Umbrellas may be one of the best ways to stay dry, but many men don’t see them as “convenient.” It’s even more true when both their hands are busy with other activities. Such situations demand the help of an excellent waterproof jacket.
Thanks to innovative waterproof technologies, a good rain jacket will help men stay dry regardless of what nature throws at them. But with men becoming more aware of fashion, they want to look stylish while remaining dry and comfortable. This article will highlight six men’s waterproof jacket styles male consumers will love in 2025
Table of Contents
How big is the men’s waterproof jacket market?
Men’s waterproof jackets: 6 styles for an attractive inventory in 2025
Wrapping up
How big is the men’s waterproof jacket market?
According to Grand Review Research, the global waterproof jacket market reached US$ 3.864 billion in 2022. Experts predict the market will grow to US$ 5.935 billion by 2030, registering a 5.5% compound annual growth rate (CAGR) over the forecast period. The report also attributes this massive growth to consumers’ increasingly using rainwear as a fashion trend.
In addition, men dominated the waterproof jacket market, accounting for an impressive 44.2% revenue share in 2022. Asia Pacific is also the largest region for men’s waterproof jackets, holding the largest share (39.4%).
Men’s Rain Jackets: 6 styles for an attractive inventory in 2025
1. Bomber jacket
Although men didn’t care about what they wore in the past, the modern era has changed that. And what better way to look sharp than the stylish and functional waterproof bomber jacket? While pilots were the first to rock these beauties, bomber jackets have evolved into sleek, protective pieces men can rock effortlessly.
Waterproof bomber jackets blend rugged practicality with a clean, stylish design to create a strong and confident look. They also feature high-tech and lightweight fabrics (like nylon and Gore-Tex), cool details (like hidden pockets and reflective trims), and minimalist shapes.
Bomber jackets may not have some of the features most men look for in a waterproof coat, but they are great if consumers live in warm areas with relentless drizzle. According to Google data, interest in bomber jackets peaked at 450,000 searches in May and then shifted to 368,000 in July 2024.
2. Harrington jacket
Some men still love their classic pieces and won’t mind shopping for options based on nostalgia. One such option is the timeless Harrington jacket that combines style and practicality. Its iconic design has remained popular for decades and doesn’t seem to be dying out soon.
Harrington jackets are incredibly versatile, making them perfect for in-between weather. Their designs can keep men warm without compromising on style. Even better, Harrington jackets have a laid-back appeal that matches casual outfits, like white linen shirts.
These waterproof jackets also registered a high search volume. Google data shows searches for Harrington jackets were at 90,500 in July, but they peaked at 110,000 in May 2024.
3. Mac coat
Here’s another classic piece of menswear: the Mac coat. It’s the perfect waterproof jacket for refined and sophisticated men. After Charles Mackintosh sold the first versions in 1824, the Mac coat quickly evolved from practical rainwear into a stylish statement—without losing its original charm.
Men love the Mac coat for its clean seams, tailored fit, and waterproof qualities. It’s also a timeless style that works perfectly for rainy days and casual outings. With its lasting appeal and versatility, the Mac coat is a must-have for the modern man.
Traditionally, Mac coats only came in bright yellow. But now, men can get them in other neutral colors, like navy, olive, and khaki. What’s more, Mac coats are one of the few raincoats that look jaw-dropping over a suit. According to Google data, Mac coats attracted 12,100 searches in July, and an even more impressive 14,800 in June 2024.
4. Trench coat
The Mac coat may offer sophistication, but trench coats do it even better. These waterproof coats have gone beyond their humble military beginnings to become a staple in men’s fashion. Trench coats effortlessly blend style and practicality with features like shoulder straps, belted waists, and gun flaps.
Additionally, men can easily dress their trench coats up or down, making them perfect for different occasions. Trench coats are timeless garments that never go out of style, though men may want slightly shorter coats for an updated look on their next adventure.
Trench coats are the first thing men think of when planning to beat the wet weather in formal attire, so it’s no surprise that they are pretty popular. A 550,000 search volume in July 2024 proves their popularity.
5. Waxed cotton jacket
If male consumers want the perfect mix of rugged and refined, then they can’t go wrong with waxed cotton jackets. As their name states, these men’s raincoats feature cotton fabrics coated with wax to provide excellent protection from the elements. Waxed cotton jackets provide these practical benefits while maintaining a timeless look that men can rock with confidence.
Manufacturers originally made waxed cotton jackets for outdoor activities and tough jobs, but they’ve become more popular and fashionable. The wax coating makes these jackets incredibly durable, water-resistant, and windproof, meaning they can handle more than just heavy rain.
Waxed cotton coats often come in classic designs resembling field or biker jackets. Men can also get them in various styles and colors for casual or formal outfits. According to Google data, waxed cotton jackets attracted 5,400 searches in July 2024, as well as an impressive 8,100 in April of the same year.
6. Wool jacket
Usually, regular rain jackets can handle rain and the slight chill that comes with it. But what happens when men need something thicker for harsher weather like snow? Wool coats are the perfect answer.
However, wool jackets have a range of variety. They range from lightweight knitwear to heavy, winter-ready coats. These jackets often feature classic collar styles like shawls, stand-ups, or notched lapels.
These collars may be stylish, but they also give wool jackets extra warmth and protection. For different aesthetics, men can also get wool jackets in tailored, fitted, or oversized fits. Wool jackets may not have high search numbers like the other options on this list, but there’s a very good reason for this lower volume.
Although they have waterproof qualities, wool jackets are primarily winter coats. So, they peaked at 90,500 searches during the winter months. However, they attracted 22,200 searches in July 2024, showing they still attract an audience for the rainy season.
Wrapping up
Many men think there’s nothing worse than getting stuck in the rain while running errands or going about their activities. Hence, they prefer staying prepared with waterproof jackets to avoid a surprise shower. However, male consumers are no longer satisfied with buying ugly, practical outerwear—they want stylish and functional instead.
Thankfully, businesses can cater to them by stocking these six waterproof jackets. Consider investing in bombers, Harrington, trench coats, Mac coats, waxed cotton, and wool jackets for a more attractive menswear collection in 2025.
