Ukwethulwa kwe-Google kwe-Search Generative Experience (SGE) kuhlelelwe ukuchaza kabusha ukuthi imiphumela yosesho yenziwa futhi iboniswe kanjani. Lesi sici esisha sisebenzisa i-AI ekhiqizayo ethuthukisiwe ukuze sihlanganise ulwazi futhi silwethule phezulu emiphumeleni yosesho evamile, esithinta indlela abasebenzisi abahlanganyela ngayo nokuqukethwe futhi okungenzeka sinciphise ukubonakala kwemiphumela yosesho lwendalo.
Njengoba amabhizinisi ebhekana nalezi zinguquko, ukuqonda indlela yokujwayela nokusebenzisa amathuba amasha kubalulekile.
Lapha, sizokuqondisa ngamasu asebenzayo okulungiselela i-SGE ye-Google, siqinisekise ukuthi ibhizinisi lakho liyachuma kulesi sikhathi esisha sokusesha.
Okuqukethwe
Yini i-Google's Search Generative Experience (SGE)?
I-Google SGE izobathinta kanjani amazinga okusesha kanye nethrafikhi?
Ulilungiselela kanjani ibhizinisi lakho le-SGE
Imicabango yokugcina
Yini i-Google's Search Generative Experience (SGE)?
I-Google's Search Generative Experience (SGE) iyisibuyekezo esisha sekhasi lemiphumela yenjini yokusesha ye-Google (SERP) ehlanganisa ubuchwepheshe be-generative Artificial Intelligence (AI). Lesi sici sihlanganisa okuqukethwe kwekhwalithi ephezulu nokufundisayo okuvela kuwebhu yonkana futhi sikukwethule ngokuqondile ku-SERP ngefomethi yengxoxo, ekhiqizwe yi-AI, okuhlanganisa umbhalo, izithombe, namavidiyo.
Ibekwe ngenhla kwemiphumela yosesho lwendalo engokwemvelo, i-SGE yakhelwe ukunikeza abasebenzisi izimpendulo ezisheshayo, eziphelele zemibuzo yabo ngefomethi efana nengxoxo yomuntu.
Sekukonke, i-SGE ye-Google imele ukushintshela ekusebenzelaneni kwabasebenzisi okuqondile, okuqhutshwa yi-AI nolwazi olukuwebhu. Ihlose ukuthuthukisa ulwazi lomsebenzisi ngokunikeza izimpendulo ezisheshayo neziphelele ngqo ngaphakathi kwenjini yokusesha.
Izici ezibalulekile ze-SGE ye-Google
- I-synthesis eyenziwe nge-AI: I-SGE isebenzisa i-AI ukwenza izifinyezo nezimpendulo ngokuhlanganisa ulwazi oluvela emithonjeni eminingi, iqinisekisa ukuthi abasebenzisi bathola ukuqonda okufingqiwe nokuphelele kombuzo wesihloko.
- Ukubekwa ku-SERP: Imiphumela ye-SGE ivela ngaphezu kwemiphumela yemvelo, okusho ukuthi noma ngabe iwebhusayithi ilinganisa #1 ngegama elingukhiye elithile, izofakwa kuhlu ngezansi kwemiphumela ye-SGE ekhasini lokusesha.
- Gxila emibuzweni yengxoxo: I-SGE inekhono ikakhulukazi ekusingatheni imibuzo yengxoxo kanye nokunikeza amazwibela afakiwe, anganciphisa inani lokuchofoza kumawebhusayithi angaphandle njengoba abasebenzisi bangase bathole ulwazi abaludingayo ngokuqondile emakhasini wemiphumela yenjini yokusesha (SERP).
- Umthelela ongaba khona kuthrafikhi yewebhu: Nakuba kunzima ukubikezela umthelela oqondile, ukwethulwa kwe-SGE kungaholela ekwehleni okukhulu kwethrafikhi yezinto eziphilayo kumawebhusayithi, ngezilinganiso eziphakamisa ukuncishiswa okungaba khona okungafika ku-30%.
I-Google SGE izobathinta kanjani amazinga okusesha kanye nethrafikhi?
I-Search Generative Experience (SGE) ye-Google isethelwe ukubumba kabusha ngokuphawulekayo isimo sokusetshenziswa kwenjini yokusesha kanye nokwenza ngcono injini yokusesha (SEO).
