Many people have wondered what pastel color is. Pastel colors are pale tones made by mixing large amounts of white color into the original shade. They are softer versions of primary (red, yellow, and blue) and secondary (green, orange, and green) colors. All pastel colors have high lumination/light amount and low intensity or saturation.
Pastel colors are not a subject of modern home interior design. In the 1950s, pastel colors were the trend in most home decor. For instance, the two rooms that proliferated the pastel color scheme were the kitchen and bathroom. The pink-tiled bathroom’s kitchen tables, chairs, and walls were pastel.
The pastel wallpaper industry categorizes its products into residential and commercial use. This is because different purposes require specific paper thickness and weight. For instance, pastel wallpapers required for home use are either prepasted or unpasted. Commercial wallpaper has types based on thickness and usage. Additionally, wallpapers undergo rigorous testing and quality checks to confirm their durability in high-traffic areas.
This article will delve more into pastel colors, global trends, and the latest market trends that people should consider.
Table of Contents
The global market size of pastel colors wallpaper
What is pastel color? 5 latest pastel design trends
Conclusion
The global market size of pastel colors wallpaper
The global wallpaper market value was USD 1.80 billion in 2023. According to Grand View Research, retailers and manufacturers should expect the market to grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2030. The demand increase is due to the popularity of home renovation projects, advancements in printing techniques, the rise of DIY home projects involving wallpaper use, preference changes, and an increase in disposable income.
Consumers’ home remodeling trend is driving the market demand. The absorption rate of new products is prevalent among millennials, benefiting product consumption in the next few years. Retailers and manufacturers should understand these demographics to develop effective marketing strategies and succeed in targeting the specific customer segment.
There is an increasing demand for stain-resistant and eco-friendly wallpapers, which affects the industry significantly through revenue increases. Many manufacturers are considering conducting tests on humidity levels for pastel wallpaper to develop products and solutions that effectively address consumers’ concerns about bacterial growth.
Manufacturers are considering expanding the consumer base by investing more in sponsorship, partnership, and marketing. The industry noted that brands are establishing loyal consumers and are making significant investments in promotional activities to build a stronger brand image.
In the current pastel wallpaper market, there is fierce competition between companies boasting strong brand images, wide distribution, and extensive geographic reach. Business owners are looking to grow their business beyond the current borders into foreign markets. The industry should expect more mergers and acquisitions, which will positively affect the global market.
What is pastel color? 5 latest pastel design trends
The pastel-colored wallpaper has a wide range of trendy styles and influences that provide businesses with many options when they restock or start a business. The various styles should satisfy every type of consumer’s tastes. Below are some of the trends that retailers should be aware of:
1. Abstract geometric pattern pastel wallpaper
The abstract geometric pattern on pastel wallpaper combines geometric shapes with non-illusion spaces to create a non-objective composition. The artwork depends on using geometric shapes placed in non-illusionistic space combined with non-representational compositions.
Pastel wallpaper with geometric patterns has become popular over the recent years. The designs use soft, muted pastel colors in geometric shapes, creating a minimalist and modern outlook for any home. Additionally, they add visual interest to any space.
2. Botanical and floral pattern pastel wallpaper
Botanical and floral patterns on paste wallpaper use plants or plant-like features in home interiors. For instance, tropical wallpaper, plant motif fabrics, green walls, and raw, exposed woods are the most popular trends in recent years.
Botanical and floral patterns are nature-inspired interior decor, for example, botanical and floral prints on pastel wallpapers. To include the trend on pastel wallpaper, consider adding foliage wallpapers and delicate pastel flowers and leaves to bring some sense of tranquility and freshness to home interiors.
3. Watercolor effects pastel wallpaper
Watercolor is a colored pigment found in a water-soluble binder. That is, the paint dissolves in water and allows the pigment to spread using a brush. For a pastel wallpaper, the watercolor effect requires thinning pastel pigment, allowing the light to travel through the pigment layer and reflect back from the surface. This creates brightness in any space.
The watercolor effect in pastel is different from ordinary watercolor in that it requires lightening the color by adding water and darkening by mixing. The watercolor effects in pastels require using water to lighten but do not require mixing for darkening.
The watercolor effect is a prevalent trendy design in pastel wallpaper. The soft, blended colors that resemble watercolor paintings create an artistic and dreamy touch to the walls, adding a sense of whimsy and serenity.
4. Vintage and retro pattern pastel wallpaper
The word vintage represents premium-quality objects produced during their actual times. Vintage wallpapers were produced between the 1930s and the 1980s. Retro, on the other hand, describes the limitations and interpretation of trends and designs of old times. Retro wallpapers can be reproductions of original vintage wallpapers or vintage-inspired patterns with a modern touch or use of contemporary colors.
Pastel wallpapers with vintage and retro-inspired patterns have been making a comeback recently. The designs and patterns pay homage to mid-century modern and art deco aesthetics, such as soft pastel colors combined with nostalgic geometric shapes and motifs to create a retro-chic vibe.
5. Textured finish pastel wallpaper
A textured finish is a rough surface created by spraying and splattering large coating drops on a previously applied coating. The coating creates the appearance of a textured finish, also called a textured coating. Textured finishing gives different visual effects, from subtle stippling to more advanced faux and embossing finishes.
The textured finish is quite popular in pastel wallpaper because it adds depth and dimension to walls. The embossed pattern, tactile textures, and faux finishes add more visual interest and a luxurious feel to the interior wall, which enhances the overall aesthetic appeal.
Conclusion
The article provided a sufficient answer to the question of what a pastel color is. The rise of the pastel color trend over the years has created a more crowded playground for interior designers to maneuver regarding interior decor on walls.
The market demand for wallpaper suggests that the industry is far from failing. Retailers are advised to restock on trendy patterns that will increase their revenue, and business owners should keep up with the changing market dynamic to ensure they maintain their revenue.
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