We are now looking towards the A/W 24/25 season, and women’s knitwear will be all about relaxed glamour for urban living. Online retailers, it’s high time to stock pieces that can easily be worn from the office to play. This year’s fashion is all about comfort and simplicity, with a special focus on versatile wear as people look for easy-to-wear products. Here, we will discuss some main pieces, colors, and design features to help you and your customers look and feel great during the colder months.
Table of Contents
1. Urban color trends
2. Functional tees evolve
3. Leggings go streetwear
4. City-chic hoodies
5. Statement sweaters
6. Modern cardigans
Urban color trends
For the A/W 24/25 collection, an elegant yet lively color range suitable for cosmopolitan lifestyles has been introduced. The first shade, Midnight Plum, exudes sophistication, and the second shade, Apricot Crush, gives a homely feeling. Cool Matcha can be described as a modern neutral that can be worn with basic and layered clothing. Sepia and Fresh Mint provide the flavor of the old times and the freshness, respectively. Graphite is a more professional variant of black, and Glacial Blue is a sharp contrast.
While building your knitwear, you should also know how these colors can be combined to get versatile wear for the urban setting. Compliment customers by mixing the shades for a unique, stylish, and simple city style.
Functional tees evolve
T-shirts have evolved into one of the most important items in the urban wardrobe; the market share in the US is expected to be 37%, while in the UK, it will reach 36.3% for A/W 24/25. Take the normal t-shirt and add construction elements such as seams and piping. Include color blocking with different shades or deadstock fabric for recycling.
Focus on combining comfort and performance with materials such as the GRS recycled polyester or biodegradable nylon and GOTS organic cotton or hemp. Use extra fine merino wool for a more technical look. Provide a range of t-shirts that can be worn as a base layer, including short and long-sleeve t-shirts. Remember always to incorporate circular thinking into your design, emphasizing the product life span and how it can be disassembled and recycled.
Leggings go streetwear
Leggings are no longer just limited to casual wear, but they are also worn as a fashion accessory on the streets. Concentration should be on designs that can be easily converted from sportswear to workwear with simple fabrics for a comfortable performance. Stock the products in both slim-fit and bootcut designs that have high waistlines. Include useful details such as side pockets and very comfortable ribbed waistbands.
Choose sustainability-oriented fabrics – Tencel, banana fiber, elastane, or GOTS-certified organic cotton with certified cellulosic and eco-friendly elastane. Sweatpants should be comfortable, breathable, and moisture-wicking; they should also dry quickly and be easy to wash in a machine. They should be easy to disassemble and recycle to attract environmentally sensitive consumers.
City-chic hoodies
Revamp the hoodie for the city, and according to TrendCurve+, it has Slow Rise potential at 12.4% of the total category mix in the UK and 11.3% in the US. Stick to clean lines and functional pieces that don’t compromise comfort while still looking great. Easier fitting styles with cropped sleeves and lengths to the waist are ideal for lightweight layering.
Set your hoodies with nice features like two-way zips with metallic accents. Choose neutral colors that will not go out of fashion and remain relevant; grey colors are a perfect example. Choose 100% organic cotton jersey fabric or blends like Seacell, bamboo, linen, and hemp. Design products that last long, are repairable, and can be sold second-hand so that your brand can be seen as caring for the consumer and the environment.
Statement sweaters
Sweaters remain popular at the heart of the urbanwear strategy, with crew-necks alone regularly representing more than 20% of the segment’s offering. Provide classic cuts and cropped options to meet the requirements of the various customers. Use statements cables, texture hand stitches, and brushed textures that add value to the design regarding looks and feel.
While neutral shades remain relevant, add bright colors to attract young customers. Select environmentally friendly materials, such as 100% RWS wool, GOTS organic cotton, and GRS recycled wool blends. For luxury and warmth, use RWS mohair and polyamide blends. Make it easy to repair and resell using strong yarns and double stitching.
Modern cardigans
Revive the cardigan for this A/W 24/25 season and make it the go-to piece for the smart-casual look. Layering should be done on simple, narrow clothing with short crops. Employ such basic patterns as stockinette, garter, and rib to achieve a clean appearance of fabrics. Provide more mature hues of neutrals and bold colors for the young consumer.
There is a fine line between comfort and luxury, and this can be achieved using fabrics such as the 100% RWS wool, GCS cashmere, brushed RMS mohair, or the RAS Alpaca blends. Design products for durability and, where possible, introduce repair elements to increase the product’s longevity. Make the cardigan a piece that can be worn at work and on the weekends in the city.
Conclusion
Looking to the Autumn/Winter 24/25, women’s knitwear for city use is becoming even more sophisticated to reflect the changing needs of the city woman. The trends that we considered – from the functional t-shirts to the statement sweaters, the versatile leggings to the reimagined hoodies, and the smart-casual cardigans – all hint at the fact that comfortable, easy-to-wear and easy-to-layer clothing remains the highlight of the current season.
To help you build your A/W 24/25 knitwear offering, above are some key trends and insights you need to know to capture the feel of the modern urbanite. Your customers will appreciate that they can stay as fashionable and up-to-date as they are with their busy schedules and that you are offering them products that are both comfortable and suitable for an active lifestyle in the city.
