Winter is fast approaching, and this means one thing: the demand for long winter coats rises as temperatures drop. Long coats will be one of the most sought out products this season, as they are all about staying warm in style.
Since men and women seek the best winter coats to stay cozy without sacrificing fashion, businesses must create an eye-catching collection to attract consumers. Keep reading to explore our round up of the six best long winter coats for men and women in winter 2024/2025.
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A quick look at the winter wear market forecast
Best long winter coats: 6 options men and women will love in winter 24/25
Bottom line
A quick look at the winter wear market forecast
According to KBV Research, the global winter wear market will grow to USD 440.5 billion by 2030 at a 5.2% compound annual growth rate (CAGR). The increasing need to stay warm and safe during extremely cold temperatures is one of the biggest factors driving the market’s growth over the forecast period. Other market drivers are rising disposable income and changing consumer preferences for style/fashion.
Coats and jackets made the most sales in 2022 and will continue to generate the most revenue over the forecast period. Thanks to the increasingly fashion-conscious segment, men also bought more winter wear than women. Lastly, Asia Pacific emerged as a top regional contributor to the winter wear market.
Best long winter coats: 6 options men and women will love in winter 24/25
1. Classic parka
The classic parka has been a winter wardrobe essential for a long time—and for good reason. It’s designed to take on the worst weather, with a water-resistant outer shell, plenty of insulation (usually down or synthetic), and that iconic fur-lined hood. It’s practical but stylish enough for everyday use, whether consumers run errands or hit the trails.
Consumers love parkas because they’re the ultimate mix of form and function. They’re tough enough to handle snowstorms but simple enough to pair with any casual outfit. Plus, they just look cool, which never hurts.
How to showcase it in product images
Keep it real when trying to showcase parkas. Show models in everyday winter settings—they may be walking through a snowy city street or hiking a frosty trail. Don’t forget close-ups of the faux-fur hood, deep pockets, and waterproof fabric. Pair it with cozy accessories like scarves and beanies to complete the look.
2. Wool overcoat
There’s something timeless about the wool overcoat. It’s been around for years but never goes out of style. This coat is all about sophistication. This winter jacket is made from heavy wool and has designs that keep men warm while looking sharp.
The long, tailored cut makes it ideal for professional or formal settings, but don’t be fooled—it can be dressed down just as easily with jeans and boots for everyday wear. That’s why consumers love these wool coats—their versatility is simply amazing. They can throw them on over a suit for work or a hoodie for a casual vibe. Either way, consumers will look like they’ve got it together, even when it’s freezing outside.
How to showcase it in product images
To highlight wool overcoats, go for a clean, city-chic look. Imagine a model in the coat walking through a downtown setting or heading into an office building. Pair it with suits or smart casual outfits. Detailed shots of the lapel, buttons, and wool texture will help highlight the quality, giving it that luxury appeal.
3. Puffer coat
The puffer coat has been having a major moment lately despite being a top trend last year. Recognizable by its signature quilted, pillowy look, it’s one of the warmest winter coats out there. Packed with down or synthetic insulation, it’s lightweight but super cozy, making it the perfect everyday coat for both men and women.
Why do consumers love puffer coats? They’re comfortable, lightweight, and seriously warm. They also have a cool, laid-back vibe, making them great for casual winter days. Plus, many manufacturers now make puffers with an insulated hood and eco-friendly materials, a huge win for anyone looking to shop more sustainably.
How to showcase it in product images
Puffer coats are practical yet trendy. Show models wearing them in real-life scenarios—for example, walking through a snowy park or standing on a busy street. Since these coats come in bold colors, play that up! Show color options and focus on the quilted texture in close-ups. Casual accessories like sneakers or hats can complete the laid-back look.
4. Tailored belted coat
For women, the tailored belted coat is a must-have. Made from wool or a wool blend, these coats have a belt at the waist that gives them a flattering, hourglass silhouette. These women’s winter jackets are great options for women who want to stay warm but don’t want to sacrifice style.
Consumers can wear them to the office or out on a dinner date—they work for both! The tailored belted coat is chic, warm, and versatile, making it a no-brainer for many women. It pairs well with everything from dresses to tailored pants, and the belt adds a sophisticated touch that makes any outfit feel a little more put together.
How to showcase it in product images
To showcase the belted coat, think elegance. Feature models rocking it over stylish outfits, like dresses or high-waisted trousers, and place them in polished settings—a city street, a chic café, or a professional office. Full-body shots will highlight the coat’s flattering shape, and close-ups on the belt detail will appeal to shoppers looking for a coat with a little extra flair.
5. Shearling-lined coat
Shearling-lined coats are back, and they’re warmer than ever. These coats are typically made from leather or heavy-duty materials on the outside, with soft, fluffy shearling on the inside for insulation. They have a rugged, outdoorsy look but still feel super luxurious.
People are drawn to these coats because they’re the ultimate in warmth. The shearling keeps you cozy in freezing temps, while the tough outer layer makes it perfect for braving winter’s worst. This style works for both men and women, whether for a rugged look or a bit more high-fashion.
How to showcase it in product images
To highlight shearling-lined coats, use a mix of rugged and refined settings. Think winter cabins, snowy woods, or rustic outdoor scenes for that cozy, outdoorsy feel. Be sure to feature close-ups of the soft, shearling lining and durable outer material. Pair it with chic winter boots and accessories to show a high-fashion twist instead.
6. Quilted trench coat
The quilted trench coat blends the classic trench style with added warmth. It usually has quilted insulation and a long, sleek cut, making it a perfect choice for staying warm without looking bulky. The result? A coat that’s just as functional as it is fashionable.
Women love quilted trench coats because they’re elegant and practical. They can be dressed up for work or down for weekend outings. The long, tailored fit adds a polished look to any outfit, and the quilted pattern may not make the warmest coat but is enough to get consumers through the cold days without having to wear something heavy.
How to showcase it in product images
Focusing on its elegant, tailored design is a great way to showcase a quilted trench coat. Models could wear the coat professionally, like walking to the office, or pair it with casual pieces for a weekend look. Close-up shots should show the quilted pattern and the water-resistant fabric, while full-body shots highlight the coat’s sleek, flattering fit.
Bottom line
When it comes to long winter coats, it’s clear that style and warmth go hand in hand. Whether it’s the practical parkas, elegant belted coats, or trendy puffers, consumers will buy coats that keep them warm while letting them express their personal style. This winter won’t just be about staying warm—it’s about doing it in style.
