Every season has its fashion rules, and the same applies to colors. Thanks to the creativity of top designers, every year comes with a fresh set of colors that let fashion lovers showcase their style. The best part is that they get to do it while staying in tune with the latest trends.
Here’s where things get even better. The A/W 2024–2025 runways were busting with imagination and new ideas, mainly regarding color. But which shades truly stood out and will reign in 2025? This article summarizes the most significant trends for the upcoming A/W winter 2024/25.
Table of Contents
5 men’s winter fashion colors for A/W 2024/2025
5 women’s winter fashion colors for A/W 2024/2025
Bottom line
5 men’s winter fashion colors for A/W 2024/2025
1. #ShadowyDarks
Eveningwear and special occasion fashion have evolved once again. But this time, menswear is shifting from bright jewel tones to richer, tinted blacks with a hint of seductive luxury. These deep, tinted tones will likely stick around for a while as they offer fresh alternatives to classic black.
Various menswear styles easily benefit from this color trend’s versatility. Some top picks include two-piece suits, tailored shorts, coats, hats, dress pants (baggy), button shirts, and coats. Here are all the essential colors to watch under this trend.
| Key Colors | Shade 1 | Shade 2 |
| Midnight Plum |  | |
| Midnight Blue |  |  |
| Ground Coffee |  | |
2. #SepiaTones
#OutofRetirement dressing is all about nostalgia with this color trend, bringing back the warm tones of vintage photos and retro styles. However, they are back with a fresh and bold twist for the great outdoors. Think rich, comforting, and gender-inclusive looks that blend vintage vibes with a modern touch.
| Key Colors | Shade 1 | Shade 2 |
| Warm Amber |  |  |
| Yellow Mustard |  |  |
| Intense Rust |  | |
3. #EnhancedNeutrals
Consumers are pushing for longevity and adaptability, which designers used as a cue to redefine neutrals. This change made them perfect for timeless, seasonless designs with a touch of #LowKeyLuxury.
#EnhancedNeutrals mixes soft, buttery neutrals with cosmetic tones like Timeless Taupe for a chic, tailored look. Businesses can also offer a more relaxed, casual vibe by sticking to monochrome palettes that elevate comfortable styles. This color trend looks fantastic on oversized blazers, trench coats, chunky sweaters, two-piece suits, tailored vests, shorts, and loungewear.
| Key Colors | Shade 1 | Shade 2 |
| Sustained Gray |  |  |
| Oat Milk |  |  |
| Timeless Taupe |  | |
4. #WinterBrights
Moody tones are definitely taking the backstage in men’s winter fashion in 2024/2025. #DopamineBrights took center stage in Milan and Paris, boosting the desire for mood-boosting winter fashion with some digital flair.
Businesses can embrace the freshness of Pollen Yellow and Pink Flash by pairing them with rich mid-tones. Brands can use these bright colors in sleek, monochromatic outfits for a polished look or in prints for a more laid-back vibe. Think T-shirts, hoodies, color-blocked sweaters, parkas, and denim jackets.
| Key Colors | Shade 1 | Shade 2 |
| Vibrant Azure |  |  |
| Pollen Yellow |  |  |
| Gentian Blue |  |  |
| Electric Kumquat |  |  |
5. #BerryTones
Red is becoming a staple color, especially with the recent trend of adding a “pop of red” in womenswear. Menswear is also embracing this bold hue for eye-catching head-to-toe outfits. With #BerryTones, fashion brands can explore the richer, more intense versions of classic burgundy, offering a more seductive touch in formalwear.
But if men want a more energetic vibe, Crimson works perfectly for all outdoor/streetwear styles. Pieces like polo shirts, leather jackets, flannel cardigans, and zip-up jackets perfectly match this color trend.
| Key Colors | Shade 1 | Shade 2 |
| Radiant Red |  |  |
| Crimson |  |  |
| Cranberry |  |  |
5 women’s winter fashion colors for A/W 2024/2025
1. Dark Cherry
Dark Cherry brings a fresh twist to traditional burgundy. The color trend is here to update Urban Prep styles and add a rich, jewel-toned depth to #LowKeyLuxury looks. Dark Cherry is a fantastic shade for elevating wardrobe staples like skirts, sweaters, dresses, and jackets.
