Ku-tapestry eguqukayo njalo yokumaketha, kukhona into ehlala injalo: isizini. Kungaphezu kwephethini nje; kuwukushintsha okucashile kwemizwa, ukuguqulwa kwemvelo, kanye nokwehla nokugeleza kokuziphatha kwabathengi. Isikhathi sonyaka akuwona nje amandla angenzi lutho kodwa ithuluzi eliguqukayo nelinamandla elixhaswe izinhlangano ezinobuhlakani.
Njengoba izinkathi zonyaka zishintsha zisuka kwesinye ziye kwesinye, kanjalo nezifiso zomuntu, izidingo, kanye nezisusa eziqondisa okuthandwayo, futhi ekugcineni, izinqumo zokuthenga. Emkhakheni wokufaka uphawu, amandla okuba nomthelela kuma-levers ashayela lolu xhumano azala ifa elinegama.
Isikhathi sonyaka akusona nje isici lapho amasu okuthengisa embuleka khona. Esikhundleni salokho, iyithuluzi elinamandla nelinama-nuances lapho ukulandisa kwakhiwe khona. Ikhuthaza ukuxhumana, hhayi nje phakathi kwabathengi nemikhiqizo, kodwa phakathi kwabantu ngabanye kanye nengqikithi yomkhiqizo. Ngaphezu kwalokho, kule nkathi yemininingwane eqhutshwa idatha, isikhathi sonyaka simi njengomthombo wolwazi olubalulekile. Ngokuqonda ubuqili kumashifu esizini akhuthaza abathengi, amabhrendi angavula ukuwina okukhulu endaweni yemakethe.
Ukulindela Kwesizini Nokwedluliswa Kwezikhalazo
Ukuziphatha kwabathengi kuwucwaningo oluyinkimbinkimbi lwembangela, umphumela nethuba. Isikhathi sonyaka sisebenza njengethuluzi elixhaswe kahle amabhrendi ukuthonya izinqumo zokuthenga. Kukhona izibopho ezijulile ezingokwengqondo zokuzwakala kwemizwa yesizini. Uma sibheka imbangela nomphumela, ukuhwamuka kokuwa, isibonelo, kubangela imizwa yokunethezeka kanye nokulangazelela. Impumelelo yomkhiqizo owodwa ekubambeni leli thuba ichaze kabusha i-brand kanye namasu alo ebhizinisi.
Ibungaza unyaka wayo wama-20, isiphuzo sesizini se-Starbucks esidume kakhulu sihlasele umhlaba wonke. Isithunzi se-Pumpkin Spice Latte sifinyelela kude nesiphuzo esilula, esisuka ngobubanzi ukusuka emculweni kuya emibonweni evamile. Yethulwa eminyakeni eyisithupha ngaphambi kwePumpkin Spice Latte ngo-1997, umkhankaso waminyaka yonke we-Red Cup uheha abathengi, amawashi asheshayo okubala wehla, imigqa yokuphuma emnyango, kanye namathuba okuhambisa owakho umsebenzi wobuciko womklamo. Ngalo mqondo, umkhiqizo uphethe izici ezimbili zesizini kahle: ukufaka ukulangazelela ukubuya kwezintandokazi zesizini ngenkathi ngesikhathi esifanayo kuvusa umuzwa wokuheha ukuze uthole umuzwa "wokusha".
Isiko Lesizini
Izinkathi zonyaka zihlela kokubili umuzwa woshintsho nomuzwa wokujwayela. Amabhrendi asebenzisa idatha yawo yabathengi kuzo zonke izinkathi zonyaka ezihlukene aphakamisa imikhankaso yawo futhi ahambisane nezibalo zabantu ezithile. Emabhrendi afana ne-Budweiser, imicimbi yesizini yokugubha njengeSuperbowl inikeza ithuba eliyingqayizivele lokukhanga ezinye izethameli. Eyaziwa kakhulu njengemikhankaso ebiza kakhulu, futhi evame ukubonakala kakhulu yonyaka, izikhangiso ze-Superbowl zenza izingxoxo ezibalulekile zemikhiqizo. Le mikhankaso ivamise ukuhluka kububanzi, okuqukethwe, isihloko, njll. ihloselwe ukudala isikhalazo esiyingqayizivele. I-Budweiser, nokho, ihlala ithembekile kuzindikimba ezibalulekile zomkhiqizo wayo: i-Clydesdales, izinja, ukusebenzisana, kanye nemvelo. Ukwenza ibhalansi phakathi kwemikhankaso emisha yokuxoxa indaba enamatimu akudala kugcizelela isithunzi sika-Budweiser njengomkhiqizo waseMelika wakudala.
