Ukukhulisa ibhizinisi kudinga izingcezu eziningi ukuze zihlangane, futhi ukuxhumana nabantu abalungile kuyingxenye enkulu yendida. Ukwakha ubudlelwano obuqinile kungavula iminyango emisha kanye nokukhula ngokushesha ngezindlela abanikazi abangazicabanganga. Akuyona imfihlo ukuthi amabhrendi azungeza isixuku esifanele azothola amathuba amaningi avela lapho angawalindele khona.
Abantu abaningi bayaqonda ukuthi ukuxhumana kwenethiwekhi kubalulekile, kodwa baqala kuphi? Yileyo ngxenye ekhohlisayo. Ngaphezu kwalokho, abaningi banombono ongalungile mayelana nokuthi inethiwekhi ihilelani. Ngenhlanhla, ukuxhumana nenethiwekhi akudingeki ukuba kusabise noma kucike! Kunezindlela eziningi ezisebenzayo nezijabulisayo zokuxhumana nabanye abanikazi bamabhizinisi.
Yilapho amaqembu enethiwekhi akhethekile angena khona, futhi elilungile lingaba isiguquli segeyimu. Amabhrendi azoxhumana nabantu abanomqondo ofanayo futhi athole imininingwane emisha. Nawa amaqembu ayisikhombisa okuxhumana ukuze uthole ubambiswano olungcono futhi ukhulise ibhizinisi lakho ngo-2025.
Okuqukethwe
Ayini amanethiwekhi ebhizinisi?
7 amanethiwekhi akhethekile webhizinisi okufanele acatshangelwe
Amathiphu ama-4 okusiza amabhizinisi ukuthi axhumane ngempumelelo
Ukuvala
Ayini amanethiwekhi ebhizinisi?
Amanethiwekhi ebhizinisi agxile ekuhlanganiseni ochwepheshe ndawonye, ekudaleni amathuba okwakha ubudlelwano obungahambisa inaliti kubo. Ukuthi abanikazi bafuna ukukhula, baqale ubambiswano olusha, noma bathole amakhasimende angaba khona, ukuxhumana kuvula leyo minyango.
Ihamba ngaphezu kokuhlangana nozakwethu, futhi. Amanye amanethiwekhi aze adale amathuba okuba amabhizinisi axoxisane nabaqhudelana nabo futhi athole imininingwane yomkhakha ebaluleke kakhulu izinyanga noma iminyaka. Futhi, abanikazi kufanele bashintshanise abathintwayo bebhizinisi nabanye abahambele umcimbi uma behambele umcimbi wenethiwekhi.
Kuyindlela enhle yokuhlala uxhumekile ngemuva komcimbi. Izinkampani zivame ukuhlela le mibuthano ukuze zabelane ngolwazi, zihlole izindlela ezintsha zokuphatha, futhi zidingide imibono emisha yebhizinisi. Ukuxhumana kungadala izinto ezinkulu.
7 amanethiwekhi akhethekile webhizinisi okufanele acatshangelwe
1. Igumbi lendawo lezohwebo
Igumbi lezohwebo liwumthombo omkhulu womphakathi wamabhizinisi wendawo. Lapho abanikazi bejoyina, baba yingxenye yeqembu elimela amabhizinisi endaweni yabo, elisiza ukukhulisa izidingo zabo nezintshisekelo zabo.
Kuyindlela enhle yokuxhumana nochwepheshe bebhizinisi kuzo zonke izimboni ezahlukahlukene. Ama-Chambers avame ukuhlinzeka ngezinsiza ezibalulekile, njengemicimbi yokuxhumana, ama-workshops, neseshini yesikhulumi sezivakashi, ukusiza ukukhula kwamabhizinisi amancane.
Hlola Uhla lwemibhalo lwe-US Chamber of Commerce ukuthola isahluko sendawo esifanayo. Khumbula, nokho, ukuthi la maqembu avame ukuba nemali yobulungu, nyanga zonke noma minyaka yonke, ngakho qiniseka ukuthi wenza ibhajethi yalokho, futhi.
