Moka pots are stove top or electric jugs that are used to brew coffee. They use pressurized boiling water to flow through ground coffee grouts to produce a rich, strong brew. These pots also have a safety valve that controls the process like a pressure cooker.
Although popular in Italy, the moka pot trend has spread throughout the world. In this article, the profitability of the moka pot market will be explored, as well as guidelines for selecting moka pots and a description of the trends that are set to be in demand this year and beyond!
Table of Contents
Moka pot market overview
How to choose the ideal moka pot
Must-know moka pot trends for 2024
The moka pot revival
Moka pot market overview
The moka pot market size and growth potential
A report by Digital Journal shows that moka pot growth is rising, while a study by Grand View Research provides promising figures about the coffee sector. According to their market research, sales in this market are projected to grow from USD 6.41 billion in 2022 to USD 9.26 billion, representing a 4.7% compound annual growth rate (CAGR).
Additionally, Google Ads reflects popular keyword searches monthly. According to Google Ads, moka pots have been searched an average of 246,000 times every month from December 2022 to November 2023, showing stable interest in this coffee trend.
Moka pot market drivers
Market studies maintain that the main drivers in this market are large investments in research and development. Consequently, manufacturers have increased their budget spend on promotions to inform the market of new developments in the industry.
Complementing these driving forces is the increase in individual disposable income. In summary, consumers love a good comeback story and are reading more about the rise and fall and recovery of moka pots in the media. As a result, more people now want one or more of these products.
How to choose the ideal moka pot
Choosing the right moka pot takes research. You can’t just jump in and expect to get the best brew when the equipment doesn’t match the purpose. Because coffee brewing is an art, it is important to understand more about moka pot materials and sizes. It is also valuable to study this product to make an informed buying decision to suit market needs.
What moka pot materials are best?
While consumers may be tempted to follow their hearts and purchase the traditional aluminum moka pot, it’s always a good idea to examine this material in comparison to stainless steel options.
Aluminum moka pots
This metal is porous, so coffee and its byproducts collect in the pores over time. Unfortunately, the only way to safely remove this debris is by rinsing and wiping the coffee grounds out of the moka pot.
Washing them is out of the question as abrasion causes damage to the surface and over time, meaning bits of aluminum can leach into the brew. This leaching effect spoils the taste of the coffee.
Aluminum is also soft, so these pots also dent and scratch quite easily. Additionally, aluminum also attracts moisture, causing rust. However, rust can take years to develop, giving you plenty of use from your trusty moka pot.
But it’s not all bad news. Aluminum moka pots are better at conducting heat than stainless steel. They also cost a lot less than the stainless steel ones – almost half the price. This fact alone can be a deciding element when purchasing one for your morning brew. Before you do, check whether you can use it on an induction or electric stove if you intend to do so. Otherwise, a stainless steel moka pot is a good alternative.
Stainless steel pots
In contrast to aluminum, stainless steel is not porous because it contains chrome. Because of this characteristic, it is easy to clean and maintain stainless steel moka pots. Being able to properly clean these pots also means that the metal doesn’t affect the coffee’s flavor.
Another advantage of stainless steel is that it does not rust, unlike aluminum pots. This metal is also stronger than aluminum, so it is less prone to dents and scratches. Also, you can use stainless steel moka pots immediately, whereas the aluminum ones need to be seasoned. This process requires discarding the first few brews until the aluminum absorbs the coffee and no longer tastes like metal.
Beyond these qualities, you can also use stainless steel moka pots on induction, electric, and gas stoves.
Moka pot sizes are defined by servings
If you’re tempted to buy the largest moka pot for one cup of morning espresso-like coffee, resist the urge. These pots are designed to make specific volumes of coffee in relation to the coffee beans and warm water. If you ignore the instructions, the taste of your brew will likely be disappointing.
Moka pots come in several serving sizes:
- 1-cup – 2 fl. oz. (60 ml)
- 3-cups – 6 fl. oz.
- 6-cups – 12 fl. oz.
- 9-cups – 18 fl. oz.
- 10-cups – 20 fl. oz.
- 12-cups – 25 fl. oz.
Bialetti drip coffee makers differ slightly in their guidelines, but essentially, the list above gives customers a good idea of what is available. The point of this guide is to use each moka espresso pot size to make the number of cups you want.
Selecting the right moka pot or combo for your market
Now that you know what moka pots are made from and how important their sizes are, you can choose from one or more of these product samples. Note that customization is available for logos, packaging, and graphics in most cases.