Nakuba kunzima ukubikezela umthelela oqondile, ukwethulwa kwe-SGE kungaholela ekwehleni okukhulu kwethrafikhi yezinto eziphilayo kumawebhusayithi, ngezilinganiso eziphakamisa ukuncipha okungaba khona okungafika ku-30%.
Nazi ezinye zezinto ezingase zibe nomthelela kumabhizinisi kanye nethrafikhi yawo yonke yewebhusayithi:
Umthelela kuthrafikhi yebhizinisi newebhusayithi
- Ukwehliswa kwamazinga okuchofoza (CTR) emiphumeleni ephilayo:
- Imiphumela ye-SGE ibekwe ngaphambi kwemiphumela yemvelo phezulu kwe-SERP. Njengoba i-SGE inikeza izimpendulo eziphelele ngokuqondile ku-SERP, abasebenzisi bangathola isidingo esincane sokuchofoza kumawebhusayithi ngamanye. Lokhu kungase kuholele ekuncipheni kwethrafikhi kumabhizinisi ngokuvamile athembele kumazinga okusesha okuphilayo ukuze abonakale nokutholwa kwamakhasimende.
- Shift kuqhinga le-SEO:
- Ukwethulwa kwe-SGE kudinga ushintsho endleleni amabhizinisi asondela ngayo ku-SEO. Ukugxilisa ingqondo kungase kushintshe kusukela ekuphokopheni ukubeka inombolo yokuqala emiphumeleni yosesho ephilayo kuya ekuqinisekiseni ukuthi okuqukethwe kuyakhonjwa futhi kufakwa phakathi kwemiphumela ye-SGE. Lolu shintsho lugcizelela ukubaluleka kwegunya lokuqukethwe kanye nokuhambisana.
- Ukubaluleka kwesu lokubeka izindawo eziningi:
- Amabhizinisi azodinga ukuthi alwele ukubekwa okuningi ngaphakathi kwe-SGE kanye nemiphumela yemvelo yendabuko. Ukufakwa njengomthombo othembekile kuzimpendulo ze-SGE nokugcina amazinga aqinile ezinto eziphilayo kungathuthukisa ukubonakala negunya, kulinganise ukwehla okungaba khona kwethrafikhi eqondile yezinto eziphilayo.
- Ukuhambisana okukhulisiwe kwamagama angukhiye anomsila omude:
- Njengoba i-SGE ibhekelela imibuzo yengxoxo futhi ivumela abasebenzisi ukuthi balungise usesho lwabo ngemibuzo yokulandelela, kungase kube nokwanda kokusesha kusetshenziswa amagama angukhiye anomsila omude. Amabhizinisi azodinga ukuthuthukisa okuqukethwe kwawo ukuze aphendule imibuzo ethile, enemininingwane engase yenziwe kusukela kumibuzo yokuqala ebanzi.
- Izinguquko ekuziphatheni komsebenzisi nasekubandakanyekeni:
- Ngekhono lokuthola izimpendulo eziphelele ngokuqondile ku-SERP, amaphethini okuzibandakanya komsebenzisi angase ashintshe. Abasebenzisi bangachitha isikhathi esiningi behlanganyela nemiphumela ye-SGE ukuze bathole ulwazi, banciphise isidingo sokuvakashela amawebhusayithi amaningi ukuze bathole izimpendulo. Lokhu kungase kube nomthelela endleleni amabhizinisi acabanga ngayo mayelana nokubandakanya abangaba amakhasimende kanye nendlela abakala ngayo impumelelo yokuzibandakanya.
- Ukujwayela amasu ezikhangiso ezikhokhelwayo:
- Njengoba i-SGE ihlanganisa izikhangiso ezimbalwa ezikhokhelwayo, amabhizinisi angase ahlangabezane nezinguquko ekusebenzeni kwemikhankaso yawo yosesho ekhokhelwayo. Nokho, i-Google kungenzeka izame amafomethi amasha nokubekwa kwezikhangiso ezikhokhelwayo ngaphakathi kohlaka lwe-SGE, okudinga amabhizinisi ukuthi ahlale evumelana nezimo futhi esabela kulezi zinguquko.
Njengoba i-SGE ye-Google ithuthuka, amabhizinisi azodinga ukuthi aqaphe umthelela wawo kuthrafikhi yawo yewebhu eduze futhi aguqule amasu awo okumaketha kwedijithali ngendlela efanele.