But there’s more. Fashion brands can make this color trend even more sensual by using it on fabrics like leather, satin, and drapes. Dark Cherry is also a great way to explore the season’s #NuBoheme trend, especially when businesses pair the deep red with fringe, hyper textures, and hardware details.
| Key Colors | Shade 1 | Shade 2 |
| A: 010-24-21 |  |  |
| B: 011-27-26 |  |  |
| C: 009-24-15 |  |  |
| D: 008-26-26 |  |  |
2. Dark Brown
Ground Coffee (or Dark Brown) has maintained a strong presence since the S/S 24 runways. The color has become a top choice for casual, occasion, and formal wear. This versatile shade is gaining so much attention because it offers a chic alternative to black.
Dark brown also adds depth to the season’s focus on dark tones. It’s perfect for #SartorialStyling, #ReworkedClassics, and #NuBoheme themes. Businesses can make this color shine by pairing it with glossy finishes, lustrous fabrics, or faux fur. Remember to mix in some unexpected winter brights for an eye-catching contrast.
Note: According to WGSN’s Color Vision catwalks data, dark brown is the fastest-growing color for women’s apparel in A/W 24/25.
| Key Colors | Shade 1 | Shade 2 |
| A: 024-21-05 |  |  |
| B: 015-24-10 |  |  |
| C: 012-22-06 |  |  |
3. Statement Red
Designers have firmly stated that red is a #ToneonTone look for A/W 24/25. Statement Red comes back with rich textures that look jaw-dropping on #ElegantComfort and #BoldMinimal silhouettes, particularly those with generous fits and fluid cuts. Even better, the Reds this season are bringing a new level of fiery intensity.
Statement Red is the perfect color to help prepare for the festive season. Brands can stock bold, head-to-toe red partywear and show customers the lasting appeal of these pieces by pairing them with core colors like sepia, black, and gray. The ‘pop of red’ trend is also popular in footwear and accessories.
| Key Colors | Shade 1 | Shade 2 |
| A: 009-31-31 |  |  |
| B: 010-38-36 |  | |
| C: 008-38-36 |  |  |
| D: 016-49-37 |  |  |
4. Yellow Mustard
Although this color is not widespread, influential designers like YSL, Gucci, and Bottega Veneta have already added yellow to enhance their Noir Romance and #ReworkedClassics themes. Businesses can expect yellow (especially the rayflower shade) to become more prominent for S/S 25.
The best way to leverage this color trend is to experiment with smoky mid-toned yellows as a neutral base. This highlights their potential as classic, timeless colors. Brands can also ground the look by pairing yellow with Dark Olive/Ground Coffee or soften it with muted pinks. Alternatively, they can embrace Yellow Mustard’s comfort by layering and adding texture with #AgedAppeal, leather, cozy knits, and ombre #FiredEarth prints.
| Key Colors | Shade 1 | Shade 2 |
| A: 042-70-24 |  |  |
| B: 039-71-32 |  |  |
| C: 034-56-24 |  |  |
| D: 035-64-26 |  |  |
5. Gray Tint
Gray Tint is one of the key colors for A/W 24/25, with Sustained Gray being a designer and expert favorite. This color trend is renowned for its longevity and versatility across seasons. As a leading shade in the #DustedPastels trend, warm, almost transparent grays will easily attract women looking for a balanced look.
Fashion brands can add subtle texture to the color with brushed or sueded fabrics, which also nods towards the #ElegantSimplicity aesthetic. Winter collections should also embrace #GrayonGray styling to showcase unique materials and layering. For instance, sheers can enhance the color’s depth, and gray tints can transform jerseys into #ComfyParty dresses.
| Key Colors | Shade 1 | Shade 2 |
| A: 017-79-00 |  |  |
| B: 031-78-00 |  |  |
| C: 023-77-02 |  |  |
| D: 035-73-04 |  |  |
Bottom line
Fashion colors often reflect the overall mood of a season. The lockdown eras saw designers pushing more paintbox brights and highly pigmented shades for more joyful wardrobes. 2023/2024 was focused more on simplicity, so the palette was packed with muted colors. However, A/W 24/25 will be all about tonal dressing, with shades ranging from jewel tones to happy brights.
