Njengoba amabhrendi e-ecommerce edlula kokugcina kokuthengiswa kwawo kwamaholide, futhi esetha isu lika-2025, amabhizinisi amaningi azobheka ngokujulile imiksi yawo yokuthumela. Ngezansi izinguquko ezinkulu zamanje embonini yemikhumbi, umthelela wazo, kanye nezibikezelo zalokho okuzolethwa ngonyaka ozayo.
Izeluleko eziphezulu zemikhiqizo ye-ecommerce ebheke phambili:
- Hlukanisa iphothifoliyo yenkampani yakho yenethiwekhi ukuze usebenzise izinkampani zenethiwekhi ezifanele zomkhiqizo wakho nomkhiqizo. Lokhu kungase kusho ukubheka ngaphandle kwama-conglomerates amakhulu ase-US, kanye nakuzinkampani zenethiwekhi zesifunda.
- Uzakwethu nozakwethu abathembekile bangaphandle ukuze uthole ukwesekwa nokongiwa kwezindleko. I-3PL, isibonelo, kufanele ibe nenhlanganisela ephumelelayo yezaphulelo zevolumu nezinkampani zenethiwekhi ezihloliwe, kanye nobuchwepheshe bokuthutha besimanje ukuze kuthuthukiswe futhi bathole isevisi ehamba phambili.
1. Izinguquko e-USPS—ingabe zizovuna izinkampani ezizimele ngokuhamba kwesikhathi?
Okunye ukuphazamiseka okukhulu ekuthunyelweni kwe-ecommerce yilokho okwenziwa yi-USPS ukuthatha ingxenye enkulu yokuhlelwa nokuphathwa kokuthunyelwa kwamaphasela, nokuthi kuthinta kanjani ubudlelwano babo obunesikhathi eside nabathwali bebhizinisi elizimele. Bopha ibhande, lena yendlalwe.
Isimo Samanje:
Ihhovisi Leposi lase-United States liyaqhubeka nokwenza izinyathelo zokuthatha okungaphezu nje kokulethwa kwemayela lokugcina lokuthunyelwa kwamaphasela. Ingxenye yalolu shintsho yaqala ngo-2023 ngokwethulwa kwe-USPS Ground Advantage, isevisi ephelele abahlanganisi abangabambi iqhaza kuyo.
Abathwali be-Consolidator yilabo abalanda, ukuhlela, nokusabalalisa amaphakheji kodwa bawahambise ku-USPS ukuze kuthunyelwe imayela lokugcina. I-DHLeCommerce, i-OSM Worldwide kanye ne-UPS Surepost ziyizibonelo zalokhu; amasevisi abo ayasebenza futhi ayabiza, futhi asetshenziselwa ukulethwa kwe-ecommerce okuningi. Ungafunda kabanzi mayelana nabathwali be-hybrid nokuthi basebenza kanjani lapha.
I-USPS manje iphoqa abahlanganisi ukuthi bafake amaphasela phezulu phezulu kunethiwekhi yabo, okunikeza Isevisi Yeposi ivolumu ephezulu yamaphasela ohambo olwengeziwe lokulethwa. Akucaci ukuthi inhloso iwukuqeda yini izihlanganisi zonke noma ukuzicwasa kahle kakhulu.
Yini eshintshayo:
Phambilini ngo-2024 i-USPS yenza lezi zinguquko ezilandelayo zezinga lesevisi.
- Ukuqedwa kwentengo esuselwe ku-ounce yamaphasela anesisindo esingaphansi kwephawundi.
- Ukuqedwa kwesaphulelo abathwali abahlanganisi abasithola ngokunikeza amaphasela emaposini ukuze i-USPS iqedele ukulethwa kokugcina.
Lokhu kusho ukuthi amaphasela angasindi manje azobekwa ezingeni eliphezulu ngaphakathi kwesakhiwo sezindleko. Abathumeli cishe kuzodingeka bakhuphule amanani esevisi ukuze kuhlangatshezwane nezindleko zokuthumela eziphakeme. Abanye abathwali abaxubile bangase banikeze amanani asuselwa ku-ounce, kodwa kuzoba ngokwemibandela yabo, futhi bangase bakwenze kube lula ukuze kuzuze bona.
Umthelela:
Umthelela kubathumeli nabathengi
Lapho umthelela uzozwakala khona kakhulu kuzoba abathengi, njengoba imikhiqizo izodlulisela izindleko ezengeziwe zokuthumela ngqo kumakhasimende. Izikhathi zokuhamba nazo zinganyuka, amakhasimende angase angawatholi amaphakheji ngokushesha.
Umthelela emakethe yemikhumbi
Umthelela wangempela wokuqedwa kwamanani asuselwa ku-ounce usazodalulwa. Izivumelwano eziningi zesevisi i-USPS enazo nabadidiyeli zisasebenza futhi zisazophinde zixoxwe.