Ulilungiselela kanjani ibhizinisi lakho le-SGE
Njengoba i-Google iqhubeka nokuthuthukisa amakhono ayo okusesha ngokwethula i-Search Generative Experience (SGE), amabhizinisi adinga ukulungisa amasu awo okumaketha kwedijithali ukuze ahlale phambili.
Nazi ezinye izinto ezingenziwa ibhizinisi lakho elingakwazi ukuzenza ukulungiselela izinguquko ezizolethwa yi-SGE emakhasini wemiphumela yezinjini zokusesha (ama-SERP).
1. Namathela kuzinqubo ezihamba phambili ze-SEO
- Beka kuqala izindinganiso ze-EEAT: Gxila ekuboniseni ubuchwepheshe, igunya, nokwethembeka ngokuqukethwe kwakho. Zibandakanye emisebenzini yokwakha izixhumanisi, vikela ukubuyekezwa kwamakhasimende okuhle, futhi ubonise izifundo ezifanele kanye nobufakazi. Lapho kungenzeka khona, faka ochwepheshe besihloko ekudaleni okuqukethwe ukuze wengeze ukwethembeka nokujula.
- Lungiselela okuqukethwe ukuze kucace futhi kube mfushane: Njengoba i-SGE ihlose ukunikeza izimpendulo ezimfushane, qiniseka ukuthi okuqukethwe kwakho kubhekana ngqo nemibuzo okungaba izethameli zakho. Hlela okuqukethwe kwakho ukuze unikeze izimpendulo ezicacile, ezimfishane, nezisebenzisekayo i-SGE engazihumusha futhi izisebenzise kalula.
- Gxila kukhwalithi ephezulu, okuqukethwe koqobo: Thuthukisa okuqukethwe okufaka izinto ezihlukile ze-multimedia njengezithombe zangempela, amavidiyo, ne-infographics. Lokhu akugcini nje ngokuthuthukisa ukusebenzelana kwabasebenzisi kodwa futhi kusiza ukuhlukanisa okuqukethwe kwakho kuzifinyezo ze-SGE.
- Sebenzisa idatha ehleliwe: Sebenzisa umaki we-schema ukuze usize ama-algorithms e-AI aqonde kangcono, akhiphe, futhi afingqe ulwazi olubalulekile emakhasini akho. Lokhu kungathuthukisa indlela okuqukethwe kwakho okufakwa ngayo ku-SGE.
2. Lungiselela amagama angukhiye anomsila omude
Khomba amagama angukhiye anomsila omude ukuze ubhekelele ukugcizelela kwe-SGE ezimpendulweni ezinemininingwane, ezenzelwe umuntu siqu. Leli su lingathwebula imibuzo eqondile futhi likhulise ukubonakala kwakho kumiphumela ye-SGE.
Amagama angukhiye anomsila omude imishwana ecacile kakhulu futhi evame ukuba made kunamagama angukhiye asetshenziswa kakhulu. Ngokuvamile ahlanganisa amagama amathathu noma ngaphezulu, amagama angukhiye anomsila omude aqondiwe, awancintisani kangako, futhi anevolumu yokusesha ephansi kunamafushane, ajwayelekile. Zibaluleke kakhulu ku-SEO ngoba zithwebula inhloso yomsebenzisi enembe kakhudlwana futhi ngokuvamile zihlotshaniswa nethrafikhi efanelekile eseduze nokwenza isinqumo sokuthenga.
Isibonelo, ngenkathi igama elingukhiye elijwayelekile lingase libe “izicathulo ezigijimayo,” igama elingukhiye elinomsila omude lingacaciswa kakhudlwana, njengokuthi “umzila wabesifazane ogijima izicathulo usayizi 10.” Lawa magama angukhiye asiza amabhizinisi ahehe izethameli ezifuna ngqo lokho akunikezayo, okungaholela emazingeni aphezulu okuguqulwa.
3. Lungisa amasu okusesha akhokhelwayo
Njengoba i-SGE igcizelela imibuzo yengxoxo, lungisa amasu akho okusesha akhokhelwayo ukuze afake ibinzana kanye nokuqondisa okubanzi okufanayo ukuze kuhambisane nama-nuances okuthi abantu basesha kanjani. Hlela ukuhlola izinhlobo ezihlukene zokuqukethwe namasu okubhida ukuze uthole ukuthi yini esebenza kangcono nge-SGE.
