Travelers enjoy exploring new countries and purchasing souvenirs to keep. They also enjoy buying small items from specific countries to take home as gifts for family members and friends.
Sellers understand this need, and anyone specializing in souvenirs constantly looks for new items to attract tourists. Consequently, sales in this market are solid, encouraging sellers to constantly seek new inventory.
Fortunately, you can order a broad selection of standardized, customized, and unique products to keep business flowing smoothly. So join us as we explore some of the hottest options on offer for 2025.
Table of Contents
Global value of souvenir sales
Choosing your unique souvenir collection
Placing orders for souvenirs
Global value of souvenir sales
Customers appreciate buying personalized gifts and novelty items for themselves and others. Because of this buying preference, global sales of these items and others like giftware, greeting cards, and seasonal decorations are growing steadily. As a result, the value of combined global sales will rise from USD 97,780 million in 2022 to USD 126,614.56 million by 2032 at a compound annual growth rate (CAGR) of 2.6%.
Google Ads supports a sustained interest in souvenirs, with this keyword attracting an average of 1,220,000 monthly searches between September 2023 and August 2024. During this period, 1,000,000 searches occurred monthly from September to March, rising to 1,500,000 each from April to August. Market studies and keyword data both provide valuable insights into the popularity of specific markets, which sellers can use to their benefit.
Besides personalization, higher levels of disposable income, increasing e-commerce, and innovations in souvenirs and novelty items are driving global sales.
Choosing your unique souvenir collection
Souvenirs are typically small items that take up little space, which is why tourists buy them as gifts. Explore the examples below and add others you know will sell well in your shop or website.
1. Souvenir dolls
Between cultural nesting Russian dolls to cute cartoon characters, famous sports stars, and politicians, anything and everything goes when it comes to souvenir dolls. Get the fun, popular products, or go for culturally significant pieces for your store because these tiny dolls and plush animals are adorable.
2. Fridge magnets
They are made from various materials and are easily customizable for tourism. Best of all, fridge magnets take up very little space, making them perfect for travelers to take home as gifts. Before heading for the checkout, place your orders for flat and 3D fridge magnets with designs featuring country flags, foods, faces, and everything else. You can also customize these items as novelty gifts or to promote your business.
3. Pin collections
Pin collections are similar to fridge magnets as they are also made from various materials. Likewise, they are small, and sellers can order existing designs featuring popular anime and cartoon characters, scenery, candy, or choose something else for their audiences. Another option is to design your own pins or buttons for specific events or promotions. Whatever you decide, pins are great souvenirs to buy as mementos from certain countries.
4. Keyrings
Manufacturers get even more creative when making keyrings. Sellers will find product designs with miniature car parts, names, feathers, and more. Order an assortment to sell as souvenirs, gifts, or giveaways as part of existing business promotions, but add as many different kinds to your cart as possible because the appeal of keyrings never goes away.
5. Postcards
Although they’re a bit dated, postcards are still a fun way to show people back home where you’re spending your holidays. Some customers even mail postcards to their own addresses as keepsakes of a happy time away. Sellers should consider ordering standard or customized postcards in bulk for resale to their customers, as these souvenirs remain a big part of holiday business sales.
6. Souvenir t-shirts
T-shirts have always been a good way to tell a story over the years. And what better way to remember a place or an event than having the name or logo printed on souvenir t-shirts? Customize these clothing items to tell your own story about Holland, China, the United States, or Africa, and then offer them for sale to tourists. They will enjoy them for years and be walking advertisements for your country or event whenever they wear them in public places.
7. Caps
Souvenir caps are the same as T-shirts. Print whatever you want on them. Then, sell unique memories to tourists and customers who will provide you with good marketing wherever they wear them. Better yet, order matching souvenir caps and T-shirts to sell in sets for an irresistible marketing strategy.
8. Snow globes
Snow globes have evolved over the years, becoming more innovative than ever before. Although these products are novelty items, they fit equally well into the category of being magical souvenirs. Include them as part of gift baskets for favorite customers as discount code replacements for those who spend over a certain amount but order them because people will always love snow globes.
9. Collectibles
Not all collectibles are valuable in terms of their monetary value, but many items have personal value. Some souvenirs that double as collectibles include spoons, plates, bowls, and mugs. Likewise, many people enjoy collecting ashtrays, coins, miniature bells, and similar small products from around the world. Stock a large selection because people always look for beautiful or novelty items for themselves or to share as gifts.
Placing orders for souvenirs
People always look for unique items to remind them of happy times spent in certain places while traveling. As a seller, you can stock cultural, innovative, and customized items in your store. So order everything from refrigerator magnets to key rings, small cultural items specific to countries, snow globes, and more from Alibaba.com, which sells almost anything imaginable that fits this description. Explore what is available, request specific customizations if necessary, and then stock up on an attractive range of products from verified manufacturers for a broad market appeal.
