Kidswear elevates seasonal bestsellers by incorporating the homemade aesthetic into stitch details or trims like rick racks that pop with color.
With overstuffed shapes adding maximalist bulk and additional warmth, layering clothes continue to be a popular choice for kids’ outerwear while giving a more comfortable feel and appearance.
So, here are the five top kidswear trends that will be rocking the market in the upcoming A/W season of 2022-23.
Table of Contents
How huge is the kidswear market in A/W 22/23
5 remarkable kidswear styles of A/W 22-23
Bottom line
How huge is the kidswear market in A/W 22/23
According to Statista, the market for newborn and toddler clothing was worth over $169 billion in 2018. By 2023, this market is anticipated to grow at a CAGR of 3.7%, while reaching $239 billion.
By the end of the analysis period, the boys’ wear segment is anticipated to rise at a CAGR of 2.8%, while girls’ wear is anticipated to reach $132.3 billion. In 2022, the US market is anticipated to grow to $78 billion.
After the US, China is anticipated to have the largest pie of the market with a revenue value of $68.8 billion by 2027, growing at a CAGR of 6.7% from 2020 to 2027.
Kids’ growing propensity to wear branded clothing, parents’ changing fast-paced lifestyles, rising incomes, the emergence of nuclear families, robust e-commerce growth, and the proliferation of social media and digital platforms are the key factors accelerating this industry’s growth.
To accommodate this need, more children’s apparel companies have emerged during the past ten years, building a solid foundation within the community.
5 remarkable kidswear styles of A/W 22-23
Craft details
As the cold seasons set in, more consumers are continuing to deliberately avoid sequins and glitter in favor of ornamental trims and handcrafted stitching—for their kids. By using scalloped stitches, blanket stitching, and rickrack trims, more handcrafted accessories bring more attention to kidswear with craft details—like knitted sweaters.
Collars are still a key component of girl’s shirts and dresses, and they’ve been modernized with a variety of ornate stitching that improves the vintage appeal. To update conventional approaches, more parents are beginning to go for sweaters with brightly colored stitching.
These craft detailing styles also feature hand-crafted knitted sweaters in a variety of styles. Evidently, they bring a more endearing feel to the ensemble. They also feature children’s knitted vests and jackets, which are perfect in the autumn and winter periods.
Maximalist quilting
Undoubtedly, the kidswear A/W 22/23 collections include maximalist wadding the most, which lends quilting a protective feel. Lightweight quilting is used to create head-to-toe ensembles for kids, which they can comfortably wear indoors or outside in the cold.
These outfits range from puffer jackets to padded fillet wear. The maximalist approach of quilting is used to reinterpret products like the motorcycle jacket for kids.
Many of these quilted jackets are made of insulating material as seen in puffer jackets and down coats. They help retain enough heat to keep a child warm. Also, the sheer size and quality of these jackets and two-piece wears are perfect for casual, semi-casual, and even formal occasions. So, kids can pair this quilted jacket with denim pants, chinos, or sweat pants—to give a warmer feel during the cold months.
Vintage trims
Using off-white lace and faded hues, feminine touches and ruffles are the intriguing placements that make up the vintage trim aesthetic. With the removable collar trend for dresses and tops continuing to be popular, vintage lace trims are most frequently used for collars.
Vintage-trim-based styles are, undoubtedly, timeless designs that continue to be vital for different ages. They are usually found in classic dresses with an 1890s retro look. Today, these trim styles have made their way back to the fashion world—with kids rocking various cardigans, knitted jackets, and even lace dresses with this design pattern.
The vintage idea pays tribute to knitted sweaters and fleece dresses with ruffles around the arms and collars like in the 80s and 90s. Even removable collars are back again to join the trend. Kids can combine these vintage-trim apparels as outerwears to add to their layering in the cold.
Fleece trims
By merging fleece trims and spliced texture into essential pieces, kids can get supreme comfort wears in this year’s A/W 22/23. With a variety of outerwear with an outdoor theme and a rise in trimmings that give basic items like the hoodie, and sweatshirts, more texture and plush materials continue to dominate the kidswear market.
Tonal material-blocking veers toward a more refined interpretation of the fleece trims. Clearly, natural tones are the most widely used colors suitable for fleece trim wear. But that’s not all. Parents love this staple because it’s more environmentally friendly and comfy on their children’s skin.
Kids adore plush materials whether they be incorporated into jackets or sweaters. Their soft fabrics can be in form of fur, faux fur, wool, shearling coats, and other honorable mentions, which are all part of this trend segment.
The wool hoodies and shearling coats are the two top in the trend as they feature the softest and most durable fabrics, all the while remaining aesthetically appealing and fashionable.
Micro details
While maintaining a basic narrative and a strong gender-inclusive appeal, kids can rock clothings with micro details as updated essential elements—with minute tweaks that have an impact.
The emotion surrounding this classic design encapsulates the desire for clothes that kids can wear over several seasons—especially during the cold months. These apparels with micro details are quite sustainable—as they adopt a less-is-more philosophy.
The trend on the fashion feed goes toward this idea of revived classics with straightforward yet impactful design improvements, like the circular pocket attire. Also, these trims are easily detachable or compatible with the base material, highlighting small accents that give a unique look.
Bottom line
The trends listed below have everything that boys and girls need to appear and feel stylish during the upcoming fall and winter months.
The options go from antique clothing and fleece trims for more playful events and parks to maximalist quilting and micro detailing for reclining. Meanwhile, the craft detailing apparels have intricate designs—making them perfect for more special occasions like Thanksgiving and Christmas.
Companies should take advantage of these trends, which are altering the kidswear market, to boost sales.