4. Lungiselela amakhasi okufika ukuze aguquleke kakhulu
Thuthukisa amakhasi akho okubikezela ukuze uguqule abasebenzisi abafika besuka ku-SGE. Njengoba laba basebenzisi kungenzeka bahambisane kakhulu nenqubo yabo yokuthatha izinqumo, qinisekisa ukuthi amakhasi akho akhuluma ngokucatshangwa kanye nezidingo zesinyathelo sesinqumo ngempumelelo.
Lokhu kusho futhi ukuthuthukisa ukufakwa kuhlu kwemikhiqizo yakho. Emabhizinisini e-e-commerce, i-SGE ingathuthukisa indlela imikhiqizo eboniswa futhi ihlanganiswe ngayo kusukela ku-Google Shopping. Ukuze wenze okuhle kwalokhu kubonakala, qiniseka ukuthi ukufakwa kuhlu kwemikhiqizo yakho kunezincazelo ezicacile, zifaka izithombe zekhwalithi ephezulu, futhi ugqamise ukubuyekezwa okuhle kwamakhasimende.
5. Gada futhi uzivumelanise nezimo
Njengoba i-SGE ikhishwa futhi utshala imali ekuthuthukiseni iwebhusayithi yakho ukuze yamukeleke njalo, hlola ukuthi okuqukethwe kwakho kusebenza kanjani ngaphakathi kwe-SGE futhi ulungise amasu akho ngokusekelwe kulokho okufundayo. Njengoba imiphumela ye-SGE ingase ihluke njalo, ukuhlala ushesha futhi usabela ezinguqukweni eziqhubekayo kubalulekile.
6. Phatha isithunzi sakho ku-inthanethi
Ukugcina isithunzi esiqinile ku-inthanethi kuzoba okubaluleke kakhulu njengoba i-SGE izohlanganisa ulwazi lwewebhu olusabalele ezimpendulweni zayo. Khuthaza amakhasimende anelisekile ukuthi ashiye izibuyekezo ezinhle, futhi aphathe ngenkuthalo ukuba khona kwakho ku-inthanethi ukuze uqinisekise ukuvezwa okuhle kwemiphumela ye-SGE.
7. Hlanganisa iziteshi zakho zokumaketha
I-SGE izoba nomthelela endleleni okuqukethwe kwakho okubonwa ngayo ngokusesha kanye nezinga lewebhusayithi yakho, kodwa uyakwazi ukufinyelela kwezinye iziteshi eziningi zokumaketha. Zinike isikhathi sokucabanga ngezindlela ezehlukene ibhizinisi lakho elisebenzisana ngazo nezithameli eziqondiswe kubo, yini ongayenza ukuze uthuthuke kulezi zindawo, nalapho ungase ufune ukutshala khona eziteshini ezintsha.
Ungase uthande ukucabangela:
Nakuba umthelela ogcwele we-SGE usaqhubeka, lezi zinyathelo ezisebenzayo zingakusiza uzilungiselele futhi uzivumelanise nesimo sosesho esiguqukayo. Ngokugxila kokuqukethwe kwekhwalithi, ukulungiselela usesho oluqhutshwa yi-AI, kanye nokwehlukanisa imizamo yakho yokumaketha, ungagcina futhi ukhulise ubukhona bakho ku-inthanethi eminyakeni ye-SGE.
Imicabango yokugcina
Njengoba i-Google iqhubeka nokukhipha futhi ihlunga Ulwazi lwayo Lokukhiqiza Ukusesha, amabhizinisi kufanele ahlale eshesha futhi ekhuthele. Ukushintshela kokuqukethwe okukhiqizwe yi-AI kuma-SERP kuveza kokubili izinselelo namathuba.
Amabhizinisi angavikela ubukhona bawo ku-inthanethi ngokunamathela emikhubeni ehamba phambili ye-SEO ethuthukisiwe, alungiselele imibuzo yomuntu siqu nenemininingwane, kanye namasu okuthengisa ahlukahlukene.
Khumbula, isihluthulelo sokuzivumelanisa nezimo ngempumelelo akukhona nje ukusabela ezinguqukweni kodwa ukuzilindela nokuzilungiselela. Hlala unolwazi lwakamuva ngamathrendi akamuva kwa Alibaba.com.