2. Induna
UChief yiqembu lezokuxhumana elinamandla elizinikele ekufukuleni abesifazane kwezamabhizinisi. Kungakhathaliseki ukuthi bangama-CEO we-Fortune 500 noma abahola phambili abaphumelelayo, u-Chief uxhuma osomabhizinisi besifazane nomphakathi okhethiwe wochwepheshe abaphumelele. Uma bejoyina, inethiwekhi izobafanisa neqembu lontanga eliholwa umqeqeshi omkhulu onesipiliyoni.
Ngaleyo ndlela, abesifazane bebhizinisi ngeke bazulazule emisebenzini yabo bodwa. Bazothola nokufinyelela kuma-workshops akhethekile, imicimbi yamalungu, namaqembu amancane omphakathi ukuze babasize bakhule futhi baxhumane. Chofoza lapha ukufaka isicelo sokuba yilungu futhi ubone ukuthi iNduna ingawuphakamisa kanjani umsebenzi webhizinisi.
3. I-Business Networking International (BNI)
IBusiness Networking International (I-BNI) iyisizinda esinamandla emhlabeni wonke ekuxhumekeni, enezahluko ezingaphezu kuka-10,000. Umgomo wayo omkhulu uwukusiza amabhizinisi ukuthi akhule ngokuthunyelwa. Le nethiwekhi ekhethekile iyindlela enhle yokuqala ukwakha ukuxhumana okubalulekile nezingcweti ezinomqondo ofanayo, ukuvula iminyango emathubeni amasha ngokumaketha kokudlulisela. Kuhle kakhulu kumabhizinisi asekelwe kusevisi achumayo ngezincomo zezwi lomlomo.
4. Amaqembu e-LinkedIn
Amaqembu ebhizinisi e-LinkedIn angase abe indawo ekahle yokuqala uma abanikazi bebhizinisi belandela inethiwekhi ethile ye-inthanethi. Bahle kakhulu ekunwebiseni inethiwekhi yabo nokwenza ukuxhumana okunengqondo kochwepheshe. Nokho, amabhizinisi kufanele athole amaqembu alungile—siyabonga, angasebenzisa ibha yosesho noma aphequlule LinkedIn Groups Directory.
Ochwepheshe batusa ukuqala lolu hambo lwenethiwekhi ngokujoyina iqembu elilodwa noma amabili emkhakheni webhizinisi. Abanikazi kufanele futhi babheke izindlela zokuzibandakanya engxoxweni. Amaqembu e-LinkedIn kulula ukuxhumana nawo, ukwabelana ngemininingwane, futhi akhulise ubukhona obuchwepheshile.
5. AMAPHUZU
Uma abanikazi bamabhizinisi befuna abeluleki, UMPHUMELA iwumthombo kumnandi ukuhlola. Inenethiwekhi enkulu yabeluleki abangamavolontiya abanikeza isiqondiso samahhala, futhi iyindawo enhle yokuthola ukwesekwa. Baphinde banikeze ingcebo yezinsiza ezibalulekile, njengama-workshops, ama-webinars, nolwazi oluwusizo, kunoma ubani oqala noma okhulisa ibhizinisi.
Ngokusekelwa yi-US Small Business Administration (SBA), abanikazi bamabhizinisi bangaba nesiqiniseko sokuthi basezandleni ezinhle. Bheka ukuthi i-SCORE inikeza ini—kungaba nje ukwesekwa abakudingayo.
6. Inhlangano Kazwelonke Yabantu Abaziqashile (NASE)
The Inhlangano Kazwelonke Yabazisebenzayo (NASE) yinhlangano enhle kakhulu yabanikazi bamabhizinisi amancane nosomabhizinisi. Inikeza ingcebo yezinsiza zemfundo ezivame ukutholakala ezinkampanini ezinkulu kuphela. Ukujoyina le nethiwekhi kuzonikeza abanikazi imininingwane ebalulekile emthethweni webhizinisi, ukunakekelwa kwezempilo, nokuphathwa kwentela. Ngisho namabhizinisi afuna uxhaso angathola izibonelelo zamabhizinisi amancane kanye nemifundaze ku-NASE.