- Lezi zinguquko zamanani zizoba kuma-NSAs (Izivumelwano Zesevisi Ezixoxiwe) ezizokwethulwa kulo nyaka ozayo.
- Abanye abathwali be-hybrid basayine ama-NSA amasha ne-USPS kodwa isikhathi esifushane kakhulu kunokuba bebenaso ngokwesiko-inkontileka yonyaka owodwa, esikhundleni sesivumelwano seminyaka emithathu.
- Abanye abathwali bakhetha ukwenza isivumelwano esingakhethekile ne-Post Service, okusho ukuthi akudingeki ukuthi bathumele nge-USPS kuphela kodwa banikeze izingxenye zevolumu yabo kwabanye abathwali. Ezimweni eziningi umthamo uzoya kubathwali besifunda esikhundleni se-USPS.
Umphumela Obikezelwe:
Nakuba kubonakala inhloso Yesevisi Yeposi iwukuthatha ucezu olukhulu lwephazili yemikhumbi ngaphansi kophahla lwayo, futhi idonsele enye yaleyo mali, imakethe ingase ishintshe ngendlela evuna umkhakha ozimele. Lezi zinketho, nokunye, kungase kuqhube izinkampani zenethiwekhi ezixubile ukuthi zenze ubambiswano nezinkampani ezingaphandle Kwesevisi Yeposi, okuhlanganisa izinkampani zenethiwekhi zesifunda, zisuse imali ku-USPS zonke.
2. Ukunyuka Kwabathwali Bezifunda—kuzobathinta kanjani abathumeli nabathwali?
Kube khona ukwenyuka kwezinkampani zenethiwekhi zesifunda eminyakeni embalwa edlule, okungase kube nomthelela emakethe yenkampani yenethiwekhi—nezinkampani zenethiwekhi ezikhulayo futhi zakha ubudlelwano, ngokuhamba kwesikhathi abathumeli bazoba nezinhlobonhlobo eziningi zezinkampani ezithembekile.
Isimo Samanje:
Abanye abathwali bezigaba abancane abasebenza kuphela isifunda esithile sase-US babonise ukukhula okukhulu eminyakeni yamuva. I-OnTrac iyisibonelo esihle. Sekunesikhathi eside ikhona, i-OnTrac yaqala ukukhula ngaphambi kuka-2020, yabe isithola umfutho osheshayo kulo bhubhane. Atholwe yiLaserShip futhi manje inkampani ifinyelela cishe ku-80% wabantu base-US.
Yini eshintshayo:
Njengoba abathwali besifunda beqhubeka nokuvela futhi ubudlelwano obuphumelelayo (njenge-OnTrac) buthuthuka, abathwali besigaba esiphansi bazoqala ukuthuthuka futhi bakhule ukuze baqhudelane nabathwali benhlangano kazwelonke. Ngokwemvelo, abanye abathwali besifunda bazohluleka, futhi abanye bazophumelela, kodwa umncintiswano uzozwakala ngabathwali abakhulu, unikeze abathumeli uhla oluhlukahlukene lwezinketho zokuthumela.
Impembelelo:
Inani lalolu shintsho lizoba sezandleni zabathumeli abangakwazi ukuhlonza laba bathwali abakhuphukayo futhi bahlanganise ngokuphumelelayo kunethiwekhi yabo. Impumelelo izovela ekukhetheni izinkampani zenethiwekhi ezisiza ukuthuthukisa lonke uhlelo lwakho lokuthumela.
Umphumela obikezelwe:
Akubona bonke abathwali besifunda abazothatha indlela eyenziwe yi-OnTrac/LaserShip. Kunezifunda ezikhulayo kulo lonke elase-US—Midwest, Texas, Montana, East Coast—lapho abathwali bempahla behlanganiswa khona ngozakwethu bezobuchwepheshe ngendlela eyakha inethiwekhi. Lokhu ubambiswano olubukeka luhlukile kunokutholwa okungokwesiko noma ukukhula kwangaphakathi.
Ukufika kobuchwepheshe kudlala indima ethokozisayo ekwazini ukuhlanganisa ama-patchwork emisebenzi kalula kakhulu nangempumelelo kunalokho obekwenziwa esikhathini esidlule. Sizobona izinhlobo ezihlukene zokukhula ezisekela noma ezilingisa ukusatshalaliswa nokusebenza kahle esikwaziyo nezinkampani zenethiwekhi ezinkulu ze-conglomerate.
I-landscape yenkampani yenethiwekhi iyimakethe eqine kakhulu futhi enokuncintisana. Igcwele futhi; abathwali abaningi besifunda bazohluleka. Kuyoba ubuhlakani ukuhlala uqaphile mayelana nokukhetha ukuthi yiziphi izinkampani zenethiwekhi ezisephothifoliyo yakho.
