In a world where home interior trends are constantly changing, it isn’t a surprise that the wallpaper market is on the rise. People wanting to spice up their living spaces or stay on the edge of trends look to wallpaper – especially peel-and-stick varieties – as an easy way to add a pop of pizzazz. However, considering the dynamic nature of the market, it pays for retailers in this sector to carefully consider which styles are popular in the moment as well as trends on the horizon.
Read on to discover all the essential peel-and-stick trends anticipated to rock the household markets in the upcoming season.
Table of Contents
An overview of the global wallpaper market
4 designer peel-and-stick wallpaper faves
How to choose peel-and-stick wallpaper
Final thoughts
An overview of the global wallpaper market
Peel-and-stick wallpaper offers a convenient alternative to traditional wallpaper, reducing the need for messy glue application and allowing easy removal. This has contributed to the significant growth of the removable wallpaper market, which is forecasted to expand at a CAGR of 3.2%, growing from a value of USD 1.58 billion in 2024 to USD 1.97 billion by the end of 2031, according to Persistence Market Research.
The market expansion is mostly due to two key factors: the rise of online retail and the growing popularity of the product itself, with online platforms allowing customers access to various designs, competitive prices, and valuable customer reviews, creating a thriving marketplace.
Geographically, the Asia Pacific region currently dominates the peel-and-stick wallpaper market, with India and China leading the demand due to their booming construction sectors. North America follows closely, thanks to a surge in the hospitality sector, while the Middle East is poised for growth due to increased construction and commercial projects.
4 designer peel-and-stick wallpaper faves
Vintage vibes
Bohemian décor, known for its free-spirited nature, has found a special place in the hearts of those who crave an artistic and cozy atmosphere in their homes. Elements like natural patterns, pastel colors, and retro prints are an easy choice for homeowners who wish to infuse their spaces with a touch of classic elegance.
Mixed media elements are also in demand when it comes to boho wallpapers. They blend several artistic techniques and materials, resulting in captivating designs. While some like to keep it loud and colorful, others prefer to use them as tonal backdrops for their vintage-themed spaces, helping to complement colors in furnishings and textiles.
According to Google Keywords, the search volume for “boho peel-and-stick wallpaper” was 1,900 in the past year.
Luxe living
Luxury wallpapers go beyond mere decoration: They are an expression of refined taste and personality. Often featuring beautiful designs and premium materials like silk or metallic accents, these high-quality wallpapers can elevate the aesthetics of any room.
Multiple material options can elevate the luxury appeal of homes. Providing options like black wallpaper with metallic golden birds or branches will likely make a retailer’s collection stand out. Or, go bold and opt for big patterns for dramatic effect. Selections should reflect current market trends and what people are searching for at the minute.
Google Keyword shows that average monthly searches for luxury peel-and-stick wallpaper amounted to 390 over the past year.
Kid-friendly motifs
The fact that these wallpapers are easily removable makes them an excellent choice for homes with kids and pets. Owners can replace the paper with something more stylish when it’s damaged or old. Some print options in this segment include:
- Animal-themed: The choice for kids’ rooms for years, animal prints remain in high demand and can feature everything from cute and cuddly creatures to fierce and majestic animals
- Geometric patterns: Add modern and stylish vibes to a room with geometric patterns. These are especially good for tweens and teens who want to keep it subtle but cool.
- Space themes: Space-themed wallpapers are perfect for kids fascinated by the universe. They can feature planets, stars, rockets, and astronauts.
- Whimsical designs: Such wallpapers can add a dreamy aesthetic to kids rooms, and can feature anything from fairies and rainbows to dragons and unicorns
Creating a diverse range of kid-friendly wallpapers – such as superheroes, sports, and natural prints – is a winning sales strategy. Kids love the freedom to change their room’s look whenever they feel like it, making peel-and-stick wallpapers a hit with the younger generation.
Finally, average monthly search for “kids wallpaper” amounted to 33,100 in the past year; a 98% competition index that is worth investing in.
Modern cottage-core
The cottage core trend in home interiors is a design strategy that romanticizes rural life and embraces a simpler way of living. It is about creating a comfortable and inviting space that feels like a warm hug. Meanwhile, a modern rustic aesthetic combines the charm of a cottage core with sleek and trendy elements.
There is no better way to bring this trend to life than removable floral wallpapers in pastoral prints. Try soft patterns in natural colors like beige and light pink, or, for a bolder look, pick bright white wall coverings on a dark blue background – a modern and interesting look that still has the charm of cottagecore.
Google Keywords shows that average monthly searches for cottage-core wallpapers were 6,600 in the past year.
How to choose peel-and-stick wallpaper
Choosing peel-and-stick wallpapers involves balancing quality and aesthetics with market demands. Here are some tips to remember when making investment decisions:
- What’s hot and what’s not: Are minimalist patterns in vogue, or are vibrant florals making a comeback? Watch the current interior design trends.
- Compare price points: Determine the price range of the target market. This helps to narrow down the choices and target the right prospects.
- Be innovative: Look for wallpapers with unique features like sharp finishes, metallic textures, or even glow-in-the-dark options. Checking with an interior designer is always a wise choice and can help to differentiate a collection.
- Go green: Given the increasing demand for eco-friendly products, it is advisable to seek suppliers who use sustainable materials and practices
By following these tips, retailers and wholesalers can build a peel-and-stick wallpaper collection that appeals to a broad customer base, stands out in the market, and ultimately drives sales.
Final thoughts
Aesthetics are a primary concern in commercial and residential developments, and peel-and-stick wallpaper can change and redefine the style of any space, whether it is a bedroom, a hotel room, a hospital, or a restaurant. Its easy application and removal make it a big hit in interior design circles. And with so many options available, curating a market-relevant collection can be challenging but exciting. Leading the way in wallpaper trends can give your business a competitive edge and position you as an industry innovator.