Amabhrendi athuthukisa imicimbi yesizini ukuze agxilise umuzwa owabiwe wokuziqhenya, phakathi kokuncintisana, ukushayela, kanye nokuphonselwa inselelo. Isikhathi sonyaka seMidlalo yama-Olympic sisebenza njengendawo ebaluleke kakhulu yemikhiqizo ukuze ikhuthaze umuzwa wokuxhumana nabathengi bawo. I-United Airlines ihlanganisa ukungaguquguquki nedatha eqinile yabathengi ukuze kuvuse umuzwa wobumbano kazwelonke nowomhlaba wonke kanye nokulangazelela, ukuhambisana nomoya wemidlalo. Ngokwenza kanjalo, kwakha umuzwa womkhiqizo ongenazihibe obonisa kokubili umdlandla womcimbi futhi uthintane ngokujulile nesisekelo sawo sabathengi abahlukahlukene.
Isikhathi Sonyaka Nokusimama
Ngokushintsha kwezinkathi zonyaka kufika imicimbi ephindayo: izehlakalo ezenzeka unyaka nonyaka, ezidinga ukukhiqizwa okuqhubekayo kwesibambiso sokumaketha. Nakuba izinkathi zonyaka zinikeza abakhangisi ithuba, ukusimama nakho kuwukukhathazeka okuyinhloko kwabathengi kanye nomgomo oyisiqondiso kumabhrendi amaningi, futhi lezi zidingo okungenzeka ziphikisane kufanele zilinganiswe.
Onyakeni wesine olandelanayo wobambiswano lwe-SGK ne-ASICS, saphonselwa inselelo yokuthola izindlela ezintsha zokufaka imikhuba evumelana nemvelo ekukhiqizweni kwezinto zokukhangisa kanye nezimpawu ze-LA Marathon. Umxhasi ufune ukuvumelanisa izenzo zakhe nokuzibophezela kwakhe kokusimama kanye nefilosofi yomkhiqizo ethi "Sound Mind, Sound Body."
Iphendula le nselelo, i-SGK iphakamise isixazululo esibalulekile: ukusebenzisa izinsiza ezikhona. Esikhundleni sokulahla izimpawu ezazisetshenziswa eminyakeni edlule, i-SGK iphakamise ukuthi iqoqe futhi iphinde iphinde isetshenziswe ngaphezu kwamamitha-skwele angu-1200 ezinto zokubiya. Lokhu okubalulekile kwaguqulwa kwaba izikhwama zokuthenga ze-GWP ezimangalisayo, ezihlukile futhi ezihlukile. Le ndlela yobuhlakani ayibonisi nje kuphela ubuhlakani be-SGK kodwa futhi igqamisa ukuzibophezela kwe-ASICS emikhubeni eqhubekayo yokupakisha yalo mcimbi waminyaka yonke.
Ngokuphila kwesibili njengesikhwama segrosa kudala ngemva kokuphela kwebanga elide, izipho eziguquguqukayo nezinhle manje zinciphisa ukuthembela kupulasitiki osetshenziswa kanye. Lesi sinyathelo sizuze i-SGK kuma-Transform Awards eNyakatho Melika, okufakazela isibonelo esisibekayo embonini.
Izimanga zesizini kanye Nendlala
Ukulindela amathrendi esizini kanye nezimfuno zemikhiqizo yabathengi ngezinye izikhathi kungase kuzwakale njengokwakha iphazili ngaphandle kwesithombe. Amabhrendi aqhubeka efuna izindlela zokusungula zokuthwebula izethameli zawo ngomqondo wesizini, adala imikhiqizo evusa isasasa nokuqamba okusha. Isikhathi sihamba ngokushesha, futhi amabhrendi asizakala ngokwethula imikhiqizo yesizini nezinhlelo ezilinganiselwe, okushukumisela abathengi ukuthi bajabulele okwamanje. Ukuqonda umehluko, nokho, kubalulekile - kumayelana nokungena ekulindelweni kwesizini bese uyihumushela emikhiqizweni. Ngokwesibonelo, izinyanga zasebusika ngokuvamile zibangela ukulangazelela ukuceba nokunethezeka. Ama-edishini akhawulelwe, lapho enziwa ngokucabangisisa, anamandla okukhiqiza isasasa langempela.