3. Ukuthumela Imikhumbi Kwamazwe Ngamazwe—kunini lapho kuyobe kungabi nazihibe njengokwasekhaya?
Njengoba imakethe ye-ecommerce yomhlaba iqhubeka nokusabalala emingceleni, abathumeli bazodinga izixazululo ezinokwethenjelwa, eziqondiswe kahle, nezobuchwepheshe ezisiza ukuhlela nokwenza ukuthunyelwa kwamazwe ngamazwe okushelelayo.Kusukela ekuthathweni nasekulungiseni ukuya ekukhishweni kwempahla, ukuthunyelwa kwemikhumbi okunqamula imingcele kuyinqubo eyinkimbinkimbi futhi evame ukuxaka. Kodwa-ke, ukukwazi kahle kubalulekile ezinkampanini ezifuna ukuvula ukufinyelela ezimakethe zomhlaba.
Isimo Samanje:
Kunoma yimuphi umthumeli wemikhumbi wase-US, ingxenye enkulu ngokusobala yokuthutha kwabo nezokuthutha idinga ukugxila ekuthuthweni kwasekhaya. Kodwa maningi amanye amazwe angafinyeleleka kakhulu.
Izithiyo zokwanda kwemikhiqizo phesheya kuvame ukuhambisana nokulawula nezinhlangano ezahlukene ezweni. Lokhu kuyiqiniso ikakhulukazi emikhiqizweni yezempilo nokuphila kahle, njengezithako zokudla okunomsoco. Ukugunyazwa okudingekayo yizinhlangano zezempilo ezihlukene emhlabeni wonke kungahluka, okungaba nzima.
Ukwengeza, izinsiza ezidingekayo ukuze kwethulwe ezweni elisha elinenqwaba yabathwali bangaphandle ziba yinsizakalo esindayo futhi kube nzima ukuzifinyelela hhayi ezweni elilodwa kuphela, kodwa amaningi.
Yini eshintshayo:
Isimo senkampani yenkampani yamazwe ngamazwe siyakhula ukuze kuhlangatshezwane nokwanda kwe-ecommerce emhlabeni wonke.
Ubuchwepheshe bokuthutha bamazwe ngamazwe buba nekhono kakhulu, futhi abahlinzeki bayakwazi ukukhokhisa imali encane ngamasevisi abo. Ngokukhula kwabadlali bemikhumbi bamazwe ngamazwe abanikwe amandla ezobuchwepheshe, kuba lula ukuba nesixazululo esingenazihibe sokuphela ezweni lonke hhayi nje ezweni elilodwa, kodwa amaningi.
Kodwa abahlinzeki bamazwe ngamazwe bahlukahluka kakhulu. Amanye awobuchwepheshe kuphela, amanye aphatha kalula ukuthunyelwa okuqondile kuya kumthengi, kanti amanye agxila ekuthunyelweni kwe-B2B.
Impembelelo:
Ngokuthunyelwa kwamanye amazwe, kunokuningi okuyinkimbinkimbi kokulawula okufanele kucatshangelwe. Ngakho ngokuphambene nemikhumbi yasekhaya lapho kunenzuzo khona ukuhlukanisa ukuthunyelwa phakathi kwenqwaba yezinkampani zenethiwekhi, ukuthunyelwa kwamanye amazwe kwenziwa kangcono ngenani elincane labathwali.
Ukukhethela ukwethembeka nakho kubalulekile njengoba besingatha izici zentela nemisebenzi yebhizinisi lakho kanye nokuvumelana nawo wonke amadokhumenti.
Umphumela Obikezelwe:
Izinkampani zenethiwekhi okufanele zibukwe yilezo ezingakwazi ukuphatha kahle kokubili i-D2C ne-B2B kahle, ukuze unciphise iphuli yenkampani yenethiwekhi okudingeka ulisebenzise futhi ube nengxenye yobuchwepheshe eqinile ukuze ikunikeze umkhawulo wokuncintisana.
Kunezici eziningi ezibalulekile ekuthuthweni kwamazwe ngamazwe okungenza kubonakale kunzima. Wonke angamabhuloho alula ukuwawela, kodwa ukhiye wokuvula ukuthunyelwa kwakho kwamanye amazwe kube nenzuzo enkulu ukuthola uzakwethu olungile ongakwenzela ukunwetshwa okungenazihibe.
Ukuba nozakwethu onolwazi olunzulu futhi onolwazi kuzo zonke izici zokuthobela imithetho kuzokhokha. Lokhu kufanele kudlulele ngalé kokusebenzisa ilebula, ukudlulisa idatha, kanye nokunikeza ukuthunyelwa ngenkokhelo. Ubungcweti beqiniso buyi-value-add yangempela. Uma kungenjalo, ukuthunyelwa kunganqatshelwa ukungena ezweni ngoba amadokhumenti afanele awekho.
Umthombo ovela Idatha ye-DCL Logistics
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