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6 Profitable Bathroom Sets to Stock in 2024

The interior of a modern bathroom

The bathroom is one of the most intimate spaces at home and the workplace. As such, it demands thoughtful consideration in its setup, including when choosing a bathroom set. Ideally, the choice of a set affects how the bathroom appears and feels, consequently influencing how people appreciate this personal space.

When buying bathroom sets, most people pay closer attention to the finer details, including the thoughtful arrangement of accessories, the materials, and how the set blends with the bathroom’s overall aesthetics. Others will focus on convenience, especially when it comes to daily routines.

Whichever the case, sellers looking to excel in this market must understand the intricacies of bathroom sets.

This guide will explore the most profitable options sellers can stock in 2024.

Table of Contents
Bathroom accessories market insights and analysis
Factors to consider when stocking bathroom sets in 2024
6 profitable bathroom sets for 2024

Bathroom accessories market insights and analysis

The bathroom accessories market has steadily grown in the last couple of years. In 2020, it was valued at US$ 17.05 billion, according to Grand View Research. However, the market is expected to reach an all-time high value of US$ 37.08 billion by 2028, growing at a compound annual growth rate (CAGR) of 10.2%.

Smart bathroom products

Smart technology products like soap dispensers have become popular in modern bathrooms. They offer convenience and efficiency for users to personalize their bathroom experience. Understanding the impact of these products on consumer behavior is crucial for businesses looking to capitalize on this trend. 

Increased spending on home improvement projects

There’s a noticeable uptick in spending on home improvement projects, including bathrooms. People are redesigning and restructuring their homes to suit personal preferences. This includes changing bathroom colors and adding new bathroom sets.

Incorporation of natural materials

Homeowners are opting for bathroom products crafted from organic and sustainable materials due to the increasing environmental sustainability campaigns. This trend not only aligns with eco-conscious values but also introduces a touch of authenticity to bathroom aesthetics.

Factors driving the demand for bathroom sets

Two major factors have been behind the rising demand for bathroom sets and accessories. First is the rapid increase in urbanization, resulting in a shift in lifestyle preferences. As more people transition to urban living, the desire for modern spaces, including bathrooms, increases. This causes an increase in the demand for bathroom accessories that complement contemporary living.

Rising instances of home remodeling projects also increase the demand for bathroom sets. Homeowners are looking for ways to raise property value, and bathrooms have become a focal point. This factor aligns with the growing emphasis on home aesthetics and interior design.

Factors to consider when stocking bathroom sets in 2024


The budget influences a customer’s purchasing power. Most people approach shopping with a predetermined budget, and the products’ affordability often shapes their choices. Other people may be more willing to spend more on high-end luxurious options. As a seller, you should cater to your target audience.


Consumers want durable accessories that will offer long-lasting functionality. Poor-quality sets may result in dissatisfaction and potential damage to a business’s reputation. As a seller, the more durable your products are, the more likely you’ll attract and retain new customers.


There has been an increasing global emphasis on the use of sustainable products. As a result, some people prefer bathroom sets made from eco-friendly materials and manufactured through environmentally responsible processes.

Product diversity

Consumers have varied preferences, styles, and functional requirements. One person’s ideal bathroom set may differ significantly from another’s, and sellers must consider various product aspects like color, theme, and functionality before stocking. This will not only align their products with diverse customer preferences but also expand their market reach.


Modern consumers prefer bathroom sets that have a touch of innovation. For instance, smart mirrors and modern storage units have become quite popular. Such products offer convenience and efficiency.

Material of accessories

A product’s material determines its overall quality and durability. For instance, a bathroom set made from porcelain guarantees longevity. Consider stocking products made of high-quality materials. This not only affects customer satisfaction but also impacts your business’s reputation.

6 profitable bathroom sets for 2024

According to Google Ads, the keyword bathroom sets recorded 74,000 average global monthly searches. This underscores how popular these accessories have become. In 2024, consider stocking the following options:

1. Elegant sanitary ware bathroom accessories embossed porcelain bathroom set

An embossed porcelain bathroom set

An embossed porcelain bathroom set is perfect for storing sanitary essentials like toothbrushes, combs, soap, and other personal care items. Its pieces have unique patterns for visual appeal and grip enhancement. In addition, they are made from high-quality, durable porcelain that ensures the longevity of the bathroom set.

This set attracts consumers looking for functional but stylish options.

2. Blue ceramic bathroom accessories set

Blue ceramic bathroom accessories set

The blue ceramic bathroom accessories set perfectly blends style and functionality. Each piece in this set has a moisture-resistant blue ceramic finish that ensures durability in the often humid environment of a bathroom. Homeowners use this set for holding toothbrushes, soap dispensers, or napkins.

3. Luxury elegant white travertine marble stone bathroom tray set

White travertine marble stone bathroom set

The white travertine marble stone bathroom tray set combines timeless elegance with functional sophistication. It is made of genuine travertine marble that is resistant to wear, stains, and moisture. This makes each piece quite durable. In addition, its white color signifies elegance, making it perfect for buyers looking to introduce a touch of luxury in their bathrooms.

4. Wicker rattan woven napkin holder set

Wicker rattan woven napkin holder set

The wicker rattan woven napkin holder set has a practical design and a touch of elegance. It features a wicker rattan weave that securely holds napkins and adds a natural texture to bathroom décor. This holder is also flexible, so it can hold napkins of different sizes. It is an ideal option for those who prefer versatility and convenience.

5. Bamboo bathroom sink toothbrush holder box set

A bamboo sink toothbrush holder box set

The bamboo sink toothbrush holder set is made from bamboo, making it a perfect option for eco-friendly consumers. Its organic aesthetics complement various bathroom designs, easily integrating the set into different décor styles. Moreover, it has a unique drainage system at the bottom that prevents mold and bacteria buildup.

With sustainability becoming crucial for consumers, the bamboo sink toothbrush holder set is a top option to stock.

6. Light green 4pc ceramic bathroom set

A light green 4pc ceramic bathroom set

The light green 4pc ceramic bathroom set features a soap dish, toothbrush holder, tumbler, and a shampoo dispenser. Its ceramic construction ensures it is resistant to moisture and stains, making it perfect for moist bathroom environments. In addition, its green color adds a refreshing and serene touch to any bathroom décor.


The bathroom sets market is growing, presenting an opportunity for businesses. However, sellers must stay privy to the latest trends and consumer preferences to capitalize on this promising market. The modern consumer not only seeks functionality but also desires aesthetically pleasing and sustainable options.

To remain competitive, you must be adaptive, customer-focused, and knowledgeable about the ever-changing landscape of bathroom décor.

Alibaba.com is the ideal platform to keep tabs on new market trends and source for quality bathroom sets.

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