7. Inhlangano yosomabhizinisi (EO)
Inhlangano yosomabhizinisi (EO) iyinethiwekhi yontanga yomhlaba wonke ehlanganisa abaholi bebhizinisi ndawonye. Yasungulwa ngo-1987, i-EO isikhule yaba ngamalungu angaphezu kuka-17,000 emazweni angu-60+. I-EO isiza amalungu ayo ukuthi akhule ngokululekwa, imiphakathi eku-inthanethi, nemihlangano yasendaweni.
Kunezindlela ezimbili zokujoyina: kungaba ngesahluko sendawo, esiphethe imicimbi yanyanga zonke, noma isahluko sebhuloho, esihlangana njalo ngekota. Izahluko zebhuloho zisiza amalungu akhe ukuxhumana kwesifunda futhi abambe iqhaza ezingxoxweni ezisekelwe kwintshisekelo.
Amathiphu ama-4 okusiza amabhizinisi ukuthi axhumane ngempumelelo
Ukuxhumana kungathuthukisa ibhizinisi lakho, kodwa kusebenza kakhulu uma unohlelo. Nawa amathiphu ambalwa asebenzayo wokukusiza ukuthi uthole okuningi ekuxhumaneni nabanye abanikazi bamabhizinisi:
1. Hamba kudijithali kuqala
Indlela elula yokuqala amanethiwekhi uku-inthanethi. Ukuthi abanikazi bamabhizinisi bajoyina amaqembu e-LinkedIn noma babambe iqhaza ezingxoxweni ze-Twitter, akubizi, indlela elula yokuqala ukuzibeka njengegunya endaweni yabo.
2. Hlangana nabantu empilweni yangempela
Idijithali yinhle, kodwa akukho okwedlula izingxoxo zangempela zobuso nobuso. Ukuhambela imicimbi yomkhakha, njengezinkomfa noma imibukiso yezohwebo, kuthuthukisa ngempela igeyimu lapho kwakhiwe ukuxhumana okuhlala njalo. Amabhizinisi kufanele angene alungele ukuzethula futhi akhe ubudlelwano obuhlala isikhathi eside kunokushintshana nje kwamakhadi ebhizinisi.
3. Hlala uxhumekile
Ngemva kokuhlangana nomuntu embuthanweni webhizinisi, thatha njalo imininingwane yakhe yokuxhumana. Kungakhathaliseki ukuthi iphrofayela yabo ye-imeyili noma yenkundla yezokuxhumana (i-LinkedIn), ukuba nalolu lwazi kuzokwenza kube lula ukufinyelela nokuhlala uthintana kamuva.
4. Yiba ngamabomu
Ukuhambela yonke imicimbi noma ukuzibandakanya nawo wonke umuntu akunakwenzeka, ngakho-ke kubalulekile ukubeka phambili ikhwalithi kunobuningi. Ukuzama ukwenza okuningi kuzokwehlisa imizamo yokumaketha. Kunalokho, amabhizinisi kufanele andise umthelela wawo ngokukhetha ngokucophelela ukuthi imaphi amathuba enethiwekhi azowalandela.
Ukuvala
Ezweni lanamuhla, lapho ukubambisana phakathi kwezinkampani kukhuphuka, impumelelo nokukhula kwebhizinisi kuncike kakhulu ebudlelwaneni obuqinile. Izinhlangano eziningi zincike kumanethiwekhi ahlukene ukuze zikhuthaze ukuxhumana okucacile nokusebenza kahle nabangase babe ozakwethu—futhi amabhizinisi amancane angenza okufanayo, nawo. Lesi sihloko sigqamisa izinhlobo eziyisikhombisa zamanethiwekhi ebhizinisi akhethekile anikeza imininingwane ebalulekile futhi asize ukwenza izinqumo ezinolwazi lapho uhlangana namanye amabhizinisi.