Ama-Snowflake Barrels kaStranahan's Limited enza lokho kanye. Ephefumulelwe ukuhluka kwamakhekheba eqhwa, umgqomo ngamunye awubi nje umkhiqizo, kodwa indaba. Ukutholakala okulinganiselwe kukhulisa isikhalazo, kuguqula i-whisky endala emgqonyeni ibe umcebo omdala wombhobho. Lokhu akugcini nje ngokuphakamisa isithombe somkhiqizo, kuyisenzo esicwile ekuthembekeni komkhiqizo.
Ngaphezu kwenjabulo evusa amadlingozi, imikhiqizo ye-edishini ekhawulelwe isebenza njengethuba lokushayela inhloso yomkhiqizo. Amabhrendi abhekana nohlobo lokuguquguquka, lapho uphawu luthatha imbangela noma inhloso esekelwe kumanani angaphezu kwebhizinisi. U-Pringles usanda kusebenzisana futhi nenhlangano ehamba phambili yabesilisa, i-Movember, emzamweni wokuqhuba izingxoxo ezengeziwe mayelana nempilo yengqondo yamadoda. Lo mkhiqizo awugcinanga ngokuthembisa iminikelo emzabalazweni, kodwa, ngenxa yokuqamba okusha kwethimba le-SGK, uguqule amadevu ayisakhiwo sodumo kaMnu. Njengoba izimiso zokuziphatha zomkhiqizo zigxile ekuzihlanganiseni, ukwabelana, nokuhlangana ndawonye, kanye nomkhankaso ka-Movember wokukhuthaza izingxoxo ezivuleleke kakhudlwana, ubambiswano luhambisana ngokuphelele emizamweni yabo yokwenza abantu bakhulume.
Izikhathi zonyaka azizona nje omaka ekhalendeni; ziyizici ezibalulekile eziqhuba ukuxhumana kwabathengi. Ngokuqonda ubunkimbinkimbi bezintandokazi zabathengi kanye namashifu esizini, amabhrendi angakwazi ukuqamba izindaba ezingezona nje eziyiqiniso kodwa futhi ezizwakalayo. Amabhrendi asebenzisa idatha yawo angakhulisa ubuqiniso bawo futhi acije imilayezo yawo ukuze aqondise ngokunembile izifiso nezifiso zabathengi bawo. Emgogodleni wayo, isikhathi sonyaka siphila kubuciko bokuxoxa indaba. Ngokuxoxa indaba, amabhrendi akha ukulandisa okungashintsha ngokuhamba kwesikhathi, okuhlanganisa umongo wesizini ngayinye futhi athuthuke nezithameli zawo. Izindaba ziba yisibuko esibonisa amanani, inhloso, nemizwa yomkhiqizo, senza imibono yesikhathi esizayo.
Kule khanvasi eshintsha njalo yezinkathi zonyaka, amabhrendi anethuba lokuthuthuka. Ngokuqonda imvelo ecebile yedatha yesizini nokusebenzisa amandla okuxoxa izindaba, izinhlangano zingathuthukisa ukuvela kwesikhathi ukuze zakhe umkhiqizo ongaphelelwa isikhathi.
Ellie Broady
U-Ellie unguMxhumanisi ophumelele onobuchwepheshe bokuthuthukisa umsebenzi wobuciko nokupakisha ukuhamba komsebenzi, kanye nokushayela izinhlelo zamasu zangaphakathi. Ngeziqu zeBachelor of Science in Marketing kanye nezingane kuMechanical Engineering and Entrepreneurship evela eNyuvesi yase-Miami, u-Ellie uletha inhlanganisela eyingqayizivele yemininingwane yokusungula yokumaketha kanye nekhono lobuchwepheshe emkhakheni wokubonisana. Uthando lwakhe lokusungula izinto ezintsha lumenza abe yimpahla eyigugu ekuhleleni izinqubo nasekuthuthukiseni ukusebenza kwebhizinisi lilonke. Ngomlando oqinisekisiwe wempumelelo, u-Ellie uzinikele ekusizeni amabhizinisi ukuthi afinyelele izinjongo zawo ngokusebenzisa amasu okuthuthukisa kanye nezixazululo zokucabanga phambili.
Umthombo ovela I-SSI
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-sgkinc.com ngaphandle kwe-Alibaba.com. I-Alibaba.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
