalulekile. “Ngithanda ukufaka iminwe kukho konke lokho, ngenze isiqiniseko sokuthi konke kuhamba kahle,” kuchaza yena.
Le ndlela yokusebenzela ibonakale ibalulekile lapho amanani entengo esongela ukucekela phansi ibhizinisi lakhe. "Ngaxoxisana ngakho konke nawo wonke amafekthri. Nganginazo zonke izingcaphuno, yonke into isilungisiwe, isilungele ukuhamba," ukhumbula u-Lawber mayelana nokwethulwa komugqa wakhe omusha womkhiqizo. Lapho amanani entengo enyuka, wabhekana nokukhetha: akhokhe kabili imikhiqizo efanayo noma athole enye indlela.
Esikhundleni sokwethuka, uLawber uthole ithuba. Inkinga yamqhubela ekusungulweni kwasekhaya nasezisombululweni zokuphrinta ze-3D. "Uqale ukucabanga kakhulu ngokusungula izinto ezintsha nokuthi yini engenziwa ekhaya noma yini engenziwa ngisho nangaphansi kwephrinta ye-3D."
Ukwakha Umphakathi Ngokusungula
Okwenza i-Marmal ihluke akuwona nje umkhiqizo—umphakathi u-Lawber awukhuthalele. Amakhasimende ahlala emmaka kokuthunyelwe ezinkundleni zokuxhumana okubonisa abakudalile, okuhlanganisa namavidiyo ahlaba umxhwele opopayi omisiwe enziwe ngamathoyizi. “Angikaze ngikubone lokhu njengethuba lalokho,” uyavuma, “kodwa nakhu usezinkundleni zokuxhumana futhi othile ukumaka kuvidiyo njengokuthi, bheka engikwenzile.”
Lokhu okuqukethwe okukhiqizwa ngabasebenzisi akunikezi nje ukumaketha kwamahhala; iqhuba ukuthuthukiswa komkhiqizo. Okudaliwe kwamakhasimende kukhuthaza izesekeli ezintsha, izinhlamvu, nemigqa yokunweba. I-loop yempendulo phakathi komdali nomphakathi isiphenduke isikhali esiyimfihlo sika-Marmal.
Kosomabhizinisi abazibuza ukuthi ukusebenzelana namakhasimende okuqondile kuwufanele yini ukutshalwa kwezimali, uhambo luka-Lawber lweminyaka emihlanu ukusuka ekuqalisweni kobhubhane ukuya ebhizinisini eliphumelelayo lunikeza impendulo enzima. Kwesinye isikhathi ucwaningo lwemakethe olungcono kakhulu alwenzeki emagumbini enkomfa, kodwa emahholo omhlangano lapho amakhasimende angempela akwazi ukuthinta, adlale nawo, futhi asabele kumkhiqizo wakho ngesikhathi sangempela.
Ulungele ukuguqula inqubo yempendulo yekhasimende lakho? Qala ngokuthola lapho amakhasimende akho ehlangana khona ngokwemvelo—futhi ulethe ama-prototypes akho.
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