New design customized all-black classical moka pot
Original design: No. Instead of the original and unique octagonal shape, this new moka pot design features elegant, sleek lines, with a brush varnish finish – suitable for any home, restaurant, or hotel.
Material: Black stainless steel
Capacities: 2-cups, 4-cups 6-cups, 9-cups
Stainless steel coffee mocha espresso moka pot
Original design: No. This moka pot boasts a tall, slim, smooth design, characteristic of the changing times. Yet, this product still captures a welcome fusion between the traditional and modern. Ideal for use in restaurants or the home and larger hospitality organizations.
Material: Silver stainless steel
Capacities: 1-cup, 2-cups, 3-cups 6-cups, 9-cups, 12-cups
Bialetti stock Italian classic manual stove top aluminium moka pot coffee maker
Original design: Yes. This product is the typical moka pot design with a black handle and knob on the lid. It does not disappoint in following the traditional design and material that customers have come to know and love.
Material: Aluminum
Capacities: 1-cup, 2-cups, 3-cups 6-cups, 9-cups, 12-cups
European customized classical aluminum espresso moka coffee cup makers with wood grain handle
Original design: Yes. This product comes with a unique twist. Besides the original design shape, it is available in black, off-white, and pale blue. Additionally, it has a wood grain handle and lid knob, providing another twist to this classic moka pot.
Material: Aluminum
Capacities: 3-cups, 6-cups
New Italian classic Diguo coffee espresso moka pot design aluminum 130ml
Original design: Yes. This Diguo Adolph brand brings another surprising nuance to the old classic. Although it has the same shape as the original, the materials are slightly different. Also, this brand is available in black and white.
Material: Aluminum alloy with bone China/ceramic appearance and black silicone rubber finishes
Capacities: 2-cups
Aluminum Bialetti moka cafeteria espresso coffee percolator barista moka pot
Original design: Yes. Available in multiple colors, this aluminum moka pot is suitable for use in cafeterias and for baristas. The funky colors bring yet another competitive aspect to this old traditional piece of equipment.
Material: Aluminum with wood grain finishes
Capacities: 3-cups, 6-cups
Bialetti supplier aluminum household espresso and moka pot coffee maker
Original design: Yes. Not to be outdone, this manufacturer introduces another innovation. This product is produced in a two-tone design – silver at the bottom and a different color on top. The classic design is also not entirely traditional, having a modern twist to the octagonal angles of the original moka pot.
Material: Aluminum / food-grade stainless steel
Capacities: Half-cup, 1-cup, 3-cups 6-cups, 9-cups, 12-cups, 14-cups
Must-know moka pot trends for 2024
Three prominent trends are driving market demand for moka pots. They are the growth in coffee sales, a nostalgia for traditional coffee brewing methods, and increasing appreciation of a good product and an age-old tradition.
Increasing roast coffee sales
As coffee sales increase, so does the potential for using traditional equipment like moka pots. One market report predicts that sales will grow at a 4.61% CAGR from 2023 to 2028, from a value of USD 88.3bn in 2023.
This growth indicates that users will probably continue to feed their passion for freshly roasted coffee beans for espresso. Subsequently, they may favor the convenience and nostalgia of the moka pot to satisfy their Arabica or Robusta taste buds.
Nostalgia for traditional moka pots
Any coffee lover understands the value of a good tradition. Many also value the soothing nostalgia of a good ritual. Making coffee in a moka pot ticks both boxes.
Pouring water into the bottom chamber, adding your favorite finely ground coffee, and switching on the plate is a soothing morning ritual. Waiting patiently while it percolates, listening to the mesmerizing gurgling sounds, and anticipating the strong brew, is hypnotizing.
Between an espresso and a drip coffee is the Moka Express brew. It comes from the original and unique Bialetti design in 1933. Since then, it has been sold and revived. Despite new technology, the moka pot has survived distinction to make a powerful comeback because people love the underdog, and they love a winner.
Timeless classics
Capacity, convenience, affordability, and durability are all words that describe these products. Moka pots are timeless classics that include trending qualities that bolster market resilience. Add espresso experts to the mix who will work hard to keep a notable tradition alive, and you have a product with a supportive, growing customer base.
The moka pot revival
Between positive growth forecasts, market drivers, and trends, it is unsurprising that the moka pot is enjoying a widespread revival. As such, it is worthwhile for buyers to explore the many competitive products online. To do so, a good start is to browse the Alibaba.com showroom for more moka pot designs and deals to boost your business sales.
